Dominate the Digital World: Your Guide to Building a Powerful Web Presence

In today's digital age, having a strong web presence is no longer a luxury - it's a necessity. Whether you're a business, an entrepreneur, or simply an individual wanting to make your mark online, a well-crafted website and engaging blog are essential tools for success. This guide will equip you with the knowledge to create a captivating digital space that attracts, informs, and converts your audience.

Website Creation: Building Your Digital Home

Platform Selection: Choosing the right platform is crucial. Popular options include WordPress (versatile and user-friendly), Wix (great for beginners with drag-and-drop features), and Squarespace (known for beautiful templates). Consider your budget, technical expertise, and desired functionalities.

Design & User Experience (UX): First impressions matter! Design a website that is visually appealing, easy to navigate, and optimized for mobile viewing. Prioritize clear menus, intuitive layouts, and high-quality images.

Content is King: Fill your website with informative, engaging, and valuable content that resonates with your target audience. Showcase your expertise, tell your story, and establish yourself as a thought leader.

Blogging: Fueling Your Online Presence

Content Strategy: Develop a content calendar that outlines topics relevant to your niche. Publish consistently to keep your audience engaged and coming back for more.

SEO Optimization: Integrate relevant keywords throughout your website and blog content to improve search engine ranking and organic traffic.

Interactive Elements: Encourage audience participation through comments sections, polls, and social media sharing buttons.

Content Management at Your Website

Regular Updates: Maintaining fresh content is vital. Update your website and blog with new information, announcements, and engaging posts.

Analytics Tracking: Utilize website analytics tools to understand your audience, track website traffic, and monitor the performance of your content.

Security Measures: Implement robust security measures to protect your website and visitor data.

1. DIGITAL
Digital Web Presence
How your business will appear online
Prof Manish Kumar

2. Digital Web Presence
How your business will appear online
Your digital web presence is essentially how
you or your business appear online. It's the
collection of information people find when
they search for you on the internet. Here are
some breakdowns to illustrate the concept
Prof Manish Kumar

3. Component
DIGITAL
Prof Manish Kumar

4. Digital Web
Presence
Your web presence is made up of
various building blocks, including
Your website
This is your central hub online, like a digital
storefront. It can showcase your products,
services, or even just information about you
Social media profiles
These are your accounts on platforms like
Facebook, Instagram, or LinkedIn.
Online directories
These are listings on websites like Google My
Business or Yelp. They help people find your
contact information
Online content
This could be anything you publish online, like
blog posts, articles, or videos.
Prof Manish Kumar

5. Importance of Digital Prescence
Having a strong digital presence is crucial in today's world. It can help you with
Increased brand awareness
People can more easily discover you online
Improved brand reputation
You can control the narrative about your
brand by managing your online content.
Lead generation
You can attract potential customers through
your website and social media.
Stronger customer engagement
You can interact with your audience and
build relationships.
Prof Manish Kumar

6. FREELANCE
PHOTOGRAPHER
A website showcasing your portfolio
and contact information
An Instagram account where you share
your latest work.
A profile on a freelance marketplace
where potential clients can find you
Blog posts offering photography tips
or showcasing your creative process
By building a strong digital web
presence, you can create a positive
online identity and achieve your
goals
Prof Manish Kumar

7. Website
Building
DIGITAL
Prof Manish Kumar

8. Why Websites?
For Digital Perscence
Chocolate Cake
Best Chocolate cake
Best Chocolate cake nearby
Best Chocolate cake bakery
Best Chocolate cake
Prof Manish Kumar

9. How websites work ?
Server
Basic
Prof Manish Kumar

10. How websites work ?
Taking it forward
Server
Every server has a name called
Internet Protocol
For example
2620:cc:8000:1c82:544c:cc2e:f2fa:5a9b.
Luckily, you don’t need to understand IP addresses. all
you need to do is choose a nicer name to reference that
numeric IP address.
Domain Name
Prof Manish Kumar

11. Domain Name
www.yourbusinessnamegoeshere.com
Your domain name is how potential
customers will find you
DOMAIN NAME
Check availability of Domain
Prof Manish Kumar

12. How to select domain name
Use right
domain name
Extention
According to research
from Domain Name Stat,
37% of all domains have
the “.com” extension.
Go with .com. If
that’s taken, try
.net or .org.
Advise
Brandable
Over Generic
Short is better
than long
Advise
Create New words
Use Existing words
Use domain name
generators
The most common name length is
approximately 12 characters.
Make Sure It’s
Easy To Type
Tell 10 people your
potential domain name
and ask them to spell it.
If more than a few
people struggle to spell
it, you need to simplify
it.
Make Sure It’s
Easy To
Pronounce
Avoid
Hyphens And
Numbers
Advise
Consider Using “Niche”
Keywords That Reflect Your
Website
Check If It’s Not Trademarked
Or Already Used
Use Domain Name Generators
When Stuck
Prof Manish Kumar

13. SELECTING DOMAIN NAME
Select a domain name because
According to a 2022 VeriSign
report, the third quarter of 2022
ended with more than 349.9 million
domain names registered
worldwide.
Have a distinctive
online presence
Own your
desired
domain name
Retain a reliable and
available domain for you
business name.
1 2 34
Prof Manish Kumar

14. TEST YOURSELF
Addie is investigating how to create business websites for
her local bakery business. She’s trying to get her head
around how websites work.
How good is your tech knowledge?
Can you check the facts for Addie?
An IP address is made up of a string of
numbers that can be located by any
device connected to the internet.
A browser figures out where online
content is hosted and displays it to the
user.
Every website is hosted on a server. When users navigate to a website it is
known as ‘hosting’.
Prof Manish Kumar

15. Websites
DIGITAL
Prof Manish Kumar

16. Design Your Homepage
Make a great first impression by customizing the front page of your site
(known as the homepage.)
Create More Pages
Establish Your Brand
Visit WordPress.com and click on Get Started to create your new account in a
few quick steps. You’ll be asked to choose a name for your site to tell visitors
what your website is about.
Aside from the homepage, the most common pages on a website are an
About page and a Contact page. Starting in your dashboard, go to Pages →
Add New Page to create a new page.
Set Up Your Menu
The menu at the top of a website contains the links readers can click to find
their way around your site. You can now add the pages you created in Step 3
Add Your Social Media Presence
If you have a social media presence, your website is the perfect place to
promote it. It’s common to see social media icons
Prof Manish Kumar

17. BLOGGING
Blogging is that it is the process of creating blog posts and publishing them on a website. The website can
be owned by an individual or a company, and the posted content can be articles, photos or other digital
media.
There are more than
Million
BLOGS
around the world
Prof Manish Kumar

18. PLATFORM TO WRITE BLOGS
Prof Manish Kumar

19. HOW TO START A BLOG
Unleash
Ideas within
You
Name of
Blog
Web
Hosting
Selecting
Blog
Platfdorm
Working on
themes of
Blog
Customize
your Blog
Brainstorm
Blog Topic
Write Your
Masterpiece
Create
Editorial
Calendar
Monetize
your Blog
Prof Manish Kumar

20. HOW TO KNOW TRENDING TOPIC
Keywords Everywhere
Prof Manish Kumar

21. HOW TO DESIGN CONTENT
Competitor analysis
Customer Painpoints
Prof Manish Kumar

22. THANK
YOU
Prof Manish Kumar