e-commerce insights with the help of power BI.pptx

power BI insights for e-commerce sector. thus helps to get more meaningful data visualisation for ecommerce platform.

1. OPTIMIZING E-COMMERCE GROWTH: INSIGHTS FROM Power BI

2. Introduction • Power BI is one of the most important web analytics tools that helps you track your website performance, and its value cannot be overestimated in terms of understanding the users’ behavior, sources of traffic, and key performance indicators are concerned. • It is indispensable for mapping customers’ activity and fine-tuning the digital marketing approach to increase effectiveness in e-commerce. • This presentation uses data extracted from the demo account of Google Merchandising online store focusing on use of Power BI in the e-commerce environment. • Using these findings, businesses can make appropriate changes to the factors influencing growth and OT&B effectiveness of online businesses.

3. Performance analysis Tracking sales trends Identifying best-selling products Seasonal sales analysis Regional sales performance Customizable sales dashboards

4. Customer information and customer conduct Demographic analysis Customer segmentation Purchase behavior trends Customer lifetime value (CLV) Personalization opportunities

5. Customers to operationalize this concept Campaign performance analysis ROI measurement CAC analysis is a customer acquisition cost. Identifying marketing channels effectiveness Data-driven marketing decisions

6. Total revenue, Users for First user medium of Organic Search vs. Paid Search • The visualization shows how first-time user total revenue and total users are related to the Organic Search and Paid Search mediums. • In particular, it exemplifies dissimilarities in the matter of the revenues obtained and the activity of users within these two types of acquisition paths. • Appearances are made of various aspects exposing whether Organic Search users are result in generating more revenues or, in contrast, behave differently than Paid Search users ( Tupikovskaja-Omovie , 2022). • They help to make better decisions on how to allocate budget and where to manage it at the areas of improvement for getting the maximum ROI for the varied acquisition channels.

7. User Demographics This aspect mainly focuses on the age limit, gender, and geographical location of the users which is very crucial in analyzing the target group. The largest group is the 25-34 years age group which reveals that the program enjoys a young adult audience. It was established that a large chunk of the website traffic is initiated in the United States, while other popular source countries include Canada and the United Kingdom (Smith & Doe, 2022). Advanced knowledge in relation to users aids in the customization of marketing appeals in order to reach certain groups.

8. Insight number five relates to the statistics of devices used The first of the analytics derived from the usage of the device indicate the users by the type of device; whether the users are using a desktop, mobile, or a tablet. The 60% of the traffic is from mobile devices, so the audience active on this website is mobile-centric. The utilization of desktops is 35% followed by the utilization of tablets which is at 5% (Jones et al. , 2023). The other key factor that must be considered is mobile friendliness of the website to increase its usability.

9. Primary source of traffic on the page As for the Traffic Sources, they can be grouped into Organic Search, Direct, Referral, Social, as well as Paid Search. Specifically, it can be seen that Organic Search has the highest percentage of traffic at 40% while Direct traffic has 25% and Referral traffic 20%. Social media adds 10% while Paid Search adds 5% of the site’s traffic (Brown, 2022). As a strategy, it is also important to look at the aspect of diversification in traffic sources because it may help to alleviate dependence on that channel.

10. Focuses on the bounce rate analysis This means that bounce rate is the rate at which visitors accessed the site and immediately left only to view a single page. The total of bounce rate is 50%, and the highest levels were found mainly in the Home and Products sections. Therefore, enhancing the content on such pages that lead to high bounce rates would result in better communication with users (Lee & Kim, 2023). Reducing bounce rates often results into increased conversion and happier users of the site.

11. CRO Conversion rate relates to the ability of a business organization to turn a specified number of visitors into users that consume a certain product or activate a certain service. This means that 2 of the local currency is equal to the international standard, and the symbol currently in use is $12. 5%, therefore, it is vital that the proportion of abandoned carts during each traffic source is controlled at 5%. Within the concerned website, the highest conversion rate is recorded for Organic Search at 3% whereas the Social Media has the lowest conversion rate of just 1% (Anderson & Parker, 2023).

12. Customer journey mapping It is a process of mapping customers’ interactions starting from their first time in the website until they make a purchase. Possible stages are the awareness of product, making it a part of consideration set, and finally, making the final decision. Analyzing the customer behavioral pattern assists in the recognition of the gaps that make the customers uncomfortable or those areas in which improvements can be made (Garcia & Martinez, 2023). Improving the customer experience increases customers’ levels of satisfaction, and in turn, their levels of loyalty.

13. Cart abandonment rate Cart abandonment rate is calculated as the number of users starting a purchase but does not finish it and instead only adds products to the cart. The present cart abandonment rate is at 60%; the typical causes for this include the exorbitant cost of shipping and lengthy checkouts. This is because, the lower the cart abandonment rate, the much higher a firm’s revenues would be, Wilson (2023). Some of them are reducing the number of steps in the check-out process, free shipping and cart abandonment emails.

14. Flow Analysis for the application of the system The user flow evaluation defines the actions taken by the users on the website, thus including how they entered the website and how they leave it. Some of the familiar scenarios are home page to product detail page to the shopping cart. The definition of the drop-off points is useful in determining the areas that seem to frustrate the users or where their interest fades (Smith & Nguyen, 2023).

15. Content performance analysis Content performance analysis measures how well various forms of content effectively work in terms of users’ interaction. Among the content types, blog posts, product descriptions, and videos are the most effective ones. Many clicks outshone popular themes including education and how to categories (Davis, 2023). Certain performance indicators can raise the level of user interaction with content and its ranking on the respective search engine.

16. E-commerce Funnel Visualization Getting conversion funnels details the series of events that a user undergoes from the times he set his eye on the site to the point that he buys a product. These involve: landing page, product view, adding the product to cart, and the buying stage. The emerging drops at each stage indicate the organizations’ areas for improvement (Johnson, 2023). Optimizing the entire e-commerce funnel also implies a higher chance of optimizing the conversion rate and thus dominating revenues.

17. Promotions and Traffic and Sales The evaluation of promotions is important since it increases the knowledge on its efficiency in increasing traffic and consequent sales. Customers are attracted by sales promotions during festive seasons, this leads to a rise in traffic and incomes. Typically, when using promotions, their success can be measured based on the click through rates and the conversion rates (Lopez, 2023).

18. Recommendations • Invest more in improving Organic Search factors by increasing the budget to improve the business’s presence and drive more quality traffic. • Have specific strategies for the Paid Search advertisements with special emphasis on making the ads as relevant as possible and the conversion rate for every ad placed so that the ROI is optimized. • Carry out a split test between landing pages and user flow specifically for both Organic and Paid Search traffic in order to optimize the conversion rate. • Incorporate the remarketing campaigns to consumers from the two sources of acquisition seeking to engage the targeted users fully while using effective content and language to entice the clients into converting.

19. Conclusion • Summarize the useful information from the analysis, pointing at the necessity of attentiveness to the users’ behavior and ais affecting acquisition sources. • Stress the audience on the value of extending decision making supported by data to optimize revenue generation and user’s experience. • Emphasize that optimization process of digital media is continuous hence strategies used in the marketing of digital media are modified as per evolving market trends and consumer behavior. • Promote the steady assessment of the presented indicators with the eagerness to stay competitive and to keep the consistent growth in the constantly evolving environment of e-commerce.

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