Dwain G Personal Brand Project: Building a Community

Explore my Personal Brand

1. “Personal Brand Exploration” Anthony Gill Project and Portfolio I: Personal Branding Music Business September 15, 2024

2. C areer C ategory = E ntrepreneurial My short-term career goal, immediately after graduation in March 2026, is = Go on my first tour in the United States during the summer. Long-term career goal = Own my own Music Company by 2034.

3. P rofession Occupation = Music Industry Potential Job Titles Music Coordinator (Creative production associate) Music Producer Artist Manager

4. T arget Audience

5. C ompetition DNA Picasso Industry Experience 7 years being a Recording Artist Promoting AEG Rocky Mountain’s Hip-Hop and R&B concerts Education Dropped out of college to pursue the arts and music Noteworthy Experience Grammy U Member, founder of Picasso Gvng Records where he helps nurture other rising artists 2023 Best New Album by Westword Skills and Proficiencies Talent Booking, Marketing, Curating, Talent Management, Executive Production, Rap, and Social Promotion Overall Online Presence Over 50 connections, Great Headshot in bio, volunteers at Colorado Business Committee for the Arts (CBCA) , and also a Denver Community Leader Involved in a group known as the Young Entertainment Professionals Profile summary is well explained Morgan Matthews Industry Experience Over 13 years of being a songwriter, music producer and musician 4 years at Universal Music Publishing Group Education N.A Noteworthy Experience Morgan has collaborated with major brands such as The Ellen DeGeneres show, Jimmy Kimmel Live!, MTV, CBS and many more He has written and produced music that has reached and stayed on the #1 spot of Billboard’s charts multiple times Morgan’s production “Show Me Love” with Alicia Keys & Miguel was nominated for an NAACP award in 2020 Skills and Proficiencies Songwriting – 21 endorsements Music Production – 16 endorsements Music – 14 endorsements Overall Online Presence Over 500+ connections Good Headshot in bio, and summary is straight to the point

6. I dentity Core Values Community Leadership Caring Humility Growth Golden Circle WHY? There’s a lot of people that struggle with real problems and addictions. I want to let them know there not alone. I too struggle with problems and addictions. We’re not meant to be perfect but strive to be better each day. HOW? I will write personal experiences from my life in my music that helped me. WHAT? Music that relates, inspires, and encourages. Vision To show a better way of life through music Guiding Principle One Day At A Time, “Rome wasn’t built in a day” – John Heywood Passion Music Superpower Writing songs that are truly honest and transparent

7. P romise & P osition Promise I am an artist, producer, and songwriter who relates to people through my music, to let them know they're not alone in their struggles. Position Truth through Music

8. N etworking Industry Events International Conference on Music and Performing Arts (ICMPA) March 4, 2025, in San Francisco, USA Reason: I’ve always wanted to go to San Francisco and it's international, so I get the chance to connect with other artists & producers from around the world who have the same purpose in music as me. Also potentially to collaborate with them as well. Music Biz Conference May 13-16, 2025, in Atlanta, GA Reason: Music Biz attracts more than 2.300 music business professionals each year (Nicholson, 2024). Although my music will speak for itself, it still doesn’t hurt to learn more about the business side of music. Elevator Pitch A lot of today’s music is surface-level, commercial, and doesn’t always resonate with people. As for me and my music, it is honest, transparent, and relatable. One of my listeners recently told me that listening to one of my songs brought them to tears because they could relate so much to it. Mentorship Seeking an Artist, Producer, and Songwriter with about 20 years of experience and also has Music Business experience as well. Also, someone who has Christian values but understands no-one is perfect.

9. D igital M arketing Online ID Calc. Scores Volume: zero Relevance: below average. Purity: low Diversity: high Validation: zero Brand Archetype Building a Community Description: helps us come together, find common ground, and relate with each other. Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype Focus: volume, relevance, purity, and validation Type of Content: snippets of my songs, stories of why I created the song, breaking down the lyrics of my songs, videos of my production on songs, quotes on positivity, Christian-based values, and videos of me giving my life experiences. Platforms: YouTube, TicTok , Instagram, Facebook, Thread, and LinkedIn.

10. P rofessional D evelopment Technical Skills Transferable Skills Mix & Mastering Task: 7-day music-making class online Org: DeviantNoise Date: April 2025 Sync Music Task: Learning how to Sync my music Org: Berklee Date: May 2025 Adaptability Task: Learn how to quickly adjust to any situation Org: UC Davis Date: September 2025 Relationship Building Task: learning how to establish and nurture connections with others based on trust, mutual, respect, and shared interests. Org: udemy Date: November 2025

11. R eferences ( n.d.). What is KPI? Qlik. https:// www.qlik.com /us/ kpi #:~:text=KPI%20stands%20for%20key%20performance,time%20for%20a%20specific%20objective. ( 2024). Music Industry Recording Studio A [Photograph]. https://drexel.edu/westphal/academics/undergraduate/MIP/Facilities/Recording_Studio_A/ (2024). Exploring English Language with Varied Music Genres [Photograph]. 5 Minute English. https://5minuteenglish.com/exploring-english-language-with-varied-music-genres/ Dugan, K. (2015).  Your Favorite Rapper Uses A Ghostwriter, And It’s OK  [Photograph]. Circuit1994. https://circuit1994.wordpress.com/2015/07/30/your-favorite-rapper-uses-a-ghostwriter-and-its-ok/ Nicholson, J. (2024, March 26).  Music Biz Conference Moving to Atlanta in 2025 . Billboard. Retrieved September 12, 2024, from https://www.billboard.com/business/business-news/music-biz-conference-moving-atlanta-2025-1235640474/ (2024, September 12).  International Conference on Music and Performing Arts (ICMPA) . International Conference Alerts. Retrieved September 12, 2024, from https://internationalconferencealerts.com/eventdetails.php?id=2763547 K. (2023).  Let’s Bring Back Human Connections  [Photograph]. People think. https://www.peoplethink.biz/lets-bring-back-human-connections/ Zulfi, O. (2023, October 1). How to Mix and Master Music. DEVIANTNOISE. https://deviantnoise.com/music-production/mixing-and-mastering/ Balkin , N. (2024, September 1). Music Licensing 101: How to Sync Your Music. Berkeley. https://www.berklee.edu/berklee-now/news/music-licensing-101-how-to-sync-your-music Cozart, L. (2024, September 1). Adaptability and Resiliency. Coursera. https://www.coursera.org/learn/adaptability-and-resiliency Lock, R. (2024, March 1). Relationship Building Courses. Udemy. https://www.udemy.com/topic/relationship/ (2024). Soft skills for a hard world [Photograph]. McKinsey & Company. https://www.mckinsey.com/featured-insights/future-of-work/five-fifty-soft-skills-for-a-hard-world M. P. &. J. W. (2013). Book Yourself Solid Illustrated (p. Chapter2WhyPeopleBuyWhatYour'reSelling). Wiley. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Picasso, D. (2024). [Bio Picture]. LINKEDIn . https://www.linkedin.com/in/dna-picasso-b8a693219/ Matthews, M. (2024). [Bio Picture]. LINKEDIn . https://www.linkedin.com/in/morgan-matthews-55503475/