Digital Pundit- On-Page SEO by Himangi Singh.pptx

On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.

1. On-Page SEO Himangi Singh

2. TABLE OF CONTENTS 01 04 02 05 03 Definition On-Page SEO & Off-Page SEO Benefits of On-Page SEO SEO Ranking Factors How to Optimize Ranking Factos

3. WHOA! Hello everyone, this is Himangi Singh, presenting you some facts about On-Page SEO Himangi Singh

4. Introduction 01 Before we dive into the world of Digital Marketing, let’s understand what is On-Page SEO, a crucial factor in our Digital Marketing journey  Himangi Singh

5. What is On-Page SEO? On-page SEO is the practice of optimizing elements on your web pages, such as content and page speed to improve your ranking and visibility in search engine results pages (SERPs).

6. On-page SEO is a type of search engine optimization (SEO) that uses on-site optimizations to improve a page’s rankings in relevant search results. On-site optimizations target a page’s content and source code. It involves the following: Optimizing and creating content for user intent Adding keywords to your content Improving page speed And many more…

7. When we talk about On-Page SEO, there is another term Off-Page SEO Focuses on the ranking factors that occur outside of your website like brand mentions and backlinks. Refers to optimizng the parts of your website you control like content, HTML, title of the page, URL etc. On-Page SEO Off-Page SEO

8. Benefits of On-Page SEO Improve Search Engine Rankings Cost-Effective Improve Crawl Rates Increase Organic Traffic

9. Benefits of On-Page SEO Improve Search Engine Rankings – Optimizing on-page elements such as meta tags, headings, and content helps search engines understand the relevance and context of your web pages. This can result in higher rankings for relevant search queries. Increase Organic Traffic – Higher search engine rankings generally lead to increased visibility and click-through rates. This in turn, can bring more organic traffic to your website. Cost-effective – Implementing on-page SEO can be very inexpensive and often times free. There are some tools available that like Moz.com, Mangools , SEO Powersuit or Semrush that can help you do some research on your website free or even at some low cost. Improve Crawl Rates – Crawl rates is the number of requests Googlebot makes to your site per second when crawling. Google must be able to crawl your pages, otherwise, they won’t be indexed and won’t show in results.

10. SEO Ranking Factors

11. What is “Ranking” in SEO? In SEO, Ranking refers to your content’s position on the search engine results page (SERPs) . Himangi Singh

12. Page Speed Page speed has been cited as one of the leading SEO ranking factors for years. Google wants to improve users’ web experience, and fast-loading web pages will do that. Google announced a search engine algorithm update focused on mobile page speed that started affecting sites in July 2018. It could be penalized if your site doesn’t load fast on mobile devices.

13. Backlinks Backlinks, also known as inbound links, are links from other websites that point to a page on your website. They are important for SEO because they can help your website rank higher in search engines, improve your domain authority, and show that your website is popular with your users.

14. Quality Content The single most important Google ranking factor is the quality of your content. This correlates to the consistent publication of high quality content, user engagement, and niche expertise. So, what makes relevant, quality content? It’s trustworthy It’s readable It’s fresh It matches the intent of the keyword

15. Keywords The first and the most obvious of the major Google ranking factors are keywords. Keywords are what people type into the Google search bar, telling Google exactly what they want to see in the results, so it’s no surprise that they’re a critical factor. If you want one of your pages to rank for a particular keyword, one of the best ways to achieve that is to include the keyword throughout your page.

16. Search Intent Match Does your content match wha t your searcher wants at that particular moment? If so, you’re going to find yourself with a massive rankings boost. That’s because Google is trying to downgrade traditional ranking factors (like keywords and links) in favor of ranking factors that answer the question: “Does this content gives the searcher what they were looking for?”

17. RECOMMENDATIONS Improve page speed. Publish relevant and trustworthy content. Regularly evaluate current keywords and trends. Manage your metrics. Optimize on-page components. Keyword stuffing Duplicate content Hidden texts and links Paid links Poor user experience Neglecting mobile optimization Not using the proper URL structure WHAT TO DO WHAT NOT TO DO

18. Thank You  For more details, visit out website: Digital Pundit Address :  Bus Stand, 709 Shivalik Square, 132 Feet Ring Rd, near Adani Gas Pump, opp. Ranip , Nava Vadaj , Ahmedabad, Gujarat 380027 Phone: [phone] Himangi Singh Digital Pundit