Duke Energy Brand Standards Manual

Duke Energy Brand Standards
VERSION 3.6 | 09-16-15

2V.3.6 | 09.16.15
Duke Energy Brand Standards | Table Of Contents
Contact Information.......................................4
Contacts.......................................................5
Self-Service Creative.......................................5
Logo Request................................................5
The Road Ahead............................................6
Our Purpose..................................................7
Brand Architecture........................................8
Duke Energy Brand Architecture......................9
Utility Naming Convention............................13
Business Naming Policy................................14
Facility Naming Process and Policy................15
Logo Specifications......................................16
Logo Basics.................................................17
Logo Colors/Usage.......................................19
Incorrect Logo Usage....................................20
Electronic Copies of the Duke Energy Logo......22
Logo Usage.................................................23
Promotional Item Usage................................24
Apparel Usage.............................................25
Sponsorship and Specialty Logo Applications..31
External Logotypes.......................................32
Master Brand versus Sub-brand ....................33
Internal Graphic Identifier..............................34
Logos for Companywide Programs
and Initiatives..........................................35
Standardized Logotypes for
Employee Resource Groups........................36
Standardized Milestone Logotypes..................37
Duke Energy Endorsed Materials....................38
Co-Branded Logo Standards..........................39
Duke Energy Retail Program Identifiers...........40
Contractor/Contingent Worker
Identification Standards.............................41
Taglines, Themes, Slogans
and Spokespersons...................................43
Corporate Colors..........................................44
Primary Colors.............................................45
Secondary Colors.........................................46
Corporate Typography..................................48
Corporate Font Family...................................49
Typography for Microsoft
®
Office
Communications.......................................52
Typography for Business/Geographic
Identifier Line...........................................53
Proper and Improper Use of Typography.........54
Capitalization – Titles and Headings...............55
Special Typographic Standards......................56
iCreate Digital Asset Management System......57
Expert Guide – Brand Personality..................59
Our Brand Personality...................................60
Expert Guide – Imagery................................61
Imagery......................................................62
Photo/Video Release Forms...........................63
Duke Energy-Specific Sample Images.............64
Stock Image Samples...................................66
Photographic Styles......................................68
Duotones....................................................69
Imagery Misuse...........................................70
Expert Guide – Graphic Treatments...............71
Iconography................................................72
Infographics Using the Iconography Style........75
Iconography Illustration Treatment for
Social Media............................................77
Linear Illustration/Informational Diagrams.......78
Stylized Realistic Illustration..........................79
The Polygon................................................80
Standardized Logo Color, Placement and Size..81
Expert Guide – Sample Layouts.....................82
Sample Layouts...........................................83
Writing Standards........................................88
The Duke Energy Stylebook...........................89
Editing and Proofreading...............................90
Other Resources..........................................91
Print Advertising..........................................92
Standard Corporate Print Ads........................93
Full-page ad Specifications............................94
Miscellaneous Ad Sizes and Specifications......95
Advertorial Specifications..............................96
Table of Contents

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Duke Energy Brand Standards | Table Of Contents
Paper ........................................................97
Sustainability and Paper...............................98
Corporate Paper Selections............................99
Stationery Items........................................100
Introduction and Ordering...........................101
Business Card – One-sided..........................102
Business Card – Two-sided..........................103
Business Card – Contractor for Duke Energy..104
Letterhead.................................................105
#10 Business Envelopes............................106
Large Envelopes.........................................107
Mailing Labels...........................................108
Note Pads.................................................109
Monarch Letterhead...................................110
Monarch Envelopes....................................111
Bill Inserts................................................112
Sizes and Weights......................................113
PowerPoint Presentations...........................114
Vehicle Graphics........................................116
Vehicle Fleet Markings................................117
Vehicle Graphic Specifications.....................118
Corporate Signage.....................................131
Overview and Specifications........................132
Colors, Fonts and Materials.........................135
Substation Identification Signage.................136
Video Conference Room Signage..................137
Semi-Branded Signage................................138
Non-Branded Signage and Other Markings....139
Interior Signage..........................................140
Microsoft Word Templates..........................153
Microsoft Word Print Templates...................154
Websites...................................................155
Web Logo Usage........................................157
Web Colors................................................158
Polygon.....................................................160
Animation.................................................161
Image Compression....................................162
Standard Buttons.......................................165
Capitalization – Web Titles and Headings......168
Duke Energy Carolinas and Midwest Site......169
Duke Energy Progress and
Duke Energy Florida Site..........................180
Online Display Ads.....................................189
Social Media Properties..............................193
Overview of Purpose...................................194
Specifications............................................195
Image Layer Vignette..................................196
Samples....................................................197
Email ......................................................198
Basic Email Standards................................199
Email Best Practices...................................200
Responsive Residential Customer
Email Template Style Guide.....................201
Three-Column Email Template.....................202
Quad Email Template.................................203
Three-Column/Icon Email Template..............204
Single-Column Email Template....................205
Infographic/Quad Email Template.................206
Infographic/Single Email Template................207
Large Business and Banner-Only
Email Graphics.......................................208
Microsoft Outlook Email Banners.................209
Portal Promos and Images..........................210
The Portal.................................................211
Video Standards........................................214
Corporate Video Elements
and Specifications...................................215
Video Specifications...................................216
Cards.......................................................217
On-screen Text...........................................219
Working With Vendors................................220

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Duke Energy Brand Standards | Contact Information
Contact Information

5
V.1.8 | 3-19-13
Contacts
Brand Standards
Scott Ritchie
704.382.6637
[email protected]
Graphic Design and Video Web Standards
Melissa York Capricia Townes
919.546.7472 919.546.5466
[email protected] [email protected]
Copywriting
Emmy McKinney
919.546.6396
[email protected]
Advertising and Corporate Sponsorships
Mike Keller
704.382.3719
[email protected]
Self-Service Creative
iCreate
iCreate is a searchable database of Duke Energy photos, logos, maps, print ads, and Microsoft Word
and PowerPoint templates. iCreate can be found in the Brand Toolkit on the Portal or accessed
directly at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate
Logo Request
If an electronic copy of the Duke Energy logo is needed by an outside party (typically as part of
a sponsorship arrangement), a representative of the requesting group must complete the logo
request form at http://www.duke-energy.com/contact/logo-request-form.asp. By submitting the form,
the requesting group agrees to our terms and conditions. A member of the Creative and Digital
Communications team reviews each request to ensure that it is appropriate and within our brand
standards to release it. Upon approval, the logo files (in multiple formats) are emailed, along
with an abbreviated logo use guide. Electronic proofs must be submitted by the outside entity to
[email protected] for approval before final publication.
The Duke Energy Brand Standards have been developed to be as comprehensive as possible.
However, they may not clearly resolve every question or situation. Contact the individuals
below for clarification or answers to specific questions.
Duke Energy Brand Standards | Contact Information

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Duke Energy Brand Standards | The Road Ahead
The Road Ahead

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Duke Energy Brand Standards | The Road Ahead
Our Purpose
Duke Energy is dedicated to the energy experience that customers value and trust. We strive for
leadership and excellence that benefits our customers and employees with a focus on growth and
operational excellence.?2014 Duke Energ y Corporation 142776 12/14
The Road Ahead:
What drives us forward
OPERATIONS
EMPLOYEESCUSTOMERS
GROWTH
Creating value
and trust 24/7
while transforming
our energy future.
Excel in safety,
operational performance
and environmental
stewardship
Improve the lives
of our customers
and vitality of
our communities
Develop and engage
employees, and
strengthen leadership
Grow and adapt
the business, and
achieve our
financial objectives
Safety ? Customer Focus ? Trust ? Accountability ? Agility ? Collaboration
Our culture:

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Brand Architecture
Duke Energy Brand Standards | Brand Architecture

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The Duke Energy Name
Although our regulated utilities have different names (e.g., Duke Energy Carolinas), a single company
name is used with customers – Duke Energy.
The Duke Energy name reflects one team, focused on serving all customers with consistent,
superior service, regardless of where they operate. It is a strong and well-known brand, associated
with value, service and leadership in our industry and the investment community.
A single company name is easy for customers and other stakeholders to remember,
and brings significant savings and efficiencies, especially in our marketing activities.
A unified brand supports our scalable business model of acquiring other companies and seamlessly
integrating them into Duke Energy.
Some employees and executives who interact with state regulatory commissions and other official
agencies must use the following utility names: Duke Energy Carolinas, Duke Energy Progress,
Duke Energy Florida, Duke Energy Indiana, Duke Energy Ohio and Duke Energy Kentucky.
However, these names and their corresponding logos are not to be widely used.
Signs at facilities; logos on vehicles, uniforms and hard hats; language on our websites and other
communications must use the name “Duke Energy.”
The Duke Energy name must always be used in its entirety. It should never be shortened
to “Duke.”
With the exception of legal documents, acronyms should never be used in lieu of full utility names
(e.g., DEF should not be used to represent Duke Energy Florida).
Commercial Businesses
Some of our businesses have a need to identify strongly with the Duke Energy brand, yet be
distinguished from the regulated utilities as independent affiliates. These include the following:
Duke Energy International – operations primarily in Central and South America
Duke Energy Renewables – wind and solar development throughout the U.S.
Duke Energy Brand Standards | Brand Architecture
Duke Energy Brand Architecture
Important!
Due to regulatory require-
ments, the Duke Energy
Progress name and logo
must be used in the legacy
Progress Energy Carolinas
service territory. It is used
on all customer communi-
cations as well as facility
signage in that jurisdiction.
However, the Duke Energy
name and logo are used
on uniforms, hard hats
and employee ID badges
in all regions.

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Master Brand
The Duke Energy logo represents all utility companies except Duke Energy Progress. Due to
regulatory requirements, the Duke Energy Progress logo must be used in the legacy Progress
Energy Carolinas service territory.
Geographic identifiers
The geographic identifiers shown above are to be used only in the following applications:
Regulatory filings in the franchised jurisdictions
Utility-specific reports presented to regulators
Limited internal uses (financial reports, customer data, etc.)
Business cards and stationery for large customer/regulator/legislator-facing employees in the
respective utility organizations (this applies to all employees in the organizations reporting
to the utility presidents)
Nonregulatory communications, print or electronic, should refer to Duke Energy only and
use the Duke Energy logo; geographic identifiers should not be used. Regional operations
can be described in terms of “doing business in the Carolinas” or “the company’s Indiana
operations.” Geographic identifier logos should never be used on hard hats, apparel, vehicles,
signage or company-branded merchandise.
Duke Energy Brand Standards | Brand Architecture
Important!
Only the Duke Energy logo
is used to identify the
company, regardless of
application or media.
Other logos may not be
created or used for
offices, generating
stations, facilities,
departments, events,
products, services or
lines of business.
Master Brand
The Duke Energy logo represents the company’s “master brand." It is the primary visual representa-
tion of our company – used in nearly all applications, regardless of media or stakeholder audience.
It is a registered trademark, as denoted by the “®" registration mark. As such, it must be used as
shown below and cannot be modified in any way.

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Master Brand
Sub-brands
Only the logos below are currently in use at Duke Energy.
As new lines of business are developed, Corporate Communications will develop and approve
corresponding logos, in keeping with the brand architecture.
Logos may not be developed or used for lines of business within these sub-brands or for offices,
generating stations, facilities, departments or events.
Duke Energy Brand Standards | Brand Architecture

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Master Brand
Duke Energy International
Duke Energy Brand Standards | Brand Architecture

13V.3.6 | 09.16.15 Brand Overview And Policies
Doing/Business/As Name Formal Utility Name Customer-Facing Name
Duke Energy Progress, Inc.
d/b/a Duke Energy Progress
Duke Energy Progress, Inc. Duke Energy Progress
Duke Energy Florida, Inc.
d/b/a Duke Energy
Duke Energy Florida, Inc.Duke Energy
Duke Energy Ohio, Inc. d/b/a
Duke Energy
Duke Energy Ohio, Inc. Duke Energy
Duke Energy Indiana, Inc.
d/b/a Duke Energy
Duke Energy Indiana, Inc.Duke Energy
Duke Energy Kentucky, Inc.
d/b/a Duke Energy
Duke Energy Kentucky, Inc.Duke Energy
Duke Energy Carolinas, LLC
d/b/a Duke Energy
Duke Energy Carolinas, LLCDuke Energy
Utility Naming Convention
¡¡Doing/business/as names are what allow us to use the less-formal customer-facing names. The latter
align with the Duke Energy master brand strategy.
¡¡Customer-facing names should be used on all communications to customers.
¡¡Formal utility names should be used on legal documents (contracts, deeds, easements, permits, etc.)
and regulatory filings.
¡¡The duke-energy.com URL must be used for all service territories.
¡¡With the exception of Duke Energy Progress, all utilities use the Duke Energy logo.
¡¡Multiple logos should not be used together on a single communication.

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The Duke Energy name and logo unify our brand and emphasize the integrated nature of our
energy businesses. This allows us to go to market as one company – a company that represents
the combined value our businesses bring to the market.
Corporate Communications, working with our Legal department, researches trademarks and
reviews and approves all new names and logos. Logos are based on the commonly used name of
a business, not the name of the legal entity. All energy-related businesses use the corporate name
and logo as their primary identifiers, with the business name as a secondary identifier.
Subsidiaries of energy-related businesses use the corporate name and logo as their primary
identifiers, with the subsidiary name as the secondary identifier (e.g., Duke Energy Renewables)
Energy-related businesses formed from joint ventures use the corporate name and logo only when
the business’s practices, policies and approaches mirror those of Duke Energy.
Names and logos for newly formed businesses are established on a case-by-case basis.
Duke Energy Brand Standards | Brand Architecture
Business Naming Policy

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Duke Energy Brand Standards | Brand Architecture
Facility Naming Process and Policy
Standards for Naming of Buildings, Generating Stations and Other Facilities
Formal names are given to facilities at the Operations Center level and above. The following
criteria apply when naming a new facility or an unnamed existing facility:
It is recommended that new facilities be named for nearby communities, geographical features
or prominent local landmarks. Doing so creates a direct, timeless link between Duke Energy
and the community served by the facility.
In the past, some Duke Energy facilities have been named after prominent employees. While
doing so honors the contributions of individuals, their names do not create meaningful connec-
tions to the customers we serve. Therefore, it is recommended that facilities no longer be
named after people. If this option is desired for a particular facility, the chosen name must be
approved by the Senior Management Committee (SMC).
In order to avoid confusion on the part of employees and customers, names that are already in
use by other facilities or businesses (e.g., Lee Energy Complex, Lee Nuclear, etc.) should not
be chosen when naming new facilities.
When a facility is wholly owned by Duke Energy, the corporate name and logo must be used
as the primary identifier, with the asset name as a secondary identifier.
When a facility is owned in partnership with another company, a unique identifier and logo
should be used in lieu of the Duke Energy name and logo (e.g., DATC).
When a facility is operated but not owned by Duke Energy, the phrase “Operated by Duke
Energy” should be used on signage.
The designation Regional Headquarters is used for offices that previously functioned as
corporate headquarters for regulated utility companies acquired by Duke Energy (e.g.,
Plainfield corporate office is the Indiana Regional Headquarters).
Standards for Room Naming
The only rooms that follow the official naming process are corporate auditoriums and gathering
spaces. Other rooms should be named in accordance with Real Estate Services standards.
It is recommended that a timeless, unique name be given to corporate auditoriums and gathering
spaces (e.g., “The Vista” on floor 46 of the Duke Energy Center in Charlotte).
These facilities may also be named for Duke Energy employees who deserve to be recognized and
honored for their contribution to the company.
Review and Approval Process
A formal naming process has been established whereby naming requests come to Corporate
Communications or Administrative Services (Real Estate or Facilities).
Requests are reviewed by the naming team and shared with the senior vice president of the
impacted area as well as the appropriate state president. Recommendations are then provided to
the heads of Corporate Communications and Administrative Services.
Upon agreement, the recommended name is shared with the Executive Leadership Team to ensure
there are no issues that would necessitate a different direction for the name or that would need to
be included in any communications to employees.
Assuming there are none, Corporate Communications develops any necessary internal (e.g., Portal
notification) and/or external (e.g., press release) communications.
Administrative Services works with other affected groups (Enterprise Protective Services, IT, Mail
Services, Event Planning and Audio/Visual) to implement changes.

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Logo Specifications
Duke Energy Brand Standards | Logo Specifications

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Anatomy of the Logo
The logo comprises two parts:
Duke Energy star (A) – the unique icon used to represent the company
Duke Energy logotype (B) – the standardized typographical treatment of the company name
Except for approved applications created by Corporate Communications, the star should not be used
as a stand-alone graphic element.
Clear Zone
Buffer the logo from text, photos and any other graphics within a clear zone equal to one-half
the height of the “star” icon (X).
Registered Trademark
The registered trademark logo “®” should accompany the logo in all media.
Alignment of Elements
Flush-left Applications
Two options are available to align the logo with images, text or other graphic elements:
Align with the left edge of the dark blue ribbon in the star.
Align with the left edge of the words “Duke Energy.”
Flush-right Applications
Use the right edge of the “y” in “Energy” to align text or graphics above or below the logo.
Duke Energy Brand Standards | Logo Specifications
Logo Basics
The Duke Energy logo is the flagship of the company’s brand. As such, its integrity must be
preserved by consistently following these standards.
X
X
X X
Important!
The preferred placement
for the Duke Energy logo
is flush left or flush right,
based on the overall
design of the piece.
The logo should not be
centered unless the overall
design has a centered
orientation. It can also be
centered when used alone.
A B

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Duke Energy Brand Standards | Logo Specifications
Proper Sizing
In both print and electronic media, the preferred treatment is to surround the logo with liberal white
space (well beyond the minimum clear zone) so it stands apart from other elements. The logo does
not rely on large size to be prominent; rather, its treatment is understated.
As a general rule, the logo size should be 10 to 20 percent of the width of the piece on which it
appears, regardless of the medium. Some predefined sizes for common applications are listed here.
Minimum Size
The minimum size is .75" wide.
Print Applications
The logo size for printed materials 9" x 12" or smaller is 1.375" wide.
The logo size for printed materials from 9" x 12" to 12" x 18" is 1.75" wide.
The logo size for larger items up to 24" x 36" is 2.75" wide.
Display Applications
For items such as trade show displays and banners, the designer determines the logo size.
The registered trademark must be reduced in size, relative to the entire logo, for these large-format
applications. See the signage section of these standards for detailed information.
Web Applications
The logo size for any Duke Energy Web page (internal or external) is 125 pixels wide. The logo
should not be resized, as a loss in visual quality will occur. All other details regarding logo use for
print apply to Web use as well.

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Duke Energy Brand Standards | Logo Specifications
Logo Colors/Usage
Only the treatments below are approved versions of the Duke Energy logo, regardless of media.
Primary Execution
Use the full-color star with dark blue logotype on a white background whenever possible.
Secondary Executions

PMS: 3025
RGB: 0, 89, 132
HEX: #005984
PMS: 361:
RGB: 84, 185, 72
HEX: #54b948
PMS: 631:
RGB: 38, 188, 215
HEX: #26bcd7
PMS: WHITE
RGB: 255,255,255
HEX: #000000
Full-color and logotype
on neutral, light-color
background. Background color
must be a 10 to 20 percent
tint of 3025, 361, 361, 467,
1205, black or cool gray.
Full-color star with reverse-
white logotype on solid-black
background.
Solid-black star and logotype
on white- or solid-color
background.
Reverse-white star and
logotype on solid-black or
dark-color background.

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Duke Energy Brand Standards | Logo Specifications
Incorrect Logo Usage
The Duke Energy logo is our intellectual property. It has been registered with the United States Patent
and Trademark Office and is protected by trademark law. Anyone who creates communications for
the company must protect the logo from improper or incorrect usage. Below, and on the next page,
are several examples of incorrect logo usage. These apply to any of the Duke Energy sub-brand logos
as well (e.g., Duke Energy Renewables).
DO NOT use the logo in a single color.DO NOT modify the colors. DO NOT outline the logo.
DO NOT use other colors in the logo.DO NOT use a grayscale icon for black-
and-white applications.
DO NOT use the logo on an angle (90°
vertical is acceptable for binder spines).
DO NOT use a drop shadow with the logo.DO NOT apply special effects or filters to
the logo.
DO NOT use the logo as part of a headline
or within text.
DO NOT use the Duke Energy name with
any other graphics or fonts.
DO NOT screen the logo or alter its opacity
in any way.
DUKE ENERGY
DO NOT reverse the logo over a photograph
or other distracting background.
DO NOT use the logo over a photograph or
other distracting background.
DO NOT alter the proportions of the logo.
is building
the utility of the future.
DO NOT use the logo as part of any other
graphic or logo.

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Duke Energy Brand Standards | Logo Specifications
DO NOT place department names or any
other text near the logo.
DO NOT place the color logo on top of a
colored background or pattern.
DO NOT use a white block behind the logo
to separate it from a colored background.
DO NOT use the star icon by itself.
DO NOT use a glow, motion blur or other
special effects on the logo.
DO NOT add words or graphics to the logo.
DO NOT violate the “area of isolation" with
keylines or any other graphic elements.
DO NOT use the logotype by itself or
change the orientation of the text.
DO NOT add a tagline or slogan to the
logo. Duke Energy does not use a tagline.
DO NOT alter the relationship of any parts
of the logo.
DO NOT violate the “area of isolation"
with text.
DO NOT use low-resolution copies of the
logo.
NUCLEAR ENGINEERING We are high performance.
www.duke-energy.com

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Duke Energy Brand Standards | Logo Specifications
Electronic Copies of the Duke Energy Logo
The Duke Energy logo is available in a wide variety of file formats to provide the best possible
reproduction in various print, Web and video software applications.
For Internal use by Employees
Employees can use the Duke Energy logo for company-related communications. It should never be
modified in any way or widely distributed outside the company.
Duke Energy logos, as well as sub-brand and Employee Resource Group logos, are available for
download via iCreate. iCreate can be found in the Brand Toolkit on the Portal or accessed directly
at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate.
For External use by Vendors and for Sponsorships
When an outside vendor, consultant, service provider or sponsored organization asks to use the
Duke Energy logo, the requesting party should complete the Duke Energy logo request form:
http://www.duke-energy.com/contact/logo-request.asp.
This short form:
Allows Corporate Communications to review the details and nature of logo requests to determine
compliance with the company’s Brand Standards and No Publicity policy (see below).
Creates a record of who requested the logo, who received it and how it was used.
No Publicity Policy
Duke Energy has a strict “No Publicity" policy that applies to our consultants, contractors and
vendors:
Consultant shall not use the name of Duke Energy or any of its affiliates or the fact that the
Consultant is performing services for Duke Energy or any of its affiliates, in any press releases,
media statements or public communications, or otherwise publicize their Agreement or any
Statement of Work. Consultant shall not use Duke Energy’s (including its affiliates’) name, logos,
trademarks, service marks, trade names, or trade secrets in any way, and Duke Energy shall not
be deemed to have granted Consultant a license of, or granted Consultant any rights in, any of the
foregoing by entering into an Agreement.

V.3.6 | 09.16.15 23
Duke Energy Brand Standards | Logo Usage
Logo Usage

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Duke Energy Brand Standards | Logo Usage
Promotional Item Usage
The full-color version of the logo on a white background is the preferred treatment on most
applications. However, promotional items call for greater latitude.
Preferred Promotional Item Vendor
Corporate Communications, Supply Chain and Print Support have worked together to establish a
preferred vendor for apparel and promotional items – the eCompany Store. Using a single, approved
vendor for this work ensures that we receive volume discount pricing and protects the Duke Energy
brand by making sure all items are produced in accordance with our brand standards.
Promotional Item Applications
Promotional items encompass a wide range of sizes, shapes, materials, objects and applications.
In order to maintain our brand integrity, we cannot use all logo techniques that promotional product
companies may offer. Listed below are techniques that can be used; others must be approved by
Corporate Communications prior to production.
Foil stamped in metallic gold 872, metallic silver 877 or metallic copper 875
Blind embossed or debossed on a metallic gold, copper or brushed aluminum surface
Blind embossed or debossed on a leather/leatherette surface
Etched into clear or frosted glass/crystal
Examples
Cut brushed aluminum Embossed brushed aluminum Blind embossed or debossed
Debossed gold Embossed copper

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Duke Energy Brand Standards | Logo Usage
Apparel Usage
The apparel standards apply to all types of clothing items, including hats.
Media
To apply a logo to most any type of apparel, vendors typically use screen printing or embroidery. The
latter is the designated application for higher-end products and for Duke Energy standard apparel
(uniforms). The former is typically used for t-shirts and certain types of PPE (e.g., rain jackets).
Size
The preferred size for the embroidered logo is 3"W (including the registered trademark), but may vary
depending on available space.
Fabric/Patterns
The Duke Energy logo cannot be applied to a fabric that
has a visual/color pattern (stripes, boxes, polka dots,
plaid, camouflage, etc.). The fabric itself can have a slight
texture, as long as the texture is not readily visible from
more than four feet away. Rule of thumb: If a fabric texture
detracts from the logo or affects its readability, then it
cannot be used.
Color and Placement
Shown below are the approved applications of the Duke Energy logo to apparel. Note the following:
Limitation of fabric colors to: white, gray, black, blue, green, teal or tan/beige (neutral).
For hi-visibility yellow apparel (hi-visibility orange can be used if required), a black version of the
logo must be used.
Primary logo placement on the left chest area and secondary placement on top of the sleeve
For light-colored, neutral apparel, (e.g., gray) the full-color logo is preferred. For bright-colored
apparel (e.g., green), the white logo or black logo must be used. For dark-colored apparel (e.g.,
navy blue), the white logo must be used. For black apparel, the white logo or the color logo with
white text must be used.
Examples
Important!
Patterned fabrics cannot
be used for any apparel
items, as they interfere
with the readability and
of the Duke Energy logo.
In addition, it is important
to that apparel colors
align with our approved,
primary corporate colors
to create a consistent,
professional appearance
for our employees

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Duke Energy Brand Standards | Logo Usage
Madeira Classic Embroidery Thread Colors
– Pantone 3025 blue (1296)
– Pantone 361 green (1049)
– Pantone 631 teal (1289)
– Pantone 3435 green (1370)
– Pantone 356 green (1051)
– Pantone 633 teal (1091)
– Pantone 188 burgundy (1384)
– Pantone 021 orange (1178)
– Pantone 130 yellow (1137)
– Pantone 116 yellow (1069)
– Pantone cool gray 10 (1240)
– Pantone cool gray 3 (1087)
– Pantone 467 tan (1084)
– Pantone 1205 beige (1066)
Additional Text and Graphics
Information and/or graphics that relate to a specific program, sponsorship, etc. may be applied to
the back or sleeve of a tee shirt as needed. However, they must adhere to Duke Energy’s layout,
color, typography and imagery standards as outlined in this manual.
One Name, One Logo, One Company
Duke Energy seeks to create a sense of unity across its entire workforce – in all geographies. For
Duke Energy apparel items, the Duke Energy logo should be placed on the left chest area and be
used in isolation. Ideally, department- or region-specific information should not be included as this
works against the goal of fully unifying our workforce. In instances where a department name or
geographical location must be used, that information is to be typeset using upper and lower case
News Gothic Condensed Bold (as shown below) and applied to the right sleeve – opposite the
location of the Duke Energy logo. Text cannot be placed near the Duke Energy logo, and depart-
ments, facilities, etc. cannot have logos of their own.
Examples
Substation
Maintenan ce
Dan River
Combined C ycle
If Duke Energy sponsors an event that uses a logotype that must appear on the left
or right chest area of a shirt, the Duke Energy logo should move to the opposite sleeve.
Example
Tone-on-tone
Certain situations call for a subtle logo on apparel – for example, give-away promotional items.
In these instances, tasteful “tone-on-tone” is acceptable, but must be approved by Corporate
Communications prior to production, as acceptable colors are limited.
Examples
Important!
Contact Corporate
Communications for
approval of tone-on-
tone applications prior
to production.
Important!
Duke Energy employees
and contingent workers
can wear apparel items
bearing the Duke Energy
logo. Contractors for Retail
Customer Products and
Services can wear apparel
bearing the “Contractor
for Duke Energy” logo.
Employees of all other
contract companies doing
business on behalf of Duke
Energy must wear apparel
bearing the logo of their
respective companies. The
Duke Energy logo cannot
be added to apparel items
bearing the logo of
contractor companies.

27V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Uniform and Personal Protective Equipment (PPE) Usage
Since they are often visible to our customers, many employees in Customer Operations
(primarily Power Delivery and Gas Operations) are required to wear branded apparel and PPE.
Doing so presents a positive, professional appearance in the communities we serve and ensures
that these employees are readily identified as representatives of Duke Energy.
The following items represent some of the apparel and PPE worn by these employees.
Specifications for logo sizes and color limitations are included.
Fire-Retardant (FR) and Non-FR Shirts:
Safety Vests with sleeves (class 3) and without sleeves (class 2):
Embroidered color
Duke Energy logo at 3"W
on the left chest area of
light/neutral colored shirts
Embroidered black
Duke Energy logo at 3"W
on the left chest area of
high-visibility yellow shirts
Embroidered white
Duke Energy logo at 3"W
on the left chest area of
dark colored shirts
Screen printed black
Duke Energy logo at
3.25"W on the left
chest area
Screen printed black
Duke Energy logo at
6.5"W on back
Important!
Prior to disposal of
branded uniforms and
personal protective
equipment (ppe), the logo
must be removed. For
security reasons, branded
attire and ppe cannot be
donated, sold or otherwise
made available to anyone
other than the company
employee to whom it was
issued.

28V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Rain Jackets/Coats:
Screen printed black
Duke Energy logo at 3.25"W
on the left chest area
Screen printed black
Duke Energy logo at 10"W
on back
Hard Hats: (A) full and front brim v-guard hard hats for customer operations and fossil/hydro
generation; (B) full and front brim top-guard hard hats for nuclear generation:
Original
Top-Guard Front
B
Top-Guard Side
V-Guard Front
Duke Energy logo placement:
front – 7/8” up from brim
Duke Energy logo size:
3.0” Wide X 0.96” Tall
Duke Energy logo placement:
front – 7/8” up from brim
Duke Energy logo size:
3.0” Wide X 0.96” Tall
Safety First logo placement:
back – 7/8” up from brim
Safety First logo size:
1.75” Wide X 0.6” Tall
Safety First logo placement:
right – 1/2” up from front
of slot which equals 7/8”
up from brim
Safety First logo size:
1.75” Wide X 0.6” Tall
A
V-Guard Back

29V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Duke Energy In Action Event Shirts
Duke Energy encourages employees to give back to their local communities by volunteering their
time and talents throughout the year. In addition, the company sets aside time in the spring of each
year for employees and departments to organize and volunteer for a variety of community service
activities. This is known as Duke Energy In Action.
Volunteers are outfitted with t-shirts that identify them as Duke Energy employees during the
Duke Energy In Action event and throughout the year. This creates a consistent community presence
for all company volunteers and eliminates the need for (and associated cost of) custom shirts for
specific events.
Standard Duke Energy In Action volunteer shirts can be ordered via the Portal at: http://dewap.
duke-energy.com/corptrn/Volunteersinaction/default.htm.
Examples

30V.3.6 | 09.16.15 Brand Overview And Policies
Other Event Shirts
Employees sometimes participate in charity and other community events, outside of "Duke Energy in
Action." When doing so, they are still encouraged to wear these standardized shirts.
Sponsorship
If Duke Energy is a sponsor for a particular event, our logo can be included, along with those of other
sponsors. The organization being sponsored must submit a request to use the Duke Energy logo
via our website at: https://www.duke-energy.com/contact/logo-request-form.asp. Our logo must be
handled in accordance with the standards outlined in this manual.
Custom Shirts
If there is a need for a custom shirt for a particular event, the following standards apply.
Shirt color – must be one of the following to approximate the Duke Energy primary colors: dark
blue, bright green or teal; neutral colors including black, white, gray or beige are acceptable as well
Front – Duke Energy logo in the left chest area; 3" wide
Back – can include the Duke Energy name (not logo), an event-appropriate team name/slogan, the
logo for the beneficiary/partner organization and date of the event; all text must be News Gothic
Other graphics – the polygon shape may be included, but other graphics cannot be introduced
Examples
WORKING
TOGETHER
FOR STRONGER
BABIES
DUKE ENERGY VOLUNTEERS
HEALTHIER
My Heart.
My Life.
Duke Energy Heart Walkers
Charlotte Heart Walk | September 9, 2013

31V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Sponsorship and Specialty Logo Applications
When Duke Energy sponsors a facility, exhibit or event and “Duke Energy” is to be incorporated as
part of the name, special rules apply. Because the Duke Energy logo cannot be used as part of a
phrase or sentence, the name of the company should be incorporated in text only. Depiction of the
company name in the corporate font family, News Gothic, is always preferred, but latitude is given
to conform to the context or the physical environment.
Signage Examples
Shown below are photographs of two sponsorships where the Duke Energy logo could not be used.
The name of the company is depicted in text only.
Duke Energy Children’s Museum
Duke Energy Center Duke Energy Center for the Performing Arts
Short-Term Sponsorships
When Duke Energy enters into a short-term sponsorship deal (e.g., sports season, theater series), the
Duke Energy logo should be used in all promotional materials, including temporary signage, associ-
ated with the sponsorship.
Long-Term Sponsorship
When the company enters into a long-term sponsorship agreement (e.g., building naming), the Duke
Energy logo cannot be used. Rather, our company name must be used in a version of News Gothic,
if permitted as part of the agreement, or in a font treatment to match other signage at the facility as
required.

