E- mail marketing Best Classes in Faridabad

Email Marketing Course in Faridabad

Unlock the power of email marketing with our comprehensive course in Faridabad! Whether you’re a business owner, marketer, or aspiring professional, this course will equip you with the essential skills to create effective email campaigns that drive engagement and sales.

Course Highlights:
Understanding Email Marketing
Learn the fundamentals, including email types, objectives, and best practices.
Building Your List Discover strategies for growing your subscriber base and maintaining a clean email list.
Crafting Compelling Content: Master the art of writing engaging subject lines and persuasive email copy that converts.
Design and Automation: Explore tools for designing visually appealing emails and automating your campaigns for maximum efficiency.
-Analytics and Optimization: Understand how to track metrics, analyze results, and refine your strategies for better performance.

Duration: 4 weeks, with interactive sessions and hands-on projects.

Join us to enhance your skills and take your email marketing to the next level. Enroll today and start your journey towards becoming an email marketing expert! For more details, contact us at [your contact information].

1. Email Marketing
Strategy
Fundamentals

2. Understanding the
Importance of an
Email Marketing
Strategy

3. 320 billion
emails are sent and received per day.
Statista

4. There are currently
over 4 billion daily
email users.
Statista

5. The global email marketing
market was valued at $7.5 billion
in 2020 and projected to
increase to $17.9 billion by 2027.
Statista

6. Email isn’t going
anywhere.

7. Delighting your
audience through
email marketing can
generate authentic
connections which
can lead to
community too.

8. Statista
A small business that works to
invest in tech nonprofit
entrepreneurs who are
applying the best technology
to the world’s biggest social
problems

9. Email is a push channel.

10. Email is the marketing
platform that doesn’t have
to play the waiting game.

11. 61% of US consumers shared that they like
receiving weekly promotional emails.
61%
MarketingSherpa

12. 38%
38% of US consumers reported wanting to
receive emails even more frequently.
MarketingSherpa

13. Email is a
two-way street.

14. Inbound is about listening to
our prospects and customers,
so that we can deliver what
will be beneficial to them.

15. $44-$48
In 2020, email marketing generated
per $1 spent.
United States’ Association of National Advertisers

16. That’s kind of like going on a
road trip without using a GPS
because you have a pretty
good sense of directions.

17. What I have seen time and time again in my
training sessions and consultations with
marketers is a lack of marketing discipline. Far
too many campaigns, as well as programs, are
developed without a clear objective, without a
strategy to achieve that objective, and without
a relevant set of metrics to measure whether the
campaign succeeded. Instead, marketers go
right to the technology underlying the
campaign.
“
Kath Pay
Holistic Email Marketing

18. Email marketing is often seen as a
technology-driven channel, not a marketing
channel. Yes, we have advanced marketing
technology to help us create, target, and
send our messages. But we can’t rely on the
technology to make up for poor planning or to
direct the strategies we need to achieve our goals.
”
Kath Pay
Holistic Email Marketing

19. Strategy is the wind in the sails of
an effective email marketer.

20. How to Build an
Effective Foundation
for Your Email
Marketing Strategy

21. Your strategy provides
direction and momentum.

22. What is your goal?

23. “
People don’t buy what you do;
they buy why you do it.
And what you do simply
proves what you believe.

—Simon Sinek

24. SMART goal
A goal that is specific, measurable,
attainable, relevant, and time-bound

25. A SMART goal is specific.

26. “I want to improve our
click through rates.”

27. “I want to increase our
click through rates by
experimenting with CTA
placement and copy.”

28. A SMART goal is
measurable.

29. “I want to increase our
click through rates by at
least 3% every 2 months
by experimenting with
CTA placement and
copy.”

30. A SMART goal is
attainable.

31. A SMART goal is relevant.

32. A SMART goal is
time-bound.

33. “I want to increase our click
through rates by at least 3%
every 2 months by the end
of the quarter through
experimenting with CTA
placement and copy.”

34. Effective email marketing campaigns start with
clearly defined goals. Let’s say your goal is to
increase adoption for a new product. Consider who
would benefit from the product, what value it will
provide them, and how you’ll track and analyze
adoption — and share that information with your
stakeholders.
You’ll not only ensure alignment, but better enable
teams to define the right audience, create
compelling copy and actionable CTAs, and
effectively measure campaign success.
And, if you’re not sure why you’re sending an email,
don’t send it. Our customers trust us to share
meaningful and relevant information, not to leave
them wondering why we’re in their inbox.

Jessica Eure
HubSpot Manager, Email Strategy ”
“

35. Understanding the
Importance of an
Email Service
Provider

36. Email Service Provider (ESP)
An email marketing software that also
provides delivery infrastructure.

37. Consider whether your
ESP integrates with
your CRM.

38. Do the ESPs you’re
considering have
third-party
integrations?

39. Is marketing
automation a
capability of
your ESP?

40. Common ESPs
●Constant Contact
●MailChimp
●Campaigner
●Sendinblue
●Drip
●AWeber
●HubSpot