Discover CruiseLinq - The initial document describing CruiseLinq in detail.pdf

CruiseLinq is a digital transport platform designed to modernize the local taxi industry in South Africa's townships and rural areas. It aims to bridge the gap left by global ride-hailing companies by directly connecting taxi drivers with riders through a mobile application. The service addresses key challenges for both passengers and drivers, such as safety concerns, uncertain wait times, fuel waste from aimless driving, and the risks of a cash-only system. By offering features like instant booking, efficient routing, priority drop-offs, and secure digital payments, CruiseLinq seeks to create a more reliable, safe, and convenient transportation system for underserved communities.
​Summary
​Problem:
The pitch deck identifies significant problems for both riders and drivers in the local transport sector of townships and rural areas.
​For Riders: Commuters face uncertainty about taxi arrival times, a lack of reliability for planning trips, and safety concerns related to walking long distances and carrying cash.
​For Drivers: Operators struggle with fuel waste while searching for passengers, unstable income due to inconsistent demand, the security risks of carrying cash, and a lack of data to optimize their routes and schedules. The market is largely overlooked by global ride-hailing platforms.
​Solution:
CruiseLinq proposes a digital platform that directly connects riders and drivers. Its key features include:
​Instant ride requests.
​Optimized routes to reduce travel time and fuel consumption.
​Priority drop-offs for passengers.
​Secure, cashless payment options.
​Target Audience:
The platform is designed to benefit:
​Riders, who gain access to safe, reliable, and convenient transportation.
​Drivers, who can save fuel, reduce idle time, and achieve a more stable income.
​Communities, which see improved mobility, safety, and economic opportunity in areas not serviced by other major platforms.
​Revenue Streams:
CruiseLinq plans to generate revenue through:
​A small commission fee on each completed trip.
​Subscription plans for drivers offering premium features.
​Transaction fees on digital payments and wallet top-ups.
​Potential enterprise and government contracts for services like school and employee transport.
​Development Roadmap & Needs:
The company's development is underway:
​Completed: The driver-side application is ready.
​In Progress: The backend API is currently in development.
​Next Step: The development and launch of the rider-facing app.
​To move forward, CruiseLinq is seeking strategic partnerships with local taxi associations, additional talent for operations and marketing, and funding to support its pilot launch, user acquisition, and operational setup.

1. CruiseLinq
Pitch Deck
Digitizing Local Transport in Townships
& Rural Areas
Presented By:
RL Wilson

2. Challenges
1.Inconvenience–No priority rides; if you’re late, you’re
late.
2.Uncertainty–Riders can’t tell if a taxi is coming or
how long it’ll take.
3.Safety Concerns–Walking long distances to stops,
especially at night or for women and older people.
4.Cash-Only Limitation –Many riders carry cash only,
making payments unsafe and inconvenient
5.Searching Struggles–Riders often spend time
looking for available taxis instead of having them
come directly.
6.Lack of Reliability–No real way to plan trips,
especially in emergencies or bad weather.
Rider problems (Community Side)

3. 1.Fuel Waste–Aimlessly roaming, burning petrol with
no guarantee of riders.
2.Dry Seasons–During off-peak times, finding riders
becomes nearly impossible.
3.Unstable Income–Inconsistent demand makes it
hard for drivers to plan earnings.
4.Hard to Lock Riders–Drivers struggle to get repeat
or priority customers.
5.Safety & Security–Carrying large amounts of cash
is risky.
6.No Data Insights–Drivers don’t have digital tools to
know peak times, hot routes, or where riders are.
7.Accessibility Gap–Older people, disabled riders, and
school kids face barriers without a digital, door-to-
door system.
8.Lost Time –Both drivers and riders waste time
“searching for each other.”
9.Lack of Trust–Riders don’t know driver identity;
drivers don’t know rider safety background.
10.Market Overlooked –Global ride-hailing platforms
ignore hoods/rural areas, leaving a massive
underserved gap.
Driver Problems (Operator Side)

4. Solution
CruiseLinq digitizes local transport by directly linking riders and
drivers. With booking, priority drop-offs, efficient routing, and
digital payments, we cut fuel waste, improve safety, and bring
reliability to hoods and rural communities where global ride-
hailing doesn’t reach.

5. Target
Audience
Riders-gain safe, reliable, and convenient trips with
priority drop-offs, efficient routing, and cashless payments.
Drivers -save fuel, reduce idle time, and secure stable
income through direct rider connections.
Communities-get improved mobility, safety, and
economic opportunity where global players don’t reach.
Who Benefits ?

6. Next slide
Key Features
Seamless Booking
Request rides instantly,
anytime
Priority Drop-Off
Get dropped closer, faster,
and safer.
Efficient Trips
Optimized routes reduce time
and fuel waste
Digital Payments
Cashless, secure, and
convenient transactions

7. Affordable weekly/monthly plans for
drivers to access premium features
(priority requests, insights, lower
commission).
Transaction fees on digital payments
and wallet top-ups.
Driver Subscription Plans
Revenue
Streams
Ride Commissions
Digital Wallet & Payment Fees
Enterprise & Government
Contracts
Small percentage fee on each
completed trip
Partnerships for school transport,
employee shuttles, and community
mobility projects.

8. Next slide
Development
Roadmap
1. CruiseLinq driver-side app ready.
2. Backend API Development: Building
and integrating core endpoints. (Current
stage)
3. Rider App (Client Side): Next milestone
is developing and launching the rider-
facing app.
Steps Toward Growth and Initial
Launch

9. What We Need
Strategic Partnerships –With
local taxi associations and
community leaders for adoption.
Talent & Support –Extra
hands in operations,
marketing, and scaling
beyond the pilot.
Next slide
Funding -for Marketing &
Influence, Operations & Setup,
User Acquisition / Pilot Launch,
Contingency / Buffer

10. ThankYou
VeryMuch
[email protected]
cruisecontrall.co.za