32V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
External Logotypes
In order to exclusively promote the Duke Energy brand and maintain its overall integrity, the
Duke Energy logo is the only logo to be used on external communications materials – electronic
or printed. Secondary logos distract from and dilute the overall Duke Energy brand.
Master Brand
As stated in the Brand Architecture section, the Duke Energy name reflects one team, focused on
serving all of our customers with consistent, top-notch service, regardless of business or location.
Duke Energy is a strong and well-known brand, associated with value, service and leadership in our
industry and the investment community. A single company name is easy for customers and other
stakeholders to remember, and it brings significant savings and efficiencies, especially in our market-
ing activities.
Consequently, the creation or use of other logos for external applications is strictly prohibited.
Logos may not be created for any of the following:
Departments, businesses or other organizations within the company
Specific geographical locations including field offices, generating stations, wind farms, etc.
Products or service offerings
Standardized Typographical Treatment
If desired, a standardized typographical treatment may be created and used in place of a logo.
This treatment does not contain graphics or images; rather, it leverages corporate fonts and colors
to complement the Duke Energy logo, rather than compete with it.
Examples
Smart $aver
®
EnergyWise
®
Home
GoGreen Power Home Advantage
Specifications
Use of upper and lower case set in News Gothic Light BT
Up to two colors from the corporate color palette can be applied to any of the words as desired
Reverse applications – white and a secondary color on a dark background
Size – can vary, but should not overpower the Duke Energy logo
Placement
Placement of typographical treatment depends largely on the application, but it should never be so
close to the Duke Energy logo that it appears to be part of it, as shown below.
Human Resources
DO NOT create logos for products or
service offerings.
GoGreen Power
DO NOT create logos for generating
stations or any other company facilities.
OCONEE NUCLEAR STATION
DO NOT create logos for departments or
areas within the company.
REAL ESTATE
SERVICES

33V.3.6 | 09.16.15
Master Brand Model
Duke Energy seeks to use the company name and the brand equity that has been carefully cultivated
over more than 100 years to promote our capabilities, products and services. Individual product and
service names are important to differentiate our offerings to customers, but the products and services
themselves must always strengthen and support the overall Duke Energy brand. They must not
override or be perceived as separate from it.
Company Logo
Sample Products/Services
GoGreen Power Paperless Billing Your FixedBill EnergyWise
®
PowerShare
®
StrikeStop
®
Home Repair Plan SunSense
®
Sub-brand Model
Perhaps the best example of a company that adheres to a sub-brand model is Procter & Gamble.
While P&G is recognized as a respected giant of the consumer products industry, the individual
products it sells each have their own unique brand – which supersedes the company brand in all
marketing efforts. Each product has its own logo, customer base and marketing, and consumers
often are not aware that they are made by the same company.
Company Logo
Sample Products/Services
Duke Energy Brand Standards | Logo Usage
Master Brand versus Sub-brand

34V.3.6 | 09.16.15
Internal Graphic Identifier
For broad-reaching, high-level internal programs and initiatives, a cohesive identity may be useful.
An identifier helps ensure that all communication components related to a specific initiative are
readily recognizable as part of a cohesive campaign. In the spirit of the Duke Energy master brand,
identifiers cannot be created for departments, work groups or subsets of programs or initiatives.
Standardized Treatment
A set of font, color and icon standards has been developed in order to create visual continuity among
logotypes that promote internal programs and initiatives. Each logotype can be unique, within a
common visual framework that follows our brand standards.
Specifications
Font – News Gothic Condensed; upper and lower case should be used except for acronyms, where
all upper case is required; one line of text is preferred, but two lines can be used if explanatory/
subheadline is needed; secondary line of text must be half the size of the first line
Icon – simple, reverse white graphic on solid-color circle background; tints, shades, multiple colors
and special effects (e.g., shadows) cannot be used; icon can break edge of circle, but not extend
outside of it; minimal text can be used as part of the icon
Color applications – up to two colors may be used in one of the following combinations: black and
a primary or secondary color, a primary and secondary color, two primary colors); the two chosen
colors may be used to differentiate words in text, or a single color may be used for all words.
Black-and-white applications – 50 percent and 100 percent black
Reverse applications – white on a dark background color
Size – can vary, but should not overpower the Duke Energy logo; proportions of text and circular
icon must remain consistent, even in two-line applications
Examples – One-Line Versions Examples – Two-Line Versions
Placement
These logotypes should not be placed in close proximity to the Duke Energy logo.
Usage
Internal logotypes must always be used as designed, not altered to fit space or media needs.
Duke Energy Brand Standards | Logo Usage
DO NOT use the icon in isolation, without
the accompanying text
DO NOT use tints, shades, multiple colors
or effects (e.g., shadows) in the logo
DO NOT alter the size or positional
relationship
Performance & Pay
Important!
When creating an icon as
part of the identifier, the
same overall standards
for simplicity of the illus-
tration must be observed
from the “Iconography”
section of this manual.
While standard illustra-
tive elements from the
iconography library can be
incorporated into graphic
identifiers, they should
not be used “as is.” They
should be combined or
altered slightly to create a
unique graphic identifier.

35V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Existing Logos
The same graphic standards that apply to the Duke Energy logo also apply to these and similar logos
that may be created in the future.
Specifications
Fonts – a combination of up to two fonts from the News Gothic font family, although the type may
not be altered in any manner (stretched, compressed, eroded, etc.)
Colors – a combination of up to two Duke Energy primary or secondary colors
Size – can vary, but should not compete with or overpower the Duke Energy logo.
Graphics – should be simple, clean, geometric and simple (should not contain photographs
or detailed illustrations).
Placement
Placement depends largely on the application, but a logo should not be placed in close
proximity to the Duke Energy logo.
Supporting Efforts for Companywide Programs
As part of the companywide programs noted above, there are often initiatives that directly support
them. The names of these supporting initiatives can utilize a standardized typographical treatment
and color scheme, but cannot use a logo. As a master brand company, the Duke Energy logo must
always be the primary visual identifier on any communication, followed by the logo for the appropri-
ate companywide program. The creation and use of additional logos dilutes the Duke Energy brand
and can lead to visual confusion for employees.
Specifications
Font – News Gothic Condensed
Colors – total of two (black and one primary, two primary or one primary and one secondary);
should match colors used by overarching program the initiative supports
Graphics – none
Examples
Logos for Companywide Programs and Initiatives
From time to time, important programs and initiatives are promoted throughout the entire
Duke Energy organization, regardless of department or physical location, to advance Duke Energy’s
culture. Identification and promotion of such programs and initiatives may call for unique logos.
Duke Energy currently uses only the logos shown below. Electronic copies can be downloaded
from the iCreate database at: https://portalapps.duke-energy.com/DukeSSOConnect/default.
aspx?appname=icreate.
Code of Business EthicsSustainability Corps

36V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Standardized Logotypes for Employee Resource Groups
Duke Energy’s Employee Resource Groups (ERGs) provide professional growth and career
enhancement opportunities. These groups communicate with the employee population on a
regular basis through a variety of channels. Their communications need to be readily identifiable.
ERG Logotypes
A special typographical treatment ensures visual consistency among these organizations. The ERG
acronym appears in a form of News Gothic, reversed out of a simple geometric shape preceding the
name of the organization and a tagline as desired.
Examples – 4/Color Process Examples – Black and White
Specifications
Font – a single form of news Gothic (e.g., bold condensed); any case combination
Color applications – up to three approved colors from the Duke Energy color palette; colors can be
applied to the geometric shape and any of the words as desired
Black-and-white applications – 100 percent black
Reverse applications – 100 percent white on a dark background
Size – can vary, but should not overpower the Duke Energy logo
Placement
Placement of an ERG logotype depends largely on the application, but it should not be placed near
the Duke Energy logo or overpower it.
Usage
ERG logotypes must always be used in their entirety. The icon cannot be used in isolation, and the
size relationship between the icon and text cannot be altered.
BWN
BWN
BWN

37V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Specifications
The same graphic standards that apply to the Duke Energy logo also apply to milestone logotypes:
Fonts – Due to the number of words that are often required, News Gothic Condensed must be
used. Font proportions may not be altered, but tracking may be changed to balance the top and
bottom lines of text.
Colors – Black and one primary or secondary color may be used.
– Pantone 3025 blue
– Pantone 361 green
– Pantone 631 teal
– Pantone 3435 green
– Pantone 356 green
– Pantone 633 teal
– Pantone 188 burgundy
– Pantone 021 orange
– Pantone 130 yellow
– Pantone 116 yellow
– Pantone cool gray 10
– Pantone cool gray 3
– Pantone 467 tan
– Pantone 1205 beige
Size – End-use size may vary, but the logotype should not compete with or overpower the
Duke Energy logo.
Graphics – Illustrations or other graphic elements may not be incorporated.
Horizontal Examples Circular Examples
Placement
Placement of the milestone logotype depends largely on the graphical application, but it should not
be placed near the Duke Energy logo or overpower it.
Standardized Milestone Logotypes
Celebrations of historic milestones often call for the creation of a unique logotype. Such logotypes
must adhere to a common set of specifications to ensure visual consistency across the company.
Anniversary logotypes can be created to mark only 10-, 20-, 25- and 30-year milestones, and each
subsequent decade.
30 YEARS
MCGUIRE NUCLEAR STATION
OPERATIONAL EXCELLENCE
1,000,000
LOST-TIME ACCIDENT
HOURS WITHOUT A
O
P
E
R
ATIONAL EXC
E
L
L
E
N
C
E
M
C
G
U
I
R
E
NUCLEAR S T A
T
IO
N30
YEARS
H
O
U
R
S WIT
H
O
U
T

A
L
O
S
T
-
T
IME ACCI D
E
N
T
1M
HOURS

38V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Duke Energy Endorsed Materials
Duke Energy can brand only those items for which it fully owns the creative rights. When the
company uses products and services created and marketed by other companies, our audiences
may need to know that they are being distributed by Duke Energy. These items are referred to as
“endorsed materials.”
These materials often necessitate the use of a vendor’s standard template for overall layout and
appearance, and it’s not feasible to properly implement Duke Energy’s brand standards. In those
situations, the phrase, “Brought to you by” should be included just above the logo, to communicate
that Duke Energy supports the initiative and content, but does not own it.
The “Brought to you by” logotype is a single electronic file, properly spaced and aligned with the
Duke Energy logo. This phrase should never be set as simply a line of copy placed above the logo.
An electronic copy of this logo can be obtained by completing the Duke Energy logo request form at
http://www.duke-energy.com/contact/logo-request.asp.

Corporate Communications must review and approve proofs of any endorsed materials prior to
hard-copy or electronic distribution.
Examples
Important!
The “Brought to you by
Duke Energy” logo readily
identifies the piece as not
having originated from
Duke Energy.
However, every effort
should be made to treat
this logo in accordance
with our usual brand stan-
dards (color, placement,
size, etc.).
Brought to you by
www.duke-energy.com/publicsafety/schools
Yourbodyisaconductor, andyourprotective
geardoesnotinsulateagainstelectricshock.
Evenlow-voltageelectricshockcanbefatal.
Alwaysidentifypossibleelectricalhazards
uponarrivalatanincidentscene,andcontact
thelocalelectricutilityimmediately.
Securethearea.
Assumealllinesareenergized aswellasall
objectsandareasaroundelectricalhazards.
Nevercutservicewiresorremovemeters.
Neverattempttomovefallenlinesorcontact
energizedvehiclesuntilutilitypersonnelgivethe
allclear.
Keepyourselfandyourequipmentatleast
10feetfromallpowerlines.
Neveruseasolidwaterstreamtoﬁghtﬁres
nearpowerlines.
Followinstructionsfromutilitypersonneland
yourincidentcommanderifyoumustsuppressan
electricalequipmentﬁre.
AReviewof
ElectricalSafetyBasics
Whenarrivingatan
incidentscene,locateall
overheadlines.
Always
assumetheselinesare
energizedandkeep
yourselfandallequipment
atleast10feetaway.
Parkemergencyvehicles
asfarfromoverhead
linesaspossible,and
keepaerialequipment
atleast10feetfrom
overheadlinesatall
times.
Linesover50,000
voltsrequireevengreater
clearances.Rememberthat
windcanmovelinesoraerialequipment.
Ifyourequipmentcontactsapowerline,it
shouldbeconsideredenergized.
Stayput.Have
someonecallthelocalelectricutilityimmediately,and
warnotherstostayawayfromtheequipment.Movethe
equipmentawayfromthelineifyoucandososafely.
•
Ifﬁreorotherimminentdangerforcesyouoff,
donottouchtheequipmentandthegroundat
thesametime.Jumpclear,landwithyourfeet
together,andshufﬂeawaywithsmallsteps.
Alwaysassumelinesareenergized.
Overhead
PowerLines
ElectricalSafetyforFirstResponders
Fireﬁghters,police,andEMTs
aretypicallyﬁrstonthesceneinanemergency
andfacethegreatestriskfromelectricalhazards.
Understandingthepotentialdangersand
dealingwiththemcorrectly
makeseveryonesafer.
StayingSafe
WhileSavingOthers
Atleast
10feet
Handsoffelectricalsystems.
#42880©2007CulverCompany,Inc.1.800.428.5837www.duke-energy.com/publicsafety/ﬁrstresponders
CustomerPublicNumbers
Indiana:1-800-343-3525
NorthCarolina/SouthCarolina:
1-800-769-3766
Nantahala:1-828-524-2121
EmergencyOfﬁcialNumbers
Indiana:1-800-339-8517
NorthCarolina/SouthCarolina:
1-800-827-5118
Nantahala:1-888-873-3853
ElectricEmergencies:

39V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Co-Branded Logo Standards
Duke Energy typically does not engage in co-branding, that is, the presentation of the Duke Energy
brand along with that of another organization. However, when there is an opportunity to strengthen
our brand through a strategic association with another organization, co-branding may be permissible.
In such cases, Corporate Communications works closely with the other organization to safeguard our
company name and brand.
Conditions
Co-branding is permitted under the following general conditions:
Foundation sponsorships – alone or in conjunction with other sponsor companies
Shared programs and initiatives that are short-term and are in the best interests of Duke Energy
Co-branding is not permitted under these conditions:
Endorsements – Other organizations may not use our name or logo as a means to advance
their causes. This includes suppliers and vendors, as governed by our “No Publicity” policy.
Controversial or sensitive issues where there is a risk of adversely affecting the Duke Energy brand.
Placement
The proximity of the logos will depend largely on their relative size and the piece on which they
appear. If space permits, the Duke Energy logo should be well-separated from that of the partner
company. If space is limited, and the logos must be placed next to one another, the Duke Energy
logo should be placed on the left side so that it is viewed first. A vertical black keyline should be
placed between the Duke Energy logo and that of the other company.
Example

Primary Sponsorship Standards
If Duke Energy is the primary sponsor of an event, communication materials should be
designed in accordance with the Duke Energy brand standards as outlined in this manual.
Group Sponsorship Standards
When Duke Energy is one of several sponsors, we do not control the appearance of any marketing/
communication materials associated with the sponsorship. However, the Duke Energy logo standards
must be followed:
Proper colors (full-color, black, or reverse white)
Adequate clear space on all sides (equal to at least half the height of the “star” icon)
Proper proportions (aspect ratio of logo must be correct)
Corporate Communications must review and approve proofs of any co-branded materials
prior to print or electronic distribution.
Important!
Duke Energy has a strict
“No Publicity” policy that
applies to our consultants,
contractors and vendors:
A consultant shall not
use the name of Duke
Energy or any of its affili-
ates or the fact that the
Consultant is performing
services for Duke Energy
or any of its affiliates in
any press releases, media
statements or public com-
munications, or otherwise
publicize their Agreement
or any Statement of Work.
Consultant shall not use
Duke Energy’s (includ-
ing its affiliates’) name,
logos, trademarks, service
marks, trade names, or
trade secrets in any way,
and Duke Energy shall not
be deemed to have grant-
ed Consultant a license
of, or granted Consultant
any rights in, any of the
foregoing by entering into
an Agreement.

40V.3.6 | 09.16.15
Retail Program Identifiers
The preferred placement for the program identifier in communications materials is away from the
Duke Energy logo. This provides placement flexibility and allows it to be displayed prominently.
Two-color Black only Reverse white
Duke Energy and Retail Program Identifier Combination
When available space is limited, it may be necessary to combine the Duke Energy logo with the
program identifier into a single unit. Doing so necessitates the use of a .5 point vertical divider line.
Contractor for Duke Energy Logotype
Many of the services offered by Duke Energy are administered by third party contractors. In these
instances, the “Contractor for Duke Energy” logo must be used to clearly indicate the affiliation.
Retail Program Contractor Shirt Options
Apparel worn by Duke Energy contractors as part of retail programs should bear the “Contractor for
Duke Energy” logo and the logo for the contractor company. It can also include the program identifier.
Retail Program Contractor Vehicle Graphics
Vehicles driven by Duke Energy contractors as part of retail programs should bear the “Contractor for
Duke Energy” logo. They can also include the retail program identifier.
Duke Energy Retail Program Identifiers
Duke Energy actively markets an expanding portfolio of programs, products and services to our
utility customers. The identifiers used for these programs have been developed to create a consistent
appearance according to the following standards:
¡¡Use of News Gothic Roman font
¡¡Up to two primary colors from the approved corporate palette. In addition, black or gray may be
used as one of the colors.
Duke Energy Brand Standards | Logo Usage
without program identifier
Contractor for Duke Energy
logo with program identifierContractor for Duke Energy logo
without program identifier
with program identifier

41V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Contractor/Contingent Worker Identification Standards
The terms “contractor” and “contingent worker” are sometimes used to describe anyone who is not a
Duke Energy employee. Duke Energy utilizes three types of contractors, and the rules regarding how
they should be identified differ.
Staff Augmentation – Supplemental Labor
A Duke Energy manager may provide input to third-party employer on whether proposed assignees
are considered qualified for the assignment.
A Duke Energy manager generally provides limited oversight and assigns daily work activities (on a
limited basis) to the contracted worker.
Contracted workers do not always have an on-site liaison/supervisor from their employer.
Contracted workers perform work that may be the same or similar to that performed by Duke
Energy employees and may use Duke Energy equipment and systems to perform their assignment.
Assignments are generally for a limited or specified duration. Examples include temporary
replacement worker (e.g., to cover a leave of absence), project work, seasonal job assignments
(e.g., students) and peak work assignments.
Contracted workers are assigned to Duke Energy, as opposed to other clients of their employer.
Examples include professional/clerical, temporary craft or various projects (e.g., IT, HR, Finance
support functions or other operations projects) and supplemental craft labor.
Contracted Services – Baseload Work
Contracted workers perform specific work activities, functions or services that have been
outsourced for strategic and/or economic reasons.
Duke Energy provides limited oversight of contracted work (pay for outcome) but does not assign
daily work activities.
A Duke Energy manager may provide input to a third-party employer on whether proposed
assignees are considered qualified for the assignment.
Assignments are of an ongoing basis driven by duration of a contract.
Departmental workforce strategic plan dictates work is performed by contingent workers
Examples include craft labor turnkey managed tasks like overhead/underground line construction
and maintenance, vegetation management and ash hauling.
Contracted Services – Other
Contracted workers perform specific work activities, functions or services that have been
outsourced for strategic and/or economic reasons.
Duke Energy provides limited oversight of contracted work (pay for outcome) but does not assign
daily work activities.
A Duke Energy manager does not provide input to third-party employer on whether proposed
assignees are considered qualified for the assignment.
Contracted workers perform specific work activities, functions or services (i.e., outsourced tasks/
work that is no longer be performed by Duke Energy employees).
Assignments are of a fixed or specific duration based on the duration of a contract.
Examples include craft labor turnkey managed tasks like boiler replacement, fossil/hydro outage
and steam generation services.

42V.3.6 | 09.16.15
Duke Energy Brand Standards | Logo Usage
Vehicle Signage
Supplemental workers assigned to Duke Energy sites may drive Duke Energy vehicles as needed in
the course of their work.
Contractor vehicles are typically marked with logos belonging to their respective companies.
However, there may be times when it is necessary for vehicles operated by contracted service
workers engaged in baseload work to indicate that they are doing business on behalf of Duke Energy.
In these instances, copies of the sign shown below should be magnetically attached to both sides
of vehicles – directly beneath their contractor company logo. Magnets can be ordered from our
fleet graphics supplier, Signature Graphics, by calling 800.356.3235, ext. 3220, or by emailing
[email protected].
Apparel/PPE
Supplemental workers and contracted service workers doing
baseload work should not wear items bearing a Duke Energy
logo. In some instances, Duke Energy hard hats may be issued to
supplemental labor. In these instances, hard hats should bear the
standard “Contractor” decal as shown at the right. These can be
ordered from Wesco Distribution.
Contracted service workers doing other work for Duke Energy must wear apparel/PPE bearing the
logo of their respective companies. The Duke Energy logo cannot be added to these items.
Contractors for Retail Programs can wear apparel and drive vehicles
bearing the “Contractor for Duke Energy” logo (shown at right). These
vendors personally interface with Duke Energy customers on behalf of
the company in their homes and businesses, thereby necessitating that
they be readily identified as doing work on our behalf.
Business Cards
Supplemental labor with a need for business cards must utilize the “Contractor for Duke Energy”
version available at http://duke-energy.mymarketingbench.com. Contracted service labor should use
business cards bearing the logo of their contract company. The Duke Energy logo cannot be added.
ID Badges
Contractor badges for supplemental labor are available through Corporate Security at:
https://portal.duke-energy.com/ServicesCenter/IDBadging/Pages/default.aspx.
FIRST
LAST-NAME
WORKER ID: 123456
CONTRACTOR
Nuclear Contractor I.D.Contractor I.D.
FIRST
LAST-NAME
WORKER ID: 123456
CONTRACTOR

43V.3.6 | 09.16.15
Taglines
Some companies use taglines with their logos to summarize the nature of their business, their
corporate culture or how they wish to be perceived in the marketplace. To be truly effective, a
tagline must be a meaningful, believable statement that succinctly communicates the essence of a
company’s business. This is no small undertaking.
Without an extensive advertising/promotional campaign, it takes years for the average customer to
recognize a tagline and associate it with a company. Today’s energy marketplace changes quickly,
making it difficult for a tagline to remain viable long enough to earn recognition. For these reasons,
we do not use one. Our brand has strong recognition and is perceived positively in the markets in
which we operate.
To prevent dilution of the overall Duke Energy brand, taglines should not be created for departments,
offices, facilities, products, programs, initiatives, etc.
We generate what’s next.
Themes and Slogans
Often, departmental events and initiatives will feature a theme or slogan. This is not the same as a
tagline, as it’s associated only with a specific event or initiative. The theme should never be incorpo-
rated into any type of logo or used in close proximity to the Duke Energy logo. It should be rendered
in text only, to avoid competing with the corporate logo.
Specifications
Font – News Gothic font family, any combination, any case
Color – black or any of the primary colors from the corporate palette
Size – can vary as needed, based on the application.
Spokespersons
While there are many employees in Corporate Communications who regularly communicate with
the media as part of their jobs, Duke Energy does not have a single, official spokesperson.
As part of internal and external campaigns and initiatives, employees and actors often appear in
promotional and informational audio, video and print media to speak on behalf of the company. The
tone, voice and personality used must align with the standards outlined in the Customer Position-
ing Initiative (CPI) Handbook: https://portal.duke-energy.com/OurCompany/BrandToolkit/Documents/
CPI-Handbook.pdf.
In keeping with these standards, humor may be used, but campaign spokespersons must be
professional in nature. Fictional characters and mascots may not be used (e.g., superheros, animals,
cartoon characters, etc.).
Duke Energy Brand Standards | Logo Usage
Taglines, Themes, Slogans and Spokespersons
Important!
Duke Energy does not use
a tagline. To avoid diluting
the Duke Energy brand,
taglines should not be
created for departments,
offices, facilities, products,
programs or initiatives.

V.3.6 | 09.16.15 44
Duke Energy Brand Standards | Corporate Colors
Corporate Colors

45V.3.6 | 09.16.15
Primary Colors
Our primary colors are Pantone 3025 blue, 361 green and 631 teal. These colors are a key visual
component of the brand – helping make Duke Energy communications (both printed and electronic)
easily identifiable. They may be tinted to any percentage, but not mixed with any other color (except
black to create duotones). Multicolor gradations cannot be used.
Dark Blue
Pantone
®
(PMS): 3025
CMYK: 100%C, 17%M, 0%Y, 51%K
RGB: 0, 89, 132
Hexadecimal: #005984
Madeira Thread: 1296 (Classic No. 30, 40, 60)
Green
Pantone (PMS): 361
CMYK: 69%C, 0%M, 100%Y, 0%K
RGB: 84, 185, 72
Hexadecimal: #54b948
Madeira Thread: 1049 (Classic No. 30, 40, 60)
Teal
Pantone (PMS): 631
CMYK: 67%C, 0%M, 12%Y, 2%K
RGB: 38, 188, 215
Hexadecimal: #26bcd7
Madeira Thread: 1289 (Classic No. 30, 40, 60)
Duke Energy Brand Standards | Corporate Colors

46V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Colors
Secondary Colors
These secondary colors provide a range of accent options. They must be used in support of the
primary colors, not in place of them. They may be tinted to any percentage, but not mixed with any
other color. Multicolor gradations cannot be used.
Dark Green
Pantone
®
(PMS): 3435:
CMYK: 100%C, 0%M, 81%Y, 66%K
RGB: 0, 80, 47
Hexadecimal: #00502f
Green
Pantone (PMS): 356
CMYK: 95%C, 0%M, 100%Y, 27%K
RGB: 0, 133, 63
Hexadecimal: #00853f
Teal
Pantone (PMS): 633
CMYK: 100%C, 0%M, 10%Y, 25%K
RGB: 0, 139, 176
Hexadecimal: #008bb0
Burgundy
Pantone (PMS): 188
CMYK: 0%C, 97%M, 100%Y, 50%K
RGB: 139, 14, 4
Hexadecimal: #8b0e04
Orange
Pantone (PMS): 021
CMYK: 0%C, 53%M, 100%Y, 0%K
RGB: 247, 142, 30
Hexadecimal: #f78e1e
Medium Yellow
Pantone (PMS): 130
CMYK: 0%C, 30%M, 100%Y, 0%K
RGB: 253, 185, 19
Hexadecimal: #fdb913
Yellow
Pantone (PMS): 116
CMYK: 0%C, 16%M, 100%Y, 0%K
RGB: 255, 210, 0
Hexadecimal: #ffd200
Important!
Secondary colors are to be
used as accents only – to
call attention to key pieces
of information. They can
also be used as visual
cues to help differentiate
materials that are part of
a series. A secondary color
should never be the domi-
nant color – meaning the
one that is most heavily
used on any communica-
tion materials.

47V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Colors
Secondary Colors (Continued)
Gray 1
Pantone (PMS): COOL GRAY 10
CMYK: 0%C, 2%M, 0%Y, 60%K
RGB: 128, 127, 131
Hexadecimal: #807f83
Gray 2
Pantone
®
(PMS): Cool Gray 3:
CMYK: 0%C, 0%M, 0%Y, 17%K
RGB: 215, 217, 218
Hexadecimal: #d7d9da
Tan
Pantone (PMS): 467
CMYK: 9%C, 15%M, 34%Y, 0%K
RGB: 231, 210, 173
Hexadecimal: #e7d2ad
Cream
Pantone (PMS): 1205
CMYK: 0%C, 5%M, 31%Y, 0%K
RGB: 255, 238, 187
Hexadecimal: #ffeebb

V.3.6 | 09.16.15 48
Duke Energy Brand Standards | Corporate Typography
Corporate Typography

49V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Typography
Corporate Font Family
News Gothic is the Duke Energy corporate font family. Any combination of News Gothic fonts may
be used for professional communications created by or on behalf of Duke Energy and its businesses.
No other fonts should be used, except where noted in this manual.
Duke Energy uses News Gothic OpenType fonts from the Bitstream font foundry. OpenType fonts can
be used on Mac or PC systems to ensure cross-platform compatibility. These can be purchased at:
http://new.myfonts.com/fonts/bitstream/news-gothic/.
News Gothic BT – Roman
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Light Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Demi
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Important!
News Gothic is the
Duke Energy font family.
No other fonts should
be used on any printed
communication materials,
except where noted in this
manual.

50V.3.6 | 09.16.15
News Gothic BT – Demi Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Bold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Extra Condensed
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Bold Extra Condensed
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Duke Energy Brand Standards | Corporate Typography

51V.3.6 | 09.16.15
News Gothic BT – Condensed
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Condensed Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Bold Condensed
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Bold Condensed Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Duke Energy Brand Standards | Corporate Typography

52V.3.6 | 09.16.15
Typography for Microsoft
®
Office Communications
Duke Energy PCs do not have the News Gothic font family. The Arial font family most closely
matches News Gothic and is available on all PCs. This ensures consistency and compatibility across
all Microsoft Office documents. No other fonts should be used in these applications.
Arial – Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Arial – Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Arial – Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Arial – Bold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Arial – Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Arial – Narrow
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Arial – Narrow Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Duke Energy Brand Standards | Corporate Typography

53V.3.6 | 09.16.15
Typography for Business/Geographic Identifier Line
The line of text below the Duke Energy logo identifying specific businesses and sub-brands
is set in Futura Medium. It is customized, to remove the points from the characters that extend above
the cap height or below the baseline. This font is used only by Corporate Communications
for the purpose of creating business/geographic identifiers. It should not be used for any other
application.
Sub-brand logos can be downloaded from the iCreate database at:
https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate.
Futura Medium
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Example
Duke Energy Brand Standards | Corporate Typography

54V.3.6 | 09.16.15
Proper and Improper Use of Typography
Beyond simply using the correct font, there are a number of other considerations regarding correct
treatment of text.
Proper Use of Typography
Whenever possible, set all text flush left or flush right. Do not center it unless all other elements
are centered as well. Justified text should not be used.
Set text in a horizontal orientation. If it must be vertical (e.g., a binder spine), rotate it 90°
clockwise so that the text begins at the top.
A small amount of positive or negative tracking may be applied to fit text into a given area or
for overall visual effect, but as a general rule, the font’s standard tracking should be used.
Use a minimal number of sizes, colors and styles for text on any print or electronic communication
(e.g., headline, subhead, body copy, footnote).
Do not change the size of words within a sentence or copy block.
Small caps should not be used.
All caps should not be used unless required for acronyms, company names, etc.
Improper Use Of Typography
DO NOT set type on an angle.DO NOT stack letters vertically.DO NOT set text with excessive tracking.
DO NOT horizontally or vertically scale
text.
DO NOT use multiple colors within text. DO NOT outline text.
DO NOT set text on a path.
DO NOT randomly change the size of text
within a sentence or copy block.
DO NOT apply special effects to text.
DO NOT use drop shadows behind text,
except to improve readability. Shadows
should not be noticeable.
DO NOT use small caps.
Sample text.
S
A
M
P
Sample
Sample
Sample Text
Sample Text Sample Text
Sample Text
Sample Text
S
a
m
ple Tex
t

•

S
a
m
p
l
e
Text • Sam
Duke Energy Brand Standards | Corporate Typography
DO NOT set random words in all caps.
Sample text block
Sample TEXT

55V.3.6 | 09.16.15
Title Case (‘up’ Style)
Capitalize words having four or more letters, and the first and last word (even if fewer than
four letters).
Use for:
Web page and sub-page titles
Portal page titles
Portal Web-part titles and section headings
Web navigation headings
Names of programs, products and services (print and online)
Names of processes, policies and procedures (print and online)
Report/document titles and section/chapter headings
Links to all of the above (where the link is the actual name of the heading/title)
Sentence Case (‘down’ Style)
Capitalize the first word and proper nouns. Everything else is lower case.
Use for:
Web promos
Web subheads (under page titles)
Portal article headings and subheads
Email headings, subheads and subject lines
Print collateral headings (brochures, fact sheets, case studies, posters, flyers, etc.)
Print collateral chapter and section headings
Ad headings – print and online
News release headlines and section headings
Exceptions
Generally, follow the above guidelines. However, a few situations may arise where sentence or title
case may be used at the discretion of the designer and/or writer. Guidance should be based on the
overall communication: readability, consistency and clarity.
Capitalization – Titles and Headings
The intent of these guidelines on capitalization of headings is to provide consistency among our
communications. A few special circumstances or creative direction may call for exceptions, at the
discretion of the designer and writer. These exceptions may include some advertising and print collat-
eral. Regardless of the style, it’s important to maintain consistency throughout a publication, whether
print or electronic.
Duke Energy Brand Standards | Corporate Typography

56V.3.6 | 09.16.15
Although the complete legal name of the company is “Duke Energy Corporation,” in print or
electronic media the word “Corporation” should not be used.
Since the Duke Energy logo incorporates the Registered Trademark symbol, it is not necessary
to place the ® next to the words “Duke Energy” in text.
Set Duke Energy’s Web address, www.duke-energy.com or duke-energy.com, in all lower-case text
and do not break across multiple lines. For longer Web addresses, the preference is also not to
break them, if possible. If necessary, break the address after a slash (/). For email addresses, the
break should come after the @ symbol.
When used in text, use duke-energy.com. When used as a stand-alone address (on the back
of collateral, at the bottom of ads, etc.), use the full Web address: www.duke-energy.com.
For vanity URLs the words, “duke-energy.com” should remain lower case. Words used
in the remainder of the vanity URL should use initial caps to aid overall readability
(e.g., duke-energy.com/PowerManager). Capital letters can also be used for unusual spellings and
acronyms (e.g., duke-energy.com/HEHC). Use hyphens only if needed to separate double letters.
Keep vanity URLs as short and simple as possible.
Separate phone numbers by periods (.) between the area code, prefix and remainder of the
number. Do not use parentheses around the area code, or a 1 before the area code, even for
toll-free numbers, (e.g., 800.659.3853).
Add a copyright line to the bottom of all printed pieces in the format shown below:

©Year of publication (single space) Duke Energy Corporation (double space) WMJ Job number
(double space) Revision month (slash) year

Where applicable, a “recycled content” line may precede or follow the copyright line. Both lines of
text should be 80% black, 6 pt/9 pt.

