Dior is not so famous compared to DOOR cooperation. The message in this picture is that to be a modern man you should buy this perfume. Also, the man in this copied picture is the not so famous actor, Jude Law. The man is presented as smart, modern and very masculine. He appears rich, well-carried and chic. This will encourage men to buy the product and aim to be like him.
The visual representation employs a monochromatic colour scheme, with the subject positioned against a white background. This creates a striking contrast, whereby the subject is highlighted as a dominant figure within the composition. The perfume bottle, the only element depicted in colour , serves to accentuate the subject, thereby establishing it as the focal point of the advertisement.
The advertisement follows the conventional 'Z' pattern. The viewer is first drawn to the face of the model, then to the brand name and slogan, and finally to the product itself.
The font is Blunt, bold and sharp which implies masculinity and reflects the male model in the picture.
The language used in the advertisement is assertive and direct, aligning with our brand's core values- such as masculinity.
Thank you for listening. :) Off to court to sue this "Dior" brand.