EBE3B_SPROUTSURE IME LEAN CANVAS MODEL.pptx

Lean Canvas Model Agriculture

1. KEY METRICS LEAN CANVAS PROBLEM Fertilizer cost and availability Environmental impact and soil degradation Nutrient imbalance SOLUTION Enriching the soil with essential nutrients (NPK) Reducing agricultural waste and utilizing organic waste Improving crop yields and quality UNIQUE VALUE PRPOSITIONS Sustainable solution that reduces environmental impact and agricultural waste. Nutrient-rich (NPK), organic fertilizer that is made from discarded waste materials Effective at improving crop yields and quality Affordable and easy to use UNFAIR ADVANTAGE Our unfair advantage is our access to a plentiful supply of durian husks, watermelon skins, wood ash, and bone meal in Davao City. This allows us to produce our fertilizer at a lower cost than our competitors. Additionally, our fertilizer is unique in its formulation and is not currently available on the market. CUSTOMER SEGMENTS Age: 21 years old and above Small-scale farmers, home gardener, or plant enthusiast Who looks for sustainable and cost-effective fertilizer solution Who are concerned about environment and want to use products that are good for their plants and the soil. BUSINESS MODEL EXISTING ALTERNATIVES Golden key Greenplants CU Fastfold Instagrow HIGH-LEVEL CONCEPT SproutSure is a regenerative fertilizer made from organic waste materials such as durian husks, watermelon skins, bone meal, and wood ash. The fertilizer is designed to improve soil health and fertility, and to promote plant growth. SproutSure is a sustainable and eco-friendly alternative to chemical fertilizers. CHANNELS Digital: Social media (FB, IG, Tiktok ) Online Selling platform ( Shopee & Lazada ) Traditional: Word of mouth Agricultural trade shows and other events Directly to large farms and greenhouses EARLY ADOPTERS Organic farmers who are committed to using sustainable and eco-friendly methods of production. Permaculture practitioners who understand the importance of building healthy soils, and they are looking for ways to improve soil fertility without relying on synthetic inputs. Gardeners who are passionate about growing their own food in a natural and sustainable way. HYBIRD MODEL OF DIRECT-TO-CONSUMER MODEL AND RETAIL SALES MODEL Volume sales Number of customers Net income Gross Margin COST STRUCTURE (VARIABLE AND FIXED) Cost of raw materials Direct labor Manufacturing Overhead PRODUCTION COSTS PERIOD COSTS Distribution costs or Selling expenses General and Administrative Expenses REVENUE STRUCTURE Direct-to-consumers – sold directly to consumers through a variety channel Sales through garden centers and nurseries Sales through farmer’s markets and roadside stands Sakes through online stores (own company’s websites and online selling platform) Retail sales – sold in bulk to retail buyers Sales to retailers. Offers discount.