Examples:
Printed on 10% post-consumer recycled stock.
©2015 Duke Energy Corporation 150123 01/15

©2015 Duke Energy Corporation 150123 01/15 Printed on 10% post-consumer recycled stock.
Special Typographic Standards
The following textual elements should be presented consistently across all communications materials.
Duke Energy Brand Standards | Corporate Typography

V.3.6 | 09.16.15 57
Duke Energy Brand Standards | ICreate Digital Asset Management System
iCreate Digital Asset
Management System

58V.3.6 | 09.16.15
Duke Energy Brand Standards | ICreate Digital Asset Management System
iCreate Digital Asset Management System
Duke Energy has moved to a self-service model for many services previously provided by staff
designers. To help employees create their own communication materials, Corporate Communica-
tions has developed a digital asset management system called iCreate. It includes:
Library Collections – photos (both custom and stock), maps, illustrations, MS Office templates
and pre-approved Duke Energy print ads
Logo Dispenser – company logos in multiple formats (for internal use only)
Location and access
All employees can access the iCreate system at: https://portalapps.duke-energy.com/
DukeSSOConnect/default.aspx?appname=icreate. Approved outside agencies working on
behalf of Duke Energy can also access the system.
Library Collections
Library Collections is a searchable database comprising:
Stock photos and Duke Energy-specific images – All photos are high-resolution and suitable
for use in most print and electronic communications. They can be resized, downloaded and
emailed as needed. New photos are added as available.
Print Ads – A set of standard, Duke Energy print advertisements is available for browsing and
ordering for placement as part of sponsorship arrangements. Ads are available in four-color
process and black and white, in five standard sizes to fit most print ad needs. Ad ordering
requires accounting codes (for regulatory reporting of our advertising expenditures) and an
insertion order from the publication (to capture all relevant ad placement details).
Logo Dispenser
The Duke Energy logo, as well as sub-brand and corporate initiative logos, are available using the
Logo Dispenser. By answering a series of three simple questions, users receive the proper logo in
the desired format. Logos from iCreate should never be sent outside the company.
Important!
Questions about the iCreate
system should be directed to
[email protected].

V.3.6 | 09.16.15 59
Duke Energy Brand Standards | Expert Guide – Brand Personality
Expert Guide –
Brand Personality

60V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Brand Personality
Our Brand Personality
Our brand personality is the Expert Guide and this personality is used in all our communications.

Our overall look is inviting, intelligent and empathetic. We connect with our readers and viewers
quickly through emotionally engaging and/or informative visuals and headlines and by offering quick,
concise benefits.

We put our audience first with clear, easy-to-understand solutions that are relevant and meaningful
to their lives.
How to Demonstrate “Expert Guide” in Communications
In order to be authentic with our audience, it’s important that we communicate using the consistent,
recognizable tone of voice and visual approaches of our Expert Guide personality.
Like anyone, the Expert Guide can use different tones and approaches in different situations.
For example, we may use more technical details when communicating with employees than with
customers. However, our overarching personality and communication style remain the same.
Tone and Voice
Any time we are communicating on behalf of the company, we must keep Duke Energy’s personality
and attributes in mind. Duke Energy should be thought of as a person, not a corporation. This helps
us keep our writing and speaking style believable and relatable.
Headline Style
Headlines are short but engaging. Headlines work with the images to establish a feeling of emotional
connection.

Copy Style
We use language that is warm, engaging and succinct. We respect our audiences’ time and keep our
copy quick and on target. We focus on one main point and avoid distracting secondary details.
Additional Writing Guidelines
Stick with plain language. Don’t be verbose or overly complicated.
Use language that empowers.
Don’t exaggerate or overstate.
Prioritize the message. Share the most important information, and leave the rest out.
Talk with a single person, not to a large group. Communicate as if having a one-on-one
conversation.
Focus on the benefit, not the attribute. Don’t list features; explain why they are meaningful.
Back up what you’re saying. Express experience and expertise through facts and examples.
Think local. When appropriate, let characteristics of the target audience/locale influence
the message.
The complete “Expert Guide” standards can be found at:
https://portal.duke-energy.com/OurCompany/BrandToolkit/Documents/CPI-Handbook.pdf.

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Duke Energy Brand Standards | Expert Guide – Imagery
Expert Guide – Imagery

62V.3.6 | 09.16.15
Imagery
Duke Energy relies heavily on photography and video (collectively referred to as imagery) to clearly
and effectively communicate our messages. Whether custom or stock, the objective is to shoot
or select imagery that helps communicate overall concepts and information specific to individual
projects and that reflects Duke Energy’s brand attributes.
Objectives
Depending on the nature of the communication in which the imagery is used, goals and styles
may differ. Typically, imagery should help accomplish as many of the following as possible:
Create visual interest to prompt a closer look
Be relevant and appealing to the target audience
Prompt an emotional response
Work in concert with the copy to tell a story
Persuade the viewer to take action (if needed)
Represent Duke Energy (Expert Guide) values
Show diversity without being stereotypical
Styles
Image styles vary widely and various projects may call for different types to effectively accomplish
objectives. For a single project, a consistent style should be used throughout. Elements that should
be carefully considered include:
Color palette – greatly affects overall mood, from bright and upbeat to muted and serious
Scale – illustrates size relationships and helps define scope
Crop – defines sense of open or closed space
Angle – emphasizes motion and action or creates balance and stability
Depth of field – focuses on key elements
Lighting – creates overall ambiance and impacts mood
Content
Content will be driven largely by the objective of the communications piece on which imagery is
used. However, there are a few things to consider before shooting custom or purchasing stock:
Safety – make sure safe work practices are depicted
Diversity – incorporate to accurately reflect demographics
Releases – verify signed model, photographer and property forms are on file
Models
Casting should be handled by the Duke Energy art director, in consultation with the account manager
and client.
Employees – Depending on the nature of the project, it may be best to use Duke Energy
employees or contingent workers as models. This is particularly true when depicting someone
performing a Duke Energy job function (e.g., lineman, community volunteer) or providing an
insider’s perspective.
Professionals – There may be times when it is more appropriate to use professional talent,
particularly when quality acting and precise delivery are required.
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Photo/Video Release Forms
Duke Energy’s Legal department requires that release forms be signed and retained to demonstrate
that necessary permissions have been obtained. These releases allow Duke Energy to use imagery
and likenesses in business-appropriate applications as the company sees fit, for as long as deemed
appropriate.
Access
Download release forms via the Brand Toolkit on the Portal at: https://portal.duke-energy.com/
OurCompany/BrandToolkit/Pages/default.aspx.
Employee Blanket Release
This release must be signed by each employee or contractor photographed or video-recorded (except
for large group shots where no single individual is the focus). Since this is a blanket release, it is
not necessary to have an employee or contractor sign separate copies for each shoot in which they
appear. Although the company has the legal right to use an employee’s likeness (with or without
identification), images are typically purged after employees leave Duke Energy.
Model Release
Anyone appearing in Duke Energy imagery who is not an employee or contractor is considered a
model. These people can be actual customers, community members or professional models hired
specifically for the purpose of appearing in our communications. Each person must sign a model
release, including parents or legal guardians of any minors used.
Property Release
A signed property release is required if photos/videos are shot on property not owned by Duke Energy.
Photographer/Videographer Release
A signed release form is required for imagery taken by an outside photographer or videographer at the
request of Duke Energy.
Retention
Copies of all release forms must be scanned and stored with the project for which they were originally
obtained. In addition, copies must be emailed to [email protected] for storage in the iCreate
image database. Release forms that have been scanned and entered into the system can be located
by using the advanced search functionality within iCreate.
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Duke Energy-Specific Sample Images
These images represent a small sample of some appropriate photographs.
Photos should feature Duke Energy employees, contractors, equipment and facilities to showcase
our people, capabilities and assets.
Ensure that employees and contractors are wearing appropriate logoed, uniform apparel and PPE.
Introduce Duke Energy primary colors into images when possible.
Light images using clean, white light to create vibrant colors and ensure overall image consistency.
Duke Energy Brand Standards | Expert Guide – Imagery

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Duke Energy Brand Standards | Expert Guide – Imagery

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Duke Energy Brand Standards | Expert Guide – Imagery
Stock Image Samples
These images represent a small sample of appropriate, royalty-free stock images.
Select images with a fresh, contemporary appearance.
When possible, choose images that feature our primary colors. In addition, image colors can be
manipulated to introduce them if appropriate.
Try to ensure that overall images are lit using clean, white light. This creates a consistent image
appearance and allows colors to be true and vibrant.

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Duke Energy Brand Standards | Expert Guide – Imagery

68V.3.6 | 09.16.15
Photographic Styles
Panoramic
These horizontal images can be a powerful way to tell a visual story in a single photo. They take
careful planning and execution to ensure the details included are meaningful and the images are not
too complex. The first example below uses shallow depth of field to focus attention on the employee
in the foreground. The second one uses a combination of light and perspective to create a visual path
through the image.
Duke Energy Brand Standards | Expert Guide – Imagery
Circular
The round shape creates an unusual crop for suitable images. When selecting images, care must be
taken to ensure that important information is visible within the round shape. Use of round images
can also be used to create visual consistency with our standard iconography style.
Outlined
Object images that are outlined to drop the background out can be used to create visual contrast
with traditional square-finish images. Minimal cast shadows should be used below objects to create
the appearance that they are sitting on a flat surface.

69V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Imagery
Duotones
Carefully selected grayscale images can be combined with each of the three primary colors to create
duotones. These can serve as an appropriate complementary treatment to any other image style
including four-color photos, icons, linear illustration or three-dimensional illustration. Photoshop
templates are available to ensure accuracy of colors, opacity, etc.
Pantone (PMS): 361
Hexadecimal: 54b948
RGB: 84,185,72
CMYK: 69%C, 0%M, 100%Y, 0%K
Image: black, 50% opacity
Pantone (PMS): 361
Hexadecimal: 54b948
RGB: 84,185,72
CMYK: 69%C, 0%M, 100%Y, 0%K
Image: black, 100% opacity
Pantone (PMS): 3025
Hexadecimal: 005984
RGB: 0,89,132
CMYK: 100%C, 17%M, 0%Y, 51%K
Image: black, 50% opacity
Pantone (PMS): 3025
Hexadecimal: 005984
RGB: 0,89,132
CMYK: 100%C, 17%M, 0%Y, 51%K
Image: black, 100% opacity
Pantone (PMS): 631
Hexadecimal: 06ABC8
RGB: 6,171,200
CMYK: 67%C, 0%M, 12%Y, 2%K
Image: black, 50% opacity
Pantone (PMS): 631
Hexadecimal: 06ABC8
RGB: 6,171,200
CMYK: 67%C, 0%M, 12%Y, 2%K
Image: black, 100% opacity
Energy for living.Energy for living.
Energy for living.
Muted Duotones
This style works well for use when images
are used as background graphics with reverse
white headlines or body text.
Care should be taken to ensure that all
text placed on top of the images is clearly
readable.
The grayscale image is muted to create an
overall image with reduced contrast between
the highlights and shadows.
High-Contrast Duotones
This style is for use when image clarity is
critical.
The grayscale image is used at 100 percent
opacity to retain detail and create contrast
with the background color.
Headlines and body text should not be used
on top of this duotone style, as readability
can be compromised, particularly when using
complex images.
Important!
Care should be taken
when selecting an
image for a duotone
treatment. Image
content should be
relatively simple
and have suitable
contrast for the
important elements
to be recognizable –
particularly if using
3025 dark blue.

70V.3.6 | 09.16.15
Imagery Misuse
DO NOT use images of overly staged situations where the people look posed, unnatural or as if they have been placed into a scene.
DO NOT use aerial images unless the purpose of the image is to capture the physical geography or overall scale of a site.
DO NOT use trite images that communicate little if anything to the intended audience.
DO NOT overuse post-production filters (Photoshop, After Effects, etc.) on images to significantly change their overall appearance.
DO NOT use clip art, cartoons, caricatures or mascots. Custom illustrations may be created for subjects that cannot be photographed.
DO NOT use or create photo/video collages. Images should remain separate or sequential to tell a story. Less is more.
DO NOT create duotones using any colors other than primary colors and black (as noted in the Duotone section of this manual).
Duke Energy Brand Standards | Expert Guide – Imagery
Important!
Do not use clip
art, cartoons or
caricatures. Custom
illustrations, using
one of our two
approved styles,
may be created for
subjects that cannot
be photographed or
that require detailed
explanation to be
understood.

V.3.6 | 09.16.15 71
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Expert Guide –
Graphic Treatments

72V.3.6 | 09.16.15
Icon Illustration Style
Our icons use a consistent, simple graphic
style designed to:
Be easily understood – complex ideas are
difficult to communicate using only icons
Reproduce cleanly at all sizes – icons are
often used at a small size, so keeping
the design simple allows them to remain
readable
Be quick and easy to create – minimizing
detail facilitates speed of production
Illustration Standards
The overall graphic style must be
consistent. All icons must be simple,
using clean, thick lines with rounded
edges for all elements.
Space between elements and negative
space should be at least .75 pt so they
are not lost at small sizes.
The size relationship of the circle to the
icon must remain constant when enlarged
or reduced.
Reverse Icon Specifications for Web
The default, standard icon is a centered
white graphic on a dark blue circle
background – which is how they must
be used as navigational elements on
duke-energy.com.
Required Web colors – background circle
is dark blue – HEX: 005984, RGB: 0, 89,
132; illustration is white – ffffff,
RGB: 255, 255, 255
Positive Icon Specifications for Web
The icons/illustrations are identical to the
versions that are reverse white on the dark
blue circular background. They are simply
represented in positive form and are not
used for navigation.
The preferred color should be a match
of Pantone 631 teal, which is how they
must be used on our website. Other,
single brand colors can be used on print
communications.
Web color – HEX: 26bcd7,
RGB: 38, 188, 215
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Iconography
Using a standard icon style helps create visual continuity across all communications. In addition,
significant efficiencies can be realized by not “recreating the wheel” every time a graphic icon is
needed to represent an idea. Instead, an existing icon can be retrieved and used “as is” or modified
to meet specific project needs.
2-pt corner radius
Clean, simple
illustration with
minimal detail
Maximum width
and height of icon
within circle
Icons should represent the
concept using as few graphic
elements as possible.
Literal interpretations are
often too complicated.
Consider symbols that
are generally known to
represent an idea.
Avoid including elements
that are not essential to
the point.
If two different graphics
are needed to convey an
idea, one graphic should be
reversed out in the center
of the other. More than two
should not be used.
Numbers and letters can
be used sparingly if they
are necessary to convey
an idea. Full words should
not be used.
Important!
Special effects
(e.g., shadows,
embossing,
gradients),
outlines or patterns
should not be
added to icons.

73V.3.6 | 09.16.15
Reverse Icon Specifications for All
Media Except duke-energy.com
All mechanical specifications, includ-
ing the style and the size relationship of
the illustration to the surrounding circle,
apply when icons are used in media
other than the website.
For these applications, there is flexibil-
ity regarding background color use. A
single primary or secondary color may
be used as the background color for the
circle in each icon application. A tint of
one of these colors may be used as well.
However, the icon/illustration itself must
remain white.
Although typically used at a small size,
the icons also work well at larger sizes
when incorporated with text and data
information as components of infograph-
ics or other, more complex illustrations.
Positive Icon Specifications All Media
Except duke-energy.com
The illustration components of the icons
are identical to the versions that are
reverse white on the dark blue circular
background. They are simply represented
in positive form.
For these applications, a combination of
up to two primary or secondary colors
(and white) may be used to colorize the
icon/illustration elements. Up to two
tints of these colors may also be used in
lieu of separate colors.
These colorized illustrations may be
used on fields of a primary or secondary
background color or reversed out of the
field as desired.
These illustrations work well at larger
sizes when incorporated with text and
data information as components of
infographics or other, more complex
illustrations.
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Except when used for
navigation on the website,
the background circle
color can be changed to a
single primary or second-
ary color. Multiple icons
on the same piece do not
have to be the same color.
Colors cannot be added
to illustration elements
when they are contained
inside a circle.
Other geometric shapes
cannot be substituted
for circles, regardless of
media.
Up to two tints of the same
primary or secondary color
may be incorporated into a
single illustration.
Up to two primary or
secondary colors may
be applied to illustration
elements.
Outlines, special effects
(e.g. drop shadows) and
gradients should not
be incorporated.
Illustrations may be used
at larger sizes as needed
as part of infographics or
illustrations to tell a more
comprehensive story.

74V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Standard Icon Library
Shown below is a representation of our existing standard icon library. As new icons are created and
categorized, they are added to the library for future use.mobile-transfer mobile-alert click-hand circuit search laptopclick
dollar
stack-money single-money24-hours truck
mobile-dollar mailscales credit-cardpaper-dollar calenda r-dollar
speech-bubbl e key money-account more-money less-money
phone mobile-lock
power cfl led fluore scent led-ligh t
LED light bulb
outlet single-outlet plugincande scent
audio playpencil-lightpencil-pa per pencil pencil-laptop pencil-mobile pencil-mail search
home-plug
facebooktwitter linkedinyoutube flicker blogs
meter lamp
mouse
refresh
exportdesktop
clock
top-profiletop-search
alert shovelelectric-
clipboa rd
electric-theft alert-electri c alert-out-
door-light
safety alert-ligh t alert-lette ralert-tre e
partial-alert
treeland island water compass
leaf recycle springwinter summer fall temperatureleaf-clipboa rd
calenda r documents single-
document
listclipboa rd book files presentation
pie-one-fourth graph-up graph-down arrow-more arrow-less arrow-up arrow-down increase decrease
road fish
electric- leaf
pie-one-third
location number
school hospitalhome multi-family office
people person briefcas e student veterans hand-shake speakerhard-hat
hourglas s thumbs-up smilethree-outletelimin ate dollar -downelectric- down annual- dollar
megaphone playingfield check puzzle news spanish-news forward
question
globeshoppi ng-cart
information box
dollar -hand electric-ha nd charity conversation thumbs-up-pa-
per
mainte nance fan
sink
Sink
insulat ion seal
kitchen laundry
window s
generator
air
bat star
electri c co2 gas windatom transmis-
sion-lin e
transmis-
sion-lin e
oil gasolin e electric-pi e
nuclear landfill- gas
pie-two-thirds
handicapped
tree-wires Outdoor safety
copper Copper theft
home-electric
battery
thermostat
medication
identificationno-touch
usa
power-plant
storm cloud cloud-sun
radio
water-bottle suitcase
halogen outdoor -light
hydro-electric
hydro electric
dam
Dam and lake
level
government
Government
boat
roof
Roof
Attic
individual
house-dollar
Fixed income
investors
car free no-money
mute
Sound barrier
Reduce noise
toxic non-toxic
no-bug no-temp erature art
power-met er
award
task-light
dollar -up web carpet duct
beginning end skip-forward skip-back openplay pause stop rewind fastforward
audio-louderaudio audio-medium audio-low audio-off mute
minusforward less-than greater-than x
drop-down plus lightning
audio-softer
brochure
information search individual safety location
speech-bubbl e 24-hours
down
home
three-people
no-paper
design data-center
heat-pump
auto
Account & Payments Technology
Online transfer Report outages
from your smart
phone
Submi
t a
request online
Technolog y
Circut board
Search
Analyst
OnlineSignup online
Pay your bill
Easy Budget
Planni ng
Get cash Get cash
(one bill)
24 hours access Start, st op, or
move ser vice
Pay your bill
online
Pay by mailEqual Payment
Billing
Equal Payment
Plan
Pay by Credit
card
Paperless billing
Financial
information
Automatic
payme nt
Customer
service
Turnkey
operation
Manage multiple
accounts
More expe nsive Less expe nsive
Pay by phone
Contact us
Sign in to my
account
Power
Power CFL light bulb LED light bulb fluorescent light
bulb
outlet Electri city Plug in
Energy
efficiency

Incandesc ent
light bulb
Audio VideoDesign a lightChange contact
info
Sign up
Regis
ter
Sign up online Sign up by
phone
Sign up by mail
Return direct
mail
Update your
user profile
information
Energy-Efficient
Home
Commun ity
Horse power Lamp
Online Access
Refresh
ExportOnline Access
Timer
clock
time
ProfileSearch
Service
Request repairs
Emergency
Alerts Full outage
Call before you
digElectri c Service
Installation
specification s
Report power
theft
Report an
electri c problem
Priority/Essen -
tial use
Report street-
light outage
Request repair
Safety
Report power
outage
Request lighting
repair
Flickering lights
Request letter of
reference
Request tree
trimming repair
Partial outage
Natur e
Map Directions
Environment
Sustainabilit y
Green energy
Recycle SpringWinter
Snow st orms
Seasonal
Summe r Fall
Autumn
TemperatureRenewable
Energy Pla n
Stat isticsDocuments
Calendar Docume nts
Business wh ite
paper
Bullets
Docume nt
Subscriptions
Clipbo ard
Forms
Monitori
ng
Booklet
Catalog
Files
Archives
Training
Presentation
Business case
study
1/4
Improve
Grow business
Economic
Developme nt
Reduce Increase Decrease Up Down rease
Stocks
Decrease
Path
Road
Aquatic Wildlife
Bio Energy
1/3
Your location Spread sheet
Buildings
School HospitalHome
Residential
Multi-family
Residential
Pay in person
Business
Office
Institutional investors
People
Team
Human Resorce s
Diversity
Leadership
Person Professional Interns &
co-ops
Military &
veterans
Partnership Speak to a
customer
service rep
Contracto r
Skilled craft
Commun ity General Business
Time
wait
Convenience
hassle -free
Worry-freeEliminate
No Surprises
Low priceSave en ergy Annualiz ed
Shareholder
Return
Marketi
ng Level the
playingfield
Sporting even t
Check
Reliable
Important part News Spanish news What’s new
Looking Forward
Future
FAQ
Questions
International
operations
Global
Savings st ore
Information Products and
Services
Corporate Giving
Campaigns
Energy Assis -
tance Programs
Charity
Communi ty
service
Community Guidelines Employee Social
Media Policy
Maintenance
Request repairs
HVAC Insulation Seal
caulk
Kitche n Laundry
Windows
Backup
generator
Air
Energy vampire Other benefits
Utility
Kilowatt hours
Power genera-
tion
CO2 Pollution
Operational coal fired
Gas
Fire
Heat
Wind turbinesNuclear
Power line
Grid
Smart grid
Power line
Oil Gas Diverse energy
supply
Nuclear Landfill Ga s
2/3
United States
of America
Storm Before storm After storm
Travel
Halogen light
bulb
Outdoor light
Street light
Man-made lake
Water recreation
Individual
investor
Social Media
Sports car
Hybrid
Free offer No upfront capitalToxic Non-toxic
keep out bugs eliminate hot spotsProtect art
Meter
DE retail
Award
Honor
Ranking
High bill Spider web Carpet Duct
Media Misc.
Information Search
Analyst
Individual
investor
Safety
Report power
outage
Your location
Customer
service
24 hours access Home
Residential
No paper clutter
Heat pump
Hybrid
Single-Phase
Surge Protection
FacebookTwitter LinkedInYoutube Flickr Blogs
Forrest Manage -
ment
Land
Manage ment
River
Island H abitat
Program
Shoreline
Lake
Water
Learn the
terminology
Three-Phase
Surge Protection
retired
-coal-fired
Retired coal
fired
coal
Coal
capacity
Capacity
related links
Related Links
heater-tank
Water heating
tank
heater-
tankless
Water heating
tankless
dishwaser
Dishwasher
washing-
machine
Washing
machine
pool
Pool
spa
Spa
Hot tub
backward
edit
clock
Time
Usage
sewer
Sewer
ash
Coal ash
lens
Video
Images
resources
Resources
calculate
Calculate
calculator
Calculator
sewer pipe
Sewer pipe repair mobile-transfer mobile-alert click-hand circuit search laptopclick
dollar
stack-money single-money24-hours truck
mobile-dollar mailscales credit-cardpaper-dollar calenda r-dollar
speech-bubbl e key money-account more-money less-money
phone mobile-lock
power cfl led fluore scent led-ligh t
LED light bulb
outlet single-outlet plugincande scent
audio playpencil-lightpencil-pa per pencil pencil-laptop pencil-mobile pencil-mail search
home-plug
facebooktwitter linkedinyoutube flicker blogs
meter lamp
mouse
refresh
exportdesktop
clock
top-profiletop-search
alert shovelelectric-
clipboa rd
electric-theft alert-electri c alert-out-
door-light
safety alert-ligh t alert-lette ralert-tre e
partial-alert
treeland island water compass
leaf recycle springwinter summer fall temperatureleaf-clipboa rd
calenda r documents single-
document
listclipboa rd book files presentation
pie-one-fourth graph-up graph-down arrow-more arrow-less arrow-up arrow-down increase decrease
road fish
electric- leaf
pie-one-third
location number
school hospitalhome multi-family office
people person briefcas e student veterans hand-shake speakerhard-hat
hourglas s thumbs-up smilethree-outletelimin ate dollar -downelectric- down annual- dollar
megaphone playingfield check puzzle news spanish-news forward
question
globeshoppi ng-cart
information box
dollar -hand electric-ha nd charity conversation thumbs-up-pa-
per
mainte nance fan
sink
Sink
insulat ion seal
kitchen laundry
window s
generator
air
bat star
electri c co2 gas windatom transmis-
sion-lin e
transmis-
sion-lin e
oil gasolin e electric-pi e
nuclear landfill- gas
pie-two-thirds
handicapped
tree-wires
Outdoor safety
copper
Copper theft
home-electric
battery
thermostat
medication
identificationno-touch
usa
power-plant
storm cloud cloud-sun
radio
water-bottle suitcase
halogen outdoor -light
hydro-electric
hydro electric
dam
Dam and lake
level
government
Government
boat
roof
Roof
Attic
individual
house-dollar
Fixed income
investors
car free no-money
mute
Sound barrier
Reduce noise
toxic non-toxic
no-bug no-temp erature art
power-met er
award
task-light
dollar -up web carpet duct
beginning end skip-forward skip-back openplay pause stop rewind fastforward
audio-louderaudio audio-medium audio-low audio-off mute
minusforward less-than greater-than x
drop-down plus lightning
audio-softer
brochure
information search individual safety location
speech-bubbl e 24-hours
down
home
three-people
no-paper
design data-center
heat-pump
auto
Account & Payments Technology
Online transfer Report outages
from your smart
phone
Submi
t a
request online
Technolog y
Circut board
Search
Analyst
OnlineSignup online
Pay your bill
Easy Budget
Planni ng
Get cash Get cash
(one bill)
24 hours access Start, st op, or
move ser vice
Pay your bill
online
Pay by mailEqual Payment
Billing
Equal Payment
Plan
Pay by Credit
card
Paperless billing
Financial
information
Automatic
payme nt
Customer
service
Turnkey
operation
Manage multiple
accounts
More expe nsive Less expe nsive
Pay by phone
Contact us
Sign in to my
account
Power
Power CFL light bulb LED light bulb fluorescent light
bulb
outlet Electri city Plug in
Energy
efficiency

Incandesc ent
light bulb
Audio VideoDesign a lightChange contact
info
Sign up
Regis
ter
Sign up online Sign up by
phone
Sign up by mail
Return direct
mail
Update your
user profile
information
Energy-Efficient
Home
Commun ity
Horse power Lamp
Online Access
Refresh
ExportOnline Access
Timer
clock
time
ProfileSearch
Service
Request repairs
Emergency
Alerts
Full outage
Call before you
digElectri c Service
Installation
specification s
Report power
theft
Report an
electri c problem
Priority/Essen -
tial use
Report street-
light outage
Request repair
Safety
Report power
outage
Request lighting
repair
Flickering lights
Request letter of
reference
Request tree
trimming repair
Partial outage
Natur e
Map
Directions
Environment
Sustainabilit y
Green energy
Recycle SpringWinter
Snow st orms
Seasonal
Summe r Fall
Autumn
TemperatureRenewable
Energy Pla n
Stat isticsDocuments
Calendar Docume nts
Business wh ite
paper
Bullets
Docume nt
Subscriptions
Clipbo ard
Forms
Monitori
ng
Booklet
Catalog
Files
Archives
Training
Presentation
Business case
study
1/4
Improve
Grow business
Economic
Developme nt
Reduce Increase Decrease Up Down rease
Stocks
Decrease
Path
Road
Aquatic Wildlife
Bio Energy
1/3
Your location Spread sheet
Buildings
School HospitalHome
Residential
Multi-family
Residential
Pay in person
Business
Office
Institutional investors
People
Team
Human Resorce s
Diversity
Leadership
Person Professional Interns &
co-ops
Military &
veterans
Partnership Speak to a
customer
service rep
Contracto r
Skilled craft
Community General Business
Time
wait
Convenience
hassle -free
Worry-freeEliminate
No Surprises
Low priceSave en ergy Annualiz ed
Shareholder
Return
Marketi
ng Level the
playingfield
Sporting even t
Check
Reliable
Important part News Spanish news What’s new
Looking Forward
Future
FAQ
Questions
International
operations
Global
Savings st ore
Information Products and
Services
Corporate Giving
Campaigns
Energy Assis -
tance Programs
Charity
Communi ty
service
Community
Guidelines Employee Social
Media Policy
Maintenance
Request repairs
HVAC Insulation Seal
caulk
Kitche n Laundry
Windows
Backup
generator
Air
Energy vampire Other benefits
Utility
Kilowatt hours
Power genera-
tion
CO2
Pollution
Operational
coal fired
Gas
Fire
Heat
Wind turbinesNuclear
Power line
Grid
Smart grid
Power line
Oil Gas Diverse energy
supply
Nuclear Landfill Ga s
2/3
United States
of America
Storm Before storm After storm
Travel
Halogen light
bulb
Outdoor light
Street light
Man-made lake
Water recreation
Individual
investor
Social Media
Sports car
Hybrid
Free offer No upfront capitalToxic Non-toxic
keep out bugs eliminate hot spotsProtect art
Meter DE retail
Award
Honor
Ranking
High bill Spider web Carpet Duct
Media Misc.
Information Search
Analyst
Individual
investor
Safety
Report power
outage
Your location
Customer
service
24 hours access Home
Residential
No paper clutter
Heat pump
Hybrid
Single-Phase
Surge Protection
FacebookTwitter LinkedInYoutube Flickr Blogs
Forrest Manage -
ment
Land
Manage ment
River
Island H abitat
Program
Shoreline
Lake
Water
Learn the
terminology
Three-Phase
Surge Protection
retired
-coal-fired
Retired coal
fired
coal
Coal
capacity
Capacity
related links
Related Links
heater-tank
Water heating
tank
heater-
tankless
Water heating
tankless
dishwaser
Dishwasher
washing-
machine
Washing
machine
pool
Pool
spa
Spa
Hot tub
backward
edit
clock
Time
Usage
lens ash resources
Video
Images
Coal ash Resources
calculator
Calculator
calculate
Calculate
sewer
Sewer
sewer pipe
Sewer pipe repair
Important!
For trademark reasons,
the various social
media icons must be
represented in their
correct color schemes,
as supplied by their
respective owner. They
cannot be altered to fit
a specific color scheme
or design.
Reverse Icon Family Positive Icon Family

75V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Infographics Using the Iconography Style
This illustration style is derived from our iconography. It uses the same type of simple linear and
solid-form elements, but in an expanded capacity. These individual illustration components can be
combined into more complex illustrations to tell complete visual stories.
Infographic Specifications
One of the most powerful ways to take complex information or data and make it more readily
understood is through the use of informational graphics (infographics).
Combining text and numbers with illustrative elements can create visuals that tell a story
in ways that a photograph or text alone simply cannot.
Positive icons or reverse icons with circles can be used alone or in combination.
Primary and secondary colors can be used, as long as the latter do not dominate the
overall graphic.
Photography may be combined with iconography, illustration and data as needed.
75
PERCENT
REDUCTION IN FUEL COST
75
PERCENT
REDUCTION IN FUEL COST
DIVERSE GENERATION MIX
DIVERSE GENERATION MIX
142,000
CUSTOMERS NEED HELP THIS WINTER
142,000
CUSTOMERS NEED HELP THIS WINTER
TEMPERATURE
REDUCTION1DEGREE
ENERGY
SAVINGS5PERCENT
TEMPERATURE
REDUCTION1DEGREE
ENERGY
SAVINGS5PERCENT
Sample Infographics on White Background Sample Infographics on Colored Backgrounds

76V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Infographic Best Practices
When creating infographics, keep the following in mind.
Statistical information works best, with large numbers and brief explanatory copy to provide
context, making the data meaningful to the reader.
The information to be conveyed should be manageable. Don’t try to say everything about the topic.
Doing so defeats the “at-a-glance” nature of an infographic.
Keep the design simple, clean and easy to read, using our standard iconography/illustration style.
Sample – Things to Do
Sample – Things to AvoidPLUGIN ELECTRIC VEHICLES
JOIN THE AUTOMOTIVE REVOLUTION
62%
927 MW
OF POWER POWER AVAILABLE
If all plugin electric vehicles sold as of 12/31/14 were
to be connected to the grid to provide energy.
200K LBS
LESS CARBON DIOXIDE GENERATED
Plugin electric vehicles generate far less carbon dioxide when
driven the same distance than their gasoline counterparts.
LESS CARBON DIOXIDE
PRODUCED ANNUALLY
VS. CAR POWERED BY
GASOLINE ONLY
ELECTRICITY IS GENERATED
USING AMERICAN FUEL
SOURCES THEREBY REDUCING
DEPENDENCE ON FOREIGN OIL
75
PERCENT
REDUCTION IN FUEL COST
100%
AMERICAN
POWER
50%
OF AN AVERAGE U.S. HOME’S
ENERGY CAN BE PROVIDED FOR 2
HOURS FROM A PLUGIN ELECTRIC
VEHICLE DURING AN OUTAGE 127,000
U.S. PEV
OWNERS PLUGIN ELECTRIC VEHICLES
JOIN THE AUTOMOTIVE
REVOLUTION
62%
927 MW
OF POWER POWER AVAILABLE
If all plugin electric vehicles sold as of 12/31/14 were
to be connected to the grid to provide energy.
200K LBS
LESS CARBON DIOXIDE GENERATED
Plugin electric vehicles generate far less carbon dioxide when
driven the same distance than their gasoline counterparts.
LESS CARBON DIOXIDE
PRODUCED ANNUALLY
VS. CAR POWERED BY
GASOLINE ONLY
ELECTRICITY IS GENERATED
USING AMERICAN FUEL
SOURCES THEREBY REDUCING
DEPENDENCE ON FOREIGN OIL
75
PERCENT
REDUCTION IN FUEL COST
100%
AMERICAN
POWER
50%
OF AN AVERAGE U.S. HOME’S
ENERGY CAN BE PROVIDED FOR 2
HOURS FROM A PLUGIN ELECTRIC
VEHICLE DURING AN OUTAGE 127,000
U.S. PEV
OWNERS
Reverse white icons in
circles can be used at
larger sizes with a single
primary or secondary
background color.
The overall color scheme
should use Duke Energy’s
primary palette, but
secondary colors can also
be used as accents to call
out important information.
Do not add outlines, or
special effects or alter
the color scheme of the
illustration elements
when used with a circle
background. While
additional illustration
elements can be added,
care should be exercised
to retain overall simplicity.
Multiple icons can be
combined into a single
message or data statistic.
Photography can be
incorporated as needed.
Illustrations from positive
icons can use up to two
primary or secondary colors.
Do not use more than two
primary or secondary colors
in the illustration elements
when used without the circle
background.
Limit the total number
of colors used in the
infographic deliverable (e.g.,
poster) to avoid creating
visual confusion. Carefully
use secondary colors as
needed to draw attention to
key pieces of information.
Do not colorize illustration
elements when used within a
circle background.
Do not change the circle
background to another
geometric shape.

