Eenadu newspaper details

This ppt will explain about the past ,present ,and future of the eenadu

1. Team 2( Eenadu ) 1-Shirisha 2-Haritha 3-Shivareddy 4-Swamy 5-Bhanuprasad 6-Uday 7-Venu 8-Bejugam vineeth 32

2. We are very thankful to Ms.Sheela mam for giving us this opportunity. 32

3. EENADU-The Heart and soul of telugu people

4. PRESENTATION OUTLINE Past. Present. Future. Introduction. Economy. Working. - ve opinion. + ve opinion. 32

5. INTRODUCTION 32

6. What is a newspaper A newspaper is a serial publication containing news  about current events. other informative articles (listed below) about politics, sports, arts, and so on, and advertising. A newspaper is usually, but not exclusively, printed on relatively inexpensive, low-grade paper such as newsprint. 32

7. INtroduction 32

8. Eenadu’s Joint Publication Annadata Sitara Vipula A tribute to womanhood-Vasundhara Pratibha Common man takes the stock Raithay Raju- Farmer is the King We’ll tickle your ribs and your mind 8

9. PAST

10. History It was founded in 1974 by Ramoji group. Eenadu’s rise to the top wasn’t instant, Initially eenadu struggled to become a daily newspaper. As it is barely managed to sell 3,000 copies in the entire week. Eenadu is an Indian Telugu-language daily newspaper which is the largest circulated telugu newspaper. Eenadu began with a print order of 4000 copies, composed by hand produced using second hand printing process. But by then time it was admitted into the Audit Bureau of circulation in 1976, its circulations was 48000. By 1978, Eenadu surpassed andhrapatrika and udayam folded,leaving eenadu with over 75% of the audited circulations of telugu dailies 32 Mr.Ramoji rao

11. Market Entry Mr.Ramoji chose Vishakhapatnam to launch Eenadu because it was a neglected area. Had an Objective of delivering newspapers at the crack of dawn Eenadu virtually changed the basic perception of news by emphasizing on local news. By 1978, Eenadu surpassed Andhra Prabha’s circulation When eenadu expanded to hyderbad in 1975, it divided the city into target areas Recruited delivery boys three months in advance and gave away the paper for free for a week 11

12. Eenadu and political campaign N.T.Rama Rao launched Telugu Desam Party. He relied heavily on Eenadu to provide him the publicity and support. Eenadu’s successful campaigning led to NTR’s Winning in the state election. TDP was the first non-Congress Party to rule Andhra Pradesh 12

13. PRESENT 32

14. At present the organizational structure of Eenadu 23 branches in AndhraPradesh The collection of news is like a pyramid. The head office has branch in each district which have zones. This kind of structure is unique for Eenadu It ensures that the rural population are widely represented. This new concept f news attracted a large number of readership. 14

15. Headquarters in Hyderabad One of the widely circulated Telugu daily and top read Telugu newspaper not only in Telangana,Andhra Pradesh; but also in the country. Ramoji Rao adopted a new set of directors and management to take it to the top. 15

16. FUTURE and its competitions 32

17. Competition and statistics Eenadu has a healthy competition with other newspapers like: Sakshi (news daily) - 12.5 million circulations Andhra Jyoti - 4.8 million circulations Vaartha - 3.2 million circulations 17

18. Resorted to scientific strategies and market surveys to determine reading habits and readers’ requirements, to promote the paper. Utilized the services of long distance bus conductors to pick up the news dispatches from correspondents For extensive coverage Eenadu appointed hundreds of stringers, who were paid lineage Eenadu started marriage advertisements breaking several caste rituals and taboos. 18

19. Economy 32

20. Spending expences. Printing cost per newspaper. Size of the newspaper and no of pages. No of colour pages . Transportation charges. Circulation charges. Salary for staffs+ office expenses. 32

21. Profits Daily newspaper mainly earn money through subscription charges . Advertisement is the main source of income for eenadu . Mainly in the time of elections, festivels . Text Classified Ad Classified Display Ad Display Ad

22. Decline of Eenadu market Due to competition, Eenadu had to face decline in its market size. After a decade of unmatched success, Eenadu had to face a crisis of losing its market size to sakshi and Andhra Jyothi To stop the decline and to recover and consolidate its position it started using defensive techniques. 22

23. working 32

24. Reporter Reporter are the journalists who  primarily report facts that they gather.  They have contact with people every every time and gather the notice . They are divided into area wise and gather the information from people.  They send the information with a respective photo.  They have timings to submit to the office  Day news- 6pm . News after 6 -10pm  . Emergencies or any crime -1 am 32

25. Sub editors:  They are divided into area wise.  They look after word mistakes ,sentence mistakes, spelling mistakes.  Listeners:  They do make up  the news.  Make the news effective by keeping suitable headline placing the photos in effective way.  32

26. Printing section:  Here printing of newspaper takes place   There are 23 printing centers of eneadu .  Distribution:   They send the newspapers to the  different places by the agents  . Agent deliver to the people . 32

27. + ve people opinon and reason for its popularity 32

28. DECENT REGIONAL PAPER Eenadu started marriage advertisements breaking several caste rituals and taboos. Criticizes government in good manner. It is excellent in contributing to telugu culture and serving telugu speaking people. It doesn’t publish vulgar or any model pics for selling its paper. Best way of expressing core subject of serious motive by the cartoon even by uneducated people can understand. It covers better content including national and international coverage. 32

29. It changed the basic perception of news by emphasizing on local news. It resorted to scientific strategic and market surveys to determine reading habits and reader’s requirements. It provides special care for women's on cooking recipes and house keeping. It is very speed and full perfect covering of news and posts a maximum real news to public. It effectively expresses the problem of rural as it would reach government. It gives classifieds which is helpful for unemployed. 32

30. REASON FOR POPULARITY It’s not one way process. Eenadu has always been recognised to be a newspaper with strong political opinions. It was the newspaper’s political viewpoints that resulted in change of government in Andhra pradesh . Regulars of eenadu also follow the economic and financial colums published on weekdays. It is giving separate magazines for students which help them a lot in studies. 32

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