ECOLUXE pre-EMMYS 'Endless Summer' Festival

producerdeb 433 views 7 slides Jul 20, 2024
Slide 1
Slide 1 of 7
Slide 1
1
Slide 2
2
Slide 3
3
Slide 4
4
Slide 5
5
Slide 6
6
Slide 7
7

About This Presentation

Debbie Durkin’s ECOLUXE 'Endless Summer Festival' celebrates Television's biggest night, the primetime TV Awards, to benefit Marley's Mutts Dog Rescue 501c3 non-profit, that represents a significant shift in how pre-awards events are conceptualized and executed. By seamlessly blend...


Slide Content

ECOLUXE LOUNGE is a premiere celebrity luxury experience in its
18th year that provides brand sponsors with a purposeful connection
to stars and media that secures significant press. Aligning your brand
with the industry's top tastemakers and capitalizing on media
attention from stars interacting with your brand is a powerful product
placement strategy that elevates awareness across a variety of
mediums by producing behind-the-scenes exclusive creative content
for brands on social media and non-commercial usage that drives
momentum and leverages brand awareness that can translate into
increased sales. ECOLUXE LOUNGE is a purposeful live experience
of fun brand activations that offer education on how to live a more
sustainable modern life and the all-important personal connection.
Produced by LA's leading sustainable product placement TV/Film
veteran producer and official ABC producing partner Debbie Durkin.
Debbie is a longtime animal advocate, dedicated philanthropist, who
champions nonprofits as charity partners for each event as we look to
re-envision our future, the future of our sponsors, and tap into new
creative possibilities together. Previous event videos below:
ECOLUXE Awards Season Drive-Thru Luxury Experience
https://vimeo.com/manage/videos/544159123
ECOLUXE pre-Espys Sports Lounge
https://vimeo.com/manage/videos/986107577

Previous Celebrity Guests
Elle Fanning
Patricia Arquette
Cloris Leachman
Jerry O'Connell
Gretchen Rossi
Dee Wallace
Mercedes Javid
GG Golnesa
Jax Taylor
LA LA Kent
Brittany Cartwright
Gilbert Gottfried
Beau Bridges
William Fichtner
Matthew Perry
Justin Theroux
Missi Pyle
Jason Ritter
Melanie Lynskey
Shanola Hampton
James Maslow
Sam Neill
Christina Milian
Adrienne Bailon
Cissy Spacek
Pierce Brosnan
Liam Neeson
Tom Felton
Naomi Watts
Danny Glover
Bethenny Frankel
Justin Bieber
Jennifer Lawrence
Amy Poehler
Ian Ziering
Tony Hale
Jim Gaffigan
Kym Whitley
John Cusack
Cuba Gooding, Jr.
Robert Townsend
Michael Douglas
Evan Rachel Wood
Lil Jon
Taboo 
Keith Harris
Miljenko Matijevic
The EDGE
Flea 
Jane Lynch
Rachel Dratch
Jesse Tyler Ferguson
Frances Fisher
Eric Roberts
Corey Feldman
Nathalie Emmanuel
Dennis Haysbert
Dyan Cannon
Scheana
Jennifer Flavin-Stallone
Audrina Patridge
Raven Symone
Kendra Wilkinson
Gina Rodriguez
Daryl Hannah
Eric Roberts
Courtney Sixx
Tom Sandoval
Tom Schwartz
Chris Kattan
Kiowa Gordon
Jeremiah Bitsui
Katie Maloney
Willie Gault
Greg Louganis
Al Joyner
America Ferrera
Jill Zarin
Chris Harrison
Terrence Terrell
Jonathan Bennett
Elijah Wood
Lakeith Stanfield
Aldis Hodges
Domingo Coleman
Lou Ferrigno
Sofia Milos
Nate Parker
Michael Jai White
Sylvester Stallone
Scout Taylor-Compton
Parker Posey
Jennifer Tilly
Avi Lerner
Farrah Abraham
Malin Akerman
George Takei
William Shatner

Presenting Sponsor
•Branded premium space in the lounge
•Genre exclusivity
•Food service
•Up to 8 staff on-site
•Customized brand activation
•One-on-one introductions to guests & journalists
•Opportunity to seed products / provide custom services
•Prime brand placement in event press
•PR and social media campaign support pre and post event
•Branded feature in broadcast segment and major magazine
•Wrap report with Media analytic

Premium Sponsor
•Premium branded location in event/genre exclusivity
•Up to 4 on-site staff
•Guest introductions to pitch brand
•Opportunity to seed or sample products
•Wrap report with Media analytic following event
•Brand mention in event press
•Inclusion in broadcast and major magazine placement


Event Sponsor
•6’ Banquet table space in event/2 on-site staff
•Intoduction to celebrity guests to seed products
•Inclusion in Getty Images event photos gallery
•Brand mention in Event Press


Showcase Sponsor
•Bar height table in event
•1 on-site staff
•Opportunity to meet guests to sample products
•Brand mention in Event Press

Celebrity Gift Bag Sponsor
•Products/marketing materials included in bags
•No on-site rep
•Brand mention in event press


Contact:
Debbie Durkin, Producer
310-403-8834
[email protected]
linktr.ee/producerdeb @producerdeb

SPONSORSHIP OPPORTUNITIES

ECOLUXE LOUNGE CASE STUDY
CHALLENGE
 ECOLUXE LUXURY Lounges are private event experiences curated and produced by Debbie Durkin, LA's leading sustainable product
placement and branded integration TV/Film producer and an ABC TV producing-partner, that celebrates awards shows and the world's
leading independent film festival in Utah by aligning brands with world-class athletes, sports figures, celebrities, TV personalities, content
creators, industry VIP’s, and media. While our PR partners were tasked with cultivating media coverage and securing talent attendance,
combining with Debbie's longtime connections in the entertainment industry and purposeful ECOLUXE brand messaging,  the teams
combined forces to broaden awareness for our brand sponsors and our non-profit partners. We utilized our extensive network and
produced ECOLUXE awards season on Oscars weekend in March at the iconic Avalon Hollywood to expand visibility in the media,
elevating brand awareness and relevance across a wide variety of mediums.

STRATEGY
Our team devised a purposeful strategy to appeal to talent, media, and pop culture influencers alike. In order to facilitate this narrative
to the media, we implemented our vast network of media gatekeepers to effectively reach the participants' key audiences and shine a
light on how brands can activate with authenticity and purpose experientially. Our tactics included not only the loyal and devoted
following that ECOLUXE Lounge brand has cultivated over the past 18 years but also Debbie’s past 53 years as a
SAG/AFTRA/WGA/Equity-franchised talent agency owner in 2 states, a nationwide talent scout (who has lectured in 99 cities in 3
countries), a professional photographer, stylist, and makeup artist based in Los Angeles and Chicago that has expanded into a worldwide
global audience as well.

RESULTS
We developed a strategic communications roadmap for ECOLUXE which proved to be a resounding success, as we were able to secure
coverage from top-tier media on behalf of our event and all brands involved. As a result of our combined efforts, we secured over 1.21
billion media impressions in our recent ECOLUXE activation on Oscars weekend. Highlights included but not limited to: Hollywood
Reporter, Variety Magazine, E! News, Yahoo!, Page Six, Entertainment Tonight, The Sun, Us Weekly, ABC4 TV News, NBCLA TV, Los
Angeles Magazine, OK! Magazine, EXTRA!, Wonderwall and more. Event video: 
https://vimeo.com/924406450