Dr. Neema Moore - Ideal Client Avatar Report-2.pdf

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1. BRAND
BLUEPRINT &
CUSTOMER AVATAR
REPORT
The Alignment Doctor
A Product of Write to Influence Online 
DLE Enterprises
Dr. Neema Moore

2. CLARITY
Identify your target
audience and  brand
messaging.
LAUNCH/CONVERSION
Measure the results,
segment your audience,
and tweak as needed.
CREATION
Create content that
attracts and engages your
target audience.
THE PROCESS....

3. Lose Weight Easier, Faster
and Safer Than Ever Before
a medically supervised program that is completely
safe and has been developed to help people lose
weight and keep it off
BURNOUT TO BLISS
Presented by Dr. Neema Moore

4. The main force behind Dr. Neema Moore is a deep desire to help
individuals achieve their long-term health goals. Whether you’re seeking
help with chiropractic care, weight loss, nutrition, or disease prevention,
each client is individually evaluated by Dr. Neema and provided with a
well-researched and comprehensive plan they can follow for the rest of
their lives.
Your health is the connection to allow you to experience the infinite
possibilities that love and happiness has to offer.
Dr. Neema provides an array of services that assist individuals who want
to invest in a vision to become healthier and make changes in lifestyle to
optimize health, wellness and well-being.
WHO WE SERVE

5. Goals: (within the next 3-6 months)
AVATAR: EMILY
Time management
Stress
No boundaries
Doesn't take time out for her self
Tired
Health issues
Gives too much of herself
Unorganized at times
Lack of confidence
Overweight
Secretly thinks that she's going to be alone forever
Thinks she may never achieve her dreams
Thinks she cannot create the life she wants
Think she is not enough
Thinks no one can help her in her misery
Challenges
"These sessions won't work for me.”
"I can't pay the fee. It's too expensive."
"I already have attended a similar program. It was just full of false
promises."
"I'm not the type who trusts someone to guide me when it
comes to living my life the way it should be."
"The thought of following a strict diet plan terrifies me."
"I've got a lot of things on my plate. It's impossible to commit to
it."
Objections:
Role in the Purchase
Process:
Pain Points:
Looks as having it all together but needs help setting boundaries
and filling her cup
Can't sustain being committed to a program
She’s the decision maker, but
will consult with her
partner/husband when it comes
to expenses.
Age: early 35
Gender: Female
Marital Status: Married
Children/Ages: Yes/school-age
Location: Midwest area, suburbs
Race: Minority
Personality: Ambitious, highly-
driven
Religion: NA
Hobbies:/Interests: Traveling,
spending brunch with friends,
shopping at upscale shops,
volunteering at church, reading
a personal development book
Occupation: Sales Manager
Job Category: None
Annual Income: $75K
Education: College
Quote/Mantra: NA
Values: What does she value in life?
Opportunity to be happier have less stress, live the life of her
dreams and accomplish her goals with more confidence
She desires to achieve a healthy lifestyle, better eating
habits and food choices, and a long-term commitment
to healthy living.
Where is she on the hierarchy of Needs?
Self-mastery/Self-fulfillment. She values and appreciates the
wisdom that comes with achieving success the hard-earned
way. She believes in legacy, and everything she does is about
extending and protecting such legacy.
Sources of information
Industry Experts she follows: : Robert Kiyosaki, Dr. Wayne
Dyer
Groups she is in: Sorority group, Women's group,
Social Media: Where does she hang out: Facebook,
Instagram

6. Emily has been successful in her sales career for many years now.
She enjoys taking care of her two children and spending time
with her husband, while working a full time job.
She suspects that there's something off with her health lately, but
not sure what or exactly why.
She feels burned out, from the demands of her job, life, etc.
She's been stress eating for some months now.
She wants to listen better to her body, but doesn't know how and
where to start.
She wants to improve her lifestyle but confesses she doesn't know
where to begin.
A few months ago, she engaged in a couple of fad diets but she
can't sustain it.
She wants to establish health habits for herself.
ABOUT THE
TARGET
AUDIENCE...

