Effective Branding is the encompasses several key elements

dinkusfitness 8 views 10 slides Oct 18, 2024
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About This Presentation

An effective branding description clearly communicates a brand's identify, values, and unique selling proposition.


Slide Content

Effective Branding

CONTENTS . INTRODUCTION . WHY BRANDING? . FAMILIAR BRANDS . BRANDING FACTORS . EFFECTIVE BRANDING . BRAND STRATEGY . CONCLUSION . THANK YOU

INDRODUCTON What is Branding ? Branding is the process of creating a unique identity for a product, service, or company through elements like logos, design, messaging, and customer experience. It aims to differentiate and build a strong connection with consumers.

WHY BRANDING? Branding is how a business creates a unique identity. It includes things like logos, colors and messages that help people recognize and remember the brand. Good branding builds trust and loyalty.

MOST FAMILIAR BRANDS . Apple . Coca-cola . Nike . McDonald’s . Amazon . Samsung . Google . Microsoft . Toyota . Facebook

FACTORS TO CONSIDER WHILE BRANDING Target Audience Unique Selling Proposition Brand Values Visual Identity Consistent Messaging Market Research Customer Experience Flexibility

HOW TO DO EFFECTIVE BRANDING Define Your Brand Know Your Audience Create Visual Identity Establish Brand Voice Ensure Consistency Engage on Social Media Gather Feedback Monitor Perception

HOW TO DEVELOP BRANDING STRATEGY Conduct Market Research Define Brand Purpose Identify Target Audience Craft Your Brand Message Design Visual Identity Choose Branding Channels Set Goals and Metrics Implements and Monitor

IN SHORT, Branding is the process of designing a business’s unique identity to distinguish it and build customer relationships