77V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Iconography Illustration Treatment for Social Media
For social media posts, the illustration components from our iconography can be combined
into a background setting to create an overall mood or convey a succinct message.
The main illustration element should be white whenever possible.
Background and other elements can be colorized using up to three primary or secondary
colors or tints of those colors.
The overall design should be simple. Don’t combine too many illustration elements.
Headline/title text may be included.
The Duke Energy logo may be reversed out of a solid background color in the lower right
corner of the graphic. Templates are available to ensure correct logo positioning.

78V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Linear Illustration/Informational Diagrams
These are most often used to illustrate how complex processes work, breaking them down into
easily understood steps.
Simple illustrations are created with the same style used in the standard iconography. They
should be linear or solid elements.
Graphics should be flat, two-dimensional shapes.
These illustrations should rely heavily on primary colors, using secondary colors as accents to
call out important components or pieces of information.
Individual illustration elements can be in single colors or up to two primary or secondary colors.
Tints may be used, but gradients and special effects should not.

79V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Stylized Realistic Illustration
This illustration style is complementary to the linear/iconography style. It is used when more complex
illustrations are required to visually convey ideas. The overall style is realistic but not photographic.
Object Details
Illustration elements are three dimensional,
using one- or two-point perspective.
Shapes are rendered using minimal gradients
and cast shadows. Highlights, shadows and
mid-tones should blend smoothly, creating
distinct tones. However, there should be no
abrupt transitions from light to dark.
Overall colorization should be minimal and
colors should be muted.
Elements should not be outlined.
Individual elements should be illustrated from
a 30-degree angle when possible to allow
individual elements to be combined into more
complex illustrations.
Figure Details
Figures should be rendered with realistic
proportions (no exaggerated, idealistic or
stereotypical features).
Lighting should be from a three-quarter angle,
illuminating the front and one side of the
figure.
Total number of colors used should be limited
and they should be muted, but slightly brighter
than those used for physical objects.
Faces should be rendered and lit to show
dimensionality, rather than flat shapes.
Clothing should be simple, with no distracting
patterns or unnecessary details.
Technical Details
The illustrations should be created in Adobe
Photoshop rather than a 3D program. They
should be rendered at 300 dpi, and the
largest dimension (width or height) should
be approximately 24".
All illustration elements (except shadows)
should be created using vector masks and
saved as Smart Objects. Doing so ensures
clean edges and limits pixelation, even when
enlarging the image.
Shadows layers should be set to “multiply”
to ensure transparency on top of color
backgrounds.

80V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
The shape typically uses two rounded corners, opposite one another (e.g., upper right and lower left)
with the remaining corners being square finish. A single radius corner may also be used.
Corner Radius
As a general rule, the corner radius will increase as the size of the piece on which it is used
increases.
For printed applications 12" x 18" or smaller, corner radius – .0625" to .25"
For printed applications 12" x 18" to 24" x 36", corner radius – .25" to 1"
For large-format applications 24" x 36" or larger, corner radius – 1" to 2"
For electronic Web and video applications – 10 px to 25 px
Samples
The Polygon
This is a shape that can be used to define the corners of images or color fields – particularly on
internal communications.
Important!
The polygon radius
should be just great
enough to be noticeable
but should not be
a prominent visual
element. It should be
subtle.

81V.3.6 | 09.16.15
Preferred Placement and Size
Blank templates with logo size/placement only are available at
smb://macfile.duke-energy.com/marcomdes/art/new-duke-energy/templates
Print collateral – The logo must be 1.375" wide (on bill inserts, it is
1.15" wide). It should be placed either in the lower right corner or
centered at the bottom.
Banner-ups – Logo must be 10.25" wide and placed in the upper right
corner or centered at the top.
Web pages – Logo must be 156 pixels wide and placed in the upper left
corner.
HTML-formatted email – Logo must be 132 pixels wide and placed in
the upper left corner.
Videos – Logo must be 650 pixels wide and centered on the screen.
Standardized Logo Color, Placement and Size
Using our logo in a consistent manner helps reinforce the Duke Energy
brand. To that end, it should be used at common sizes and specific areas,
based on the media type on which it appears.
Duke Energy Brand Standards | Expert Guide – Graphic Treatments
Primary Color Use
Use the full-color logo on a white background whenever possible.
Secondary Color Use
The full-color logo may be
used on a neutral, light-color
background – up to a 20
percent tint of Pantone 3025,
361, 361, 467, 1205, black
or cool gray.
The full-color star icon with
reverse-white text can only
be used on a solid-black
background.
The solid-black logo can be
used on a white background
in applications where black is
the only available color.
The reverse-white logo can
be used on a solid-black or
dark-color background.

V.3.6 | 09.16.15 82
Duke Energy Brand Standards | Expert Guide – Sample Layouts
Expert Guide –
Sample Layouts

83V.3.6 | 09.16.15
WWW.DUKE-ENERGY.COM
Now powered by the sun.
Feel even better when you finish your household chores.
Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent duciden
ditaspe porporatur. Quiam accus ut id quidund itatus pedite soluptiisit.
Alicite cuptas et optur, odignim volorumque porporia nis sam, te prate pro
iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum laborro
este non experum nonsequatem et fugiasi nulparu ndestis.
Sample Layouts
The sample materials included on this and the following pages represent examples of how copy,
imagery and standardized graphic treatments can work together to create the overall brand look
and feel for Duke Energy.
These are not templates. Communications do not have to be designed to exactly match these
examples. While individual materials may have different marketing/communications goals, their
overall appearance and tone should fall within our overall brand.
Duke Energy Brand Standards | Expert Guide – Sample Layouts
WWW.DUKE-ENERGY.COM
Cleanest. Energy. Ever.
Household chores – now powered by the sun.
Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent duciden
ditaspe porporatur. Quiam accus ut id quidund itatus pedite soluptiisit rerum
sum earia volum ipsam rerovid quis dolecer epercit atectum quis doluptae.
Alicite cuptas et optur, odignim volorumque porporia nis sam, te prate pro
iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum lab
este non experum nonsequatem et fugiasi nulparu ndestis.WWW.DUKE-ENERGY.COM
Cleanest. Energy. Ever.
Your home powered by the sun. Courtesy of Duke Energy.
Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent duciden
ditaspe porporatur. Quiam accus ut id quidund itatus pedite soluptiisit.
Alicite cuptas et optur, odignim volorumque porporia nis sam, te prate pro
iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum
laborro este non experum nonsequatem et fugiasi nulparu ndestis. WWW.DUKE-ENERGY.COM
Here comes the sun.
Appliances powered by the sun.
Solar power by Duke Energy.
Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent duciden
ditaspe porporatur. Quiam accus ut id quidund itatus pedite soluptiisit.
Alicite cuptas et optur, odignim volorumque porporia nis sam, te prate pro
iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum
laborro este non experum nonsequatem et fugiasi nulparu ndestis.
Clean energy
from America’s
heartland.
From our turbines to
your home, we’re powering
lives with the wind.
Ucis estisi rem enis conseribus
acerchilit, quatem ressitium expla
ent duciden ditaspe porporatur.
Quiam accus ut id quidund itatus
pedite soluptiisit rerum sum earia
volum ipsam rerovid quis dolecer
epercit atectum quis doluptae alicite
cuptas et optur, odignim.Volorumque
porporia nis sam.
e prate pro iumquas vel eum
solorpo rerorempedi dolorae lamet
aut por minverum laborro este non
experum nonsequatem et fugiasi
nulparu ndestis dipsapeditat fugitis
voluptiorere pel ipsunt ut eaquatur
re deste nietur. Ectur, omnissi
musapedit min re.
WWW.DUKE-ENERGY.COMWWW.DUKE-ENERGY.COM
Duke Energy Renewables. Wherever the wind blows.
Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent duciden
ditaspe porporatur. Quiam accus ut id quidund itatus pedite soluptiisit.
Alicite cuptas et optur, odignim volorumque porporia nis sam, te prate pro
iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum.
Harnessing the wind.
17%
MORE WIND ENERGY
ADDED IN 2014
Print Ads

84V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Sample Layouts
Welcome to the Clean Coal Generation
290
FULL-TIME JOBS SUPPORTED
618
MW OF POWER GENERATED
EDWARDSPORT
600,000
HOMES POWERED
That’s more than 10 times the power produced by
the old Edwardport Generating Station.
That’s equal to the number of homes in the entire city of
Indianapolis – the 12th largest city in the United States.
The plant employs 120 full-time personnel and the
facilty supports 170 full-time, local coal mining jobs.
AIR SEPARATION
UNIT
GASIFIER
HEAT RECOVERY
STEAM GENERATOR
STEAM TURBINE &
GENERATOR
TRANSMISSION
TOWER
GENERATOR
All plant wastewater is treated on-site.Coal is converted to syngas before burning.Environmental testing ensures safety. Plant operations are monitored 24/7.
HOW COAL GASIFICATION WORKS
The plant emits less sulfur dioxide, nitrogen oxides and particulates than the plant it replaces.
The facility saves customers over $1 million a year by burning Indiana coal over natural gas.
50% LESS EMISSIONS $1 MILLION SAVINGSPLUGIN ELECTRIC VEHICLES
JOIN THE AUTOMOTIVE REVOLUTION
62%
927 MW
OF POWER POWER AVAILABLE
If all plugin electric vehicles sold as of 12/31/14 were
to be connected to the grid to provide energy.
200K LBS
LESS CARBON DIOXIDE GENERATED
Plugin electric vehicles generate far less carbon dioxide when
driven the same distance than their gasoline counterparts.
LESS CARBON DIOXIDE
PRODUCED ANNUALLY
VS. CAR POWERED BY
GASOLINE ONLY
ELECTRICITY IS GENERATED
USING AMERICAN FUEL
SOURCES THEREBY REDUCING
DEPENDENCE ON FOREIGN OIL
75
PERCENT
REDUCTION IN FUEL COST
100%
AMERICAN
POWER
50%
OF AN AVERAGE U.S. HOME’S
ENERGY CAN BE PROVIDED FOR 2
HOURS FROM A PLUGIN ELECTRIC
VEHICLE DURING AN OUTAGE 127,000
U.S. PEV
OWNERS
Welcome to the new generation.
1,753 megawatts. 768 employees. Ser ving 1.7 million customers.
BUCK COMBINED CYCLE CLIFFSIDE SIX
H.F. LEE COMBINED CYCLE W.S. SUTTON COMBINED CYCLE
DAN RIVER COMBINED CYCLE
Hello sunshine.
Solar power. Now available for your home.
POWERING LIVES. 24/7/365.
JOIN OUR TEAM. BECOME A DUKE ENERGY LINEMAN.
Brochure Covers
Infographic Posters

85V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Sample Layouts
Life. Powered by the sun.
The dawn of a new era in energy.
Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent
duciden ditaspe porporatur. Quiam accus ut id quidund itatus pedite
soluptiisit rerum sum earia volum ipsam rerovid quis dolecer epercit
atectum quis doluptae alicite cuptas et optur, odignim.
Volorumque porporia nis sam, te prate pro iumquas vel eum solorpo
rerorempedi dolorae lamet aut por minverum laborro este non
experum nonsequatem et fugiasi nulparu ndestis dipsapeditat fugitis
voluptiorere pel ipsunt ut eaquatur re deste nietur? Ectur, omnissi
musapedit min re non nobitin non consenisciae dolupta nit.
WWW.DUKE-ENERGY.COMEdwardsport: Welcome to Clean Coal Generation
Changing the future of energy in Indiana.
Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent
duciden ditaspe porporatur? Quiam accus ut id quidund itatus pedite
soluptiisit rerum sum earia volum ipsam rerovid quis dolecer epercit
atectum quis doluptae alicite cuptas et optur, odignim.
Volorumque porporia nis sam, te prate pro iumquas vel eum solorpo
rerorempedi dolorae lamet aut por minverum laborro este non
experum nonsequatem et fugiasi nulparu ndestis dipsapeditat fugitis
voluptiorere pel ipsunt ut eaquatur re deste nietur? Ectur, omnissi
musapedit min re non nobitin non consenisciae dolupta nit.
WWW.DUKE-ENERGY.COM
618
600,000
290
MW OF POWER GENERATED
HOMES POWERED
FULL-TIME JOBS SUPPORTED
AIR SEPARATION UNIT
GASIFIER
COMBUSTION TURBINE
& GENERATOR
HEAT RECOVERY
STEAM GENERATOR
STEAM TURBINE &
GENERATOR
WWW.DUKE-ENERGY.COM
Generation for future generations.
Energy innovation and efficiency, from our family to yours.
Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent duciden
ditaspe porporatur. Quiam accus ut id quidund itatus pedite soluptiisit.
Alicite cuptas et optur, odignim volorumque porporia nis sam, te prate pro
iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum
laborro este non experum nonsequatem et fugiasi nulparu ndestis.
Product/Information Sheets
Trifold Brochure CoversYou knew the wind
could dry your clothes.
Now it can wash them too. The winds of change
are blowing strong.
The winds of change
are blowing strong.
Welcome to Duke Energy.
Powering life. 24/7/365.
Welcome to Duke Energy.
Powering life. 24/7/365.

86V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Sample Layouts
250+mpg. Enough said.
Fill up for a fraction of the cost of gasoline.
Atis is aut aut ania velestem eseditat eaquias
esequib usdanto mo iur. Si dignis est, serferferro
duciasitibus a evendit et exceatemque.
WWW.DUKE-ENERGY.COMThe future
has arrived.
Fill up without leaving your home.
Atis is aut aut ania velestem eseditat eaquias
esequib usdanto mo iur. Si dignis est, serferferro
duciasitibus a evendit et exceatemque.
WWW.DUKE-ENERGY.COM
Hello sunshine.
Atis is aut aut ania velestem eseditat eaquias
esequib usdanto mo iur. Si dignis est, serferferro
duciasitibus a evendit et exceatemque.
WWW.DUKE-ENERGY.COM
Atis is aut aut ania velestem eseditat eaquias
esequib usdanto mo iur. Si dignis est, serf.
Pemniam autenit isquosa ndignimenis ever.
Never stop at a
gas station again.
(Except maybe for beef jerky and a frozen drink.)
It’s time to go electric.
WWW.DUKE-ENERGY.COM
Providing reliable, affordable,
increasingly clean energy.
24/7/365.
DAN RIVER GENERATING STATION | EDEN, NORTH CAROLINA
WWW.DUKE-ENERGY.COM
Pullup Banners

87V.3.6 | 09.16.15
Duke Energy Brand Standards | Expert Guide – Sample Layouts
HTML-Formatted Email

V.3.6 | 09.16.15 88
Duke Energy Brand Standards | Writing Standards
Writing Standards

89V.3.6 | 09.16.15
“Style” is simply a set of agreed-upon guidelines for capitalization, punctuation, abbreviation, usage
and spelling. Using a stylebook ensures that our written communications follow a consistent style
across the company. It also helps you maintain consistency within your own documents.
For the most part, we use Associated Press (AP) style as our official guide. That’s because it’s
familiar. Most of what you read every day – websites, newspapers, magazines and other companies’
communications – follows AP style.
Duke Energy does have some exceptions to AP style – guidelines that are specific to our company
or our industry.
The two stylebooks are now one – in a searchable online version for easy reference:
AP/Duke Energy Stylebook (http://www.apstylebook.com/duke-energy/)
Tips for Locating Information
Use the Quick Search bar to find out how to handle a specific word (such as kilowatt or workforce)
or a topic (such as fonts or bulleted lists). The search results will show all related entries –
whether standard AP or Duke Energy-specific.
Or – view both the AP Stylebook and Duke Energy’s Custom Stylebook separately, using the site’s
left navigation. Both are arranged alphabetically for easy reference.
Clicking on an AP stylebook entry will provide more information, including any customized notes
added for Duke Energy.
If you don’t find what you’re looking for, check the FAQs or consult Webster’s New World
College Dictionary.
In the left navigation, you’ll also find new style entries, recent updates and a pronunciation guide.
Additional Information
For questions about our stylebook and how to use it, contact Roz Bennett
([email protected]).
Duke Energy Brand Standards | Writing Standards
The Duke Energy Stylebook
When writing on behalf of Duke Energy, reference the company stylebook at
http://www.apstylebook.com/duke-energy/

90V.3.6 | 09.16.15
An editor works with the writer to improve the copy. Editors look at the content, the word choice,
the phrasing, the grammar, how the copy is organized and how it flows. They also look for factual
inconsistencies and needless repetition. An editor may offer suggestions to the writer or actually
rewrite sections of copy. The editor may also do proofreading as part of the editing process.
A proofreader is typically the last person to quality-check a document before publication. Proofread-
ers check thoroughly for “mechanical” errors – typos, style, spelling, capitalization, punctuation, line
spacing, font style and size, and other formatting. A good proofreader will also pick up on grammati-
cal errors and factual inconsistencies, and bring them to the writer’s or the editor’s attention for
correction.
Editing Tips
Use the “track changes” function in Microsoft Word so other reviewers can see all changes.
Use automatic spelling and grammar checkers, but remember they do not catch all errors.
Double-check for common types of errors.
Proofread, or have a proofreader review before publication.
Proofreading Tips
Read copy out loud – alone, or to another person.
Read it backwards, in order to focus on each word instead of the content.
Read what is actually on the page, not what you think is there.
Proofread headlines, subheads, captions, etc., before proofing the body of content.
Don’t overlook the small words: “Or,” “of,” “it” and “is” are often interchanged.
Verify phone numbers, email addresses and Web addresses.
Don’t assume that names are spelled the most common way. Example: Smith could be Smythe.
Editing Assistance
For professional editing help, email [email protected].
Proofreading Assistance
For professional proofreading email [email protected].
Duke Energy Brand Standards | Writing Standards
Editing and Proofreading
Editing is different from proofreading, but both are important to overall document quality.

91V.3.6 | 09.16.15
On the Web
Dictionary: www.webster.com
Thesaurus: www.thesaurus.com
Acronyms: www.acronymfinder.com
Grammar: http://www.grammarbook.com/ and http://www.englishplus.com/grammar/
Energy terms: http://www.duke-energy.com/about-energy/glossary-of-energy-terms.asp
Press Release Grader (useful for other documents as well): http://pressrelease.grader.com/
The Elements of Style, William Strunk, Jr. and E.B. White: www.bartleby.com/141/
A Plain English Handbook: How to Create Clear SEC Disclosure Documents:
http://www.sec.gov/pdf/handbook.pdf
Power Writing (free newsletter): http://publicationcoach.com/
Wylie’s Writing Tips (free newsletter): www.wyliecomm.com
Corporate Hallucinations (blog): http://www.corporatehallucinations.com/
On the Portal
AP/Duke Energy Stylebook: http://www.apstylebook.com/duke-energy/
The Write Stuff blog: https://mysites.duke-energy.com/personal/nam_mlh6257/Blog/default.aspx
In Print
American Heritage Dictionaries. 100 Words Almost Everyone Confuses and Misuses. Boston:
Houghton Mifflin Company, 2004.
American Heritage Dictionaries. Roget’s II: The New Thesaurus. Boston: Houghton Mifflin
Company, 2003.
Bernstein, Theodore M. The Careful Writer. New York: Simon and Schuster Inc., 1998.
Cappon, Rene J. The Word. New York: The Associated Press, 1989.
Downes, John and Goodman, Jordan Elliott. Dictionary of Finance and Investment Terms.
New York: Barron’s Educational Series, 2006.
Follett, Wilson. Modern American Usage – A Guide. New York: Hill and Wang, 1998.
Office of Investor Education and Assistance. A Plain English Handbook. Washington, D.C.: U.S.
Securities and Exchange Commission, 1998.
The Princeton Review. Grammar Smart: A Guide to Perfect Usage. New York: Princeton Review
Publishing, 2001.
Strunk, William and White, E.B. The Elements of Style. (Various editions and publishers)
Zinssner, William. On Writing Well – The Classic Guide to Writing Nonfiction. New York:
Harper Collins Publishers, 2006
Duke Energy Brand Standards | Writing Standards
Other Resources
Additional tools and references to improve writing quality
(Note: The AP/Duke Energy stylebook takes precedence.)

V.3.6 | 09.16.15 92
Print Advertising
Duke Energy Brand Standards | Print Advertising

93V.3.6 | 09.16.15
Business. Powered by Duke Energy.
Providing reliable energy at a fair price is only part of what we do. We’re
developing innovative solutions, like rooftop solar panels, to help businesses
improve their bottom line and protect the environment.
www.duke-energy.com
Duke Energy Brand Standards | Print Advertising
Standard Corporate Print Ads
A library of standard corporate print ads is available in iCreate at: https://portalapps.duke-energy.
com/DukeSSOConnect/default.aspx?appname=icreate. These ads are pre-approved and ready for use
in publication. All that’s needed are the accounting codes for FERC advertisement tracking and the
insertion order from the publication.
Questions about advertising can be directed to [email protected].
Examples
Growth. Powered by Duke Energy.
Businesses in our region know Duke Energy for our reliable ser vice, competitive rates, and technical support to help manage their energy use.
When companies are ready to expand or relocate, we’re also there to help
– with our award-winning site selection ser vices and more. It’s another way
we help our business customers gain a competitive edge, and support the
economic vitality of our communities.
Find out more at www.LocationDukeEnergy.com. Or contact Stuart Heishman,
director of business development at [email protected].
www.duke-energy.com
Energy for living.
The future of energy goes beyond the flick of a switch. We’re developing powerful and safe
energy solutions that can save you money and
make your life easier.
www.duke-energy.com
The arts. Powered by Duke Energy.
Inspiration can come at any age. We support arts education and cultural programs that nurture creativity and bring talent to life. It’s part of our
commitment to the communities we ser ve.
www.duke-energy.com
Energizing industry.
Providing reliable energy at a fair price is only part of
what we do. Duke Energy offers powerful solutions to
help manufacturers discover efficiencies and achieve
their business goals.
www.duke-energy.com
Down-to-earth education.
Powered by Duke Energy.
Duke Energy is proud to sponsor a series of outdoor science
labs for schools throughout our ser vice area. When you plant
the right seed, it’s amazing what can grow.
www.duke-energy.com

94V.3.6 | 09.16.15
Aim for the stars.
At Duke Energy, we believe in doing what’s best for our
customers, our communities and our planet.
We’re committed to providing reliable and affordable power.
We’re working to develop the cleanest and most efficient
technologies available. And we take responsibility for helping
to create a low-carbon future.
Today, we’re proud to be a part of [event].
www.duke-energy.com
Duke Energy Brand Standards | Print Advertising
Full-page ad Specifications
Below is a sample full-page, color corporate ad with typographical specifications.
Each ad concept is available in four-color process and black and white and in five common
sizes in the iCreate system.
Typographical Specifications
1 Headline
News Gothic Demi, 22/26 point; upper and lower case only; flush left;
primary or secondary corporate color or reverse white
2 Subhead (not shown in example)
News Gothic Demi, 12/14 point; upper and lower case only; flush left;
primary or secondary corporate color or reverse white
3 Body Text
News Gothic Roman, 10/13 point; upper and lower case only; flush left;
black; italic text may be used for selective emphasis
1
3
Important!
Standard social media
icons are used in
conjunction with Duke
Energy’s website
address. The complete
set represents those
sites where Duke
Energy has a presence.
The icons should not be
altered in any way.
When a custom ad
is created, if there is
a call to action via a
specific social media
channel, it is accept-
able to use the icon
and corresponding
address for that single
channel.

95V.3.6 | 09.16.15
Duke Energy Brand Standards | Print Advertising
Miscellaneous Ad Sizes and Specifications
Below are samples of the various ad sizes that are available in the iCreate system, followed by
general typographical specifications. (Note: All ads are shown at a reduced size.)
Half-page Vertical Ad Quarter-page Ad Eighth-page Ad
www.duke-energy.com
Aim for the stars.
At Duke Energy, we believe in doing what’s best for
our customers, our communities and our planet.
We’re committed to providing reliable and affordable
power. We’re working to develop the cleanest and
most efficient technologies available. And we take
responsibility for helping to create a low-carbon future.
Today, we’re proud to be a part of [event].
Typographical Specifications
The following specifications are desired, but adjustments to text size can be made based on the
overall ad size and length of copy.
1 Headline
News Gothic Demi, 22/26 point; upper and lower case only; flush left;
primary or secondary corporate color or reverse white
2 Subhead (not shown in example)
News Gothic Demi, 12/14 point; upper and lower case only; flush left;
primary or secondary corporate color or reverse white
3 Body Text
News Gothic Roman, 10/13 point; upper and lower case only; flush left;
black; italic text may be used for selective emphasis
1
3
www.duke-energy.com
Aim for the stars.
At Duke Energy, we believe in doing what’s best for our customers, our
communities and our planet.
We’re committed to providing reliable and affordable power. We’re working to
develop the cleanest and most efficient technologies available. And we tak e
responsibility for helping to create a low-carbon future.
Today, we’re proud to be a part of [event].
Aim for the stars.
At Duke Energy, we believe in doing
what’s best for our customers, our
communities and our planet.
We’re committed to providing reliable
and affordable power. We’re working
to develop the cleanest and most
efficient technologies available. And
we take responsibility for helping to
create a low-carbon future.
Today, we’re proud to be a part of
[event].
www.duke-energy.com
www.duke-energy.com
Aim for the stars.
Every day brings an opportunity to learn
something new. Often, it’s outside the
traditional classroom where the lessons come
to life, and learning becomes a lifelong passion.
Duke Energy is proud to support educational
endeavors in the communities we serve.
Half-page Horizontal Ad

96V.3.6 | 09.16.15
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turerciatur?
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evenderio beaque volorrum et velignat hilla quis delectur re explibe atatus.
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nitiat velicia tiisque eum et faccabore veritam, suntis ut lab inctestet re verciis dollit, te moluptas sed et pro
incte eatiscia volupta dio blant diam velibusdae nonsed ut magnatur , si odi cuptas eum estotati auda con
eaque landel escias eumquatur remporrum am ut exerrum eosandae. Lor sed eni de evenis aut earum fugitint
ute qui acessuntia qui odic test quatis et quias ne pratiandicia dis dolenecto dolores mil magnim expe maio
blabo. Et doloria mentur sus doluptae et aute vendend ucidundis con comnimi, officiu ntibus ius aliqui ate
dolorum quaspic tem accabo. Ut iunt eruptatquis explautenim lam sinvelis mostibe aruptasitate ommollam re
de conseque cupta aliciam restemporem que veles magnimos dolupti onsequis in proribus, od que mossimene
nus ea voloria adi ipsam laborio.
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dolorempos et est que voles et maio quissequos dolupta quiaepe ditaquod qui apernatus abore magniment
ut porepre ctatis aut eos aut et aturesc iissum, to odit magnate cumqui voles maionse quatemp ernatiur sum
nonsequae por ressi cor aceatur mo torem ercium restectur, volupiet et et inimagn imporro erat autat hilitatus,
sum hicillaut ad eiuntotas consediciur acia volupis conet laut vellorepudit into esequos ne sunt hitiam, sunt
exped eum que soluptamus alit quis volessita conesci psantis expliqu aestiusam, suntemporis adis eost
et alibus ipsam nis core, sapellu piducia ndicill uptatibus ent harum es expel inis eatia pelluptae nos abor
serumqui sus as venda et unt ium quassi cusam, ium sit modi ut doleceatia aut odias ium id eum, officias
invent andis idunt eatest, estibus, esciis accaeca borecae ssimus quo vid et la que quidel ide nos reperorpore
cones autaturibus dolorepel endisquas eosaest iaecum andam consequo es ex ellaborerum ut reperum
recatem voluptatur miliquo idit moluptat.
Straight answers about our energy future.
www.duke-energy.com
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Occum re volorem nis maiorporia voluptasped ut fuga. Ugit qui volores reseruptae illabo . Nequunt otatium
eum nonsequas quatas evelentes ellatet veris ducil mos di vent et estio . Ped quatis pre quat aliquiditati
volupic ipsuntis et odistio ritatur sum repe volenis enda consequamus.
Parum in excesed quo erciend andeliquae. Nam quo quo to maiorporrore dolorib erfere ditiisq uuntis conem
volectotatur aliquam quame rem aliam il ium quae sum dolo magnisq uiatem. R a voluptate nest, cus de
sedit ad ut ped ma assima doloribus. Pos es eatis es accae plab invel ipsantia quo mos idunt, qui beratem
olorest, quis proriat emolorehent as eum quam ipsae volores nulpa idis delessitatis iusdandebis dolupit iandita
turerciatur?
Ost accae. Ut exceaquo corepro quam quam, volupit illit lia vel ipit assum et apelicitiaes
evenderio beaque volorrum et velignat hilla quis delectur re explibe atatus.
Sed esed explaborro doloremporem ipsunt autem quia est que volorro vid magniendel ipicimus autecab oraessi
nitiat velicia tiisque eum et faccabore veritam, suntis ut lab inctestet re verciis dollit, te moluptas sed et pro
incte eatiscia volupta dio blant diam velibusdae nonsed ut magnatur , si odi cuptas eum estotati auda con
eaque landel escias eumquatur remporrum am ut exerrum eosandae. Lor sed eni de evenis aut earum fugitint
ute qui acessuntia qui odic test quatis et quias ne pratiandicia dis dolenecto dolores mil magnim expe maio
blabo. Et doloria mentur sus doluptae et aute vendend ucidundis con comnimi, officiu ntibus ius aliqui ate
dolorum quaspic tem accabo. Ut iunt eruptatquis explautenim lam sinvelis mostibe aruptasitate ommollam re
de conseque cupta aliciam restemporem que veles magnimos dolupti onsequis in proribus, od que mossimene
nus ea voloria adi ipsam laborio.
Corernam int ent plitate si totatur sanditat eiunt occus sin elignis sae mi, odit eic te cullitiis di dolent ea
dolorempos et est que voles et maio quissequos dolupta quiaepe ditaquod qui apernatus abore magniment
ut porepre ctatis aut eos aut et aturesc iissum, to odit magnate cumqui voles maionse quatemp ernatiur sum
nonsequae por ressi cor aceatur mo torem ercium restectur, volupiet et et inimagn imporro erat autat hilitatus,
sum hicillaut ad eiuntotas consediciur acia volupis conet laut vellorepudit into esequos ne sunt hitiam, sunt
exped eum que soluptamus alit quis volessita conesci psantis expliqu aestiusam, suntemporis adis eost
et alibus ipsam nis core, sapellu piducia ndicill uptatibus ent harum es expel inis eatia pelluptae nos abor
serumqui sus as venda et unt ium quassi cusam, ium sit modi ut doleceatia aut odias ium id eum, officias
invent andis idunt eatest, estibus, esciis accaeca borecae ssimus quo vid et la que quidel ide nos reperorpore
cones autaturibus dolorepel endisquas eosaest iaecum andam consequo es ex ellaborerum ut reperum
recatem voluptatur miliquo idit moluptat.
Jim Rogers,
Duke Energy,
President & Cheif Executive Officer
Straight answers about our energy future.
www.duke-energy.com
Duke Energy Brand Standards | Print Advertising
Advertorial Specifications
On occasion, Duke Energy places a combination advertisement/editorial. The usual purpose is to
state our company position about a specific issue (e.g., climate change) to customers, regulatory
agencies, etc. Advertorials contain much longer copy than a normal ad, and may or may not include
a visual.
Examples of both styles are shown below, followed by typographical specifications. Type sizes and
spacing may be adjusted based on the length of the copy and the publication’s mechanical specifica-
tions. (Note: The ads below are reduced in size; the original size is 12"W x 22.5"H).
Typographical Specifications
1 Headline
News Gothic Demi, 36/30 point; black
2 Subhead
News Gothic Demi, 16/22 point; black
3 Body Copy
News Gothic Roman, 14/20 point; black
1
2
3
Lynn Good
Duke Energy
President and Chief Executive Officer

V.3.6 | 09.16.15 97
Duke Energy Brand Standards | Paper
Paper

98V.3.6 | 09.16.15
Duke Energy Brand Standards | Paper
FSC Certification
Duke Energy recommends the use of papers that have been certified by the Forest Stewardship
Council (FSC). This certification supports responsible forest management worldwide, and ensures
that papers come from responsibly harvested and verified sources. FSC-certified papers are verified
from the forest of origin through the supply chain.
In order to use the FSC logo, collateral must be printed by one of Duke Energy’s certified commercial
printers. Each printer is issued a chain-of-custody number that appears as part of the logo. The logo
must be added to the final artwork by the printer, then approved by the Forest Stewardship Council
before printing.
For additional information about the FSC and its rigorous certification process, visit www.fsc.org.
Sample FSC logos
Recycled Paper
There are two types of recycled paper:
Pre-consumer waste that has left the paper mill but was discarded before consumer use.
Post-consumer waste that was discarded after consumer use.
Duke Energy recommends the use of the latter, as it provides the most significant environmental
benefits. Both types are available in recycled content from 10 to 100 percent, depending on the
type of paper. Note: Most coated (gloss or dull) stocks are available only in 30 percent or less
post-consumer waste content.
Cost
Paper costs vary widely based on weight, whiteness, surface quality, recycled content and FSC
certification. Generally speaking, the higher the percentage of post-consumer recycled content, the
greater the environmental benefit and the higher the cost. Both factors must be carefully weighed
during the paper selection process, along with the overall desired appearance of the collateral.
Duke Energy Copy Centers
Due to the quick-turn nature of projects handled at Duke Energy copy centers, it is not feasible for
them to become FSC certified. However, they can utilize FSC-certified and papers.
When FSC-certified papers are specified for use on projects that are printed in the copy centers, the
following footnote text can be added to the piece, “Duke Energy is committed to sustainability. The
fiber content for this paper is certified to have come from responsibly managed forests.”
Sustainability and Paper
Responsible environmental practices are a key part of Duke Energy’s commitment to sustainability.
The company has adopted a series of recommendations around paper specifications for copying and
commercial offset printing.

