Dreamhouse Studios Savannah Campaign Book Presentation

After completing an entire campaign book for a local company in Savannah Georgia, for my Public Relations Campaigns class my group created a presentation to showcase to our teacher as well as our client what we created.

1. Dreamhouse Studios
Group 6 Campaign Presentation
Emma Tatum, Graci Caldwell, Maggie Braddy, & Piper Loeffler

2. Introduction
●Dreamhouse Studios is located in the Starland District of Savannah,
Ga.
●Dreamhouse was founded in 2023
●There are four founders of Dreamhouse Studios which are all alumni
of SCAD University

3. Background
●Client: Dreamhouse Studios
●Situation: Wanting to increase the number of co-workers
●Publics:
-Primary Audience: Current co-workers
-Secondary Audience: Graduating SCAD Seniors

4. Goals, Objectives, Strategies & Tactics
Current Co-workers:
Goal- Continue to meet the current co-workers needs to build a sense of ownership, making them feel like
they are part of Dreamhouse Studios future.
Objective- To achieve more advocacy behaviors and receive five interest applications by January 31, 2026.
Strategy- Interactive contest for the Dreamhouse community.
Tactic-
-1a. Social media contest: most interactions on social media post (for that month) to encourage
coworking by the end of that specific month, winner gets a small prize.
-November: $15 bottle of wine
-December: $15 gift card (Foxy Loxy)
-January: $20 paint brush set
- 1b. Encourage current co-workers tp tag Dreamhouse in all workshop posts to reach more individuals

5. Goals, Objectives, Strategies & Tactics
Graduating SCAD Seniors:
Goal: Get more graduating SCAD students to contact Dreamhouse about co-working; convert interest into
memberships.
Objective: To achieve five contacts from graduating senior SCAD students interested in Dreamhouse by January 31,
2026.
Strategy: Make Dreamhouse more visible to graduating senior SCAD students by expanding local outreach through
involvement and visibility in the community.
Tactics:
-1a. Print business cards and place them in restaurants and business that are frequently visited by SCAD students
with permission. (Foxy Loxy, Origin Coffee Bar, and Coffee Fox)
-1b. Create yard signs with Dreamhouse branding and QR code to website
-1c. Create encouraging flyers about workshops and post on bulletin boards in SCAD
-1d. Attending local events, Starland Yard hosts “First Fridays” every month and attending these could allow
Dreamhouse to gain recognition

6. Research
Primary Research: Past, Current and Potential co-workers
-Survey for past, current and potential co-workers (via email)

Secondary Research: Graduating SCAD students
-Word of mouth

7. Budget
●Total Budget: $300
●Spent: $298.65
○Budget breakdown presented on following two slides.

8. Item Description Quantity Source Cost
Per
Item
Actual
Cost
Est. TaxTotal Cost
Yard
Signs
To be placed at
SCAD, Starland,
& First Friday
3 Signs Office Depot $26.49 $79.47 $6.36 $85.83
Business
Cards
Card to be
places in local
establishments
1,000
Cards
360printonline$0.008$14.13 (inc.
shipping)
$0.32 $14.45
Press
Release
Press release
about an
upcoming
dreamhouse
event
n/a n/a n/a n/a n/a $0.00
Bottle of
Wine
(Josh)
November
Award Winner
(can select
from one bottle
of red or white)
1 bottle Walmart $13.87

Or

$12.87
$13.87

Or

$13.87
$0.97

Or

$0.95
$14.84

Or

$13.82

9. Foxy Loxy Gift
Card
Decembe
r Award
Winner
1 Gift CardFoxy Loxy
Cafe
$15.00 $15.00 $0..00 $15.00
Paint Brush
Set
January
Contest
Winner
1 Set Amazon $18.97 $18.97 $1.42 $20.39
Printer PaperPaper for
Flyers
(81/2 x 11)
2 pack Office
Depot
$9.89 $19.78 $2.65 $22.43
Ink-Cartridge
Multi-Pack
Ink for
printing
1
cartridge
pack
Office
Depot
$87.89 $87.89 $2.65 $95.71
Contingency
Fund
To cover
potential
overages
(10%
overall
budget)
n/a n/a n/a n/a n/a $30.00
Total Est. Cost $298.65

