DTC analytics ppt on Business relat.pptx

DTC

1. Analysis of Email Newsletters

2. Summary of last week Details Revenue Orders Campaign – Back to school - £586 £1,677 11 Flows - Welcome Flow- 46 Orders Abandonment Flow -2 Orders Browse Abandonment- 4 Orders Customer Win-back- 1 order £9,605 53 63 bought with discount 20 bought without discount Total Revenue from Email Marketing: £11,282

3. Analytics of the past 4 Campaigns (4 weeks) Campaign Details Knits Email Summer Rains With Gif Summer Rains Without Gif Winner Summer Rains (without Gif) Date August 6 August 20 August 20 August 21 Revenue £1073 £179 £501 £1109 Orders 5 orders Which products were bought - mention here 6 Adult Robes- 1 order 3 orders 3 orders No of recipients 6,600 3,445 3,445 6,890 Open rate 50% (3,313) 45% (1,555) 45.6% (1,579) 56% (3,850) Click rate 1.31% (88) 1.9% (69) 1.7% (60) 2.3%(160) Total Revenue from campaigns Past Week: £1,288

4. Analyzing performance with KPIs (4 weeks) Industry Standard Click Rate Open Rate

5. Bounce Rate (<2%) Spam Rate (<0.5%) Unsubscribe Rate (<0.5%) Industry Standard

6. Analytics of best Campaigns Campaigns Black Friday Cyber Monday Warm and waterproof Discount 20% 20% - - Date Nov 25 Nov 28 Nov 21 March 4 Revenue £5352 £1193 £1347 £1425 Open rate 29% 34% 31% 47% Click rate 2% 0.9% 1.3% 1.69% Nov- March (Peak Season)

7. Analytics of best Campaigns April- May (Mid Season) Campaigns 20% half term Reminder: 20% half term Inspired by Nature Stress Awareness Month blog Discount 20% 20% - - Date May 23 May 29 Apr 14 Apr 28 Revenue £2230 £2107 £459 £594 Open rate 51% 49% 47% 58% Click rate 2.88% 2.15% 1.86% 1.33%

8. Analytics of best Campaigns June- Oct (Lowest Season) Campaigns Father’s day Reminder: Giveaway didn’t win Knits Summer Rains Discount 20% 25% - - Date June 10 2022 June 1 2022 AB test August 3, August 6 2023 August 20- 21 2023 Revenue £1163 £7150 £1,654 £1,288 Open rate 32% 36% 53%, 50% 49% Click rate 1.5% 1.4% 1%, 1.3% 2.03%

9. Analytics of the flows (a 4-month comparison) Total Revenue from Flows of past 4 months : £40,479

10. Analytics of the flows (a 4-month comparison) Total Orders from Flows of past 4 months : 258

11. Analytics of the flows (a 4-month comparison) Total Number of Customers who completed the flows: 4681

12. Analytics of the flows for August Total Revenue from the Flows: £15,923 Total Number of Sales in last week: £7,827 Total Revenue from flows in last week: £5,657

13. Analytics of the flows for July Total number of Orders from the Flow : 97

14. Analytics of the flows for July Total number of People completed the Flows : 1155