99V.3.6 | 09.16.15
Duke Energy Brand Standards | Paper
Perception of Cost and Paper Finishes
There is a common perception that coated (slick/glossy) paper is more expensive than uncoated. It is
important that customers understand all costs are carefully considered – including that of the paper
used for communications materials. Although both dull-coated and uncoated papers are available,
the latter is the recommended type to use for most items.
Since budgets and printing requirements for different types of projects vary widely, three grades of
paper are offered for uncoated and two in dull-coated. The lower the number (e.g., 1), the higher the
quality and cost of the paper.
Uncoated Papers
Dull-Coated Papers Copy Center Only
Corporate Paper Selections
In order to ensure consistent, high-quality printing and volume pricing, a standard selection of papers
is available. These papers have been tested on both commercial offset printing and color copying
equipment. Complete specifications are listed below for each. Help with paper selection is available
via the Print Support team at [email protected].
Cougar Smooth White
No. 1 grade
10% recycled content
FSC Certified
60, 70, 80, 100 # offset text
65, 80, 100, 130 # offset cover
60, 70, 80, 100 # digital text
65, 80, 100 # digital cover
Use for materials that:
Are customer facing (marketing)
Need to be printed on recycled stock
or bear the FSC certification
Require matching cover and text
weights and envelopes
Sterling Offset
No. 1 grade
10% recycled content
FSC Certified
70, 80, 100 # offset text
65, 80, 100, 120, 130 # offset cover
80 # digital text
80, 100, 120 # digital cover
Use for materials that:
Are customer facing (marketing)
Need to be printed on recycled stock
or bear the FSC certification
Require matching cover and text
weights
Lynx Smooth White
No. 2 grade
FSC Certified
40, 50, 60, 70, 80, 100 # offset text
65, 80, 100 # offset cover
50, 60, 70, 80, 100 # digital text
65, 80, 100 # digital cover
Use for materials that:
Are customer facing (marketing) with
budget constraints
Do not need to be printed on recycled
stock
Must bear the FSC certification
Require matching cover and text
weights
Anthem Offset/Blazer Digital
No. 3 grade
FSC Certified
80, 100 # offset text
80, 100, 110 # offset cover
80, 100 # digital text
80, 100 110, 130 # digital cover
Use for materials that:
Are customer facing (marketing) with
budget constraints
Do not need to be printed on recycled
stock
Must bear the FSC certification
Require matching cover and text
weights
Husky Smooth White
No. 3 grade
50, 60, 70, 80 # offset text
Use for materials that:
Are employee-facing
Require text weights only
Hammermill Digital/Laser
No. 2 grade
FSC Certified
28, 32 # digital text
60, 80, 100 # digital cover
24, 28, 32 # laser writing
Use for materials that:
Are customer facing (marketing) in
small quantities with tight turnaround
times
Are employee-facing
Do not need to be printed on recycled
stock
Require matching cover and text
weights

V.3.6 | 09.16.15 100
Stationery Items
Duke Energy Brand Standards | Stationery Items

101V.3.6 | 09.16.15
Duke Energy Brand Standards | Stationery Items
Introduction and Ordering
Printed stationery items are a basic, yet highly visible component of the Duke Energy brand. As such,
it is important that they be handled consistently across all parts of the organization in order to help
establish and reinforce our brand. These items should be used on formal communications within the
company and with outside parties like news organizations, regulatory agencies and customers.
Other than location and contact information, stationery items are standardized items and cannot be
customized to include images, graphics or other business-specific information.
For less formal, department-specific communications, Microsoft Office templates are available for
download from iCreate via the Portal at:
https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate
Stationery Ordering
The basic stationery items listed below can be ordered directly from the Portal: https://portal.
duke-energy.com/ServicesCenter/OrderSupplies/Pages/OrderBusinessCardsandStationery.aspx.
Registration is required for first-time users, and a corporate procurement card and proper
accounting codes are required to complete the transaction. Allow five to seven working days
for delivery of completed materials.
Business cards
Letterhead
Personalized Monarch letterhead
#10 Business envelopes
Mailing labels
Large envelopes
Note/memo pads
Note cards
Note card envelopes
Monarch letterhead

102V.3.6 | 09.16.15
Individual’s Name
Person’s Title
Group Name
Department
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
www.duke-energy.com
[email protected]
Duke Energy
Mail Code | Street Address
City, State Zip
Duke Energy Brand Standards | Stationery Items
Business Card – One-sided
The one-sided business card is appropriate for most employees. On the right side of the card, the
layout accommodates up to eight lines of location and contact information. The left side features the
individual’s name, title, group (if needed) and department.
Sample Master Brand Card
9/32"
1/4"
6/32"36/64"
28/32"
Typographical and
Layout Specifications
1 Individual Name
News Gothic Bold,
8.5/9.5 point; upper and
lower case; flush left;
361 green
2 Title
Group,
Department
News Gothic Light,
7.5/9.5; upper and
lower case; flush left;
3025 blue
3 Company Name
News Gothic Bold,
7.5/9.5; upper and
lower case; flush right;
3025 blue
4 Street Address
News Gothic Light,
7.5/9.5; upper and
lower case; flush right;
3025 blue
5 Choice of Phone
Numbers
Numbers: News Gothic
Light, 7.5/9.5; flush
right; 3025 blue
Designations: News
Gothic Roman; 361 green
6 Web Address
News Gothic Roman,
7.5/9.5; lower case only;
flush right; 3025 blue
7 Email Address
News Gothic Light,
7.5/9.5; lower case
only; flush right;
361 green
Emergency Numbers
Some employees may need
Duke Energy’s emergency phone
numbers on the back of their
business cards.
1
3
4
2
5
7
6
Sample Sub-Brand Card
Emergency Numbers
Individual’s Name
Person’s Title Group Name
Department
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
www.duke-energy.com
[email protected]
Duke Energy Progress
Mail Code | Street Address
City, State Zip
Emergency Contact Information
Carolinas: 800.769.3766
Important!
Business cards are
standardized items,
intended to provide official
employee and company
contact information only.
They cannot be
customized to include
department- or business-
specific information,
imagery or other graphics.
If more detailed
information regarding
specific areas of the
business must be
communicated to
customers, it can be
done so through the
development of specialty
communications materials.
These items are written
and produced by Corporate
Communications.

103V.3.6 | 09.16.15
Duke Energy Brand Standards | Stationery Items
Business Card – Two-sided
The front of the two-sided business card is clean and uncluttered, showing only primary contact
information, while the back of the card has room for other information, including the company name,
a physical address, mailing address and up to three additional phone numbers.
Front of Card Typographical and
Layout Specifications
1 Individual Name
News Gothic Bold,
8.5/9.5 point; upper and
lower case; flush left;
361 green
2 Title
Group,
Department
News Gothic Light,
7.5/9.5; upper and
lower case; flush left;
3025 blue
3 Company Name
News Gothic Bold,
7.5/9.5; upper and
lower case; flush right;
3025 blue
4 Street Address
News Gothic Light,
7.5/9.5; upper and
lower case; flush right;
3025 blue
5 Mailing Address
News Gothic Light,
7.5/9.5; upper and
lower case; flush right;
3025 blue
6 Phone Numbers
Numbers: News Gothic
Light, 7.5/9.5; flush
right; 3025 blue
Designations: News
Gothic Roman; 361 green
7 Web Address
News Gothic Roman,
7.5/9.5; lower case only;
flush right; 3025 blue
8 Email Address
News Gothic Light,
7.5/9.5; lower case
only; flush right;
361 green
9 QR Code
1" x 1" QR Code used on
an as-needed basis. This
is not part of the standard
2-sided card option.
Back of Card
Back of Card - with Optional QR Code
Individual’s Name
Person’s Title
Group Name
Department
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
www.duke-energy.com
[email protected]
Duke Energy
Mail Code | Street Address
City, State Zip
Mailing Address
Mail Code | Street Address
City, State Zip
toll-free: 000.000.0000
pager: 000.000.0000
home: 000.000.0000
Duke Energy
Mail Code | Street Address
City, State Zip
Mailing Address
Mail Code | Street Address
City, State Zip
toll-free: 000.000.0000
pager: 000.000.0000
home: 000.000.0000
9/32"
9/32"
9/32"
1/4"
1/4"
1/4"
6/32"
6/32"
6/32"
36/64"
28/32"
1
3
9
4
2
6
5
8
7
6

104V.3.6 | 09.16.15
Individual’s Name
Person’s Title
Group Name
Department
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
www.duke-energy.com
[email protected]
Contractor Company Name
Street Address
City, State Zip
Duke Energy Brand Standards | Stationery Items
Business Card – Contractor for Duke Energy
Duke Energy offers also offers a business card specifically for contractors. On the right side of the
card, the layout accommodates up to eight lines of location and contact information. The left side
features the individual’s name, title, group (if needed) and department.
The name of the contracting company must appear on the card in the position shown.
Sample Contractor for Duke Energy Card
9/32"
1/4"
6/32"36/64"
28/32"
Typographical and
Layout Specifications
1 Individual Name
News Gothic Bold,
8.5/9.5 point; upper and
lower case; flush left;
361 green
2 Title
Group,
Department
News Gothic Light,
7.5/9.5; upper and
lower case; flush left;
3025 blue
3 Contractor
Company Name
News Gothic Bold,
7.5/9.5; upper and
lower case; flush right;
3025 blue
4 Street Address
News Gothic Light,
7.5/9.5; upper and
lower case; flush right;
3025 blue
5 Choice of Phone
Numbers
Numbers: News Gothic
Light, 7.5/9.5; flush
right; 3025 blue
Designations: News
Gothic Roman; 361 green
6 Web Address
News Gothic Roman,
7.5/9.5; lower case only;
flush right; 3025 blue
7 Email Address
News Gothic Light,
7.5/9.5; lower case
only; flush right;
361 green
1
3
4
2
5
7
6

105V.3.6 | 09.16.15
Duke Energy Brand Standards | Stationery Items
Individual Name
Title
Group
Department
Duke Energy
Mail Code | Street Address
City, State Zip
Mailing Address:
Mail Code | P.O. Box
City, State Zip
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
www.duke-energy.com
Letterhead
Three options are available for printed letterhead:
Corporate – for use by the vast majority of employees for written communications
Personalized – for use by managing directors and above, if desired
Department – for use when the department name is important
Printing and mechanical specifications are identical for all three.
Personalized
Corporate
Departmental
1/2"
Typographical Specifications
1 Company, Individual or Department Name
News Gothic Bold, 8/11 point; upper and lower case; flush right; 3025 blue
2 Street Address
News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue
3 Mailing Address
News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue
4 Phone, Fax Numbers and Email address
News Gothic Light, 8/11 point; upper and lower case (email will be lower case
only); flush right; PMS 3025 blue
5 Web address
News Gothic Light, 8/11 point; lower case; flush right; PMS 3025 blue
1
1" 5/8"
2
3
4
5
Duke Energy
Mail Code | Street Address
City, State Zip
www.duke-energy.com
Department Name
Duke Energy
Mail Code | Street Address
City, State Zip
Mailing Address:
Mail Code | P.O. Box
City, State Zip
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
www.duke-energy.com

106V.3.6 | 09.16.15
Duke Energy Brand Standards | Stationery Items
#10 Business Envelopes
Three options are available for printed envelopes (to match the corresponding letterhead).
The layouts and specifications shown below are for regular or window envelopes in sizes up to
(but not including) 9"W x 12"H.
Corporate – for use by the vast majority of employees for written communications
Personalized – for use by managing directors and above, if desired
Department – for use when the department name is important
Printing and mechanical specifications are identical for all three.
Corporate
5/16"
Typographical Specifications
1 Company, Individual or Department Name
News Gothic Bold, 8/11 point; upper and lower case; flush right; 3025 blue
2 Return Mailing Address
News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue

23/32"
Duke Energy
Mail Code | Street Address
City, State Zip
3/16"
Personalized
Individual Name Mail Code | Street Address City, State Zip
Department
Department Name Mail Code | Street Address City, State Zip
1
2

107V.3.6 | 09.16.15
Duke Energy
Mail Code | Street Address
City, State Zip
Duke Energy Brand Standards | Stationery Items
Large Envelopes
Two options are available for printed envelopes (to match the corresponding letterhead).
The layouts and specifications shown below are for 9"W x 12"H or larger envelopes, for sending
oversize materials or standard stationery without folding. Note that no personalized options are
available for these envelopes.
Corporate – for use by the vast majority of employees for written communication
Department – for use when the department name is important
Printing and mechanical specifications are identical for both.
Corporate
3/8"
Typographical Specifications
1 Company or Department Name
News Gothic Bold, 8/11 point; upper and lower case; flush right; 3025 blue
2 Return Mailing Address
News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue
7/8"
3/16"
Department
Department Name
Mail Code | Street Address
City, State Zip
2
1

108V.3.6 | 09.16.15
To:
Mail Code | Street Address
City, State Zip
Duke Energy Brand Standards | Stationery Items
Mailing Labels
Mailing labels are for use on large envelopes and packages. Each label consists of a logo and return
mailing address. The label is printed on an 8-up sheet for cost efficiency. The overall size of each
label is 4.25"W x 2.75"H. Addresses can easily be mail-merged and printed on a laser or inkjet
printer using Microsoft Word.
Corporate
1/4"
Typographical Specifications
1 Return Address
News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue
2 To:
News Gothic Demi, 10/10 point; upper and lower case; flush left; 3025 blue
Mechanical Specifications
Sheet size – 8.5"W x 11"H
Individual label size – 4.25"W x 2.75"H
8-up on sheet with no bleeds
1/4"11/16" 1/4"
5/16"
1
2

109V.3.6 | 09.16.15
Individual’s Name
Mail Code | Street Address
City, State Zip
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
[email protected]
Individual’s Name
Mail Code | Street Address
City, State Zip
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
[email protected]
Duke Energy Brand Standards | Stationery Items
Note Pads
Basic note pads are offered in two sizes: 4"W x 6"H and 5.5"W x 8.5"H. They are available as loose
sheets to fit standard-size memo holders or padded in 50 sheets per pad. They can be ordered in
the two-color version as shown below or in a black-only version. They can be generic or personalized
with the phone, fax, email address and name of the sending individual.
Personalized – Small (4"W X 6"H)
5/16"
Typographical Specifications
1 Individual Name
News Gothic Bold, 8.5/9.5 point; upper and lower case; flush left; 361 green
2. Street Address
News Gothic Light, 7.5/9.5; upper and lower case; flush right; 3025 blue
3 Phone Numbers
Numbers: News Gothic Light, 7.5/9.5; flush right; 3025 blue
Designations: News Gothic Roman; 361 green
4 Email Address
News Gothic Light, 7.5/9.5; lower case only; flush right; 3025 blue
5/16"
3
4
Personalized – Large (5.5"W X 8.5"H)
Mail Code | Street Address
City, State Zip
Important!
For generic note pads
of either size, no
phone, fax, email or
name should appear on
the sheet.
1
2
5/16"

110V.3.6 | 09.16.15
Individual Name
Title
Group
Department
Duke Energy
Mail Code | Street Address
City, State Zip
Mailing Address:
Mail Code | P.O. Box
City, State Zip
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000
[email protected]
www.duke-energy.com
Duke Energy Brand Standards | Stationery Items
Monarch Letterhead
Monarch letterhead is a specialized type of stationery that is smaller than normal letterhead.
It is available only to managing directors and above. It measures 7.25"W x 10.5"H. All other
specifications match those of normal corporate letterhead.
Personalized
1/2"
Typographical Specifications
1 Company, Individual or Department Name
News Gothic Bold, 8/11 point; upper and lower case; flush right; 3025 blue
2 Street Address
News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue
3 Mailing Address
News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue
4 Phone, Fax Numbers
Numbers: News Gothic Light, 8/11 point; flush right; 3025 blue
Designations: News Gothic Roman; 8/11 point; 361 green
4 Email Address
News Gothic Light, 8/11 point; lower case only; flush right; 3025 blue
1
1" 5/8”
4
2
3

111V.3.6 | 09.16.15
Individual Name
Mail Code | Street Address
City, State Zip
Duke Energy Brand Standards | Stationery Items
Monarch Envelopes
These envelopes accommodate Monarch letterhead and are available only to managing directors and
above. The overall size is 7.5"W x 3.875"H.
Personalized
Typographical Specifications
1 Company, Individual or Department Name
News Gothic Bold, 8/11 point; upper and lower case; flush left; 3025 blue
2 Return Mailing Address
News Gothic Light, 8/11 point; upper and lower case; flush left; 3025 blue
1
2
5/16"
23/32"
3/16"

V.3.6 | 09.16.15 Duke Energy Brand Standards | Brand Overview and Policies 112
Bill Inserts

113V.3.6 | 09.16.15
Sizes and Weights
The billing systems for legacy Duke Energy and legacy Progress Energy have not yet been
consolidated. This necessitates that legacy bill insert sizes be used, as noted in the table below.
Duke Energy Progress and Duke Energy Florida
Copyright line (flush left at bottom of insert): © + Workamamajig number + print date
Example: ©2015 Duke Energy Corporation 150000 01/15)
Kubra code (flush right at bottom of insert): A unique code will be supplied for each insert.
Example: 30956-I-0018
Copyright line and Kubra code must be set in 6 point News Gothic; 80 percent black.
Name Size (w x h) Paper Paper weightPer piece weight
12-panel
(Not used for
marketing)
14 x 10.5 flat
3.5 x 7 folded
Domtar Earth
Choice Opaque
30% PC
50# text -
uncoated
.244 oz.
8-panel (not
used for
marketing)
14 x 7 flat
3.5 x 7 folded
Domtar Earth
Choice Opaque
30% PC
105# text -
coated
.180 oz.
6-panel (not
used for
marketing)
10.5 x 7 flat
3.5 x 7 folded
Domtar Earth
Choice Opaque
30% PC
50# text -
uncoated
.136 oz.
6-panel with
business reply
card
10.5 x 5-15/16 flat
3.5 x 5-15/16 folded
perforated
Sappi Flo Matte
10% PC
110# text -
matte coated
.229 oz.
4-panel 7 x 7 flat
3.5 x 7 folded
Domtar Earth
Choice Opaque
30% PC
50# text -
uncoated
.086 oz.
4-panel with
business reply
card
7 x 5-15/16 flat
3.5 x 5-15/16 folded
perf
Sappi Flo Matte
10% PC
110# text -
matte coated
.147 oz.
2-panel 3.5 x 7 flat
does not fold
Domtar Earth
Choice Opaque
30% PC
60# text -
uncoated
.050 oz.
Duke Energy Carolinas, Duke Energy Indiana, Duke Energy Ohio and Duke Energy Kentucky
Copyright line (flush left at bottom of insert): © + Workamamajig number + identification code
Example: ©2015 Duke Energy Corporation 150000 01/15D
Copyright line and identification code must be set in 6 point News Gothic; 80 percent black.
Name Size (w x h)
2-panel 3.5 x 6.5 flat
4-panel (requires approval from bill
insert manager before using this size)
7 x 6.5 flat
3.5 x 6.5 folded
6-panel (requires approval from bill
insert manager before using this size)
10.5 x 6.5 flat
3.5 x 6.5 folded
Duke Energy Brand Standards | Bill Inserts

V.3.6 | 09.16.15 114
PowerPoint
Presentations
Duke Energy Brand Standards | PowerPoint Presentations

115V.3.6 | 09.16.15
Duke Energy Brand Standards | PowerPoint Presentations
As all employees have access to Microsoft PowerPoint software, visual standards are particularly
important to ensure consistency. Given the wide range of presentation content, it is not feasible to
specify sizes and placement of text and visual content. However, templates are available with the
logo and main visuals correctly positioned, ready to receive custom content. The standard monitor
and projection aspect ratio is now widescreen (16:9). As a result, all templates have been created to
display properly on most desktop and laptop computers and when shown on presentation equipment
in company conference rooms.
Important!
Respect for copyright
laws is very important to
Duke Energy, and is part of
our Code of Business
Ethics. To avoid copy-
right violations, do not
download copyrighted
photographs, illustrations,
charts, videos, etc. from
the Internet without first
obtaining permission from
the copyright holder.
The iCreate image library
houses thousands of stock
and Duke Energy-specific
images that are available
for download and incor-
poration into PowerPoint
template files.
Template Specifications and Details
When creating a PowerPoint presentation, “less is more” applies to the content, colors, fonts,
graphics and transitions. Visual treatment of the content should enhance it – not distract from it.
Standard design features include:
Exclusive use of the Arial and Arial Narrow font families. No other fonts should be used.
Use of Duke Energy primary color palette (with a single accent color as needed).
A single, simple transition between all bullets and slides.
Consistent use and placement of photographic imagery (no clip art, animated gifs, etc.) throughout
the presentation.
Sample Presentation Templates
A series of PowerPoint template files is available for download from iCreate via the Portal at:
https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate. A few sample
templates are shown below.
Sample Headline
Sample subtitle
Sample Headline
Sample subtitle
Sample Headline
Sample subtitle
Title of PowerPoint Presentation
Subtitle Explanation of Presentation

Sample Headline
Sample subtitle
Sample Headline
Sample subtitle
Sample Headline
Sample subtitle
Sample Headline
Sample subtitle
Title of PowerPoint Presentation
Subtitle Explanation of Presentation

Sample Headline
Sample Subtitle
Sample Headline
Sample subtitle
Sample Headline
Sample subtitle
Sample Headline
Sample subtitle
Title of PowerPoint Presentation
Subtitle Explanation of Presentation
Sample Headline
Sample subtitle

V.3.6 | 09.16.15 116
Duke Energy Brand Standards | Vehicle Graphics
Vehicle Graphics

117V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Vehicle Fleet Markings
Our vehicle fleet is visible to both residential and commercial customers on a daily basis,
so it’s important that vehicles be branded consistently in accordance with corporate standards.
An understated treatment of the logo is preferred.
Recognition
As we use our vehicles in repair and restoration efforts, it is critical that they be marked clearly so
that they are readily identifiable. Other than the decals listed on the following page and any required
safety/warning labels, no other decals should appear on any company vehicles.
Vehicle Graphics Ordering
Vehicle graphics are carefully manufactured to an exact set of specifications by a contracted vendor.
Order graphics using the purchasing contract developed by Fleet Parts and Contract Management,
not directly from the vendor. Please contact:
Mike Allison – Enterprise Fleet Operations
704.382.4750
[email protected]
If specialized decals are required for any vehicle application, please contact:
Scott Ritchie – Advertising, Brand and Digital Communications
704.382.6637
[email protected]
Important!
Only official Duke
Energy vehicle mark-
ings, as outlined in this
manual, can be placed on
company-owned vehicles.
Marketing/sponsorship
messages or markings of
a personal nature (e.g.
sports team decals)
cannot be added. This
policy ensures that our
vehicles are clean and
simple, representing
Duke Energy in the most
professional manner
possible to our customers.

118V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Vehicle Graphic Specifications
There are three basic types of decals for most Duke Energy vehicles.
Duke Energy logos – centered on both front doors, away from handles, manufacturer logos, etc.
U.S. Department of Transportation (USDOT) numbers – near the bottom edge of both front doors
Company vehicle identification numbers – near the top, rear corner of the front fenders and in the
lower left corner on the back of the vehicle.
Logo Decal Specifications
Screen printing must be in three spot colors (3025 blue, 631 teal and 361 green) using supplied
Duke Energy logo in Adobe Illustrator .eps format.
Substrate must be 3M Scotchlite Plus Series 680 reflective marking system (or equivalent).
Finished decals must be clear-coated, computer-cut and premasked (including the registered
trademark symbol ®).
Logo Decals – Sizes and Clear Space
Sizes – horizontal dimensions are critical; vertical dimensions are rounded to the nearest .5"
24"W x 7.6188"H – the most common logo size for the doors of most vehicles
15"W x 4.7618"H – small size for the right rear of trucks, vans and SUVs (with available space)
60"W x 19"H – for upper back corner areas on sides of large panel trucks and semi-trailers only
8"W x 2.5"H – for small applications on trailers, boats, four-wheelers, etc.
5"W x 2"H – for personally assigned vehicles using fleet tags (full-color logo printed on white
rectangle background with .125" radius corners)
15"W x 15.6" H – icon to be placed on bucket
Clear Space
This represents the necessary “blank" area around the logo. It must be equal to at least one-half
the height of the “star” icon, so the logo should not be placed too close to mirrors, door handles,
vehicle badges or any other decorative or functional items.
USDOT Number Decal Specifications
Screen printing must be in one spot color (white on black) using supplied Duke Energy artwork
Duke Energy’s USDOT number is 094646 and should be center-aligned using 120 point News
Gothic Roman (-30 tracking).
Decal dimensions are 13"W x 2"H.
Substrate must be 3M Scotchlite Plus Series 680 reflective marking system (or equivalent).
Finished decals must be clear-coated, computer cut with .125" radius corners and premasked.
Company Vehicle Identification Number Decal Specifications
Color must be black only.
Font should be News Gothic Demi.
Substrate must be 3M Scotchlite Plus Series 680 reflective marking system (or equivalent).
Individual numbers should measure 1.25" in height and be computer-cut in the shape of numbers
0-9 (weeded) with backing and premask final-cut to rectangular shape slightly larger than the
actual number.
Application of All Decals
Decals must be applied to a clean, white painted surface in a horizontal orientation, parallel with
body lines of the vehicle.
Ambient temperature should be between 50 and 100 degrees Fahrenheit during the application
process to ensure good adhesion.

119V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Sample Decals
Below are illustrations of the main decal types to show correct size, proper placement and clear
space. The complete application instruction manual is on file with the Fleet Services department.
A copy can be requested by contacting [email protected].
Duke Energy Logo Decals
Typical door application Typical rear application
Typical bucket application
USDOT and Company Vehicle Identification Number Decals
Typical door application Left: Typical quarter-panel application
Right: Typical rear application

Important!
Complete vehicle graphics
application information,
including form numbers
and detailed application
and placement instruc-
tions, are found in the
Duke Energy vehicle
graphics manual.
For a copy, contact
creativecommunications
@duke-energy.com.
55478
55478
55478
55478
24"W x 7.5"H 15"W x 5"H
15"W x 15.6" H
Minimum clear space around logo
Minimum clear space around logo
55481
55481
Minimum clear space around logo
55478
55478
13"W x 2"H
55481
55481
55481
55481
1.25"H
Single numbers placed side by side,
carefully aligned and equally spaced
5481

120V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Miscellaneous Decals
The following decals are used primarily on utility trucks to indicate various warnings and placement
of specific equipment. Details regarding placement can be found in the application manual.
Samples – Warning, Equipment Location and Tire Inflation Pressure
Decal colors:
First-aid related: Primary color – PMS 361 green
Warning related: Primary color – PMS 130 yellow; secondary color – PMS 3025 blue
Other: Primary color – PMS 3025 blue; secondary color – 631 teal
Conspicuity Tape
This red and silver/white reflective marking is required by the Department of Transportation for
certain large vehicles, including Duke Energy semi-trailers, box trucks and utility trucks.
First
Aid Kit
First Aid Kit
AED
Are you
grounded?
WARNING!
This piece of equipment shall
be operated only by personnel
authorized by Duke Energy
Rescue
Equipment
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
If you can’t see my
mirrors – I can’t see you
©2015 Duke Energy Corporation 150410 2/15
Move over and slow down
IT’S THE LAW
for utility vehicles and work ers
LOCAL 1393
DRIVE
95
P.S.I.
STEER
95
P.S.I.
DRIVE
110
P.S.I.
STEER
110
P.S.I.
DRIVE
100
P.S.I.
STEER
100
P.S.I.
DRIVE
120
P.S.I.
STEER
120
P.S.I.
DRIVE
105
P.S.I.
STEER
105
P.S.I.
STEER
75
P.S.I.
STEER
130
P.S.I.

