INDRODUCTON What is Branding ? Branding is the process of creating a unique identity for a product, service, or company through elements like logos, design, messaging, and customer experience. It aims to differentiate and build a strong connection with consumers.
WHY BRANDING? Branding is how a business creates a unique identity. It includes things like logos, colors and messages that help people recognize and remember the brand. Good branding builds trust and loyalty.
MOST FAMILIAR BRANDS . Apple . Coca-cola . Nike . McDonald’s . Amazon . Samsung . Google . Microsoft . Toyota . Facebook
FACTORS TO CONSIDER WHILE BRANDING Target Audience Unique Selling Proposition Brand Values Visual Identity Consistent Messaging Market Research Customer Experience Flexibility
HOW TO DO EFFECTIVE BRANDING Define Your Brand Know Your Audience Create Visual Identity Establish Brand Voice Ensure Consistency Engage on Social Media Gather Feedback Monitor Perception
HOW TO DEVELOP BRANDING STRATEGY Conduct Market Research Define Brand Purpose Identify Target Audience Craft Your Brand Message Design Visual Identity Choose Branding Channels Set Goals and Metrics Implements and Monitor
IN SHORT, Branding is the process of designing a business’s unique identity to distinguish it and build customer relationships