7. We deliver a more personal approach to
your health needs with the intention of
becoming your partner in increasing your
self-confidence, boosting your self-
awareness, and refining your health to
inspire others.
OUR CORE
VALUES...

8. EMILY has been driving herself to extreme
stress for the last few years.
This has resulted in poor eating habits, reckless
choices, and lack of physical activity.
She's eager to start making herself a priority,
but admits she gets frustrated in the "waiting"
for change.
Because of this, she's not sure if the current
path she is on, is what's best...but she remains
hopeful.
She wants to work with someone who can
empower her, help her implement safe
changes, while also supporting her through
resistance.
She desires someone who can help her
manage her stress, find a balance between
work and leisure, and feel the benefits of
coaching.
INTRODUCTION TO
EMILY
ABOUT THE
TARGET
AUDIENCE...

9. Ambitious
Highly Driven
Stressed
Overwhelmed
Family-oriented
Workaholic
Daydreamer
INTRODUCTION TO
EMILY
ABOUT THE
TARGET
AUDIENCE...

10. WHAT
MOTIVATES
EMILY?
Work-life balance
Self-care
Self-love
Mental health and wellness

11. To feel more inspired by
overcoming burnout and getting
her health and life back on track
To feel more confident with her
health by following nutritional
guidance from a board-certified
professional
To be more self-aware and take
back control of her life
WHAT INSPIRES
EMILY ON AN
EMOTIONAL
LEVEL?

12. SOLUTIONS
EMILY IS
LOOKING FOR...
Become less stressed and
healthier
Feel less overwhelmed
Lose weight
Feel more confident
Feel more in control of her life

13. Six weeks of support sessions and
guide to create a personalized
wellness plan with action steps,
accountability, community and a lot
of fun
Encouragement
Empowerment
Information on health and wellness
and how to prevent burnout.
Get to work with a board-certified
physician.
Can connect them to other resources
when needed
WHAT WILL
EMILY WALK
AWAY WITH?

14. WHAT DOES
EMILY WANT TO
KNOW?
How to commit to a
nutritional plan that will bring
long-term results
How to remain faithful to the
program and avoid
procrastination
How to achieve a healthy body
and avoid burnout and stress

15. WHAT ARE EMILY'S
ROADBLOCKS &
NEGATIVE SELF TALK?
Investing money in a wellness
and health program is beyond
her budget.
She doesn't have the time to
commit to the program.
She's unsure if she can sustain
her commitment to the
sessions.
She thinks it's just the same
health and diet programs
being advertised online.

16. To become the leading provider of services
that assist individuals who want to invest in a
vision to become healthier and make
changes in lifestyle to optimize health,
wellness and wellbeing.
THE VISION

17. THE MISSION
To help clients understand and develop a
wellness foundation for themselves and their
families and achieve their long-term health
goals whether they’re seeking support with
chiropractic care, weight loss, nutrition, or
disease prevention, each client is individually
evaluated and provided with a well-
researched and comprehensive plan they
can follow for the rest of their lives.

18. WHAT WE PRIDE OURSELVES ON...
The #1 Problem We Solve:
The lack of information on how to have a healthy lifestyle to refill
their cup and become more productive and less stressed as well
as gain access to resources that pertain to productivity, finances,
mediation, nutrition, and leadership.
What I Help my Clients Understand:
Brand's Overall Message:
To help our clients overcome burnout and create their
customized personal wellness plan, one that fits their life and
doesn't create overwhelm.
With my expertise, I help them relieve their stress, pain and anxiety, by
developing a healthy plan they can follow...even if that means taking
baby steps. I'm there with them every step of the way.

19. Caring
Trusted
Dependable
Responsive
Sympathetic
ADJECTIVES
THAT DESCRIBE
YOUR BRAND

20. https://drjoedispenza.com
JJ Virgin
https://jjvirgin.com
Dr. Mark Hyman
https://drhyman.com
JJ Smith
https://www.jjsmithonline.com
Dr. Joe Dispenza
YOUR
COMPETITORS...

