Efficient Website Management for Digital Marketing Pros

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.

This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.

Actionable tactics you can apply after this session:

- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.

- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.

- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.

Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

1. Efficient Website Management for Digital Marketing Pros Unlocking Secrets for Successful Campaigns

2. Agenda 2 NEXT Website Management 1 Streamlining Operations 2 SEO Best Practices 3 Product-Led Marketing 4 Takeaway Tactics 5 Q&A 6

3. But why an SEO? An SEO is often the best candidate to project manage a website build due to their deep understanding of search engine algorithms, focus on user experience, content strategy expertise, technical proficiency, analytical skills, communication competencies, and commitment to continuous optimization. Bird Dog SEO

4. Efficient web production requires mastering the art of time optimization. Website Management Website project management involves balancing priorities, coordinating teams, and optimizing time to enhance SEO strategies and achieve high ROI in digital marketing. Project Timeline Adherence Task Completion Rate Post-Launch Performance

5. CASE STUDY Total pages produced in 90 days to launch four client websites in the home services industry 1.7K Average lift in organic web impressions within the first 30 days 22% Average increase in leads (calls and web leads) attributed to the website 11%

6. CASE STUDY New impressions from Product Snippets and Review Snippet Results 50K Reduced the time it takes for the Longest Contentful Paint to load from 5s to 1s 1s

7. Successful web production includes measuring KPIs: With a team of X, we produced Y pages, including paid landing pages The average page on the site was served X% faster with WP The design improved LCP, from X seconds to Y on initial load An increase on average of X conversions from organic traffic Produced in <X days Xs Improved Load Time X% Increase in CWV X% Lift in Conversion

8. ‹#› NEXT Streamlining

9. 5 Tips for Efficient Web Project Management Becoming an effective project manager entails mastering the art of time management , anticipating and addressing obstacles proactively, and swiftly communicating changes to project stakeholders. These fundamental principles lay the groundwork for efficiency in website project management, serving as essential starting points for those aspiring to excel in this role. Facilitate knowledge transfer to mitigate risk, promote transparency, and accountability. Documentation Create smooth progression with timely, effective communication across the team. Communication Allow for adjustments to foster stakeholder satisfaction and ensure project alignment with requirements. Responsive Design Set clear expectations to minimize scope creep and enable efficient resource allocation. Clear Scope Foster adaptability, collaboration, and iteration to ensure flexibility and responsiveness to evolving challenges. Agile Methodology

10. BRANCH GUIDEBOOKS Document all business aspects for marketing teams to build effective campaigns, and link to relevant source files for accurate reporting.

11. 5 Tools for Efficient Web Production Efficient production rely on utilizing the right tools to streamline workflows, facilitate communication, and enhance productivity. These tools empower teams to work seamlessly together regardless of location or time zone. By leveraging these resources effectively, teams can optimize their production processes , foster real-time collaboration, and achieve project goals with greater efficiency and success. Semrush, aHrefs, Search Consoles for SEO research for content production. Research Get & record feedback with tools like Pastel for client approvals. QA & Review Teams, Zoom, Slack, email, phones (remember them?!). Teamwork & Communication Something collaborative like Notion, Confluence, Google Docs. Scope & Documentation Monday, Teamwork, Jira, something that produces Gantt charts with dependencies. Time Management

12. NOTION MANAGEMENT Utilize Notion for project management with custom tagging, subtasks, reminders, and assigned responsible parties to keep projects clear and organized.

13. ‹#› NEXT SEO Practices

14. Optimizing individual pages to rank higher and earn more relevant traffic in search engines. It includes strategies such as optimizing content quality and relevance, improving HTML source code and meta tags, enhancing website speed and mobile-friendliness, and organizing site structure for better navigation. On Page SEO Off-page SEO signals to search engines that your website is reputable and valuable, ultimately helping to boost your organic search visibility and drive more traffic to your site. Strategies focus to improve your site's authority, relevance, and trustworthiness with efforts like link building, social media engagement, and online mentions. Off Page SEO

15. Create Valuable Experiences That Convert By focusing on delivering personalized, meaningful interactions and optimizing every touchpoint, you can significantly boost user engagement and conversion rates, turning visitors into loyal customers. ON SITE SEO Optimize Engagement for Higher Conversions

16. SCREAMING FROG The best way to crawl any website, extract any information, store fully rendered page information, and utilize ChatGPT API to optimize website content.

17. KEYWORD RESEARCH Semrush Keyword Strategy Manager is great for conducting and organizing keywords into topical groups to identify the biggest opportunity for the website’s visibility.

