Dry Fruits business/ Soghat -e- Gilgit / Baltistan Leo 2014
Introduction Gilgit / Baltistan has great potential of its natural and indigenous resources, like delicious fresh and dry fruits, and many other things. Due to extreme cold climate and far- flung area, cut off from main stream from national and international markets, these resources are not being introduced yet. Although these resources have high market demand in the national and international market. Health conscious people want to buy organic and indigenous products for their use.
Mission To utilize our recourses To give easy access to Natural Taste To improve export To offer high quality products at a affordable price To increase cultural interaction between Gilgit and rest of the provinces.
Objectives Business objectives are the stated, measurable targets of how to achieve business aims. Objectives provide the business with a clearly defined target. It is advisable to prepare a plan to achieve these objectives and follow the plan in order to measure the progress towards to its stated aims.
Categories Almond: Almonds are the most valuable cash crops of district Ghizer.It is found in tons of tons every year. Almonds are of two types "hard and soft". Walnuts: Walnuts are found a huge quantity every year. There are two types of walnuts "soft and hard" and can be stored for long time. Walnuts are specially used for making kilao . Apricot kernels: Apricot kernels are found in all tehsils in a huge quantity. There are two types of apricot kernels sweet and bitter. The sweet kernels are used for making kilao and bitter for oil extraction.
Cont… Dried Apricot The dried apricot are of two colours red and white and some are also mixed. Dried apricots are the dry form of apricots and are mostly used in winters. Kilao Kilao is the most famous product of Punial . It is made in the tehsil Punial of District Ghizer as well as Gilgit Baltistan . There are two kinds of kilao first one is almond kernels and second one is apricot kernels. The ingredients of kilao are "grape juice+almond kernels and grape juice+apricot kernels"
Risks Seasonal demand The increase in the prices is due to heavy transport charges and export of dry fruits is also another factor Poor packaging may damage the products
SWOT Analysis Strengths The business offers the high-quality product which produced in the country famous in dried fruits and nuts. One of the advantages of the product is that it is available all year. The business’s owner has proper education, background, language skills and more important motivation and desire to be an entrepreneur and succeed in the market.
weaknesses As a small and new business naturally has competitors who are larger and well-known in the marketplace. The building of a good image and reputation and also obtaining new customers will take a longer time compare to the company’s competitors. It will take time to obtain suitable customers and convince them to buy the products.
Opportunities The business is striving to sell the goods at an affordable price benefiting from economies of scale. One of the most important issues is taking into consideration the needs and requirements of the customers and developing the services according to them.
Threats Possible general threats for the business includes geopolitical conflicts, incidents of terrorism, health related risks, natural disasters and possible changes in regulations. unexpected market factors (for example, possible changes in customer preferences).