21. "The first step in making your best life
ever is to be willing to leave the place
you need to heal from. You need to be
ready to try something new. It takes
time to change your life."
- DR. NEEMA MOORE
#DR.NEEMASPEAKS

22. Clients learn to trust what would be the leading center for functional medical
practice by helping them get to the root of their health issues, and making the
best out of the solutions that can truly improve their health and well-being.
I make them comfortable when sharing their health issues and let them learn to
trust me and my services.
I listen to them so we can accomplish goals through action-oriented, results-
focused methods that can support their success.
I am not just a chiropractor or a nutritional coach. I am their ally when it comes
to achieving their personal goals.
THE DR. NEEMA MOORE EXPERIENCE...

23. INITIAL ASSESSMENT


SERVICES
CONCIERGE CHIROPRACTIC CARE
WEIGHT LOSS
45 min
$125
15 min
$65

30 min
$60
LIFESTYLE COACHING
30 min
$60

CBD PRODUCTS
Soon to come

ONE-ON-ONE COACHING
Soon to come

RETREATS
Soon to come

24. Entrepreneur Women Wellness 101!

Create your own personalized wellness plan to prevent and
overcome burnout without feeling overwhelmed. Dr. Neema
Moore will support you and hold your hand for 6 weeks to find
your bliss.

There will be weekly classes for 6 weeks, a private FB group for
the member to support each other and ask questions, and a
workbook to record your progress. Multiple bonuses will be
included, group and individual challenges, and amazing prizes
for achieving your goals. You will also get weekly coaching
sessions with Dr. Neema.



Course includes:
Weekly classes for 6 weeks
Private FB group
Course workbook
Multiple bonuses worth over $400
Challenges
Prizes
Weekly coaching sessions
PREMIUM SERVICE
BURNOUT TO BLISS
WELLNESS STARTS FROM WITHIN

25. Dr. Neema Moore is a certified chiropractor who attended the
prestigious Palmer College of Chiropractic where she
received her Doctor of Chiropractic in 2003. She is
committed to educating individuals on how to achieve
optimal wellness. It is our goal at to provide the best
chiropractic care experience possible, so that all may achieve
the results of this natural, drug-less form of health care. It is
our desire that you will understand and appreciate our
treatment approach, and inform others that there are
effective alternatives available, methods which are proven
effective by thousands of satisfied chiropractic patients each
and every day.
ABOUT DR. NEEMA MOORE

26. "WE DON’T SEE DISABILITY —
WE SEE POSSIBILITY."
- Dr. Neema Moore
"Learning about the philosophy of the chiropractic
health profession about health comes from within,
and that the body is able to heal itself really
resonated with me."
#DrNeemaSpeaks

27. BENEFITS OF WORKING WITH DR. NEEMA MOORE
They receive encouragement from someone who understands them,
They feel empowered and motivated to pursue their life goals.
They can understand the root cause of their stress and burnout, and is
excited everyday to become the best version of themselves.
They will learn how to become role models to others when it comes to
creating positive changes.
They are always eager to maintain an interest in healthy living inside
and out.

28. How do I know if this will work for me?
Can this work for someone who does
not have time?
How long before I see the results in
my body?
How has this worked for your past
clients?
How does the service work for busy
entrepreneurs and career women like
me?
What do I have to do to be committed
to the program?
How many hours does it require from
me to work with you?
What happens after I attend your
sessions?
EMILY IS
ASKING...

29. “If you want to own your own business practice
working on yourself, personal development, people
skills, leadership skills, time management, your self-
worth, your ideas around money, and your core values.
No matter what field you are in your self-development
is what will take you far and will determine your
success."
- DR. NEEMA MOORE
#DR.NEEMASPEAKS

30. “These sessions won't work for me.”
"I can't pay the fee. It's too expensive."
"I already have attended a similar
program. It was just full of false
promises."
"I'm not the type who trusts someone
to guide me when it comes to living
my life the way it should be."
"The thought of following a strict diet
plan terrifies me."
"I've got a lot of things on my plate. It's
impossible to commit to it."
EMILY'S
OBJECTIONS TO
DOING THE WORK..

