In general, HEVs like the ELESPA would offer advantages such as:
Fuel Efficiency: Using both an electric motor and a gasoline engine, these vehicles can achieve better fuel economy than conventional cars.
Reduced Emissions: The electric motor can help reduce reliance on the gasoline engine, thereb...
In general, HEVs like the ELESPA would offer advantages such as:
Fuel Efficiency: Using both an electric motor and a gasoline engine, these vehicles can achieve better fuel economy than conventional cars.
Reduced Emissions: The electric motor can help reduce reliance on the gasoline engine, thereby lowering CO2 emissions.
Regenerative Braking: These vehicles typically capture and store energy during braking, which helps recharge the battery and reduce overall energy consumption.
Size: 7.7 MB
Language: en
Added: Sep 27, 2025
Slides: 21 pages
Slide Content
2024 Startup Name :- ELESPA HEV PVT. LTD. Founder & CEO :- Prathamesh Choudhary. Advisors and Mentors :- ARAI-AMTIF (Automotive Research Association of India) Advisors, Mentors
This is Multipurpose Hybrid Electric Vehicle from ELESPA HEV. We help, Existing IC Engine Vehicles, Farmers (Heavy load carrying and economical) Urban area food delivery bikes. E.g. Zomato , Swiggy , Pizza Hut, Dominos. All Logistic Delivery Chain Networks. E.g. Amazon, Flipkart , Ekart, Blue Dart, DHL. Daily Commute work. Office, College, Grocery. Bike Rental Service Platforms. E.g. Rentrip Goa, Gobikes Goa, Bikerentalsingoa . with Converting existing 2 wheelers into Hybrid Electric 2 wheelers by retro-fitting E-Kit to the vehicles. Resulting $1.4Bn revenue in 1% of total 100% Market in India. Reducing Traffic Problem, Air, Sound Pollution and Carbon footprint. By Implementing Sustainable Development Goals and Sustainable use of Resources. Using Easy to Install kits, IOT for driver's comfort, Android App for Monitoring, Emergency Backup is Petrol w ith Affordable Price and ROI in 1 Year. Elevator Pitch (1~2min)
High Petrol Prices Drastic Climate Change High Electric Vehicle Prices Lack Availability of Charging Stations No Standby unit Non Portable Batteries Lithium-Ion Batteries Are Not Safe Limited Range Low power on inclined slopes Battery Theft Low Load Bearing Capacity Background & Problem Statement Rusting of Tanks
Saves Money Rs.5/charge Affordable Price Safest Battery Composition High Load Bearing Capacity Portable Battery And Charger Extended Range High power on inclined slopes Anti Theft Battery System Cruise Speed Control Hybrid Electric Vehicles Solutions Battery Swapping Stations New Tank Design
Impact on Environment and Society Reduce Pollution Sustainable use of Resources Reducing Carbon Footprint Reducing Fossil Fuels Based Economy Implementing SDG’s Reduce Global Warming Implementing 3R’s Reduce Traffic
6 3/7/2025 Combined Petrol + Electric Throttle Cable P ortable Battery + Charger AI system for driver's comfort (ROI) = 1 Year Android App for Monitoring Easy to Install Affordable Price Emergency Backup = Petrol BLDC Hub Motor Combined Petrol + Electric Switch as per Speed/Torque requirement manually USP, Innovation & Creativity
Patented Designs:- 6 7 4 10 9 11 3 5 8 2 1 16 15 14 13 12 Pat e nt Granted – Application in Hearing – Application No. :- 202121031277 And 357414-001 Granted
1lit of petrol per day = Rs.110, Avg.= 35-40km 1lit of petrol per day for a month = Rs.3300 1lit of petrol per day for a year = Rs.39600 Servicing of vehicle per year = Rs.3400 Wear and tear of internal and external parts = Rs.15000 Spare Parts = Rs.2000 Total Maintenance of Vehicle = Rs.20,000 Petrol per year + Total Maintenance = Rs.60,000 Cost of converting vehicle into HEV = Rs.50,000 Therefore, these Rs.50,000 can be covered in just 1 year. So after 1 year customers are saving their Rs.60,000 per year. Single Charge per day = Rs.5, Avg.= 50-60km. Single Charge per day per month = Rs.150 Single Charge per day per year = Rs.1800 Servicing of vehicle per year = Rs.1000 Wear and tear of internal and external parts = Rs.500 Spare Parts = Rs.500 Total Maintenance of Vehicle = Rs.2000 Charge per year + Total Maintenance = Rs.3800 Cost Effectiveness: Why ELESPA