121V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Sample Vehicle Applications
The illustrations below show the correct size, placement and clear space for decals on different types
of vehicles.
Small SUV
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
55479
55479
55479
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
Hi-Cube Straight Truck

122V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Passenger Car
Personal Vehicle
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
Pickup Truck
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)

123V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Step Van
Step Van Hybrid
55482
55482
55482
Door size logo to be used on the side of step
vans with ladders and other exterior tools
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
Hybrid Te chnology
Increasing fuel efficiency
and reducing carbon emissions
Hybrid Te chnology
Increasing fuel efficiency
and reducing carbon emissions
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)

124V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Tractor
Trailer
55479
55479
55479
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
Pull Trailer
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)

125V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Utility Bucket Truck AA 55MH
Utility Derrick Truck DM 47D
If you can’t see my
mirrors – I can’t see you
Are you
grounded?
Are you
grounded?
First
Aid Kit
Rescue
Equipment
WARNING!
This piece of equipment shall
be operated only by personnel

authorized by Duke Energy
Are you
grounded?
WARNING!
This piece of equipment shall
be operated only by personnel

authorized by Duke Energy
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)

First
Aid Kit
Are you
grounded?
If you can’t see my
mirrors – I can’t see you
Are you
grounded?
WARNING!
This piece of equipment shall
be operated only by personnel

authorized by Duke Energy
Are you
grounded?
WARNING!
This piece of equipment shall
be operated only by personnel

authorized by Duke Energy
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)

126V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Utility Bucket Truck AA 55MH Hybrid
Utility Bucket Truck F550 TA 37M
First
Aid Kit
Rescue
Equipment
Hybrid Technology
Increasing fuel efficiency
and reducing carbon emissions
Hybrid Technology
Increasing fuel efficiency and reducing carbon emissions
Are you
grounded?
If you can’t see my
mirrors – I can ’t see you
Are you
grounded?
WARNING!
This piece of equipment shall
be operated only by personnel

authorized by Duk e Energy
Are you
grounded?
WARNING!
This piece of equipment shall
be operated only by personnel

authorized by Duk e Energy
Move over and slow down
It’s the law
for electric utility vehicles and work ers
N. C.G .S . 20- 15( f) ( 2)
First
Aid Kit
Are You
Grounded?
WARNING!
This Piece of Equipment Shall
Be Operated Only By Personnel
Authorized By Duke Energy
Are you
grounded?
If you can’t see my
mirrors – I can’t see you
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)

127V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Utility Pickup Truck
Utility Walk-In Body F540 and Larger
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)

128V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Van
Plug-In Electric Cars
Move over and slow down
It’s the law
for electric utility vehicles and workers
N.C.G.S. 20-15(f)(2)duke-energy.com/plugin
Nissan Leaf
duke-energy.com/plugin
Use less. Spend less. Go electric.
duke-energy.com/plugin
Use less. Spend less. Go electric.
Take charge www.duke-energy.com/plugin
duke-energy.com/plugin
Take charge.
duke-energy.com/plugin
Use less. Spend less. Go electric.
Use less. Spend less. Go electric.
www.duke-energy.com/plugin
duke-energy.com/plugin
Take charge.
duke-energy.com/plugin
Use less. Spend less. Go electric.
Use less. Spend less. Go electric.
White Silver

129V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Plug-In Electric Trucks

130V.3.6 | 09.16.15
Duke Energy Brand Standards | Vehicle Graphics
Storm Response Vehicles
In severe weather emergencies, Duke Energy must often use personal or rental vehicles to assess
damage. In these instances, it is important that vehicles properly display our logo so that they are
readily identifiable to police and fire departments as well as to affected customers. To that end, these
vehicles must display the magnetic vehicle marking shown below. Copies are available for order
through normal Fleet Services channels.
Trim line does not print
Storm Response
Specifications
Color – Pantone 3025 blue, 631 teal and 361 green
Size – 18" W x 10" H
Contractor Vehicles
Aside from those working with Duke Energy's retail programs, contractors doing work
on behalf of Duke Energy should be operating vehicles bearing only their company logo.
In addition, they should also display a sign which reads, "Contractor for Duke Energy" as
shown below. Magnets can be ordered directly from our fleet graphics supplier, Signature
Graphics. Call our representative, Brian Van Coevern, at 800.356.3235 ext. 3220 or send
him an email at [email protected].
Trim line does not print
Specifications
Font – News Gothic Bold (150 pt with -30 kerning), upper and lower case
Color – black only
Size – 25.25" W x 5" H
Company Logo

V.3.6 | 09.16.15 131
Corporate Signage
Duke Energy Brand Standards | Corporate Signage

132V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Signage
Overview and Specifications
Duke Energy site identification signage must be presented consistently across all facilities and assets.
Signs are the first things visitors see when visiting a Duke Energy facility. It is important that they are
always up to date and in good repair, and meet brand standards.
Duke Energy has a list of preferred vendors for signage. Using these vendors takes advantage of
our enterprise contracts, reducing costs. Local zoning ordinances and sign restrictions may dictate
materials and media, but the overall look and feel should be retained.
Different types of signs may be needed at Duke Energy facilities. The samples shown and specifica-
tions listed in this section represent some of the most common ones. Sizes may vary widely, based
on available space at each location.
Questions About Custom Signage:
Scott Ritchie
Creative and Digital Communications
704.382.6637
[email protected]
Chad Green
Creative and Digital Communications
704.382.0917
[email protected]
Branded Site Identification Signage Examples

133V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Signage
Branded Site Identification Signage Examples (continued)
Duke Energy
payments
accepted here.
Se aceptan pagos para
Duke Energy aquí.
www.duke-energy.com
Pay Agent Sign
Artwork for various sizes of this sign is
supplied in pdf format to Duke Energy pay
agents. They have signs fabricated to fit the
size and space restrictions of their facilities.
69/13 kV
1774 Union Street
Clearwater, FL
34698
To report issues at this facility,
call 1.800.228.8485.
Highlands
Substation
0214

134V.3.6 | 09.16.15 Brand Overview And Policies
Branded Site Identification Signage Examples (continued)

135V.3.6 | 09.16.15
Color Palette
Blue – match PMS 3025
Vinyl: Reflective 3M 680CR-10 printed PMS 3025
Paint: Matthews #MP375 to match PMS 3025
Teal – match PMS 631
Vinyl: Reflective 3M 680CR-10 printed PMS 631
Paint: Matthews #MP944 to match PMS631
Green – match PMS 361
Vinyl: Reflective 3M 680CR-10 printed PMS 361
Paint: Matthews #MP35735 to match PMS 361
Burgundy – match PMS 188; can only used on warning signs
Vinyl: Reflective 3M 680CR-10 printed PMS 188
Paint: Matthews #MP227 to match PMS 188
Gray – match PMS Cool Gray 2
Vinyl: 3M-7725-11
Paint: Matthews #MP575 to match PMS Cool Gray 2
Gray – match PMS Cool Gray 7
Vinyl: Printed
Paint: Matthews #MP 580 to match PMS Cool Gray 7
White
Vinyl: Reflective 3M 680CR-10 Non-Reflective 3M 7725-20
Paint: Matthews #MP N202
Fonts
News Gothic Bold
For facility names only
News Gothic Roman
For all other text including addresses, directions, etc.
Duke Energy Brand Standards | Corporate Signage
Colors, Fonts and Materials
The standard Duke Energy colors and fonts are used for all site identification signage to provide
maximum consistency across all locations.

136V.3.6 | 09.16.15
Substation Identification Signage
Duke Energy substations utilize a specific type of sign to identify the facility and provide critical
location information to the teams that service these facilities. The original signs that were placed
at each substation were 18" W x 22"H. The substation standards team has since requested that
any new signs be 14"W x 20"H. Complete mechanical specifications for the latter are shown below.
These signs are typically manufactured by Uticom or Electromark. There are two slightly different
versions as follows:
¡¡Voltage listed separately from substation name
¡¡Voltage included as part of substation name
Duke Energy Brand Standards | Corporate Signage
To report issues at this facility,
call 800.000.0000.
Complete Name
of Substation
000 kV
12345 Street Address
Sample City, ST
67890
1234
Corporate Colors
• Pantone 3025 dark blue
• Pantone 631 teal
• Pantone 361 green
Corporate Fonts
• News Gothic BT (Opentype); font sizes
noted below cannot be altered
Logo
• Duke Energy logo (6” wide) cannot be
moved or resized
Substation Name
• News Gothic Bold 68 pt; 78 pt leading
• White on 3025 dark blue background
Unique ID Number
• News Gothic Demi 50 pt; 60 pt leading
• 3025 dark blue on white background
Address
• News Gothic Demi 68 pt; 78 pt leading
• White on 3025 dark blue background
Phone Number
• News Gothic Demi 50 pt; 60 pt leading
• White on 3025 dark blue background
Voltage
• News Gothic Demi 68 pt; 78 pt leading
• White on 3025 dark blue background
1”
6”
3”
.85”
1”
2.25”
3.25”
7.5”16”
2”4”
To report issues at this facility,
call 800.000.0000.
Complete Name
of 00 kV Substation
12345 Street Address
Sample City, ST
67890
1234
Corporate Colors
• Pantone 3025 dark blue
• Pantone 631 teal
• Pantone 361 green
Corporate Fonts
• News Gothic BT (Opentype); font sizes
noted below cannot be altered
Logo
• Duke Energy logo (6” wide) cannot be
moved or resized
Substation Name
• News Gothic Bold 68 pt; 78 pt leading
• White on 3025 dark blue background
Unique ID Number
• News Gothic Demi 50 pt; 60 pt leading
• 3025 dark blue on white background
Address
• News Gothic Demi 68 pt; 78 pt leading
• White on 3025 dark blue background
Phone Number
• News Gothic Demi 50 pt; 60 pt leading
• White on 3025 dark blue background
1”
6”
3”
.85”
1”
2.25”
3.25”
7.5”16”
2”4”
Specifications when Voltage is Separate from Substation Name
Specifications when Voltage is Included in Substation Name

137V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Signage
Video Conference Room Signage
Many Duke Energy video conference rooms feature a sign on the wall opposite the camera. The
sign helps participants in the video conference know the location of all parties involved. These signs
should not include the names of specific rooms, rather they should feature the name of the city,
generating station or operation center at which the video conference room is located.
Corporate Colors
• Pantone 3025 dark blue
• Pantone 631 teal
• Pantone 361 green
Corporate Fonts
• News Gothic BT (Opentype)
Logo
• Duke Energy logo (18.75” wide)
cannot be moved or resized
Name of Facility
• News Gothic Bold 216 pt
• 3025 on white background
Background
• 4% black to aid readability
18”
Cincinnati
36”

138V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Signage
Semi-Branded Signage
There are some types of facilities signs that adhere to the overall company standards regarding colors
and typography, but do not use the Duke Energy logo. Their appearance aligns them closely with
facility identification signs - which creates visual consistency across our sign family.
These signs fall into two categories:
Door-mounted interior – typically security signs, providing instructions for access to secure areas
Fence- or wall-mounted exterior – typically instructional signs that do not have OSHA or ANSI
standard requirements
Since these signs are either used inside of Duke Energy facilities or in close proximity to exterior
facility identification signs, they do not use the Duke Energy logo.
Sample Interior Sign
Restricted Access Area
Authorized ID badge
required for admittance
For admittance, push the “To Call” button
For assistance, contact the Duke Energy
Security Console at 704.382.1234
DUK-136
Corporate Colors
• Pantone 3025 dark blue
• Pantone Cool gray 2
Corporate Fonts
• News Gothic BT (Opentype)
• Sizes noted below are optimal; can be
reduced as needed to fit, but not made larger
Logo
• Duke Energy logo is included on hidden layer
in file, but should not be used on interior
signage
Title
• News Gothic Bold 67 pt; 68 pt leading
• 3025 dark blue on Cool Gray 2 background
Subtitle • News Gothic Bold 50 pt; 52 point leading • White on 3025 dark blue background
Body Text • News Gothic Bold 32 pt; 34 point leading • White on 3025 dark blue background
Form Number
• News Gothic Roman; 7pt; 8 pt leading
• 3025 dark blue on white background
Notice
Contractors
must sign in
at security
post prior to
entering gate
DUK-192
Corporate Colors
• Pantone 3025 dark blue
• Pantone Cool gray 2
Corporate Fonts
• News Gothic BT (Opentype)
• Sizes noted below are opti-
mal; can be reduced as
needed to fit, but not made
larger
Logo
• Duke Energy logo is included
on hidden layer in file, but
should only be used on facil-
ity identification signage, not
warnings, etc.
Title
• News Gothic Bold 150 pt;
152 pt leading
• White on Pantone 3025 dark
blue background
Body Text • News Gothic Bold 100 pt;
100 point leading
• 3025 dark blue type on
Pantone Cool Gray 2
Form Number • News Gothic Roman; 7pt;
8 pt leading
• 3025 dark blue on white
background
Sample Exterior Sign

139V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Signage
Non-Branded Signage and Other Markings
Duke Energy sites must often display a variety of other sign types, in addition to branded ones for
site identification. These are often warning or safety signs, the appearance of which is dictated
by another organization such as OSHA (Occupational Safety and Health Administration), ANSI
(American National Standards Institute) or DOT (Department of Transportation).
Since these signs do not adhere to the Duke Energy brand standards (colors, fonts, overall visual
style), they cannot use the Duke Energy logo. The company name can be added as needed in a font
that matches the design of the rest of the sign. If there is no reason that the company name must be
included on the sign or marking, it should be omitted.
This "text only" standard also applies to other warning labels and tags that are often placed on pieces
of equipment at Duke Energy sites.
Samples
1-800-634-4300
GAS
PIPELINE
WARNING
No smoking,
matches or
open ﬂames.
May explode,
burn or cause
death.
IN CASE OF AN
EMERGENCY CALL
DUKE ENERGY
1-800-634-4300
GAS
PIPELINE
WARNING
DUKE ENERGY
IN CASE OF AN
EMERGENCY CALL
NO TRESPASSING
PROHIBIDO EL PASO
24-Hour Video Surveillance
Vigilancia electrónica las 24 horas
Police Authorized to Arrest Under SC Criminal Code 16-11-610
La policía está autorizada a arrestarle según el Art. 16-11-610 del Código Penal de South Carolina
DUKE ENERGY

140V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Signage
Interior Signage
Materials and Colors
Horizontal soft satin aluminum with finish returns
Clear coated. Grade 2 stainless steel ball-pointed Braille
Text/graphic color – PMS 7540
Fonts
News Gothic Demi
News Gothic Bold

141V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Signage
Room ID on Wall
5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be ADA compliant
raised (tactile) and painted. Clear polished, abrasion resistant acrylic sliding window to receive
insert. Grade 2 Braille dots to match background.
Mounting
To latch side of doors as shown, 5'-0" from centerline to floor, with VHB tape and silicone adhesive.
16
DUKE ENERGY: Code & Workplace Signage System
A.0
Room ID
Materials & Fabrication
5”sq x 5/16”-thk. milled sign
unit with 1/16” v-groove. Room
number to be ADA compliant
raised (tactile) and painted. Clear
polished, abrasion resistant
acrylic sliding window to receive
insert. Grade 2 Braille dots to
match background.
Materials & Colors
See Section II
Mounting
To latch side of doors as shown,
5’-0” from centerline to floor, with
VHB tape and silicone adhesive.
Typeface
See Section IV
Notes
Fabricator to verify all dimensions
in field and supply detailed lay-
out, mounting and installation
drawings for approval prior to
fabrication.
Fabricator to provide initial set
of inserts w/ laser printed names
along with digital template.
Samples
Fully assembled unit to be
submitted for approval prior to
production, unless waived by
client.
ELEVATION (typical)
Scale: 1/4" = 1'-0"
C
L
Materials & Fabrication
4-3/4"sq x 5/16"-thk. milled sign
unit with 1/16” v-groove. Room
number to be raised (tactile)
and painted.Clear polished
acrylic sliding window to
receive insert.
Materials & Colors
See page 5
Mounting
To latch side of doors as shown,
5’-0” from centerline to foor,
with
VHB tape and silicone adhesive.
Typeface
See pages 7 & 8
Notes
Fabricator to verify all
dimensions
in feld and supply detailed
layout, mounting and
installation drawings for
approval prior to fabrication.
Fabricator to provide initial set
of inserts w/ laser printed
names.
Samples
Fully assembled unit to be
submitted for approval prior to
production, unless waived by
client.
A.0
Ofce ID
TOP VIEW
Scale: Half size
TYPICAL SIDE VIEW
Scale: Half size
Clear polished
acrylic
Laser printed insert
1/16” thick v-groove
VHB tape
Wall surface
FRONT VIEW
Scale: Half size
George Wiliamson
5'-0"
3/8"
5/8"
1/4"
3/8"
3/8" 3/8"
5"
5"5"5"
4 3/4"
2"
5/16"
3/8"
5/16"
3/8"
2 7/8"

142V.3.6 | 09.16.15
Duke Energy Brand Standards | Corporate Signage
Room ID on Glass
5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be ADA compliant
raised (tactile) and painted. Clear polished, abrasion resistant acrylic sliding window to receive
insert. Grade 2 Braille dots to match background. Vinyl glass backer to match sign plaque and be
mounted to first surface of glass.
Mounting
To latch side of doors as shown, 5'-0" from centerline to floor, with VHB tape and silicone adhesive.
17
DUKE ENERG Y: Code & W orkplace Signa ge System
A.1
Room ID on Glass
5'-0"
2"
C
L
ELEVATION
Scale: 1/4" = 1'-0"
3/8"
5/16"
TOP VIEW
Scale: Half siz e
SIDE VIEW
Scale: Half siz e
Clear polished
acrylic
Laser print ed
insert
1/16” thick v-groo ve
2 7/8"
FRONT VIEW
Scale: Half siz e
Karen Mather
5/16"
3/8"
5"
VHB tape
Vinyl glass backer
Glass
5/8"
3/8"
1/4"
3/8"
5"
4 3/4"
3/8" 3/8"
Materials & F abrication
5”sq x 5/16”-thk. mil led sign unit
with 1/16” v-groo ve. Room num-
ber to be AD A compliant raised
(tactile) and paint ed. Clear pol-
ished, abrasion r esistant acr ylic
sliding window to r eceive insert.
Grade 2 Brail le dots to match
background. V inyl glass back er to
match sign plaq ue and mount ed
to ﬁrst sur face of glass.
Materials & C olors
See Sec tion II
Mounting
To latch side o f doors as shown,
5’-0” from cent erline to ﬂoor , with
VHB tape and silic one adhesiv e.
Typeface
See Sec tion IV
Notes
Fabricator to v erify all dimensions
in ﬁeld and supply det ailed la y-
out, mounting and inst allation
drawings f or appro val prior to
fabrication.
Fabricator to pro vide initial set
of inser ts w/ laser print ed names
along with digital template.

143V.3.6 | 09.16.15 Brand Overview And Policies
Conference Room ID on Wall
5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be ADA compliant
raised (tactile) and painted. Grade 2 Braille dots to match background. Message to be silkscreened.
Mounting
To latch side of doors as shown, 5'-0" from centerline to floor, with VHB tape and silicone adhesive.
18
DUKE ENERGY: Code & Workplace Signage System
B.0
Conference/core Room ID
Materials & Fabrication
5”sq x 5/16”-thk. milled sign unit
with 1/16” v-groove. Room num-
ber to be ADA compliant raised
(tactile) and painted. Grade 2
Braille dots to match background.
Message to be silkscreened.
Materials & Colors
See Section II
Mounting
To latch side of doors as shown,
5’-0” from centerline to floor, with
VHB tape and silicone adhesive.
Typeface
See Section IV
Notes
Fabricator to verify all dimensions
in field and supply detailed lay-
out, mounting and installation
drawings for approval prior to
fabrication.
Samples
Fully assembled unit to be
submitted for approval prior to
production, unless waived by
client.
5'-0"
2"
C
L
ELEVATION
Scale: 1/4" = 1'-0"
5/16"
TOP VIEW Scale: Half size
SIDE VIEW Scale: Half size
FRONT VIEW Scale: Half size
5/16"
VHB
tape
Wall
Conference
2209
5/8"
3/8"
1/4"
3/8"
5"
3/8" 3/8"
5"
1/16” thick
v-groove
Silkscreened text

144V.3.6 | 09.16.15 Brand Overview And Policies
Conference Room ID on Glass
5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be ADA compliant
raised (tactile) and painted. Grade 2 Braille dots to match background. Message to be silkscreened.
Vinyl glass backer to match sign plaque and be mounted to first surface of glass.
Mounting
To latch side of doors as shown, 5'-0" from centerline to floor, with VHB tape and silicone adhesive.
19
DUKE ENERG Y: Code & W orkplace Signa ge System
B.1
Conference/core Room ID on
Glass
Materials & F abrication
5”sq x 5/16”-thk. mil led sign unit
with 1/16” v-groo ve. Room num-
ber to be AD A compliant raised
(tactile) and paint ed. Grade 2
Braille dots to match back ground.
Message to be silkscr eened. V inyl
glass back er to match sign plaq ue
and mount ed to ﬁrst sur face of
glass.
Materials & C olors
See Sec tion II
Mounting
To latch side o f doors as shown,
5’-0” from cent erline to ﬂoor , with
VHB tape and silic one adhesiv e.
Typeface
See Sec tion IV
Notes
Fabricator to v erify all dimensions
in ﬁeld and supply det ailed la y-
out, mounting and inst allation
drawings f or appro val prior to
fabrication.
Samples
Fully assembled unit to be
submitt ed for appro val prior to
produc tion, unless waiv ed by
client.
5'-0"
2"
C
L
ELEVATION
Scale: 1/4" = 1'-0"
5/16"
TOP VIEW
Scale: Half siz e
SIDE VIEW
Scale: Half siz e
FRONT VIEW
Scale: Half siz e
5/16"
VHB
tape
Vinyl
glass backer
Glass
Confer ence
2209
5/8"
3/8"
1/4"
3/8"
5"
3/8" 3/8"
5"
1/16” thick
v-groo ve
Silkscr eened text

145V.3.6 | 09.16.15 Brand Overview And Policies
Workstation ID on Glass/Metal
5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be silkscreened.
Clear polished, abrasion-resistant acrylic sliding window to receive insert.
Mounting
VHB tape with vinyl glass backer. Mounting locations to be confirmed per workstation plan and
furniture specification
20
DUKE ENERG Y: Code & W orkplace Signa ge System
Materials & F abrication
5”sq x 5/16”-thk. mil led sign
unit with 1/16” v-groo ve. Room
number to be silkscr eened. Clear
polished, abrasion r esistant
acrylic sliding window to r eceive
insert.
Materials & C olors
See Sec tion II
Mounting
VHB tape with vin yl glass back er.

Mounting loc ations to be
conﬁrmed per wor kstation plan
and furniture speciﬁc ation
Typeface
See Sec tion IV
Notes
Fabricator to v erify all dimensions
in ﬁeld and supply det ailed la y-
out, mounting and inst allation
drawings f or appro val prior to
fabrication.
Fabricator to pro vide initial set
of inser ts w/ laser print ed names
along with digital template.
Samples
Fully assembled unit to be
submitt ed for appro val prior to
produc tion, unless waiv ed by
client.
C.0
Workstation ID on Glass /Metal
MOUNT LOCATION
Scale: NO T TO SCALE
2247-1 Karen Mather
2247-2 Otto M. Orr
2247-3 John Watkins
3/8"
5/16"
TOP VIEW
Scale: Half siz e
SIDE VIEW
Scale: Half siz e
Clear polished
acrylic
Laser pr inted
insert
1/16” thick
v-groove
2 7/8"
FRONT VIEW
Scale: Half siz e
5/16"
3/8"
5"
VHB tape
Vinyl
glass backer
Glass/M etal
Furniture
frame
ALIGN
5/8"
3/8"
1/4"
3/8"
5"
4 3/4"
3/8" 3/8"
ALIGN TOP OF SIGN WITH
BOTTOM OF FURNITURE
INNER FRAME
ALIGN RIGHT EDGE OF
SIGN WITH LEFT EDGE OF
FURNITURE INNER FRAME

146V.3.6 | 09.16.15 Brand Overview And Policies
Workstation ID on Fabric
5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be silkscreened.
Clear polished, abrasion-resistant acrylic sliding window to receive insert.
Mounting
Pin mounted. Mounting locations to be confirmed per workstation plan and furniture specification.
21
DUKE ENERG Y: Code & W orkplace Signa ge System
Materials & F abrication
5”sq x 5/16”-thk. mil led sign
unit with 1/16” v-groo ve. Room
number to be silkscr eened. Clear
polished, abrasion r esistant
acrylic sliding window to r eceive
insert.
Materials & C olors
See Sec tion II
Mounting
Pin mount ed.

Mounting loc ations to be
conﬁrmed per wor kstation plan
and furniture speciﬁc ation
Typeface
See Sec tion IV
Notes
Fabricator to v erify all dimensions
in ﬁeld and supply det ailed la y-
out, mounting and inst allation
drawings f or appro val prior to
fabrication.
Fabricator to pro vide initial set
of inser ts w/ laser print ed names
along with digital template.
Samples
Fully assembled unit to be
submitt ed for appro val prior to
produc tion, unless waiv ed by
client.
C.1
Workstation ID on F abric
MOUNT LOCATION
Scale: NO T TO SCALE
2247-A Karen Mather
2247-B Otto M. Orr
3/8"
5/16"
TOP VIEW
Scale: Half siz e
SIDE VIEW
Scale: Half siz e
Clear polished
acrylic
Laser pr inted
insert
1/16” thick
v-groove
2 7/8"
FRONT VIEW
Scale: Half siz e
5/16"
3/8"
5"
Pin attachmen t
Fabric
Furniture
frame
ALIGN
5/8"
3/8"
1/4"
3/8"
5"
4 3/4"
3/8" 3/8"
ALIGN TOP OF SIGN
WITH BO TTOM OF
FURNITURE FRAME
ALIGN RIGHT EDGE OF
SIGN WITH LEFT EDGE
OF FURNITURE FRAME
PANELS ARE F ABRIC

147V.3.6 | 09.16.15 Brand Overview And Policies
Elevator Lobby Required Signage (coordinate actual requirements with project)
12" square x 1/4" thick sign panel with 1/6" v-groove. Text and egress map to be silkscreened.
Fire symbol and route on map to match PMS 187C.
Mounting
Above call button at 5'-0" A.F.F. to centerline of sign with VHB tape and silicone adhesive as
required.
Requirement
Located at each elevator bank, directly above call button.
“IN CASE OF FIRE...” text to have 1/2" letter height.
Elevator bank letter identification to have 3" letter height.
Fire map to show location of sign and location and letter identification of fire stairs.
Non-glare finishes and 70 percent contrast required.
22
DUKE ENERGY: Code & Workplace Signage System
Materials & Fabrication
12”sq. x 1/4”-thk. sign panel with
1/6” v-groove. Text and egress
map to be silkscreened. Fire sym-
bol and route on map to match
PMS 187C.
Materials & Colors
See Section II
Artwork
Fire egress map artwork will be
provided by sign fabricator.
Mounting
Above call button at 5’-0” A.F.F. to
centerline of sign with VHB tape
and silicone adhesive as required.
Typeface
See Section IV
Notes
Fabricator to verify all dimensions
in field and supply detailed lay-
out, mounting and installation
drawings for approval prior to
fabrication.
Samples
Fully assembled unit
to be submitted for approval prior
to production, unless waived by
client.
Requirement:
• Located at each elevator bank,
directly above call button
• “IN CASE OF FIRE...” text to
have 1/2” letter height
• Elevator bank letter identifica-
tion to have 3” letter height
• Fire map to show location of
sign and location and letter
identification of fire stairs
• Non-glare finishes and 70%
contrast required
D.0
Elevator Lobby Required
Signage (coordinate actual
requirements with project)
FRONT VIEW
Scale 1:4
SIDE VIEW
Scale 1:4
VHB
tape
Wall
AREA FOR MAP
2"
1/2" T Y P.
EQ
EQ
3/8" T Y P.
11 1/2"
1'-3 1/4"
1 3/8"1 3/8"
3/4"
3/4"
2 1/2"3 7/8"
7 5/8"
5"
5"
C
L
ELEVATION
Scale: 1/4" = 1'-0"
5’-0"
C
L
C
L

148V.3.6 | 09.16.15 Brand Overview And Policies
Phone List Holder
10" x 11 3/8" x 5/16" thick milled sign unit. Clear polished, abrasion-resistant acrylic sliding window
to receive insert.
Mounting
Next to the phone as shown, with VHB tape and silicone adhesive.
Phone List Template
This document lists the phone numbers of employees on the floor. A MS Word template can
be downloaded from iCreate at: https://portalapps.duke-energy.com/DukeSSOConnect/default.
aspx?appname=icreate
23
DUKE ENERG Y: Code & W orkplace Signa ge System
Materials & F abrication
10” x 11 3/8” x 5/16”-thk. mil led
sign unit . Clear polished, abrasion
resistant acr ylic sliding window to
receive insert.
Materials & C olors
See pa ge 5
Mounting
Next to the phone as shown, with
VHB tape and silic one adhesiv e.
Typeface
See pa ges 7 & 8
Notes
Fabricator to v erify all dimensions
in ﬁeld and supply det ailed
layout, mounting and inst allation
drawings f or appro val prior to
fabrication.
Fabricator to pro vide initial set o f
inserts w/ laser print ed names.
Samples
Fully assembled unit to be sub-
mitted for appro val prior to pro-
duction, unless waiv ed by client .
E.0
Phone list holder
5'-0" VIF
TOP VIEW
Scale: 1:4
3/8"
5/16"
10"
1/2" TYP.
1/2" TYP.
5/16"
11 3/8"
3/8"
Clear polished
acrylic
Laser print ed
insert 8.5” x 11”
SIDE VIEW
Scale: 1:4
VHB tape
Acrylic
Wall
surface
FRONT VIEW
Scale: 1:4
ELEVATION (typic al)
Scale: 1/4" = 1'-0"
00 Duke Energy Floor Directory
Please call one of the following numbers for admittance to the floor:
Department Name

Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname
.......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname .......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000
Lastnam e, Firstname ......... 0-0000

149V.3.6 | 09.16.15 Brand Overview And Policies
Trash / Recycle
1/8" thick sign unit with etched and paint-filled text.
Mounting
Apply to trash/recycle bins with VHB tape and silicone.
24
DUKE ENERG Y: Code & W orkplace Signa ge System
F.0, F.1 & F.2
Trash / R ecycle
Materials & F abrication
1/8” thick sign unit with et ched
and paint -ﬁlled text .
Materials & C olors
See Sec tion II
Mounting
Apply to wal l/counter/bin with
VHB tape and silic one. Location
to be det ermined on sit e.
Typeface
See Sec tion IV
**Mess ages for each sign ma y
change: r efer to mess age sched-
ule for speciﬁc text .
Notes
Fabricator to v erify all dimensions
in ﬁeld and supply det ailed la y-
out, mounting and inst allation
drawings f or appro val prior to
fabrication.
Samples
Finish s ample to be submitt ed for
review prior to produc tion, unless
waived by client .
F.0 FRONT VIE W
Scale: Full size
F.2 FRONT VIE W
Scale: Full size
F.0, F.1 & F.2 MOUNT ELEV ATION
Scale: 1/4” = 1’-0”
F.1 FRONT VIEW
Scale: Full size
RECYCLE
1 3/4"
1 3/4"
1"
3/16"
3/16"
Etched and
paint ﬁl led
icons/text
C
L
C
L

150V.3.6 | 09.16.15 Brand Overview And Policies
Restroom/Code Required
5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room name to be ADA compliant raised
(tactile) and painted. Grade 2 Braille dots to match background. Icon/ message to be silkscreened.
Mounting
Signage to be mounted per code requirements.
25
DUKE ENERG Y: Code & W orkplace Signa ge System
5/16"
TOP VIEW
Scale: Half siz e
SIDE VIE W
Scale: Half siz e
FRONT VIEW
Scale: Half siz e
5/16"
VHB
tape
Wall
Restroom
5/8"
3/8"
1/4"
3/8"
5"
3/8" 3/8"
5"
1/16” thick
v-groo ve
Pictogram
per code
G.0 Restroom/Code required
Materials & F abrication
5”sq x 5/16”-thk. mil led sign unit
with 1/16” v-groo ve. Room name
to be AD A compliant raised (t ac-
tile) and paint ed. Grade 2 Brail le
dots to match back ground. Ic on/
message to be silkscr eened.
Materials & C olors
See Sec tion II
Mounting
Signage to be mount ed per c ode
requirements.
Typeface
See Sec tion IV
Notes
Fabricator to v erify all dimensions
in ﬁeld and supply det ailed la y-
out, mounting and inst allation
drawings f or appro val prior to
fabrication. Al l toilet signa ge to
meet c ode requirements.
Samples
Fully assembled unit to be
submitt ed for appro val prior to
produc tion, unless waiv ed by
client.

151V.3.6 | 09.16.15 Brand Overview And Policies
Directional Signage
Size: 13 1/4" x 17"
Material: 1/4" aluminum; 1/4" clear acrylic; 1/32" aluminum
Finish: Horizontal satin sandblasted edges
Mounting: VHB tape and silicone
Graphics: 11" x 17" paper insert
1/4” Clear acr ylic
polished edges
1/4” Aluminum
soft satin horizontal ﬁnish
sandblasted edges
Header and footer
2”
4TH & MAIN BUILDING
10 3/4”
1/2”
13 1/4”
17”
1/4”
1/32” Alum. backplate
Foam tape
& silicone
Screen p rinted
PMS 7540c
11” x 17”
Paper Inser t

152V.3.6 | 09.16.15 Brand Overview And Policies
Duke Energy Logo
Size: 9" x 28"
Material: 1/4" aluminum
Finish: Satin horizontal with satin waterfall edges
Mounting: Full coverage gel tape
3/8” Satin horizontal
aluminum w/ brushed
satin waterfall edges
4-2/8”
3-6/8”
1”9”
28”
MOUNTING ELEVATION
NTS
1
4'-10"

V.3.6 | 09.16.15 153
Microsoft Word
Templates
Duke Energy Brand Standards | Word Templates

154V.3.6 | 09.16.15
Duke Energy Brand Standards | Word Templates
Microsoft Word Print Templates
An extensive set of Microsoft Word templates makes the setup of common print documents a
self-service process. Employees throughout the company can download the templates and customize
them to suit their communication needs. The templates are formatted with proper margins, fonts,
styles, colors and placement of graphic elements. Many of them also include instructions right in
the body copy of the documents. With a little knowledge of Microsoft Word, it’s easy to create
professional documents that are fully on-brand.
Available Templates
The following templates are available for download from the iCreate database via the Portal at:
https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate
Agendas – 8.5"W x 11"H document for formal meetings
Fact sheets – 8.5"W x 11"H informational sheets
Invitations – 2-up, 5.5"W x 8.5"H
Flyers – multiple options for 8.5"W x 11"H promotional sheets
Letterhead – standard company stationery with editable address blocks
Memos – official memorandum layout
Name badges – various options for adhesive and insert name badges, set up for mail
merge using stock Avery labels
Newsletters – 4-page layout options
Presentation/report covers – options with and without image
Posters – multiple options for 11"W x 17"H promotional posters
Table tent name tags – set up for mail-merge names
Tri-fold brochures – multiple options for 6-panel brochures
Samples
Address
City, State Zip
Mailing Address:
Mail Code / P.O. Box
City, State Zip
o: 000.000.0000
c: 000.000.0000
f: 000.000.0000

Sep. 21, 2012

Recipient's Full Name
Recipient's Company Name
Street Address
City, State ZIP

Subject: Define WHAT about the WHAT

Dear Mr. / Ms. / Mrs. / Dr. Name:

These standar ds and business letter template provide guidance on properly setting up a
Duke Energy business letter, one that will be sent externally. Our goal is to ensure that all
Duke Energy communi cations maintain a consistent, professional appear ance and that they are
written clearly, concisely and authoritatively using an active voice and friendly, respectful tone
.

All written communi cations should follow Associated Press and Duke Energy Stylebook
guidelines , with accurate spelling, proper punctuation, correct mechanics and correct grammar.
All written documents should include an introductory paragraph, the body (one or more
paragraphs) and a concluding paragraph.

Our businesse s and depar tments share similar stationery layouts. Margins in this template are
predefined at 1.7 inches at the top and 1 inch at the left, right and bottom. Use flush-left
alignment fo r all text. Use one blank line between paragraphs, and do not indent. The standar d
font is 11-point Arial in black only (no other colors incorporated). Bold and ita lic text may be
used sparingly to assist reader s with key points. Do not double-space after punctuation. Use
one blank line between the date, the inside address, the subject, the salutation and the body of
the letter. The subject line is positioned between the inside address and the salutation. If space
allows, leave four blank lines between the closing and the sender ’s name.

