Dominos

Best ever marketing Mix concept you had ever had...!!

1. HOTEL SALES AND MARKETING Presented By:- Guru Sai Ram Atmuri MARKETING MIX OF DOMINO’S PIZZA

2. INTRODUCTION Domino's Pizza, Inc (simply known as Domino's ) is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park, United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004.

3. Industry trade publication Pizza Today magazine named Domino's Pizza "Chain of the Year" in 2003, 2010, and 2011.

4. HISTORY In 1960, Tom Monaghan and his brother, James, purchased DomiNick's , a small pizza store in Ypsilanti, Michigan, near Eastern Michigan University. The deal was secured by a $500 down payment, and the brothers borrowed $900 to pay for the store. By 1965, Tom Monaghan had purchased two additional pizzerias; he then had a total of three locations in the same country. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name.

5. One day an employee returned from a pizza delivery and suggested the name Domino's. Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965. Within eight months, James traded his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries.

6. MARKETING MIX PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE

7. PRODUCT PIZZA PRODUCTS They have a wide range of products in pizzas. There is a selection between vegetarian and non- vegetarian. They are divided into three categories Regular, Medium and Large

8. SIDE DISH PRODUCTS Although dominos is started and known for pizza, as the times changed their side dishes made it compulsion in their meal. Garlic Bread made a revolution and it had been the most selling dish after pizzas in it. Cheesy Dips are a very good accompliment to all the side dishes in this place. Lebanese rolls, Tacos, Baked chicken, Chicken strips and Pasta selections are added advantage to their Menu.

9. DESSERT PRODUCTS One cannot end their meal without have the Choco Lava Cake. And Butterscotch Mousse Cake is now recently added to confuse the consumers what to select among the provided two desserts. BEVERAGE PRODUCTS Dominos are having a tie up with Coca cola Beverages and Red Bull Beverages Industries since 50 Years. In their every outlet they provide all the coca cola beverage products and Red bull energy Drinks.

10. PRICE Dominos are having an excellent pricing strategy. Their menu card clearly describes their pricing in detail, so as to be easy for the consumer.

11. TAXATION Dominos clearly mention that their prices that are in the menu card are exclusive of taxes. They add 5.6% Service Tax and 14.5% VAT to the sub total. After the total is displayed and the total figure is irregular , they add or subtract the irregular figure and round off the total to make it easy to the customer.

12. PLACE Dominos is always located near to the main stream of the roads of the city or the locality. All across the globe the are having 8,638 outlets. They are operating 5003 outlets alone in US and 3,635 international Outlets. Their main motto is that their consumer should not search for their outlet and their outlet are available approximately within every 3 kms in Hyderabad. Their target market is all range customers. They don’t have very big outlet but they maintain their outlet very clean and neat.

13. PROMOTION Dominos promote their brand in many ways:- Leaflets and Discount coupons Mobile messaging Mail Mobile App Offers Special Discounts Sponsorship to Sports and Movies Advertisements in Television Internet Advertisements Mouth Advertisement

14. PEOPLE EMPLOYEES- Employees are treated with great respect in dominos. They are divided into 4 categories like- Platinum, Diamond, Gold & Silver based on their experience. They are given rewards every week, Month & Year. They are given different awards based on their service.

15. STAKEHOLDERS- They are the most happy people in doimnos . They are running in profits since its established. They open many of their outlets every year. Every year investors are increasing and are ready to invest in dominos. Stakeholders believe and trust their organization that it would fetch them profits.

16. CUSTOMERS- They are the most important part of dominos organizations. Dominos do their 100% their customer satisfaction. Customer do reach dominos in many ways like- Online, directly to their outlet, Through their mobile app, door delivery, mobile and mailing. In all the above cases they satisfy 99.99% as per the dominos standard. The y are even given customer feedback book where their feedback is given maximum importance. Recently dominos have come up with a new idea of Junior Pizza Maker for the customers.

17. PROCESS Dominos are having and excellent process. Here the process is personalized and warm. They respect the Indian saying Athidhi Devo Bhava . Guests/Customers are not given by any table service but here it is Self service.

18. Types of facilities offered by dominos- Walk- In and meal Take away Door Delivery By mobile App By calling Online Home page

19. PHYSICAL EVIDENCE Dominos are having a great ambience and a joyful décor. Irrespective of age and gender everyone will have a peaceful and celebrating atmosphere. The packing of dominos is helpful for the customers to dine in or take away.

20. The interior furnishings are always comfortable to the guests. Maintainence of the outlet is very clean and tidy. The are organisation is very particular about the hygine conditions of their own employees. They say “We make it for you to see a happy smile on your face’’. So, they don’t tend to dis -satisfy the guest in any way.

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