dm presentation.pptx by raunak Aggarwaln

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1. Digital Marketing Strategies:- Submitted by- Kartik Gunwani 03720602023 Submitted to- Ms Naina (Asst prof.) CS&IT Dept. Trinity institute of Professional studies

2. Understanding Your Target Audience Online Demographics Age, gender, location, income, education. Psychographics Values, interests, lifestyle, opinions. Behavior Online activity, purchase history, device usage. Knowing your audience ensures relevant content. Target specific people to boost ROI.

3. Search Engine Optimization (SEO) for Visibility 1 Keyword Research Find what your audience is searching for. 2 On-Page SEO Optimize content, titles, and meta descriptions. 3 Off-Page SEO Build high-quality backlinks. SEO improves organic rankings. Drive traffic and increase brand awareness.

4. Content Marketing: Engaging and Informative Blogs Share valuable insights. Videos Visually appealing content. Podcasts Audio engagement. Content builds trust and authority. Attract and retain your audience.

5. Social Media Marketing: Building Community Platform Selection Choose the right social media platforms. Content Strategy Create relevant, engaging content. Engagement Interact and build relationships. Social media fosters connections and brand loyalty. Increase reach and drive traffic.

6. Email Marketing: Personalized Communication Segmentation 1 Personalization 2 Automation 3 Email marketing delivers targeted messages. Nurture leads and boost conversions. Automate tasks.

7. Paid Advertising: Targeted Campaigns 1 Google Ads Reach potential customers. 2 Social Ads Target specific demographics. 3 Retargeting Re-engage past visitors. Paid advertising drives immediate results. Target your ideal audience.