Economic Analysis of Arun ice creams

The History and Company Details of Arun Ice-Cream

1. ECONOMIC ANALYSIS OF Arun Icecreams Presented by Vignesh.C (1491054) Stealth

2. INTRODUCTION & HISTORY OF THE COMPANY Arun Icecream was established in the year 1970 under the name M/ s.CHANDRAMOHAN & CO., for the manufacture and sale of Ice Creams and Milk and Dairy based Products . The business grew rapidly and the Firm's turnover increased from Rs.1.00 lakh in 1970 to Rs.29.52 lakhs in the year 1986 . In 1987, Mr. R.G. CHANDRAMOGAN allowed the Company to register the Brand Name " ARUN Icecream "

3. The Company has changed its Name to HATSUN MILK FOOD PRIVATE LIMITED and Certificate to this effect was obtained from the Registrar of Companies, Tamil Nadu , Madras on 07.08.95 and subsequently converted into Public Limited Company

4. FOUNDER OF ARUN-ICECREAM R. G. Chandramogan  is the chairman and managing director of  Hatsun Agro Product  Ltd, which is the manufacturer of branded milk and ice cream and the largest private dairy in India.

5.    His family sold some property for 13,000 rupees with which he started RG Chandramogan & Co in 1970 .  In 1986, RG Chandramogan & Co the firm was established as ‘ Hatsun Agro Products Ltd ’. His son C. Sathyan has been named executive director of Hatson Agro since 2002  He is one of the first generation of entrepreneurs from  Sivakasi .  He is one among the 41  Indian  Billionaires

6. WONDERS OF ARUN ICE CREAM In just over four decades has become India's largest private sector company in the Dairy Industry. Dairy ingredients exported to 38 countries in the American, Middle East and South East Asian Markets Holds various Quality Standard Certifications including the prestigious ISO 9001 & ISO 22000 Producing and marketing a wide range of Dairy Products – Dairy Whitener, Skimmed Milk Powder, Agmark Certified Ghee, Butter, Cooking Butter, Milk, Varieties of Curd, Paneer and Buttermilk through the Brand Hatsun Milk & Milk Products.

7. PRODUCT PROFILE ROYALS EXOTICS DELIGHTS CUPS

8. PROMOTERS OF ARUN ICE-CREAM Chairman & Managing Director Mr.R.G . Chandramogan Mr.K.S . Thanarajan Joint Managing Director Mr.C . Sathyan Executive Director

9. ORGANISATION CHART CEO CEO Director HRM Joint Managing Director Executive Director Manager Finance Sub Ordinates

10. FINANCIAL STATUS The company's sales have grown from  INR 2127.30   lakhs  in 1997-98 to  INR 160470.90   lakhs  in 2011-12. The equity base with reserves stand at  Rs.10771.49   lakhs  and gross asset base stand at   INR 54865.30  lakhs.

11. SHARE DETAILS

12. SHARE VALUE

13. BALANCE SHEET

14. REASONS FOR THEIR SUCCESS Ideal and convenient location Well-decorated parlours where cleanliness given top priority Regular maintenance of freezer to keep them functioning at optimum levels Courteous and unmatched service Knowledge of product/variety among the staff Ability to understand customers' needs so as to satisfactorily cater to their tastes Novel and innovative promotions

15. SWOT ANALYSIS

16. STP

17. Competitor