18. 5 Tips for Efficient Content Production Before starting web page production, prioritize your key objectives, templatize recurring elements for consistency, conduct thorough research, ask critical questions to ensure clarity, and review all components to maintain high quality and coherence. Engage stakeholders to clarify objectives, expectations, and any uncertainties before production. Ask Questions Carefully review content for accuracy, coherence, and quality to meet standards. QA & Review Conduct thorough research to gather accurate information and understand audience needs. Research First Create reusable templates to streamline production and maintain content consistency. Templatize Focus on key goals to ensure your content aligns with strategic objectives. Prioritize

19. Associate With Sites Your Audience Views The purpose of off-site SEO is to show search engines your content is valuable. Building relationships with authoritative industry sites enhances your site's credibility and reach To find relevant link-building sites, prioritize reputable industry websites that produce related content OFF SITE SEO Gain Authority with Reputable Links

20. SEMRUSH LINK AUDIT Potentially toxic backlinks from years of black hat link building strategies including content farms, link wheels, and paid-for blog posts 2 .1K of 300 total pages were d uplicative and over optimized, targeting keywords for local cities and services on one site 104

21. SEMRUSH LINK ANALYTICS Monitor your site's backlink neighborhood to ensure it appears reputable and natural. Use Semrush Backlink Analytics' Network Graph to quickly identify and understand potentially toxic sites and their connections to you.

22. 5 Tools for Internal & External Link Building Using the right tools is essential for streamlining your efforts. Identify and capitalize on valuable linking opportunities, monitor your progress, and ensure your site's structure is optimized for both users and search engines using automation and AI-integrated software. Allows website admins to monitor link health, identify linking issues, and optimize link-building strategies. Search Console Connects journalists with sources, offering opportunities for website to earn high-quality backlinks & citations. HARO Optimize on-page SEO and manage internal linking structures to improve overall SEO performance. WordPress Plugins Allows website managers to identify new opportunities, analyze competitors' backlink profiles, and optimize content. Semrush Comprehensive website crawling and analysis including page status, broken links, and custom extractions. Screaming Frog

23. SEO KPIs PAGE EXPERIENCE Optimize speed and responsiveness to boost user satisfaction and SEO rankings ORGANIC VISIBILITY Research key topics to monitor organic visibility changes and shape content strategy BACKLINKS Create unique content, engage with similar sites, and list on trustworthy directories

24. ‹#› NEXT Product-Led

25. What is Product Led Marketing? Product-led marketing, is a strategy where the product or service itself is the primary driver of customer acquisition, retention, and growth. This approach focuses on creating high-quality, valuable products or services that naturally attract and retain customers due to their inherent benefits and user experiences.

26. PRINCIPLES OF PRODUCT-LED MARKETING User Experience Focus: The features, usability, and overall experience are designed to be so compelling that they drive adoption and customer satisfaction. Customer Led Growth: Customers are acquired through the product or service, become advocates, and drive organic growth through referrals and network s. Data-Driven Improvements: Continuous improvements and updates are based on user feedback and behavior analytics, ensuring the product remains valuable and relevant. USER EXPERIENCE CUSTOMER-LED DATA-DRIVEN

27. CASE STUDY Total FAQs developed with Sales and CSRs for common customer questions 722 Additional impressions for the site due to FAQ content in the 30 days post-launch 1.1K

28. Coordination with Marketing Strategies Improved page performance has a direct impact on the Paid Search scores Top performing content can inform valuable long-tail evergreen strategies Increasing relevant content in key areas can reduce CPCs Content earning traffic can inform what social media messages to promote Quality Scores Evergreen Campaigns CPCs Social Media

29. ‹#› NEXT Takeaways

30. Successful web production includes: Avoid delays with thorough planning and goal-setting with executives Collaborate regularly setting major milestones and goal markers A nalyze existing metrics before making changes for accurate tracking Celebrate production and post-launch performance gains broadly Plan First, Produce Later Communicate Often Establish the Baseline Evangelize Performance

31. Who is Bird Dog SEO? Digital Marketer & SEO Specialist Experienced SEO specialist and digital marketer with over a decade of experience managing teams for renowned brands like Kimpton Hotels, MGM Resorts, and Koons Automotive. Passionate traveler and dedicated house-sitter/pet watcher. Feel free to ask me about digital strategies or to take care of your pets while you’re away! Combining Expertise with a Personal Touch

32. Thank You [email protected] birddogseo.com linkedin.com/in/lpolinsky