Research Methods
Introduction
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Outline
•Introduction
–Nature and Meaning of Research
–Objectives and Motivation of Research
–Characteristics and Criteria of Good Research
–Role of Research in Decision Making
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Introduction
•What is research and what is not?
–Walliman (2005) argues that
research could not have the
following characteristics:
•Just collecting facts or information
with no clear purpose
•Reassembling and reordering
facts or information without
interpretation.
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Introduction Cont..
–Research should have the following
characteristics:
•Data are collected systematically.
•Data are interpreted systematically.
•There is a clear purpose: to find
things out.
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Nature & Meaning of Research
•Research … refers to a search of knowledge
•Research as a systematic search … for
information on a specific topic.
•Research is an art of scientific investigation.
•It is actually a journey of discovery.
•Research is considered an original contribution
to the existing stock of knowledge.
(Kothari, 2004)
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Objectives of Research
•The purpose is to discover answers to
questions through the application of
scientific procedures:
–To gain familiarity with a fact or to achieve
new insights into it (exploratory study)
–To describe the characteristics of a particular
individual, situation or a group (descriptive
study)
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Objectives of Research cont..
–To determine the frequency with which
something occurs or with which it is
associated with something else (diagnostic
study)
–To test a hypotheses of a causal relationship
between variable (hypothesis testing study)
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Motivation in Research
•What makes people to undertake
research?
–Desire to get a research degree along with its
consequential benefits
–Desire to face the challenge in solving the
unsolved problem
–Desire to get intellectual joy of doing some
creative work.
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Motivation in Research
cont..
–Desire to be of service to society.
–Desire to get respectability.
–Employment conditions and
requirements.
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Characteristics & Criteria of Good
Research
•One may expect that scientific research to satisfy the
following characteristics:
–The purpose of the research should be clearly
defined.
–The research procedures used should be described in
sufficient detail to permit another researcher to
replicate for further advancement.
–The procedural design of the research should be
clearly planned.
–The researcher should report with complete
frankness.
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Characteristics & Criteria of Good Research
Cont..
–The analysis of data should be sufficiently
adequate to reveal it significance and the
method of analysis used should be
appropriate
–Conclusions should be confined to those of
justified by the data of the research
–Greater confidence in research is warranted
(experienced, good reputation and integrity in
research)
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Role of Research in Decision
Making
•The following are the major areas in which
research plays a key role in making effective
decisions:
–Public openion
–Public Production
–Finance and Banking
–Government Materials
–Human personnel development
–Governmental regulations
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