The address, mailing address and phone numbers can be edited as part of the header . Choose
“Insert/ Header/ Edit Header ” to access the address text box. Edit the information as needed –
do not change font size, style or color. When edits are complete, choose “Close Header and
Footer” to return to the main document.

Do not use backg round graphics or logos of any kind, including in the signature area. Refer to
the Duke Energy Brand Standar ds for more information. And don’t forget to proofread.

Sincerely,

Sender 's Full Name
Sender 's Title

01-Title
02-Subtitle (If Nee ded)
Duk e E ner gy
526 Sou th Chu rc h S tre et
Cha rl otte, NC 2820 2-180 2
www.d uke-ene rg y.c om
Rev is ed 0 0/00
1
04- Working With Te xt S tyle s
06-Body Text – Paragraphs of the template are m arked with the text styles
applied to them. To use a text style elsewhere on the tem plate, just type the text,
click anywhere within the paragraph, then select the style you want by clicking a
Quick Style button at the top of the screen. You can add bold, italics or
underlining after applying a style.
05-Wo rking W ith Pic tu res
For help with formatting text and graphics, see Shape and Icon Tem plate
Instructions.pdf in iCreate’s Tem plates > Template Instructions Docum ents
folder.
04-Headline
06-Body Text. Replace this text with your own. The text will flow between the text
boxes that are positioned on this page. Replace this text with your own. The text
will flow between the text boxes that are positioned on this page. Replace this
te x t wit h your ow n. The text will flow between the text boxes that are positioned
on this page. Replace this text with your own. The text will flow between the text
boxes that are positioned on this page.

2
05-S ub-Head line
Replace this text with your own. The text will flow between the text boxes that
are positioned on this page. Replace this text with your own. The text will flow
between the text boxes that are positioned on this page. Replace this text with
your own. The text will flow between the text boxes that are positioned on this
page. Replace this text with your own. The text will flow between the text boxes
that are positioned on this page.
3
§07-Bulleted Text – Replace this text with your own. The text will flow
between the text boxes that are positioned on this page. Replace this text
with your own. The text will flow between the text boxes that are positioned
on this page. Replace this text with your own. The text will flow between the
text boxes that are positioned on this page. Replace this text with your o wn .
The text will flow between the text boxes that are positioned on this page.
§07-Bulleted Text – Replace this text with your own. The text will flow
between the text boxes that are positioned on this page. Replace this text
with your own. The text will flow between the text boxes that are positioned
on this page. Replace this text with your own. The text will flow between the
text boxes that are positioned on this page. Replace this text with your own.
The text will flow between the text boxes that are positioned on this page.

Page 1
02-Subtitle | Issue Information
04-Template instructions
03-Introductory text. This paragraph
is set in style 03 – Introductory text.
You can replace or delete this and
any other text on the template as
needed.
06-Body Text – Paragraphs of the tem-
plate are marked with the text styles ap-
plied to them. To use a text style else-
where on the template, just type the text,
click anywhere within the paragraph,
then select the style you want by clicking
a Quick Style button at the top of the
screen. You can add bold, italics or un-
derlining after applying a style.
To insert a picture, first download the
picture you want to your computer’s
desktop or other work area. Next, place
your cursor inside a blue picture place-
holder box. Select menu items In-
sert/Picture and select the picture you
saved to your desktop.
To change a picture, click the picture
you want to replace to select it, and then
press your right mouse button to access
the pop-up options menu. Select Change
Picture from the pop-up menu and select
the new picture.
To adjust a picture size to fit the tem-
plate frame, click the picture to select it,
and then adjust the picture size by drag-
ging a corner of the picture while holding
down the shift key (the shift key ensures
the picture keeps its proportions). The
template’s picture frame will display only
the part of the photo that fits within the
frame’s boundaries.
To center a picture within the template
frame, click the picture to select it, then
use the crop tool (found in the Picture
Tools menu) to crop the top or sides of
the picture

08-Caption. Sum que pa dolo int audandisciet il estionsed es quis delessum nimiam. Id modipsundam.
04-Headline
06-Body Text. Replace this text
with your newsletter story. The text
will flow between the text boxes
that are positioned on this page.
Replace this text with your newslet-
ter story. The text will flow between
the text boxes that are positioned
on this page. Replace this text with
your newsletter story. The text will
flow between the text boxes that
are positioned on this page. Re-
place this text with your newsletter
story. The text will flow between the
text boxes that are positioned on
this page.
Replace this text with your newslet-
ter story. The text will flow between
the text boxes that are positioned
on this page. Replace this text with
your newsletter story. The text will
flow between the text boxes that
are positioned on this page. Re-
place this text with your newsletter
story. The text will flow between the
text boxes that are positioned on
this page. Replace this text with
your newsletter story. The text will
flow between the text boxes that
are positioned on this page.
Replace this text with your newslet-
ter story. The text will flow between
the text boxes that are positioned
on this page. Replace this text with
your newsletter story. The text will
flow between the text boxes that
are positioned on this page. Re -
place this text with your newsletter
story. The text will flow between the
text boxes that are positioned on
this page. Replace this text with
your newsletter story. The text will
flow between the text boxes that
are positioned on this page.

01-Newsletter Title
04-Headline – Template instructions
06-Body Text – Paragraphs of the template are marked with the text styles
applied to them. To use a text style elsewhere on the template, just type the
text, click anywhere within the paragraph, then select the style you want by
clicking a Quick Style button at the top of the screen. You can add bold,
italics or underlining after applying a style.
05-Subheadline
07-Bulleted text – to insert a picture, first download the picture you
want to your computer’s desktop or other work area. Next, place your
cursor inside the gray picture placeholder box. Select menu items
Insert/Picture and select the picture you saved to your desktop.
To change a picture, click the picture you want to replace to select it,
and then press your right mouse button to access the pop-up options
menu. Select Change Picture from the pop-up menu and select the new
picture.
To adjust a picture size to fit the template frame, click the picture to
select it, and then adjust the picture size by dragging a corner of the
picture while holding down the shift key (the shift key ensures the
picture keeps its proportions). The template’s picture frame will display
only the part of the photo that fits within the frame’s boundaries.
To center a picture within the template frame, click the picture to
select it, then use the crop tool (found in the Picture Tools menu) to
crop the top or sides of the picture.
08-Caption. Sum que pa dolo int audandisciet il estionsed es quis delessum nim est fugiam, cone necus,
temposam resto beaquas dicimi, seceatur a dolorerum ulparuptatis que vollorecus et que nat unditatem
harcipsusda nis etur magnatem sum ium rehentur.
550 South Tryon Street | Charlotte, NC 28202

Fact sheet title
02-Fact sheet subtitle
(Delete if not needed)
03-Introductory text. This
paragraph is set in style 03 –
Introductory text. You can
replace or delete this and any
other text on the template as
needed.

1
02-Large headline – Template
instructions
03-Lar
ge subheadline
06-Body Text. Paragraphs
of the template are marked
with the text styles applied
to them. To use a text style
elsewhere on the template,
just type the text, click
anywhere within the
paragraph, then select the
style you want by clicking a
Quick Style button at the
top of the screen. You can
add bold, italics or
underlining after applying a
style.
To insert a picture, first
download the picture you want
to your computer’s desktop or
other work area. Next, place
your cursor inside a blue
picture placeholder box. Select
menu items Insert/Picture
and select the picture you
saved to your desktop.
To change a picture, click
the picture you want to
replace to select it, and
then press your right mouse
button to access the pop-up
options menu. Select
Change Picture from the
pop-up menu and select the
new picture.
To adjust a picture size to fit
the template frame, click
the picture to select it, and
then adjust the picture size
by dragging a corner of the
picture while holding down
the shift key (the shift key
ensures the picture keeps
its proportions). The
template’s picture frame will
display only the part of the
photo that fits within the
frame’s boundaries.
To center a picture within
the template frame, click
the picture to select it, then
use the crop tool (found in
the Picture Tools menu) to
crop the top or sides of the
picture.
01-Newsletter
Oct. 22, 2012
07-Sidebar text. Malesuada
quis, egestas quis, wisi.
Donec ac sapien. Ut orci.
Duis ultricies, metus a
feugiat porttitor, dolor
mauris convallis est, quis
mattis lacus ligula eu
augue. Sed facilisis. Morbi
lorem mi, tristique vitae,
sodales eget, hendrerit
sed, erat lorem ipsum
dolor.
Vestibulum eget purus
vitae eros ornare
adipiscing. Vivamus nec
quam. Integer vestibulum
malesuada libero. Sed
vehicula fermentum leo. In
condimentum. Nullam wisi
arcu, suscipit consectetuer.
08-Caption. Adiam condimentum
Purus, in consectetuer Proin in
sapien. Fusce urna magna,neque
eget lacus. Maecenas felis nunc,
aliquam ac, consequat vitae,
feugiat at, blandit vitae, euismod
vel.
04-Headline – Template instructions
05-Body text. Paragraphs of the template are marked with the text styles applied
to them. To use a text style elsewhere on the template, just type the text, click
anywhere within the paragraph, then select the style you want by clicking a Quick
Style button at the top of the screen. You can add bold, italics or underlining after
applying a style.
06-Bulleted text – to insert a picture, first download the picture you want to your
computer’ s desktop or other work area. Next, place your cursor inside the gray
picture placeholder box. Select menu items Insert/Picture and select the picture
you saved to your desktop.
To change a picture, click the picture you want to replace to select it, then press
your right mouse button to access the pop-up options menu. Select Change
Picture from the pop-up menu and select the new picture.
To adjust a picture size to fit the template frame, click the picture to select it,
then adjust the picture size by dragging a corner of the picture while holding down
the shift key (the shift key ensures the picture keeps its proportions). The
template’s picture frame will display only the part of the photo that fits within the
frame’s boundaries.
To center a picture within the template frame, click the picture to select it, then
use the crop tool (found in the Picture Tools menu) to crop the top or sides of the
picture.
Take down 00/00/00
01-Poster title
02-Poster subtitle (delete if not needed)
07-Date of event
12 pm | 08-Place of event

Ta k e d ow n 0 0/ 00 /0 0 Ta k e d ow n 0 0/ 00 /0 0
Insert Headline
Insert Subhead
Month 00, 2015
3:00 p.m. | Location

Insert body copy here. For help with formatting text and graphics,
see Shape and Icon Template Instructions.pdf in iCreate’s Templates >

Template Instructions Documents folder.

Title
Duke Energy [insert program name]
Certificate of Achievement

is presented to:

Given Name

For the completion of:

Program

Conducted at:

Company Site
Certificate of Achievement
Date

V.3.6 | 09.16.15 155
Websites
Duke Energy Brand Standards | Websites

156V.3.6 | 09.16.15
Duke Energy Brand Standards | Websites
Duke Energy serves customers in multiple jurisdictions. Customers in North and South Carolina are
served by either Duke Energy or Duke Energy Progress, based on their geographic location within the
states (see map below).
Duke Energy currently has two separate websites to service its customers. These two sites are built
on different platforms, have distinct URLs and have different dimensions and styles. The sites are
broken down as shown below.
Duke Energy Progress and Duke Energy Florida
Duke Energy Progress serves some customers
in North and South Carolina, depending on
their geographic location within the states.
Duke Energy Florida serves customers in the
state of Florida.
Duke Energy Carolinas and Midwest
Duke Energy Carolinas serves some customers
in North and South Carolina, depending on
their geographic location within the states.
Duke Energy Indiana, Duke Energy Ohio and
Duke Energy Kentucky serve customers in
their respective states. Collectively they are
referred to as the Midwest.

157V.3.6 | 09.16.15
Web Logo Usage
All logo usage rules in the Logo Basics section of this manual (e.g., colors, proportions, etc.) apply
when the Duke Energy logo is used on the Web.
Sizing
The recommended logo size for all Web applications is 156 pixels wide. Use a smaller size only
when space constraints dictate. Never enlarge a .jpg, .gif or .png, as a loss of quality will result.
Instead, create a new copy from the original Adobe Illustrator artwork at the required size.
Location
The logo position should always be in the upper left corner for all Duke Energy Web applications,
and the minimum area of isolation should be maintained at all times.
Area of Isolation
The minimum area of isolation must be at least half the height of the “star” icon or 15 pixels,
whichever is greater.
Color
Primary Application
The full-color logo on a white background should be used for most Web applications.
Secondary Applications
If the primary logo application is not appropriate for the site’s color scheme, the following treatments
are acceptable:
Black logo on white White logo on solid color White logo with colored icon
background background on black background

Important!
Never enlarge a .jpg,
.gif or .png copy of the
Duke Energy logo. This
will result in a loss of
quality and readability.
A new version must be
created at the required
size.
Duke Energy Brand Standards | Websites
156 Pixels
15 pixels 15 pixels
15 pixels
15 pixels
Hex: #005984 Hex: #54b948 Hex: #26bcd7 Hex: #000000

158V.3.6 | 09.16.15
Duke Energy Brand Standards | Websites
Dark Blue
Hex: #005984
Bright Green
Hex: #54b948
Bright Teal
Hex: #26bcd7
Web Colors
The following colors should be used when designing an internal or external Duke Energy site or
application. The colors may be tinted. Subtle gradients may be used. Gradients cannot be comprised
of more than two colors (including black and white).
Primary Colors
The primary colors match those used in the Duke Energy logo.
Secondary Colors
The secondary colors match those used on print materials.
Dark Green
Hex: #00502f
Green
Hex: #00853f
Teal
Hex: #008bb0
Burgundy
Hex: #8b0e04
Medium Yellow
Hex: #fdb913
Yellow
Hex: #ffd200
Gray 1
Hex: #807f83
Tan
Hex: #e7d2ad
Cream
Hex: #ffeebb
Orange
Hex: #f78e1e
Gray 2
Hex: #d7d9da

159V.3.6 | 09.16.15
Duke Energy Brand Standards | Websites
Dark Gray
Hex: #595959
Light blue
Hex: #eaf7fb
Main Body Copy
Promo Tile and Sidebar Background Color

160V.3.6 | 09.16.15
Duke Energy Brand Standards | Websites
Polygon
Use
The polygon shape does not need to be applied to every photo and graphic on a page. However,
it should be used in accordance with the specifications noted for various key elements (e.g., large
promos, gallery graphics) in the website standards.
Specifications
Rounded corners (or border radius) should be applied to the lower left corner and the upper right
corner of the polygon. The radius amount should be a multiple of 7px (e.g., 7px, 14px, 21px, 28px)
when a radius amount is not specified for the type of graphic being created. The radius amount
should not exceed 28px).

161V.3.6 | 09.16.15
Duke Energy Brand Standards | Websites
Animation
Written and visual content should be presented in a clear and concise manner to create a consistent
user experience across the entire Duke Energy website. Pages should be free of distractions and
animation designed to attract attention. Therefore, animated gifs, Flash and other animation methods
should not be used to create content.
This does not mean that animation cannot be used on the website. It may be appropriate for the
following types of applications where it adds value:
Illustrations that demonstrate functionality (e.g., how a power plant works) or otherwise explain
complex processes or information
HTML5/CSS3 functionality including scrolling, accordion opening/closing, etc.
Regardless of application, when animation is used, it should be smooth and subtle. Elements
should not blink, flash, or otherwise move erratically. In addition, animation should not be used as
a mechanism to allow lengthy headlines or lists to be used in lieu of succinct text information.

162V.3.6 | 09.16.15
Duke Energy Brand Standards | Websites
Image Compression
When preparing images for Web pages, it is important to balance file size with overall image quality.
To that end, in Adobe Photoshop, the “Save for Web” function in the “File” pull-down menu should
be used. The format should be chosen based on the type of graphic that is required for the website.
JPEG – (Joint Photographic Expert Group) – a lossy file format used most often for photographic
images on our sites; not good for large areas of flat color; does not support transparency
GIF – (Graphic Interchange Format) – a lossless file format used for small graphics that use
areas of flat color and/or line art; limited to 256 colors; not suitable for photographs or gradients;
supports transparency
PNG – (Portable Network Graphic) – a lossless file format used for any type of image when
transparency is required
Choose JPEG compression
Ensure no jpeg artifacts visible
in final image; carefully inspect
areas around text
Set “Quality” typically
between 60 and 80
Check “Optimized”
Convert to sRGB
JPEG
This compression is typically best suited to photographic images or images that combine
photography with areas of color and/or icons/illustrations.
The 2-Up tab at the top of the dialogue box displays the original image and a preview of the
compressed version. This allows a visual comparison of image size and quality as different quality
settings are selected.
“Optimized” should be checked.
“Convert to sRGB” should be checked, as this is the standard color space for Web graphics. (It
is best to specify “North America General Purpose 2” as the color setting in Photoshop to avoid
possible color shifts when converting from RGB to sRGB.)
Ideal quality settings range from 60-80. Greater compression can sometimes be applied, as long
as image quality is not affected.
Jpeg artifacts should never be visible in finished images.
Produce smallest size
without degrading image
Preview within selected
Web browser(s) to verify
accuracy

163V.3.6 | 09.16.15
Duke Energy Brand Standards | Websites
Choose GIF compression
Convert to sRGB
Produce smallest size
without degrading image
Check to make sure color
shifts are not visible in
preview pane
Choose 256 colors and
begin reducing from there
Do not use dithering
Preview within selected
Web browser(s) to verify
accuracy
Choose “Selective”
color palette
GIF
This compression should be used only for images that use flat color; no gradients or photography.
The 2-Up tab at the top of the dialogue box displays the original image and a preview of the
compressed version. This allows a visual comparison of image size and quality as different quality
settings are selected.
The “Selective” color table option is the default and should be used most often. It favors broad
areas of color and preservation of Web colors – producing images with the greatest color integrity.
Begin with 256 colors and start reducing from there.
GIFs support transparency. If checked, white areas can be designated as transparent.
Do not use dithering. Doing so creates an undesirable “dot pattern” in the final image.
“Convert to sRGB” should be checked, as this is the standard color space for Web graphics. (It
is best to specify “North America General Purpose 2” as the color setting in Photoshop to avoid
possible color shifts when converting from RGB to sRGB.)
Color shifts should not be visible in final images.

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Choose PNG-24 compression
Convert to sRGB
Produce smallest size
without degrading image
Preview within selected
Web browser(s) to verify
accuracy
Check transparency
if required for image
PNG
This compression can be used for any type of imagery, but is typically reserved for when transpar-
ency is required. Note: Using PNG can result in significantly larger images than a comparable JPG.
The 2-Up tab at the top of the dialogue box displays the original image and a preview of the
compressed version. This allows a visual comparison of image size and quality as different quality
settings are selected.
Select PNG-24 to preserve overall image color fidelity. PNG-8 limits colors to 256 (like GIF).
PNGs support transparency. If checked, white areas can be designated as transparent.
“Convert to sRGB” should be checked, as this is the standard color space for Web graphics. (It
is best to specify “North America General Purpose 2” as the color setting in Photoshop to avoid
possible color shifts when converting from RGB to sRGB.)

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Duke Energy Brand Standards | Websites
Blue
Button:
Gradient center top rgb (0, 108, 156), rgb(0, 72, 110)
Hex: #006c9c to #00486e
Border-radius: 7px
Box-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1)
inset
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba(0,0,0, 0.1)
Arrow: #ffffff, width/height: 16px
Green
Button:
Gradient center top rgb (86, 180, 79), rgb (16, 130, 69)
Hex: #56b44f to #108245
Border-radius: 7px
Box-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1)
inset
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, width/height: 16px
Teal
Button:
Gradient center top rgb(42, 204, 233), rgb (16, 163, 189)
Hex: #2acce9 to #10a3bd
Border-radius: 7px
Box-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1)
inset
Text:
Arial #ffffff, 16px,
text-shadow: - 1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, width/height: 16px
Blue – Hover
Button:
rgb (0, 72, 110)
Hex: #00486e
Border-radius: 7px
Box-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1)
inset
Text:
Arial, #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, width/height: 16px
Green – Hover
Button:
rgb (16, 130, 69)
Hex: #108245
Border-radius: 7px
Box-shadow: 0px 0px 0px 1px rgba (0,0,0, 0.1)
inset
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, width/height: 16px
Teal – Hover
Button:
rgb (16, 163, 189)
Hex: #10a3bd
Border-radius: 7px
Box-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1)
inset
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, width/height: 16px
Standard Buttons
Call to Action Buttons – On White Background
The buttons shown below are to be used exclusively on Duke Energy websites.Button use should be
reserved for only the most important call-to-actions (CTAs) on a webpage, usually one or two per page.
Buttons used for any type of transactional actions (such as paying a bill or non-marketing actions) must
be green. Green, blue or teal buttons may be used for marketing or campaign webpages. The width of
the buttons may be reduced as needed to fit the design, but should not be expanded. The radius of the
corners, the size of arrow and it's distance from the right edge of the button should not be altered. Other
text may be used on the button that may be more appropriate to the desired action (e.g., Play video).

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Blue
Button:
Gradient center top: rgb (0, 108, 156), rgb (0, 72, 110)
Hex: #006c9c to #00486e
Border: 2px solid #ffffff;
Border-radius: 7px
Box-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);

Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0,0,0, 0.1)
Arrow: #ffffff, width/height: 16px
Green
Button:
Gradient center top: rgb (86, 180, 79), rgb (16, 130, 69)
Hex: #56b44f to #108245
Border: 2px solid #ffffff;
Border-radius: 7px
Box-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, Width/Height: 16px
Teal
Button:
Gradient center top rgb: (42, 204, 233), rgb(16, 163,
189)
Hex: #2acce9 to #10a3bd
Border: 2px solid #ffffff;
Border-radius: 7px
Box-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, width/height: 16px
Blue – Hover
Button:
rgb: (0, 72, 110)
Hex: #00486e
Border: 2px solid #ffffff;
Border-radius: 7px
Box-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, width/height: 16px
Green – Hover
Button:
rgb: (16, 130, 69)
Hex: #108245
Border: 2px solid #ffffff;
Border-radius: 7px
Box-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, Width/Height: 16px
Teal – Hover
Button:
rgb: (16, 163, 189)
Hex: #10a3bd
Border-radius: 7px
Border: 2px solid #ffffff;
Box-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);
Text:
Arial #ffffff, 16px,
text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)
Arrow: #ffffff, width/height: 16px
Call to Action Buttons – On Colored Background
A white stroke and subtle drop shadow should be added (using the styles below) when the button
appears on a colored background or on top of an image. All other specifications noted for buttons on
a white background should be observed.

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Video Play Button
Duke Energy incorporates a standard play button for all videos. This graphic should be centered
vertically and horizontally over the video screen shot. The standard size for this graphic is 50px x
50px.
The play button graphic should be included on its own layer in Photoshop files that include the
desired preview image. The actual play button is included as part of the video playback component
and will match specifications noted below.
• Circle stroke/border = 3px, white, opacity = 90%
• Circle fill = black, opacity = 70%
• Arrow = white, opacity = 90%

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Title Case (‘up’ Style)
Capitalize words having four or more letters,
and the first and last word (even if fewer than
four letters).
Use for:
Web page and sub-page titles
Web navigation headings
Names of programs, products and services
Names of processes, policies, procedures
and standards
Report/document titles and section/chapter
headings
Sentence Case (‘Down’ Style)
Capitalize the first word and proper nouns.
Everything else is lower case.
Use for:
Web promos
Web subheads (under page titles)
Portal article headings and subheads
Email headings, subheads and
subject lines
News release headlines and
section headings
Capitalization – Web Titles and Headings
Duke Energy Brand Standards | Websites

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Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest
Duke Energy Carolinas and Midwest Site
North and South Carolina
Service Territory
Duke Energy Progress
Duke Energy Carolinas
Overlapping Counties
Midwest Service Territory
Duke Energy Indiana
Duke Energy Ohio
Duke Energy Kentucky

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Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest
Home Page
Below is a sample screen shot of the Duke Energy (Duke Energy Carolinas and Midwest) website
home page. Page sections and basic design elements are numbered and explained in greater detail
below. While page content differs, it is important that users experience a site that features a
consistent design and navigational structure.
Home Page Anatomy
1 Logo and banner section
The Duke Energy logo appears in the upper left corner with the remaining
area used for global links and search functions.
2 Tab navigation
Main tabs must remain consistent throughout all pages of site and cannot be omitted.
3 Sidebar navigation
Supplemental navigation directs users to more detailed content.
4 Home page large promo
Promotional area for products/services/alerts, etc.
5 Home page small promo
Additional promotional area for products/services/alerts, etc.
6 Log In box
7 Fat footer
Standard closure for all pages includes the site map, copyright information
and links to privacy policy and terms of use.
1
2
3
4
5
6
7

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Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest
Sub Page
Below is a sample screen shot of a Duke Energy (Duke Energy Carolinas and Midwest) website sub
page. Page sections and basic design elements are numbered and explained in greater detail below.
While page content differs, it is important that users experience a site that features a consistent
design and navigational structure.
Sub Page Anatomy
1 Logo and banner section
The Duke Energy logo appears in the upper left corner with the remaining
area used for global links and search functions.
2 Tab navigation
Main tabs must remain consistent throughout the site.
3 Sidebar navigation
Supplemental navigation directs users to more detailed content.
4 Crumb trail
Historical navigational structure used throughout site allows users to
see how they arrived at the page they are currently viewing.
5 Sidebar (optional)
Used for related links and additional content.
6 Fat footer
Standard closure for all pages includes the site map, copyright information
and links to privacy policy and terms of use.
1
2
3
4
5
6

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Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest
Website Grid Structure
Below is the grid structure of the Duke Energy (Duke Energy Carolinas and Midwest) website. The
page templates follow a 4 column active content area. This is the area between the header and
footer (global elements) of each page.
Website Modal
This overlay is horizontally centered and 80px from the top. The shadow area will fill the rest
of the page.
1068px
990px
10px
39px
39px
240px 240px 240px 240px
990px
Active Content Area
Shadow Area
Opacity: 75%
Active Area: 660px wide
156px x 50px

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Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest
D
240px 240px 240px 240px
10px 10px10px
A
990px
Detailed Grid Dimensions
B
240px 740px
10px
C
740px 240px
10px
Inset H
380px 470px
45px 45px50px
F
323px 323px 323px
21px21px
G
240px240px490px
E
240px240px490px
10px 10px
Inset G
380px 480px 219px 219px 219px 219px
10px42px 10px10px 42px

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Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest
660px wide
J Asymmetrical I
225px 420px 305px
20px20px

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Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest
990px
Campaign large
300px
• Rounded corner (top right, bottom left) = 28px
Website Graphics
498px
Home page large promo
320px
70px
Home page small promo
70px
• Rounded corner (top right, bottom left) = 28px This example shows a
campaign small graphic with
a video included.
740px
Campaign small
250px
• Rounded corner (top right, bottom left) = 14px
• Artwork stops at 490px to allow for 8px of white
space on right side

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Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest
740px
• Rounded corner (top right, bottom left) = 28px
Gallery large
200px
525px
• Rounded corner (bottom left) = 28px
• Rounded corner (top right, bottom left) = 14px
Gallery medium
200px
210px
• Rounded corner (top right) = 28px
Gallery small
200px
270px
OLS (Online Services) banner
170px
This is a promotional tile,
which is displayed on the
authenticated site (after
the customer logs in).
Gallery
Web pages with grouped content often contain promo graphics at the top of the page (e.g., Online
Services, Save Energy & Money, Products & Services). These graphics can also be non-promo
graphics, which do not contain a call-to-action (e.g., Renewable Energy, Generate Your Own Power).

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Website Component Examples
Components used
• Carousel

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Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida
Duke Energy Progress and Duke Energy Florida Site
North and South Carolina
Service Territory
Duke Energy Progress
Duke Energy Carolinas
Overlapping Counties
Florida Service Territory
Duke Energy Florida

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Home Page
Below is a sample screen shot of the Duke Energy (Duke Energy Progress and Duke Energy Florida)
website home page. Page sections and basic design elements are numbered and explained in greater
detail below. While page content differs, it is important that users experience a site that features a
consistent design and navigational structure.
Home Page Anatomy
1 Logo and banner section
The Duke Energy logo appears in the upper left corner with the remaining
area used for global links and search functions.
2 Tab navigation
Main tabs must remain consistent throughout all pages of the site. (The only exception to this
rule is for Duke Energy Progress product landing pages used in Google Paid Search ads.)
3 Hero rotator
Promotional area for products/services/alerts, etc.
4 Log In box
5 Promo tile
Area for smaller promotional content, company updates, etc.
6 Fat footer
Standard closure for all pages includes the site map, copyright information
and links to privacy policy and terms of use.
1
2
3 4
5
6
Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

182V.3.6 | 09.16.15
Sub Page
Below is a sample screen shot of a Duke Energy (Duke Energy Progress and Duke Energy Florida)
website sub page. Page sections and basic design elements are numbered and explained in greater
detail below. While page content differs, it is important that users experience a site that features a
consistent design and navigational structure.
Sub Page Anatomy
1 Logo and banner section
The Duke Energy logo appears in the upper left corner with the remaining
area used for global links and search functions.
2 Tab navigation
Main tabs must remain consistent throughout the site.
3 Crumb trail
Historical navigational structure used throughout site allows users to
see how they arrived at the page they are currently viewing.
4 Campaign graphic
Graphic specific to product/service featured on the page
5 Sidebar navigation
Supplemental navigation directs users to more detailed content.
6 Promo tile
Area for smaller promotional content, etc.
1
2
3
4
5
6
Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

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Website Grid Structure
Below is the grid structure of the Duke Energy (Duke Energy Progress and Duke Energy Florida)
website. The page templates follow a four-column active content area. This is the area between the
header and footer (global elements) of each page.
Website Modal
This overlay is horizontally centered and 80px from the top. The shadow area will fill the rest
of the page.
980px
902px
10px
39px
218px 218px 218px 218px
902px
Active Content Area
Shadow Area
Opacity: 75%
Active Area: 660px wide
156px x 69px
39px
Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

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B
218px 674px
10px
E F
D
446px 286px 286px
218px 218px 218px
218px218px
218px
Detailed Grid Dimensions
Inset G
380px 480px 200px 200px 200px 200px
10px36px 10px10px 36px
Inset H
345px 425px
41px 41px50px
A
902px
C
674px 218px
10px
10px 22px10px 22px
10px 10px10px
286px
Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

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660px wide
J Asymmetrical I
210px 380px 272px
20px20px
Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

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Website Graphics
684px
• Rounded corner (bottom left) = 28px
Hero rotator
310px
218px
• Rounded corner (all sides) = 7px
Promo tile
136 px
902px
Campaign large
300px
• Rounded corner (top right, bottom left) = 28px This example shows a
campaign large graphic in
combination with a carousel.
674px
Campaign small
250px
• Rounded corner (top right, bottom left) = 28px
This example shows a
campaign large graphic in
combination with a carousel.
Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

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100px
• Rounded corner (all sides) = 7px
• Border = 1px, white, 33%
Grid
100px
218px
• Rounded corner (all sides) = 7px
• Border = 1px, white, 33%
Section
125px
Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

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Website Component Examples
Components used
• Carousel
• FAQ
Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

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Duke Energy Brand Standards | Online Display Ads
Online Display Ads

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Duke Energy Brand Standards | Online Display Ads
Since display advertising is most often used as part of a broader marketing campaign, the campaign
will drive the imagery and messaging to create consistency.
Business Considerations
Many of the same business considerations that apply to print advertising also apply to online
advertising:
What is the strategic objective of the display ad/campaign?
How should the target audience respond?
Try to view the display ad through the eyes of a member of the target audience rather
than a Duke Energy insider. Does perception of the ad change?
Does the display ad clearly push a single message? Time and space are limited.
Production Specifications
Since our online display ads are hosted on servers belonging to other companies, complete
specifications are needed including:
Pixel dimensions (width x height)
File size limitations (megabytes or kilobytes)
File format (.jpg, .swf, etc.)
Maximum loops (for animated ads)
Best Practices
Think of the display ad as a billboard instead of a brochure. Communicate the message quickly.
Utilize compelling photography, iconography and other graphics to garner attention.
Call to Action
Include a single, clear and concise call to action (CTA).
CTA buttons are preferable over text links, as they attract more attention.
Place the CTA button above the fold when possible. For example, in a skyscraper ad, the CTA
should be placed in the top third of the ad).
Ensure that the entire add is clickable, not just the CTA button.
Guidance for Animation
Keep animation simple and subtle. Use it to tell the story and lead the viewer through the
message.
Do not use it as a way to attract attention (flashing or flying elements, abrupt changes, etc.).
CTA button can be animated to focus user on the intended call to action.
Ensure that the end frame contains all pertinent information (e.g., CTA button, main message,
and visuals).
Ensure main message and content are visible within the first 7 seconds.
The Duke Energy logo can fade in or slightly change size. Otherwise, it cannot be animated.
In addition, special effects cannot be used (shadows, glows, etc.).
Page takeovers should provide clear visual cues that indicate how the user can close the takeover.