10. Tactic Campaign Calendar - November 2025
SUNMON TUE WEDTHU FRI SAT
01
02 03
distribute
business cards to
local shops (Foxy
Loxy,Origin Coffee
Bar, Coffee Fox)
04 05 06 07
Participate in
Starland Yards’ First
Friday event. Bring
one yard sign and
business cards.
08
09 10 11 12 13 14 15
16 17 18
Display flyers on
bulletin boards at
SCAD via Haley
Braddy.

19 20 21 22

11. Tactic Campaign Calendar- December 2025
SUN MON TUE WED THU FRI SAT
01 02 03 04 05
Participate in
Starland Yards’
“First Friday”
Event. Bring one
yard sign and
business cards.

06
07 08
Distribute business
cards to local shops
(Foxy Loxy, Origin
Coffee Bar, Coffee Fox).

09 10 11 12 13
14 15 16
Check on flyers
SCAD and replace
them down via
Haley Braddy.

17 18 19 20

12. Tactic Campaign Calendar- January 2026
SUN MON TUE WED THU FRI SAT
01

02
Participate in
Starland Yards’
First Friday
event. Bring one
yard sign and
business cards.

03


04 05
Distribute business
cards to local shops
(Foxy Loxy, Origin
Coffee Bar, Coffee
Fox).
06 07 08 09 10


11 12 13
Check on flyers at
SCAD and replace
them if down via
Haley Braddy.
14 15 16 17

13. Social Media Campaign Calendar- November 2025
SUN MON TUE WED THU FRI SAT
01
02
Introduce
interactive
social media
challenge to
Instagram
account every
first Sunday at
5:00 P.M.
03
Post Flyers
and Business
cards in
pre-selected
establishment
s and SCAD.
04
Instagram
post: Open
house tour
this Thursday
from 3 P.M. to
5 P.M. for
interested
coworkers.
05 06
Instagram
post: Open
house tour
today from 3
P.M. to 5 P.M.
for interested
coworkers.
07
Participate in
Starland Yards’
First Friday
event.
08
09 10 11 12
Email press
release to The
Savannah
Tribune and
Savannah
Area Chamber,
for potential
story.

13 14 15

14. Social Media Calendar Continued- November 2025
16 17 18 19 20 21 22
Send out a
monthly
newsletter for
the next
month's events
and workshops
at 5:30 A.M.
using Flow
Desk.
23 24 25 26 27 28 29
30
Announce the
winner of the
social media
challenge on
the last day of
the month at
5:00 P.M.

15. Social Media Campaign Calendar - December 2025
SUN MON TUE WED THU FRI SAT
01
Check back in
on business
cards and
flyers and
replace if
needed
02
Instagram
post: Open
house tour
this thursday
from 3 P.M. to
5 P.M. for
interested
co-workers
03 04
Instagram
post: Open
house tour
today from 3
P.M. to 5 P.M.
for interested
co-workers
05
Participate in
Starland
Yards’ First
Friday event.
06
07
Introduce
interactive
social media
challenge to
Instagram
account every
first Sunday at
5:00 P.M.
08 09 10 11 12 13
14 15 16 17 18 19 20

16. Social Media Calendar Continued- December 2025
SUN MON TUE WED THU FRI SAT
21 22
Send out a
monthly
newsletter for
next month’s
events and
workshops at
5:30 A.M.
using Flow
Desk.
23 24 25 26 27
28 29 30 31
Announce the
winner of the
social media
challenge on
the last day of
month at 5:00
P.M.