Competitors Analysis Affordable Expensive High Range Low Range 90km 90km 80km 1.50 lac 1.20 lac 1.15 lac 50km 50km 50 k 69 k 30 k 120 km 80km 1.25 lac 50% more affordable than EV 2X Higher Range than EV Portable Battery and Charger Indirect Competitors Direct Competitor
Customer Value Proposition Petrol per year + Total Maintenance = Rs.60,000 (40k) (20k) Cost of converting vehicle into HEV = 50% Affordable than new EV Emergency Backup = Petrol Running Cost = 12 paisa/Km Return Of Investment (ROI) = 1 Year Android app is for driver's comfort. Cruise Control = Less Fatigue High Value in Second hand Market Portable Battery and Charger Battery Swapping Easy to Install No Rusting Problem 10 3/7/2025
Customers and Market Potential 1% two-wheelers = INR 10663 Cr / $1.4 BnB2B2C Target Customers Existing IC Engine Vehicles. Farmers (Heavy load carrying and economical) Early Adopter :- Urban area food delivery bikes. E.g. Zomato, Swiggy , Pizza Hut, Dominos, Zeptos . All Logistic Delivery Chain Networks . E.g. Amazon, Flipkart, Ekart , Blue Dart, DHL. Daily Commute work. Schools, College, Office, Grocery. ELESPA Rentals :- Bike Rental Service for fleet owners. Influencer :- Government Subsidy / schemes Two-wheeler domestic sales in India from financial year 2011 to 2021 (in million units) 100% Market
$140Bn $1.4Bn $700Mn Market Analysis TAM SAM SOM Total Available Market Serviceable Available Market Serviceable Obtainable Market TAM SAM SOM
Go to Market Strategy Hybrid Electric Kit Daily Commute Work People Very Affordable & Saves Money Tire 1, 2, 3 Cities Social Media Ads After ARAI Approval
The Business and Revenue Model Direct S ales Revenue Model Distributionship Revenue Model Franchise Revenue Model App Subscription Revenue Model Battery Swapping Revenue Model Rent Bike on Rent Revenue Model Vehicle Insurance Revenue Model Bike Parts & Accessories Revenue Model
3/7/2025 16 Business Model Canvas Logistics Food Delivery Companies Logistic Delivery Companies Bike Rental Services Convert Existing IC Engine Vehicles into Hybrid Electric Vehicle For Customers : Affordable Price ROI in 6 Months Running Cost = 12 paisa/Km Emergency Backup = Petrol For Companies : Saves money on Fuel and servicing Increases Profitability. Social Media Website Ads on different platforms. Battery Vendor Chains Mechanic Supply Chain Battery Manufacture Daily Commute Work People Fleet Owner Vehicles Franchisee Retail Stores Website & App Direct Selling Kits Franchisee Fee Battery Swapping Subscription Accessories Marketing & Customer Support Material & Logistics Customer Acquisition
17 3/7/2025 Past Achievements
18 3/7/2025
14 6 / 2 4/ 2 2 3 Bhushan Sona w ane (CRO) Omkar Janawekar (CDO) Sri Krishna Sudharshan Iyengar (C FO) https://www.ceoinsightsindia.com/magazines/startup-ceos-december-2022/#page=12 15 Our Prestigious Team Muddassir Shaikh (Business Development)
Expectations 1) Funding & Investment: Financial assistance to cover critical costs such as R&D, testing, and certification ( 10Cr+). Seed or growth funding to enhance production and market reach. 2) Technical Support & Infrastructure: Access to cutting-edge research and development facilities. Technical guidance to refine and optimize our hybrid electric conversion kits. Support in battery technology, motor efficiency, and control systems. 3) Mentorship & Guidance: Strategic insights from Hero’s leadership team to navigate challenges in EV manufacturing, supply chain, and regulatory compliance. Expert mentorship in business scaling, partnerships, and market penetration. 4) Collaboration & Co-Creation: Opportunities to collaborate with Hero MotoCorp in joint projects and pilot programs. Potential integration of our hybrid retrofit solutions into Hero’s ecosystem. 5) Market Expansion & Scaling Support: Assistance in expanding our footprint nationwide through Hero’s extensive dealer & service network. Support in product validation, pilot deployments, and strategic partnership.