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Duke Energy Brand Standards | Online Display Ads
160px
600px
10px 10px140px
A
Wide Skyscraper
B
Standard Sizes
Common online display ad sizes are shown below (not to scale). PSD template files are available to
ensure correct ad size and consistent logo placement.
A BArtwork area: Graphics, text,
and CTA button are to be
placed in this area.
Logo area: The Duke Energy
logo, the Duke Energy Progress
logo and a sample retail program
identifier are included on separate
layers in the PSD templates.
These logos should not be moved
or resized.
728px
10px
10px
80px90px
A
Leaderboard
B
300px
300px
320px
10px
5px
5px
10px
5px
5px
280px
290px
290px
250px
50px
50px
A
Medium Rectangle
Mobile Leaderboard 1
B
A
A
B
B
Mobile Leaderboard 2

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Duke Energy Brand Standards | Online Display Ads
Call-to-action Buttons
The call-to-action buttons are set up at two sizes in each of the Duke Energy primary colors. They
are included on layers in the PSD template files. The text on a button can be changed to reflect an
appropriate call to action and the button can be made wider to accommodate the CTA. It should not
be made taller and the corner radius should not be adjusted.
Mobile examples
Leaderboard
Wide Skyscraper Medium Rectangle
Mobile Leaderboard 1
Mobile Leaderboard 2
Online Display Ad Examples
The samples below show how the text, imagery, CTA button and logo can be combined.
Desktop examples

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Duke Energy Brand Standards | Social Media Properties
Social Media Properties

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Duke Energy Brand Standards | Social Media Properties
Overview of Purpose
Duke Energy is committed to the communities we serve, and that extends to the online
community. Our customers expect a total brand experience, including online engagement
and collaboration in real time. To that end, we are active in the social media space,
utilizing the following channels:
Use of Social Media Icons
The icons used to represent each of the social media companies have been created to
comply with their respective brand standards and cannot be altered (other than size).
A black and white set is available for single-color applications.
Use of the icons in marketing/communications is not required but can be used as desired
to promote Duke Energy’s presence on various social media channels.
Twitter
Duke Energy uses Twitter to provide the latest company news and updates. We
also utilize official spokespersons who share information about their respective
geographical service territories and areas of business focus.
LinkedIn
Duke Energy news and employee interest stories are available to customers
on LinkedIn.
YouTube
Official Duke Energy videos are available for customers via YouTube.
Flickr
Photography of Duke Energy personnel, facilities and the communities we
serve can be viewed by customers on Flickr.
Instagram
Real-time imagery of Duke Energy personnel, activities and events is posted
for customers on Instagram.
Facebook
Duke Energy provides news and energy-saving tips, power restoration
updates, along with safety and preparedness information for customers via
Facebook.

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Duke Energy Brand Standards | Social Media Properties
Specifications
Post Dimensions
The dimensions for graphics differ for each social media property and by image type. A set of social
media templates are available and should be used when creating social media graphics. Use of
these templates ensures correct sizing for all graphics and that the Duke Energy logo remains in a
consistent location.
Logo Placement and Opacity
While the size and placement of the Duke Energy logo is consistent for graphics created for each
social media property, there are purposeful differences in opacity as follows.
For posts that utilize photography, the white logo is applied at 30 percent opacity to create the
appearance of a “watermark.” Doing so reduces the overt appearance that a post is from Duke
Energy and may increase the chance of it being shared.
For posts that utilize illustration, the white logo is applied at 100 percent opacity. This is for two
reasons: 1) to ensure that the logo does not appear to be a tint of the background color behind it
and 2) to match the use of white in the actual illustration.
Logo Area of Isolation and Background Limitations
The white Duke Energy logo should be placed in the lower, right-hand corner of social media
graphics. The background that appears behind the Duke Energy logo must be clear of distracting
elements. It should be made up of a solid color or use minimal texture free from significant changes
in value or hue. The area of isolation should be equal to at least half the height of the Duke Energy
“star” on all sides.
Template Files
Appropriately layered Photoshop templates for each type of post used on each social media property
are available on Marcomdes.
Important!
Many of the companies
who operate the social
media channels that
Duke Energy uses
change the sizes for
their standard graphics
on a frequent basis.
Although our templates
are updated frequently,
it’s best to verify
dimensions from
time to time before
building large numbers
of graphics.

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Duke Energy Brand Standards | Social Media Properties
Image Layer Vignette
Choosing a photograph that provides sufficient contrast with the logo and meets the area of isolation
requirements is critical. Often an overlay image vignette must be applied to imagery in order to create
the necessary contrast and minimize complexity of the image behind the logo area.
Change the blending mode for
the gradient overlay layer to
“multiply” and adjust the opacity
as needed to create the necessary
contrast for the logo to read
cleanly. The gradient overlay layer
can be duplicated if needed to
darken the area.
Use the eye dropper to select the
darkest color present in the lower
right corner of the image as the
foreground color.
Create a gradient overly from the
bottom of the image to just above
the top of the logo. The gradient
should be set to “foreground to
transparent.”

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Duke Energy Brand Standards | Social Media Properties
Samples
The following sample posts showcase both photographic and illustrative options with
proper logo placement and opacity.

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Duke Energy Brand Standards | Email
Email

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Basic Email Standards
Since email is the primary means of communication both internally and externally, it is important
that a basic set of standards be observed.
Duke Energy communicates with a wide variety of customers and other stakeholders whose systems
may be very different from our own. Those differences may include:
Software other than Outlook – for accessing and reading email
Fonts – typefaces that are not installed on their systems
Rich Text format – which cannot display graphics
Since there is no way to determine the specifics of all email systems receiving our messages, we use
a “lowest common denominator” approach. Basic email should follow the template below to ensure
that it is readable by the intended recipient.
[email protected]

Subject line should define WHAT about the WHAT

Duke Energy Brand Standards | Email
Important!
Do not use the
Duke Energy logo or
any graphics in the
signature block of your
email. The majority of
email communication
is internal and does not
need to be branded.
In addition, it is impos-
sible to ensure that the
Duke Energy logo is
used in accordance
with rules regard-
ing size, placement,
proportions, etc. in
this communication
channel.
These standards and email template provide guidance on properly setting up a
Duke Energy email that will be sent externally to a customer or other stakeholder.
Our goal is to ensure that all Duke Energy communications maintain a consistent,
professional appearance and that they are written clearly, concisely and authorita-
tively using an active voice and friendly, respectful tone.
All written communications should follow Associated Press and Duke Energy
Stylebook guidelines and have accurate spelling, proper punctuation, correct
mechanics and correct grammar. All written documents, not just emails, should
include an introductory paragraph, the body (one or more paragraphs) and a
concluding paragraph.
Use Outlook’s default margins. Use flush-left alignment for all text. Use one blank
line between paragraphs, and do not indent. The standard font can be 11 point
Calibri or Arial in black only (no other colors incorporated). No other fonts should
be used. Do not double-space after punctuation.
Do not use background graphics or logos of any kind, including in the signature
area. Do not use an inside address or salutation as is done in a business letter.
However, please use the closing below. Refer to the Duke Energy/Associated
Press Stylebook for more information. And don’t forget to proofread.
Best regards,
Your Full Name
Title, Department Name
Street Address, Mail Code
City, State, Zip
Phone Number
Email Address

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Email Best Practices
Residential Customer Emails
Both our residential and business email programs fully comply with the CAN-SPAM act, which
prohibits the distribution of unwanted commercial email. Our residential customers must “opt in” to
receive news and promotional email from Duke Energy. They are given this opportunity when they
register for Online Services. Per industry standards, the volume will not exceed two emails per month,
and the content must be relevant to their needs. Every email we send includes a link to “opt out” as
well as “opt down” via the subscription choices available in the customer preference link.
Clean, Simple Layout with Short Text
Recipients tend to scan most messages – even transactional ones. Keeping designs simple will speed
up production of files, increase readership and create a consistent look and feel for Duke Energy emails.
Design mobile version first, followed by desktop, using templates.
Modular layout allows content to reflow (stack) from desktop to mobile.
Only one-third of the audience has images on by default. Many people decide to read or delete email
before loading images. Be sure to use alt tags for all images, and be sure message can be communi-
cated by text only.
Subject line should not exceed 35 characters
Preheader should not exceed 50 characters
Main message and CTA should be placed “above the fold,” near the top of the email.
CTA should draw the reader’s focus
• A single, main CTA button should be used with other links as smaller button or text links
• Strong action words should be used (e.g., Learn more) and should be offer specific
• Hyperlinked text should be used in lieu of multiple buttons, as the latter can create “CTA wars”
Headline
• Strongest message in the email to grab attention
Subhead
• Short phrase that supports the subject line and headline
Body Copy
• Supports the subject line, headline and subhead
• Uses a conversational tone
• Convinces the recipient that our offer is valid, actionable and explains why
Subject Lines
Subject lines are very important to overcoming “inbox anxiety.” They restate offers and value proposi-
tions, create a sense of urgency and require testing. Length of subject lines is important, especially in
terms of mobile optimization. Strive for 35 characters or less, but testing will also help determine the
optimum length for the intended audience.
Email Templates
Templates are located at:
MarComDes > Art > New-Duke-Energy > Templates > Web-Templates > Email > Residential
Duke Energy Brand Standards | Email

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Responsive Residential Customer Email Template Style Guide
Five responsive email templates are available. Each one has been rigorously tested in a wide variety of
common desktop and mobile email clients to ensure compatibility. Responsive emails represent a blend
of form and functionality – providing customers with a consistent, visually engaging user experience on
any device. The templates have been pre-coded to ensure that the emails built from them will appear
as designed. Therefore, the template structure cannot be altered. The header and footer will always be
consistent, with the exception of the preheader text, which will be written specifically for each email.
Within the body of the email, the elements below can be added, removed and customized:
Headline
Subheads
Body text
Icons
Images
Buttons (width can be altered, but height cannot)
Three Column Quad Three Column/Icon
Single Column Infographic/QuadInfographic/Single
Duke Energy Brand Standards | Email

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Three-Column Email Template
1 Hero Image/Headline
Hero Image: When choosing an appropriate photo
for a hero image, there are two key considerations:
• Images should be fresh, natural and authentic
– working together with the headline to clearly
engage the reader.
• Images should have minimal detail on the left
side and in the middle so that the headline can be
clearly. Headline text has a slight drop shadow.
Headline: Email headline is placed on top of hero
image using NewsGothic BT Demi, left justified
at 50 pixels in white or #005984 (on lighter
backgrounds). In cases where the image appears
busy behind the copy and affects message legibility,
refer to the vignetting process below.
Image Vignette: If the selected image is too light or
otherwise impairs readability, it can be darkened.
• Use the eye dropper to select a dark color from
the far left side of the image.
• Create a gradient overlay from left to right
of the selected color and set the blending mode to
multiply. Keep the gradient as light as possible to
ensure readability and not darken the image more
than necessary.
2 Main Content Area
• Headline: Arial Regular, 30 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Body copy: Arial Regular, 16 pixels, centered;
default color is #6d6e71
3 Call to Action Button
• Default size: 153 pixels wide by 39 pixels high;
buttons can be increased in width but not height;
default color is #06abc8 although a color from
the secondary palette can be substituted if
appropriate
• Text is Arial Regular, 16 pixels, centered, all caps,
white
4 Secondary Content Area
• Headline: Arial Regular, 24 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Subhead: Arial Regular, 16 pixels, flush left;
default color is #06abc8, although a color from
the secondary palette can be substituted
if appropriate
• Body copy: Arial Regular, 16 pixels, #6d6e71,
left justified
5 Promo
• Background: 700 pixels wide; primary or
secondary color may be used as appropriate
• Body copy: Arial Regular, 16 pixels, white,
centered
1
2
5
3
4
DESKTOPMOBILE
Duke Energy Brand Standards | Email

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Quad Email Template
1 Hero Image/Headline
Hero Image: When choosing an appropriate photo
for a hero image, there are two key considerations:
• Images should be fresh, natural and authentic
– working together with the headline to clearly
engage the reader.
• Images should have minimal detail on the left
side and in the middle so that the headline can be
clearly. Headline text has a slight drop shadow.
Headline: Email headline is placed on top of hero
image using NewsGothic BT Demi, left justified
at 50 pixels in white or #005984 (on lighter
backgrounds). In cases where the image appears
busy behind the copy and affects message legibility,
refer to the vignetting process below.
Image Vignette: If the selected image is too light or
otherwise impairs readability, it can be darkened.
• Use the eye dropper to select a dark color from
the far left side of the image.
• Create a gradient overlay from left to right
of the selected color and set the blending mode to
multiply. Keep the gradient as light as possible to
ensure readability and not darken the image more
than necessary.
2 Main Content Area
• Headline: Arial Regular, 30 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Body copy: Arial Regular, 16 pixels, centered;
default color is #6d6e71
3 Call to Action Button
• Default size: 153 pixels wide by 39 pixels high;
buttons can be increased in width but not height;
default color is #06abc8 although a color from
the secondary palette can be substituted if
appropriate
• Text is Arial Regular, 16 pixels, centered, all caps,
white
4 Secondary Content Area
• Background: Image/text area is white with
#f8fafa page background
• Subhead: Arial Regular, 16 pixels, centered;
Default colors are #06abc8 or #005984,
although a color from the secondary palette
can be substituted if appropriate
• Body copy: Arial Regular, 16 pixels, #6d6e71,
centered
1
2
3
4
Important!
Background color in the secondary content area cannot
be changed.
DESKTOPMOBILE
Duke Energy Brand Standards | Email

204V.3.6 | 09.16.15
Three-Column/Icon Email Template
1 Hero Image/Headline
Hero Image: When choosing an appropriate photo
for a hero image, there are two key considerations:
• Images should be fresh, natural and authentic
– working together with the headline to clearly
engage the reader.
• Images should have minimal detail on the left
side and in the middle so that the headline can be
clearly. Headline text has a slight drop shadow.
Headline: Email headline is placed on top of hero
image using NewsGothic BT Demi, left justified
at 50 pixels in white or #005984 (on lighter
backgrounds). In cases where the image appears
busy behind the copy and affects message legibility,
refer to the vignetting process below.
Image Vignette: If the selected image is too light or
otherwise impairs readability, it can be darkened.
• Use the eye dropper to select a dark color from
the far left side of the image.
• Create a gradient overlay from left to right
of the selected color and set the blending mode to
multiply. Keep the gradient as light as possible to
ensure readability and not darken the image more
than necessary.
2 Main Content Area
• Headline: Arial Regular, 30 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Body copy: Arial Regular, 16 pixels, centered;
default color is #6d6e71
3 Call to Action Button
• Default size: 153 pixels wide by 39 pixels high;
buttons can be increased in width but not height;
default color is #06abc8 although a color from
the secondary palette can be substituted if
appropriate
• Text is Arial Regular, 16 pixels, centered, all caps,
white
4 Secondary Content Area
• Background color: #f3fbfd
• Subhead: Arial Regular, 16 pixels, flush left;
default color is #06abc8, although a color
from the secondary palette can be substituted
if appropriate
• Body copy: Arial Regular, 16 pixels, #6d6e71,
left justified.
5 Promo
• Image: Outlined image on white background
with minimal shadow
• Headline: Arial Regular, 24 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Body copy: Arial Regular, 16 pixels, #6d6e71,
left justified
1
2
3
4
5
Important!
Background color in the secondary content area cannot
be changed.
DESKTOPMOBILE
Duke Energy Brand Standards | Email

205V.3.6 | 09.16.15
Single-Column Email Template
1 Hero Image/Headline
Hero Image: When choosing an appropriate photo
for a hero image, there are two key considerations:
• Images should be fresh, natural and authentic
– working together with the headline to clearly
engage the reader.
• Images should have minimal detail on the left
side and in the middle so that the headline can be
clearly. Headline text has a slight drop shadow.
Headline: Email headline is placed on top of hero
image using NewsGothic BT Demi, left justified
at 50 pixels in white or #005984 (on lighter
backgrounds). In cases where the image appears
busy behind the copy and affects message legibility,
refer to the vignetting process below.
Image Vignette: If the selected image is too light or
otherwise impairs readability, it can be darkened.
• Use the eye dropper to select a dark color from
the far left side of the image.
• Create a gradient overlay from left to right
of the selected color and set the blending mode to
multiply. Keep the gradient as light as possible to
ensure readability and not darken the image more
than necessary.

2 Main Content Area
• Headline: Arial Regular, 30 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Body copy: Arial Regular, 16 pixels, centered;
default color is #6d6e71
3 Call to Action Button
• Default size: 153 pixels wide by 39 pixels high;
buttons can be increased in width but not height;
default color is #06abc8 although a color from
the secondary palette can be substituted if
appropriate
• Text is Arial Regular, 16 pixels, centered, all caps,
white
4 Promo
• Background: 700 pixels wide; primary or
secondary color may be used as appropriate
• Body copy: Arial Regular, 16 pixels, white,
centered
5 Secondary Content Area
• Headline: Arial Regular, 24 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Subhead: Arial Regular, 16 pixels, flush left;
default color is #06abc8, although a color from
the secondary palette can be substituted
if appropriate
• Body copy: Arial Regular, 16 pixels, #6d6e71,
left justified
1
2
3
4
5
DESKTOPMOBILE
Duke Energy Brand Standards | Email

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Infographic/Quad Email Template
1 Main Content Area
• Headline: Arial Regular, 30 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Body copy: Arial Regular, 16 pixels, centered;
default color is #6d6e71
2 Call to Action Button
• Default size: 153 pixels wide by 39 pixels high;
buttons can be increased in width but not height;
default color is #06abc8 although a color from
the secondary palette can be substituted if
appropriate
• Text is Arial Regular, 16 pixels, centered, all caps,
white
3 Infographic
• Infographic must be set up using the InDesign
template in a two-column, two-row format.
Placement order must be top left (A) to right
(B), bottom left (C) to right (D), in order for the
graphic to arrange correctly when viewed on a
mobile device.
• All illustration components must utilize our
standard iconography style and color palette.
1
3
2
DESKTOPMOBILE
A
B
C
D
C
BA
D
Duke Energy Brand Standards | Email

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Infographic/Single Email Template
1 Main Content Area
• Headline: Arial Regular, 30 pixels, centered;
default colors are #06abc8 and #005984,
although a color from the secondary palette
can be substituted if appropriate
• Body copy: Arial Regular, 16 pixels, centered;
default color is #6d6e71
2 Call to Action Button
• Default size: 153 pixels wide by 39 pixels high;
buttons can be increased in width but not height;
default color is #06abc8 although a color from
the secondary palette can be substituted if
appropriate
• Text is Arial Regular, 16 pixels, centered, all caps,
white
3 Infographic
• Infographic must be set up using the InDesign
template. The width is standard, but the height
can vary as needed. Text and graphics can span
the entire width of the template. Bear in mind
that all text and graphics will simply be enlarged
from the desktop to mobile version.
• All illustration components must utilize our
standard iconography style and color palette.
1
3
2
DESKTOPMOBILE
Duke Energy Brand Standards | Email

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Large Business and
Banner-Only Email Graphics
Our large business and banner-only emails are sent
out using standard Silverpop templates, as shown in
the examples to the right. Body text sizes and styles
are part of the template and cannot be changed.
Layered Photoshop templates are available for
complete large business emails and banners only.
Banner Specifications
The Duke Energy logo is a separate graphic that
appears above the banner.
Image selection is dependent upon topic of the
email and may be driven by other elements if
part of a broader communication campaign.
Photography or iconongraphy may be used as
needed.
Banner dimensions are 660 pixels wide by 150
pixels high.
Resolution is 72 dpi.
Text can be set up as needed (size, style, color) to
convey the required message.
Text may appear on top of the image, rather than in
a separate color block – taking into account overall
readability. If used, drop shadows on text must be
just dark enough to make the text easier to read.
Sample Banners
Duke Energy Brand Standards | Email
Sample Emails

209V.3.6 | 09.16.15
Duke Energy Brand Standards | Email
Microsoft Outlook Email Banners
While graphics can be included in Outlook email, there are some limitations and best practices that
must be observed.
Banner Specifications
Image selection is dependent upon topic of the email and may be driven by other elements if
part of a broader communication campaign. Photography or iconongraphy may be used as needed.
Text can be set up as needed (size, style, color) to convey the required message. If used, drop
shadows on reverse white text must be just dark enough to make the copy easier to read.
There are two layered Photoshop templates: one that includes the Duke Energy and Duke Energy
Progress logo options above the graphic (612 px W x 200 px H) and one that includes the logos
within the graphic (612px W x 120px H).
Image resolution is 96 dpi. This ensures that the graphics will not be resampled when placed in
Outlook. Please note that final .jpg or .png images must be saved directly out of Photoshop, not
using the “Save for Web” feature. The latter will resample the graphics to 72 dpi.
Final images can be dropped directly into the Word email templates on iCreate or placed directly
into Outlook.
Sample Banners (with logo above the graphic)
Sample Banners (with logo contained within the graphic)

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Duke Energy Brand Standards | Portal Promos and Images
Portal Promos
and Images

211V.3.6 | 09.16.15
The Portal
The Portal is Duke Energy’s intranet site. It is the primary means of communicating company
information to employees. To ensure that information is presented in a consistent, easy-to-read
manner, we use a predefined set of standards to create images.
Home Page – Main Promo Imagery
The primary promo should feature a single photograph whenever possible, though in some cases
multiple images may more adequately depict the accompanying story. Maps and illustrations may be
used when photographs are not available or when they would better represent the story’s main idea.
Clip art/illustrations should never be used.
The following specifications provide the starting point for main home-page promos:
Dimensions are 570 pixels W x 260 pixels H, including 1-pixel white border around inside edge
of graphic.
The starting size for main headlines should be 50-point on 48-point News Gothic Demi with a
multiplied black glow at 20 percent opacity to improve readability. The size of the text can change
based on the length of the headline.
The starting size for subheads should be 24-point on 24-point News Gothic Demi with a
multiplied black glow at 20 percent opacity to match headlines. The size of the text can change
based on the length of the subhead.
Text should be flush left or flush right as needed, based on the content of the image.
60 pixels of space should be allocated at the bottom of the graphic for the “Read More” button
and the rotational graphic numbers.
A 160-pixel square inset image may be included as needed. It should also include a 1-pixel white
border around the inside edge.
Promo headlines and subheads are sentence case.
Sample Promos
Not shown at actual size.
Duke Energy Brand Standards | Portal Promos and Images

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Home Page – Secondary Promo Imagery
These smaller promotional images are used on the home page to highlight additional Portal articles.
Given their small size, they must be simple in appearance. These images can be single photos,
background colors from the Duke Energy color palette or simple graphic patterns with a few words.
The following specifications provide the starting point for secondary story promos:
Dimensions are 100 pixels W x 100 pixels H.
If text is used, it should be white only with a multiplied black glow set at 20 to 40 percent opacity
to improve readability.
Text must be a member of the News Gothic font family.
Use sentence case or all caps.
A 1-pixel white border and black glow are added automatically when the image is placed on the
Portal page. These elements should not be part of the Photoshop files.
Sample Promos
Not shown at actual size.
Duke Energy Brand Standards | Portal Promos and Images

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Article Imagery
Images that appear on the actual article pages must adhere to the same standards outlined in the
Imagery: Photography and Video section of these Brand Standards.
Specifications:
Dimensions for the images are 350 pixels W x any height, including a 1-pixel white border around
the inside edge of the photo and a black glow around the outside, set to 35 percent opacity.
The 1-pixel white border of all images should be flush with one another. There should not be any
space between the white borders.
If text is used as part of the image, it should be a short (three to four words maximum) description
of the image.
Text on the images must be white only with a black glow at 20 to 40 percent opacity (multiply)
against a black rectangle set to 25 percent opacity (multiply) to assist overall readability.
Text on the images must be News Gothic Demi, upper and lower case.
If text is not used on the image, captions may be included on the HTML page in accordance with
predefined CSS type style standards.
Sample Portal Article Page Layouts
1 Depicts the use of individual images with HTML captions.
2 Uses a single image that is comprising a main photo and four inset photos and a description of
the overall subject.
Duke Energy Brand Standards | Portal Promos and Images
1
2

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Duke Energy Brand Standards | Video Standards
Video Standards

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Duke Energy Brand Standards | Video Standards
Corporate Video Elements and Specifications
By its very nature, video can be one of the most compelling communication channels available.
While it offers ample opportunity for creative exploration, it is important to preserve the integrity of
the Duke Energy brand by creating a consistent look and feel to projects.
Video has gained a new level of prominence as a communication tool, due largely to the availability
of inexpensive video cameras, editing tools and the ability to easily upload videos to websites like
YouTube, Vimeo, etc. Because Duke Energy’s use of video is steadily increasing, it is crucial that
we apply color, typography and logo usage standards described elsewhere in this medium.
Duke Energy’s standard video format is 1920 x 1080 high-definition (HD).
Colors
Colors for fonts, graphics and backgrounds must be from the primary color palette. Dark blue is most
frequently used, as it is a dark hue that complements most other colors nicely. Teal can be used for
some headlines and subheads, but it should never be used for body copy or as a background field.
Dark Blue
Pantone
®
(PMS): 3025
RGB: 0, 89, 132
Hexadecimal: #005984
Teal
Pantone (PMS): 631
RGB: 38, 188, 215
Hexadecimal: #26bcd7
Green
Pantone (PMS): 361
CMYK: 69%C, 0%M, 100%Y, 0%K
RGB: 84, 185, 72
Hexadecimal: #54b948

Fonts
All typography must be set in a form of News Gothic. The preferred typeface is News Gothic BT
Condensed and Bold Condensed. The italic version should not be used.
News Gothic BT – Condensed
abcdefghijklmnopqrstuvwxyz – ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
News Gothic BT – Bold Condensed
abcdefghijklmnopqrstuvwxyz – ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
The Duke Energy Logo
All of the logo rules described in the Basic Elements section apply when using the company logo in
video applications.

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Duke Energy Brand Standards | Video Standards
Video should completely fill
1920 x 1080 content area
20-pixel white space between
separate sections of video
Video Specifications
Things to do
Footage must be top quality – clean, sharp and well-lit.
Tripod should be used whenever possible to ensure steady footage, smooth pans and tilts.
Most often, a single segment of video should fill the entire 1920 x 1080 area.
Transitions are limited to cuts between shots and fades to black or white.
All footage must be correctly white balanced/color corrected. Colors can be enhanced but
adjustments should not be readily discernible.
When still images are used, they must be color balanced or changed to black and white or dark
blue or teal duotones to ensure consistency.
Lower thirds and text should fade in and out and not be animated.
Video depicting Duke Energy employees and contingent labor working in the field must be
reviewed and approved by Health and Safety.
Things to avoid
Do not use special effects to alter video footage, logos or text. This includes but is not limited to
shadows, glows, textures, embossing, lens flare and “Instagram” effects.
Do not use cartoons or clip art (Duke Energy-approved icons and illustration styles, as outlined in
this manual, are acceptable).
Do not create collages of footage. Never vignette (feather) edges of any single video or blend
separate pieces of video together.
Do not use screen wipes or any other stylized transitions.
Do not animate text or logos (including Duke Energy) to create fly-ins, shakes or other effects.
Primary video treatments
Full-color, single-shot video: Preferred style for video is full frame, single shot.
Full-color, split-shot video: Optional video style when it is necessary to use more than one piece of footage at the
same time to tell a more complex story. Never split the screen into more than three sections.

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Duke Energy Brand Standards | Video Standards
Cards
Title Cards
Title cards are often used at the opening to visually depict the title or subject of a video. They may
also be used throughout a video to visually divide up sections for the clarity of the viewer.
End Card
The Duke Energy logo end card is not required for all corporate videos. If used, the logo placement is
always centered and at the same size. The background color can be white, dark blue or gray.
White background: Use centered text (horizontally and vertically) for short
titles/headlines. Titles can be dark blue or teal. Text must be dark blue.
Gray background: Use centered text (horizontally and vertically) for short
titles/headlines. Titles can be dark blue or teal. Text must be dark blue.
White background: Use flush left text for longer text and with bullet
points. Titles can be dark blue or teal as needed. Text must be dark blue.
Dark blue background: Use flush left text for longer text and with bullet
points. All text must be white.
News Gothic Bold Condensed
headline; 90pt/100pt; dark blue
or teal
Centered logo (horizontally and
vertically); 880 pixels wide
News Gothic Condensed body text;
75pt/90pt; dark blue
15 percent black elliptical
gradient in corners
15 percent black elliptical
gradient in corners
White logo on dark blue background
0 R, 89 G, 132 B
Color logo on light gray background
230 R, 230 G, 230 B

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Duke Energy Brand Standards | Video Standards
Teal background color is
38 R, 188 G, 215 B;
black and white footage
is set to multiply
Text callouts can be used when
needed to identify key elements
in any video (does not need to be
black and white)
Text must be News Gothic
Condensed or News Gothic Bold
Condensed; 60pt/55pt
Separate text callouts should
align with one another whenever
possible
Leaders should be 1-pixel keylines
that run horizontally or vertically
(never diagonally) and are capped
with circles
Dark blue background color
is 0 R, 89 G, 132 B;
black and white footage
is set to multiply
Black and white, single-shot video: Can be used to create a different feel for the entire video or to indicate
something that is historical in nature or simply occurred in the past.
Teal duotone video: Teal is one of Duke Energy’s primary colors – used to represent the brand. Footage can
be converted to black and white and placed atop the teal background. Duotones should be used only for short
portions of the complete video project. They can be used together in the split video treatment with full-color
video in the other section(s).
Dark blue duotone video: Dark blue can be used in the same capacity as noted above. Due to the extremely dark
nature of the dark blue color, care must be exercised when selecting footage. High-key footage works best.
Secondary Video Treatments
There are times when specialized treatments are required to differentiate some segments of a video
from the rest of the content. To that end, the following treatments may be used.

219V.3.6 | 09.16.15
Duke Energy Brand Standards | Video Standards
White background/flush left: The preferred treatment for the lower third is
a transparent white bar with dark blue text in a flush-left alignment.
Dark blue background/flush left: An optional treatment for the lower third
is a transparent dark blue bar with white text in a flush-left alignment.
Video with white background: For videos that use a white background,
the dark blue bar with white, flush-left or flush-right text must be used.
White background/flush right: An optional treatment for the lower third
is a transparent white bar with dark blue text in a flush-right alignment.
White background/flush right: An optional treatment for the lower third
is a transparent dark blue bar with white text in a flush-right alignment.
Optional logo use: If it is necessary to use the Duke Energy logo in the
lower third, it must be used in a flush-right alignment.
Video should completely fill
1920 x 1080 content area
White bar set to 80% opacity
Name: News Gothic Bold
Condensed; 60pt/55pt; dark blue
Title: News Gothic Condensed;
60pt/55pt; dark blue
On-screen Text
Lower Thirds
While not used on all corporate videos, a standardized treatment for lower thirds ensures a
consistent appearance to all Duke Energy videos when identification information is needed.

220V.3.6 | 09.16.15
Duke Energy Brand Standards | Video Standards
Working With Vendors
Ownership and Transfer of Materials
Upon payment for services, Duke Energy shall have complete and exclusive ownership of all
project materials, including but not limited to concepts, plans, preliminary sketches, layouts, copy
and commercial materials including but not limited to mechanicals, artwork, photographs, photo
negatives, video media, both source and mastered programming, as well as films (including but not
limited to production films and negatives) and recorded materials (computer, video, music and audio)
which are unique to Duke Energy and not general in nature and relate to services, whether furnished
by Duke Energy, suppliers, or suppliers’ suppliers including material not used but paid for by Duke
Energy (“Duke Energy-owned materials"). No suppliers shall use Duke Energy-owned materials for
any purpose without prior written consent from Duke Energy.
Duke Energy requires that all video content (including raw source footage and finished program)
produced on its behalf be provided within 10 days of project completion. Duke Energy has dedicated
transfer (Mac/PC) hard drives onto which footage can be loaded and overnighted to:
Duke Energy
Attn: Rae Martinez
Mail Code DEC 36A
Charlotte, NC 28202
Copies of all model releases must accompany each video. They can be scanned and emailed to
[email protected].
Each digital file and accompanying documentation must be clearly marked with videographer,
contact information, length, title, date of acquisition (for raw footage) or completion (for finished
program).
All component graphic elements of the finished video program must be provided as well.
The graphic elements should be supplied in a layered format (.psd, .aep).
All motion graphic elements should be accompanied by their source files and the native
application file in which the final video was created.
On-screen and Voice-over Talent Release
Duke Energy uses written documents for talent releases, rather than audio or video releases. Scans of
completed talent releases must be sent along with the video footage.

V.3.6 | 09.16.15 222
Duke Energy Brand Standards | Company Identification
Company Identification

223V.3.6 | 09.16.15
Duke Energy Brand Standards | Company Identification
Corporate ID Badges
Corporate Security issues official Duke Energy identification badges to all employees, contractors,
Board of Directors and building tenants. There are seven distinctive types of badges:
Employee ID badges are distinguished by the 631 teal background color.
Contractor badges are distinguished by the 361 green background color with the name of the
contract company at the bottom.
Board of Director ID badges are distinguished by the 3025 blue background color with
“DIRECTOR” at the bottom.
Nuclear employee ID badges are distinguished by the solid white background and bar codes.
Nuclear contractor ID badges are distinguished by the 361 green background, bar codes and with
“CONTRACTOR” at the bottom.
Nuclear OCA ID badges are distinguished by the 021 orange background with “NUCLEAR OCR” at
the bottom.
Tenant badges are distinguished by the 188 burgundy background color with “TENANT” at the
bottom.
FIRST
LAST-NAME
NUCLEAR OCA
FIRST
LAST-NAME
EMPLOYEE ID: 123456
CONTRACTOR
Employee I.D. Contractor I.D. Board of Directors I.D.
Nuclear I.D. Nuclear Contractor I.D. Nuclear Visitor I.D.
FIRST
LAST-NAME
EMPLOYEE ID: 123456
FIRST
LAST-NAME
EMPLOYEE ID: 123456
FIRST
LAST-NAME
EMPLOYEE ID: 123456
CONTRACTOR
FIRST
LAST-NAME
EMPLOYEE ID: 123456
BOARD

224V.3.6 | 09.16.15
Duke Energy Brand Standards | Print Communications
Tenant I.D. (no logo)Tenant I.D. Tenant Contractor I.D.
FIRST
LAST-NAME
EMPLOYEE ID: 123456
TENANT
FIRST
LAST-NAME
EMPLOYEE ID: 123456
TENANT CONTRACTOR
FIRST
LAST-NAME
EMPLOYEE ID: 123456
TENANT

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