[DSC MENA 24] Abdelrahman_Sleem_-_AI_For_Marketing_DSC.pdf

Exploring AI's role in boosting growth marketing: strategies, tools, and real-world applications for unparalleled results.

2. ABDELRAHMAN SLEEM
Managing Director: OligenceAI
CEO:IMFNDAcademy
Author: Growth Hacking ?ﺎﻟﻌﺮDEF

Author: G
H
Iﺎء ﻻ ﻳﻨﺎﻣﻮن
•Experience +18 years
•MBA Holder –Brooklyn University
•Consultant @ AUC University
•Certified from Pearson LCCI/UK
•Content Writer @Godaddy
•Train +12,000 Marketeers
•Speaker at +20 regional & local Events
•Manage Digital Marketing campaigns with 25M$
in the last 10 years.
2023
Worked
With:

7. NFTBlockchain
EGYPT
Metaverse
Main languageCurrency

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Machine learning vs AI

12. Understanding AI: A Powerful Tool for
Marketers
AI Explained
AI refers to intelligent systems
that can learn, reason, and make
decisions from data. It
encompasses a broad range of
technologies, but for marketers,
machine learning (ML) and deep
learning (DL) are the most
relevant.
Machine Learning
Machine learning is a subset of
AI that allows computers to
learn without explicit
programming. ML algorithms
can analyze vast amounts of
customer data to identify
patterns, predict behavior, and
make automated decisions.
Deep Learning
Deep learning is a type of ML
that uses artificial neural
networks to model complex
data. It takes this a step further
by mimicking the structure and
function of the human brain,
enabling even more complex
tasks like image and speech
recognition.

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Top Generative AI
Platforms

15. AI Marketing in 2024: Powering
Growth and Personalization
In today's competitive marketing landscape, artificial intelligence (AI) is no
longer a futuristic concept. It's a powerful tool that can transform the way you
reach your target audience, personalize experiences, and drive business growth.
This presentation will explore the different types of AI, the latest trends in AI
marketing for 2024, and how you can leverage AI to achieve your growth
hacking goals.
by Abdelrahman Sleem

16. Top AI Trends in Marketing for 2024
1Hyper-
personalization
AI will enable highly
personalized marketing
experiences across all
channels, from content
recommendations to
targeted advertising.
2Generative AI
AI will be used to create
marketing materials like
product descriptions,
social media posts, and
even personalized video
ads.
3AI-powered Chatbots
Chatbots powered by AI
will provide 24/7 customer
support, answer questions,
and even close sales.
4The Rise of Voice Search
AI will play a crucial role in optimizing
marketing content for voice search queries.
5Focus on Customer Privacy
As AI collects more customer data, marketers
will need to prioritize data privacy and build
trust with consumers.

17. Using AI for Powerful Growth Hacking
1A/B Testing
AI can automate A/B testing different
marketing messages and creatives to
identify the most effective approaches.2Conversion Optimization
AI can help optimize landing pages and
other marketing assets to improve
conversion rates.3Audience Segmentation
AI can analyze customer data to identify
high-value segments and target them with
personalized marketing efforts.

18. Getting Started with AI in Growth Hacking
Identify Your Goals
Start by clearly defining your growth hacking
objectives. What are you hoping to achieve with
AI? Understanding your goals will help you select
the right tools and strategies.
Choose the Right Tools
There are a wide range of AI marketing tools
available, from personalization platforms to
predictive analytics software. It's important to
select tools that align with your specific needs
and budget.
Start Small and Experiment
Don't try to do too much at once. Begin with a
pilot project and measure the results before
scaling up your AI efforts. This will help you learn
and refine your approach.
Focus on Data Quality
AI is only as good as the data it's trained on.
Ensure you have high-quality, accurate data to
feed your AI models, as this will directly impact
the accuracy and effectiveness of your marketing
initiatives.

19. The Power of AI-Driven Personalization
Hyper-targeted
Experiences
AI-powered personalization
allows you to deliver highly
targeted content, product
recommendations, and offers to
individual customers based on
their unique preferences,
behaviors, and purchase history.
This results in a more engaging
and relevant experience that
builds brand loyalty and drives
conversions.
Predictive Analytics
By analyzing customer data, AI
can predict future behaviors and
preferences, enabling you to
anticipate customer needs and
proactively provide the most
relevant solutions. This
proactive approach to
personalization helps you stay
one step ahead of the
competition.
Omnichannel Consistency
AI can ensure a seamless and
consistent customer experience
across all touchpoints, from
website to mobile app to email
and beyond. This holistic
approach to personalization
creates a cohesive brand
identity and strengthens the
customer's connection to your
business.

20. Harnessing the Power of Generative AI
Content
Generation
Generative AI can be
used to automatically
create engaging
marketing content, such
as product descriptions,
social media posts, and
even personalized video
ads. This can save time
and resources while
ensuring consistency
and brand alignment.
Data-driven
Insights
By analyzing customer
data and market trends,
generative AI can
provide data-driven
insights and
recommendations to
guide your marketing
strategy. This can help
you make more
informed decisions and
stay ahead of the
competition.
Unleash Creativity
Generative AI can also
be used to inspire new
ideas and creative
concepts, helping your
marketing team think
outside the box and
develop innovative
campaigns that capture
your audience's
attention.
Continuous
Optimization
Generative AI can
continuously test and
refine your marketing
assets, ensuring that
you're always delivering
the most effective and
engaging content to
your customers.

21. The Future of AI-Powered Marketing
Intelligent
Automation
AI will continue to
automate more
marketing tasks,
freeing up your team
to focus on strategic
initiatives and
creative problem-
solving.
Predictive
Analytics
Advanced AI-powered
analytics will provide
deeper insights into
customer behavior,
enabling even more
personalized and
effective marketing
campaigns.
Enhanced
Creativity
Generative AI will
empower marketers
to create more
innovative and
visually striking
content, pushing the
boundaries of what's
possible in marketing.
Ethical AI
Practices
As AI becomes more
pervasive, marketers
will need to prioritize
data privacy,
transparency, and
responsible use of
customer information
to build trust and
maintain brand
reputation.

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AI
GPTs for business growth

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Prompt writing
Source

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CHAT GPT
For SEO
TECH Process

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AI FOR
Media Buying

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CONTENT TYPES

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Website copy
Email writing
Smcontent
Reels
Designs

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Product descriptions
Newsletter
Smbio
Video creation
Blog ideas
Headings

57. Benefits of chat AI/GPT Recap
57
AI helps you analyze large amounts of
data and predict every customer’s
buying behavior / decisions.
01. UNDERSTANDING YOUR AUDIENCE
02. INCREASE PRODUCTIVITY
03. EFFECTIVE MARKETING
04. INCREASE ROI
you can easily automate several
repetitive tasks.
You can devise a more effective digital
marketing strategy using AI-driven data
analysis and services.
AI boosts your decision making and helps
you create better-performing content.
05. IMPROVED USER EXPERIENCE

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Get in touch.
[email protected]
https://www.linkedin.
com/in/abdelrahmans
leem/
https://www.instagra
m.com/abdelrahmans
leem/
https://www.faceboo
k.com/abdelrahmansl
eem/

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THANK YOU