[DSC MENA 24] Youssef_Kamal - Data governance and quality.pdf

.

1. Youssef Kamal
Data Scientist

2. Education

Professional Experience
Extra
M.Sc Business Engineering (Germany)
•
E-MBA (USA)
•
M.Sc AI & Data Science (Germany)
•
Head of Data Science & Analytics @ Illa
•
Data Scientist @ CIB
•
Director of Data @ Adva
•
CEO @ Euclid Solutions
•
Udacity Session Lead for AI Nano Degree
•
Founder Lebaldna Develpmental
Foundation
•
Paratrooper
•
Guniess World Record Holder
•

3. Data

4. Data Where the magic happens. 
We analyse your data and generate data driven consultancy.
Our consultancy includes business, sales and marketing
recommendations. We run AB tests to provide the optimum
formula for higher conversion rate and market penetration Data Science Modelling and GROWTH Data Analytics Statistics and Visuals Machine Learning Machine learning modeling &
MLOPS Data Engineering Pipelines & Quality

5. Types of Analytics Descriptive Analytics Real time visibility & analytics for
Customer retention, acquisition and
churn  Prescriptive Analytics How to solve the business pain Diagnostic Analytics Funnel Analysis analysing pain points
Pointing out areas of development Predictive Analytics Customer segmentation creating
personalised targeting
Predict future sales and potential
customers  If you can't count it,
you can't improve it!

6. Dunkin Kruger Effect!

7. Data Governance? Compliance!

8. Availibility Usability Integrity Security

10. Framework Data Assets Discovery Policy Assets Classification Rules

11. Potter's Value Chain

17. Data Quality?

18. Impact Understood Definition Discoverable Clean Arrives in Schedules Trust Business Value Easy To Use

19. reference: how to lie with statistics

20. MONETARY VALUE M CONSISTENCY C Customer
Segmentation R RECENCY F FREQUENCY

22. Customer Base Analysis 550
500
450
400
350
300
250
200
150
100
50
0
1 2 3
active inactive new return 12% Average Monthly Churn Rate

23. Books Lean Analytrics Analyrucs How to Lie with
Statistics Visualisation Fundamentals of Data
Engineering Dat Engineering Practical Statistics for
Data Scientists Data Science Simple Path tho Wealth Finance Lean Analytrics MLOps

24. Free Kick Start Courses Data Talks Club (Alexey)
1) Data Engineering
2) Machine LEarning
3) Machine Learning Opearions Code with mosh
1) SQL
2) Python dataengineer.io (Zach Wilson) 300USD
1) Advanced Data Engibeering for
FAANG Companies ITI (Information Technology Institute)
9 months intensive hands on experience AWS Cloud Practitioner (MCIT) Google Data Analytics Certificate
AWS, Udacity, Coursera egfwd Data Analytics Track (3 Courses)

25. CONTINUOUS
LEARNING

26. Thank You