Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.

Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.

1. THE BRAND IDENTITY OF A ROYAL/RULER
ARCHETYPE
BY: DYLAN MEAS
DYLANMEAS

2. INTRODUCTION
This brand identity kit utilizes psychological principles of
typography and color to craft a cohesive and impactful brand
image. By incorporating modern sans-serif fonts and a carefully
selected color palette, the brand is portrayed as innovative,
authoritative, and approachable. Designed specifically for a
Royalty/Ruler Archetype, this guide aims to mirror qualities of
creativity, strategic thinking, and professional excellence. By
understanding and applying these principles, the brand identity
will effectively convey my vision and leadership within the
industry.

3. OVERVIEW
This brand identity is designed for a Royalty/Ruler
Archetype– an innovative, forward-thinking person
rooted in technology and market trends. This
personality is marked by a blend of modernity,
dependability, and professionalism, embodying the
spirit of a dynamic leader driving and inspiring change.

4. FONT FAMILIES
Lorem Ipsum
Lato Regular is selected for its readability and friendly appearance, ensuring
that long passages of text remain easy to read. As a sans-serif font with a
human touch, Lato evokes feelings of openness and reliability, essential for
establishing trust with the audience.
2. Paragraph font: Lato Regular
Montserrat Bold is a modern, geometric sans-serif font featuring clean lines that
imply clarity and determination. Ideal for headers and titles, it commands
attention while remaining highly legible. Sans-serif fonts such as Montserrat are
viewed as contemporary and direct, conveying confidence and professionalism.
This renders Montserrat fitting for a brand that esteems innovation and boldness.
1. Header font: Montserrat Bold

5. ADOBE FONTS
Lato Regular
Montserrat Bold
The selection of Montserrat Bold and Lato
Regular is based on the principles of
readability and emotional impact.
According to psychological research, sans-
serif fonts are easier to read on screens
and are perceived as more modern and
approachable. The combination of a
strong, professional header font with a
friendly, readable body font helps to
create a balanced and effective visual
communication strategy.

6. Charcoal (#4D5261)
Charcoal conveys strength,
sophistication, and
modernity, serving as a
neutral, strong color that
supports the primary
colors while providing a
sleek, professional
aesthetic.
COLOR PALETTE
Golden Beige (#E0B441)
Golden Beige evokes
warmth, luxury, and
sophistication, bringing a
sense of elegance and
quality.
Taupe (#8B7D57)
Taupe represents stability,
comfort, and reliability,
providing a grounded and
neutral backdrop.

7. Charcoal (#4D5261)
COLOR PALETTE
Golden Beige (#E0B441)
Taupe (#8B7D57)

8. COLOR
PALETTE
Golden Beige, Taupe, and Charcoal were
selected for their associations with luxury,
stability, and modernity. The colors help to
evoke the personality of being innovative,
authoritative, and approachable. These
colors provide a cohesive and balanced
aesthetic that supports the brand’s values
and visual identity.

9. This brand identity combines the
psychological principles of typography and
color to create a cohesive and impactful
brand image. The use of modern sans-serif
fonts and a carefully selected color palette
ensures that the brand is perceived as
innovative, authoritative, and
approachable.
COLORS
Montserrat Bold: Used for headers,
conveys modernity, clarity, and
confidence. Its clean lines and geometric
shapes suggest precision and reliability,
aligning with the brand's Swiss heritage
and technological prowess.
Lato Regular: Used for paragraph text, is
highly readable and friendly, promoting an
approachable and professional image. This
balance ensures that while the brand is
perceived as cutting-edge and reliable, it
is also accessible and user-friendly.
FONT
SELECTION RATIONALE
Golden Beige (#E0B441): Evokes warmth,
luxury, and sophistication, suggesting that
Swiss Tech products are of premium
quality.
Taupe (#8B7D57): Represents stability,
comfort, and reliability, grounding the
brand and making it relatable to
consumers.
Charcoal (#4D5261): Conveys strength,
sophistication, and modernity, enhancing
the brand's image as a leader in
technological innovation.

10. REFERENCES
1. Kaye Putnam. (2024, May 24). Font psychology. Retrieved from [https://www.kayeputnam.com/font-psychology/]
(https://www.kayeputnam.com/font-psychology/)
2. Fussell, G. (2024, February 16). The psychology of fonts: Fonts that evoke emotion. Envato Elements. Retrieved from
[https://elements.envato.com/learn/the-psychology-of-fonts-fonts-that-evoke-emotion](https://elements.envato.com/
learn/the-psychology-of-fonts-fonts-that-evoke-emotion)
3. Canva. (2024, May 24). Font psychology. Retrieved from [https://www.canva.com/learn/font-psychology/](https://
www.canva.com/learn/font-psychology/)
4. ACW Artifex Creative Webnet Ltd. (2023, September 15). Font psychology in branding. LinkedIn. Retrieved from
[https://www.linkedin.com/pulse/font-psychology-branding-acw-2/](https://www.linkedin.com/pulse/font-psychology-
branding-acw-2/)
5. Velarde, O. (2022, January 13). Font psychology. Visme. Retrieved from [https://visme.co/blog/font-psychology/]
(https://visme.co/blog/font-psychology/)
6. LinkedIn. (2024, May 24). What factors should you consider when choosing a font? Retrieved from [https://
www.linkedin.com/advice/0/what-factors-should-you-consider-when-choosing-vxcpf](https://www.linkedin.com/
advice/0/what-factors-should-you-consider-when-choosing-vxcpf)
7. James Madison University. (2024, May 24). Personal branding. Retrieved from [https://www.jmu.edu/digicomm/
resources/personal-branding.shtml](https://www.jmu.edu/digicomm/resources/personal-branding.shtml)