effects of corporate social relations to brands and their products.pptx

effectiveness of corporate social relations on the luis vuitton brand and other similar companies

1. Effectiveness of CSR on the Brand Image of Louis Vuitton Corporate Social Responsibility (CSR), can be defined as the responsibility of a business firm towards society, the environment, and the economy in which it operates while conducting its business activities (Carroll, 2021). CSR is especially relevant in the luxury fashion industry because customers are willing to know the social and ethical implications of the product they are buying (Kapferer & Michaut , 2015). The research question shall therefore be focused on evaluating how successful CSR interventions have been in enhancing the Brand image of Louis Vuitton, a premium brand dealing with quality products available globally. Through the analysis of the CSR activities conducted by Louis Vuitton, the study will look at how the organization’s CSR activities influence consumer perception. Background on Louis Vuitton's CSR Activities Louis Vuitton has implemented various CSR initiatives, focusing on environmental sustainability, community engagement, and ethical sourcing (LVMH, 2020). For instance, the brand has launched projects like its partnership with UNICEF and the "Green Supply Chain" initiative, which promotes the use of sustainable materials and practices (Louis Vuitton, 2021). These CSR efforts are aligned with the company's broader strategy to maintain its reputation as a socially responsible and ethical brand. Recent campaigns have also highlighted Louis Vuitton's commitment to reducing its carbon footprint and supporting local artisans, which underscores the relevance of CSR in its long-term strategic planning.