Discovering user needs and building product solutions .pptx

Product ideas and user needs

1. PRODUCT IDEAS & USER NEEDS

2. Early Phases of Product Development

3. Where do we start?

4. Where do ideas come from?

5. Brainwriting 6-3-5

6. Question (your) ideas

7. Where else can you find product ideas?

8. How can you quickly validate your ideas?

9. Product Discovery – how it is

10. Don’t fall into the trap

11. Key ingredients for developing great product ideas

12. Develop customer intuition

13. Product Vision

14. Google’s Vision Statement

15. Measurable goals

16. Why should you do user research?

17. How to learn about user needs?

18. Who to include in research?

19. Specify target groups

20. Writing user needs

21. Why you should do competitor analysis?

22. SWOT analysis

23. Kano Analysis

24. Why do new products fail?

25. Thank You