Effects of Advertising

simgeguner 15,106 views 16 slides Jan 18, 2015
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About This Presentation

Marketing communication, persuade


Slide Content

Effects of Advertising Simge Guner

Introduction D efinition of A dvertising Purpose of Advertising Effects of Advertising

What is the advertising?

Definition of Advertising Advertising is a form of   marketing communication a nd it   used to persuade an audience   to buy or use . Advertising must be memorable.

w hich is imagined people that… Untouchable and valuable If people use the product , they will look like him/her People should buy new ones

Sometimes people cannot avoid ads because they are followed by it. And people think that they have to say “yes”

In brief, Advertising controls people

What is the aim of advertising?

Purpose of Advertising Promoting a new product Convince to be preferred

Moreover, Advertisers expect Awareness Knowledge Liking Preference Conviction these move s when buyers making a purchase

What Are The Effects of Advertising? Positive and Negative Effects

Positive Effects Advertising is the life of trade and also advertising increases the demand.

Beneficial Effects Give i nformation to the customer . Improves the sale of product . An effectual advertisement results in a swift change in the attitudes and habits of the people.

Negative Effects Advertising makes people being shopaholic. People can feel be excluded as long as they have not enough money to pay for the product.

Disadvantages The economic value of a person becomes wasteful. Companies   always needs innovation and it causes more and more waste . However, people can’t sustain that kind of waste  forever .

Thank you for watching me Simge Guner