Durex - Couple App

The final project for Digital Marketing and Digital Campaigns Course at Istanbul Bilgi University.

1. An App for Sexual Couples
Couple
PUB315
SOCIAL MEDIA AND
DIGITAL CAMPAIGNS

2. Table of Content
PRESENTATION PLAN
About Durex
Target Consumers
Sexual Statistics of Turkey
Digital Statistics in Turkey
E-Commerce Statistics in Turkey
What is Couple?
Why We Created Couple?
App Functions

3. Durex is about great,
fun, safe sex.
#1
CONDOM BRAND
WORLDWIDE
150
COUNTRIES
+80
YEARS OF EXPERINCE

4. Local
Others
70%
Durex
30%
0%
Others
89%
Durex
11%

0%

Global
65MILLION TL

5. VIBRATORS

17 VARIANTS OF
LATEX CONDOMS.
PRODUCTS
LUBRICANTS

6. 17-45 years old contraception more about
avoiding pregnancy than sexually transmitted
disease people. 
Sexually active (high)
People with most risky sexual behaviour
Sexually health conscious people
People who want to have a pleasurable and
enjoyable sexual experience
People who want to avoid to plan pregnancy and
sexually transmitted disease
Target Market

7. Sexual
Statistics
of Turkey

8. Brother/Sister
/Religious Leader
Doctor
yPlanning Nurse
Friends
Government
Magazines
Parents
Teachers
The Internet
40
30
20
10
0
Source
OF YOUR FIRST SEXUAL
HEALTH INFORMATION
First sexual information
generally learned from friends
or internet.
Source:http://www.durexnetwork.org/SiteCollectionDocuments/The%20Face%20of%20Global%
20Sex%202010.pdf

9. Current Major
Source
SEXUAL HEALTH
INFORMATION
Even if there is small changes
internet and friends are major
sources.
Brother/Sister
/Religious Leader
Doctor
yPlanning Nurse
Friends
Government
Magazines
Parents
Teachers
The Internet
40
30
20
10
0
Source:http://www.durexnetwork.org/SiteCollectionDocuments/The%20Face%20of%20Global%
20Sex%202010.pdf

10. Germany United Kingdom Spain Turkey
40
30
20
10
0
The Internet
AS A SEXUAL
INFORMATION SOURCE
TURKISH PEOPLE PREFERS
INTERNET FOR GETTING
SEXUAL HEALTH
INFORMATION.
Source:http://www.durexnetwork.org/SiteCollectionDocuments/The%20Face%20of%20Global%
20Sex%202010.pdf

11. 2
50.7%
1
49.3%

0%
49.3% of Turkish
People
embarrass to
ask for
condoms.
Source:http://www.durexnetwork.org/SiteCollectionDocuments/The%20Face%20of%20Global%
20Sex%202010.pdf

12. 70% of Turkish women have
never had orgasm in their
sexual life.

13. Digital
Statistics
in Turkey

18. E-Commerce
Statistics in
Turkey

21. HIGH DIGITAL COMMUNICATION
AND MARKETING POTENTIAL
HIGH INTEREST IN
GAMIFICATION
KNOWLEDGE GAP AT THE
SEXUAL INFORMATION AREA
SEX IS TAKING CONSIDERATION
AS A TABOO

Insights

22. COUPLE IS AN APP POWERED BY DUREX TO HELP
COUPLES FOR ENJOYING THEIR SEXUAL LIFE,
HAVING ALL THE PLEASURES WITH A HEALTHY
WAY
What is Couple?

23. TO PROVIDE A RELIABLE RESOURCE IN THE FIELD OF
SEXUAL KNOWLEDGE
Why We Created Couple?

TO ENCOURAGE COUPLES TO DISCOVER THE ENJOYMENT
OF SEX
TO PROVIDE 7/24 HOME DELIVERY DUREX PRODUCTS
SERVICE

24. INTERNAL CHAT
Couple App will contain private internal chat page between
couples which includes special emojis, gifs, notifications, etc.

25. GAMIFICATION
Couple App will include erotic/romantic games which can be
played by couples for knowing each other more or discovering
their fantasies and pleasures.

26. PLEASURE TIPS
Couple App will include erotic/romantic tips for all genders.
Pleasure points, massage methods etc.

27. SEXUAL HEALTH
Couple App will include sexual health-related content,

-Frequently asked questions
-General sexual education
-Private question part (which will be answered by specialists)

28. CONTENT
Couple App will include various content types like podcasts,
videos, and articles about sexual topics.
There will be collaborations with thought leaders and
professionals.

29. CONTENT EXAMPLES

30. MUSIC LIST
Music list for sexual moods can be created as a part of the app
with agreement via Spotify or Fizzy.

31. 7/24 SHOPPING
Couple App will include e-commerce page which is active for
24 hours. 
App also gives approximately delivery time, special bundle
products and special delivery boxes for the privacy of the
customers.

32. OKEY'S PRODUCT
PACKAGING EXAMPLE

33. COLLABORATIONS
In term of providing services Durex may collaborate Banabi,
Getir or Glovo. 
About the content part, there will be agreements with
professionals and thought leaders in the sexual field. 
Durex also can make an agreement with Fizzy or Spotify for
the musical and podcast functions of the app.

34. PUBLICITY
Integrated marketing methods will be used at the raising of
the awareness of Couple App. 
Collaborated influencers will make special contents for App.
Social media based campaigns will created with the aiming
right audience.

Mainly digital marketing methods will be used in first place,
keyword targeting at youtube, google searches, 
behavioral targeting methods.
Retargeting.

35. Process
DATA

INSIGHT
CAMPAIGN
IMPLEMENTATION
CUSTOMIZED
CAMPAIGNS
AND PRODUCTS

36. Couple App
BY
KAAN
TOYGAR
11433061