31. It’s only natural in sales you will at some point encounter objections. We call this “breaking the
sales process,” and it happens when a customer starts giving reasons as to why they are not
going to avail of your service. Don’t be disappointed when objections come, or get sensitive and
take it personal. Chances are, the objections have little to do with you... and more to do with the
prospect.
You could decide to move on and take the attitude “well, I guess you’re not my ideal client.”
However, be careful when writing off a prospect just because they have an objection, you’ll find
yourself with no customer/clients at all. You’ve invested time, energy, and effort into identifying
your target audience and learning their potential objections...it’s best that you earn how to
handle them instead of avoiding them. Most reasonable objections can be placed in one of five
categories:
Price - Its too expensive...
Need - We don’t need this...
Time - I’ll call you later...
Product - The style is bad...
Source - I don’t think you’re the right company It’s up to you to figure out which category their
“No” falls under and handle it!
HANDLING OBJECTIONS...

32. “ I was very focused on making my
practice a success by dedicating my
time and attention to building it up
from the ground up."
- DR. NEEMA MOORE
#DR.NEEMASPEAKS

33. WEBSITE VISUAL EXPERIENCE
TO CREATE

#eec09c
#faeccb#728f91

#a8b946

34. #wellness #WellnessCoach #wellnesswednesday #wellnesswarrior
#wellnessjourney #wellnessblogger #WellnessAdvocate #wellnessfitness
#WellnessCenter #wellnesslife #wellnessRetreat #WellnessBlog
#WellnessCoaching #wellnesslifestyle #WellnessTips #wellnesshotel
#wellnesstravel #wellnessbrasil #wellnesspetfood #WellnessZone
#wellnesswarriors #WellnessCoaches #wellnessday #wellnessmama
#wellnessspa #wellnessweekend #wellnesscaoch #wellnesscentre
#wellnessgoals #wellnessinfluencer #healthyliving #healthylivingrevolution
#HealthyLivingLifestyle #healthylivingtips #healthylivingadvocate
SOCIAL MEDIA INTERACTION
RELEVANT HASHTAGS

35. Before someone can help you win in life, you
need to learn to trust yourself first.
There's no better time to invest in yourself but
now.
You can create so much for yourself if you start
TODAY.
Healthy eating should be a habit. And it starts
right now.
Trust yourself that you can achieve the life that
you've always wanted.
QUOTES FOR SOCIAL INTERACTION

36. One of the things that sets online marketing apart from traditional
marketing methods is the opportunity to create a two-way
conversation with the customer. You can actually connect with
them, respond to feedback, answer their questions in real-time,
help them resolve an issue, or just check in and let them know that
your brand values what they have to say.
This is what social media is all about for brands in it for the long
haul! Always take opportunities to establish yours as trustworthy
brand in the minds of your target audience, and create an
impression that will define how they think of you for years to come!
SOCIAL MEDIA MESSAGING

37. "Functional medicine is based on getting to
the root of patient’s health issues, and
helping them truly improve when it comes to
their health."
- DR. NEEMA MOORE
#DR.NEEMASPEAKS

38. SOCIAL SITES
LINKEDIN
https://www.linkedin.com/in/doct
orneema/
INSTAGRAM
https://www.instagram.com/welln
esswithininc/
FACEBOOK
https://www.facebook.com/drneem
amoore

39. Awareness
Connections
Engagement
Sizzle
The goal is to position you as the authority in the
space of "functional medicine."
Social media content will focus on (4) area
These are internal steps that we must take to get into
the hearts and minds of your target audience, so
when you launch... you're seen as the expert and
authority in this space.
The content team will write content and suggest LIVE
video topics to accompany them through the month.
SOCIAL
POSITIONING

40. CONTACT
INFO
[email protected]
http://www.doctorneema.com
WEBSITES:
804-256-3355
PHONE
EMAIL ADDRESS
CONTACT
INFO

41. “My goal is to help my patients get out of
pain, get healthy, and heal faster. I teach
patients that their body is a temple, and
wellness starts within. And no matter what
age you are, you can always reclaim your
health.”
- DR. NEEMA MOORE
#DR.NEEMASPEAKS