17. Social Media Campaign Calendar- January 2026
SUN MON TUE WED THU FRI SAT
01
Check back in on
business cards
and flyers,
replace/replenish
if needed.
02
Participate in
Starland Yards’ First
Friday Event.
03
04
Introduce
interactive
social media
challenge on
Instagram
account
every first
Sunday of
the month at
5:00 P.M.
05 06
Instagram post:
Open house
tour this
Thursday from
3 P.M. to 5 P.M.
for interested
coworkers
07 08
Instagram post:
Open house tour
today from 3 P.M.
to 5 P.M. for
interested
coworkers
09 10
11 13 14 15 16 17 18

18. Social Media Calendar Continued - January 2025
SUN MON TUE WED THU FRI SAT
19 20 21 22
Send out a
monthly
newsletter for
next month’s
events and
workshops at
5:30 A.M. using
Flow Desk
23 24 25
26 27 28 29 30 31
Announce winner
of this month's
social media
competition at 5:00
P.M.

19. Social Media Challenge
●Instagram caption:
○Starting today, co-workers of
Dreamhouse Studios are
encouraged participate in our
monthly contest to create a
post and have it get the most
interactions. Be sure to tag
@dreamhousesavannah. For
the month of November the
winner with the most
interactions overall will receive a
bottle of wine! Happy Posting!
#SmallBusiness
#DreamhouseCo-working

20. Open House Tour
●Instagram Caption:
○Come check out
Dreamhouse Studios,
your new home away
from home!! Stop by and
see what Dreamhouse
can offer you, we can not
wait to see you!
#Smallbuisness
#Homeawayfromhome
#DreamhouseCo-workin g

21. Winner of Challenge
●This will be posted to the Instagram
story and at the bottom of the graphic
the winner's Instagram will be tagged.

22. Business Cards/Yard Signs

23. Flyers

24. Evaluation Plan
●The evaluation plan will take place on February 1, 2026.
●The plan will determine whether or not the objectives were met
●Objective 1: Current Co-workers, to achieve advocacy and receive five
interest applications by January 31, 2025
●Objective 1: Graduating senior SCAD students, achieve five contacts
interested in Dreamhouse by January 31, 2025
● The evaluation plan will be analyzed by the amount of contacts
created and media attention throughout the campaign

25. Summary
This campaign is designed to set Dreamhouse Studios up for a
successful future addressing challenges and making the most of
opportunities.
By implementing these strategies, Dreamhouse can potentially:
●Increase co-worker numbers
●Build their reputation and connect with the community
●Gain overall recognition

26. References & Acknowledgments for Sources
●Brophy, M. B. (2012, March 15). How to get people into your art studio. Maria Brophy Art Business Consultant .
https://mariabrophy.com/business-of-art/how-to-get-people-into-your-art-studio.html
●Chatgpt. (n.d.-a). https://chatgpt.com/
●City of Savannah Arts & Cultural Enrichment. (n.d.).
https://www.savannahga.gov/DocumentCenter/View/21616/2022-ACE-Guidelines-
●Dreamhouse Studios. (n.d.). https://www.dreamhousesavannah.com/
●Mission, vision and values | SCAD. (n.d.-c). https://www.scad.edu/about/scad-glance/mission-vision-and-values
●Scribner, B. (2019, July 31). Creating connections is crucial for small business. Nevada Today.
https://www.unr.edu/nevada-today/blogs/2019/creating-connections-for-small-business#:~:text=%22Networking%20is%20not%
20only%20important,do%20market%20research%20and%20more.%22

27. References and Acknowledgments for Sources
●Statista Research Department. (2024, November 13). Arts and entertainment: Number of employees US 2024 | Statista.
https://www.statista.com/statistics/1180595/number-of-arts-entertainment-recreation-industry-employees-us/
●U.S. Bureau of Labor Statistics. (n.d.). Artists in workforce 2023 (2022 data). Americans for the Arts.
https://www.americansforthearts.org/sites/default/files/documents/2023/ Artists in Workforce 2023 (2022 data).pdf
●Contact info for SCAD student:
-Haley Braddy
-[phone]
[email protected]