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1. Digital
Marketing
Presented by IFTDM
www.iftdm.com/

2. Explaining the continuously growing
significance of digital marketing in the current
business landscape.
Digital Marketing
Introduction

3. Understanding
Digital Marketing
Defining digital marketing as the utilization of digital technology to promote products or
services. Highlighting its broad scope, encompassing online channels such as: websites,
social media, search engines, email, and mobile applications.

4. Benefits of Digital
Marketing
Wider
audience reach
Cost
efficiency
Accurate
targeting
Measurable
results
Enhanced interactive
interactions

5. Main Channels of
Digital Marketing
Website and Search Engine
Optimization (SEO)01
Social Media Marketing
(SMM)02
Email Marketing
03
Content Marketing
04
Pay-Per-Click (PPC)
05
Advertising Influencer
Marketing06

6. Website and SEO
The importance of having a well-designed website.
The role of SEO in optimizing websites for:
Search engines Increasing visibility Enhancing Organic Traffic

7. Social Media
Marketing (SMM)
The appeal of social media
platforms creating engaging
content
Two-way communication
Utilizing analytics for better
outcomes

8. Email
Marketing
Effectiveness of email marketing
Building an email list
Creating personalized and targeted campaigns
Analyzing email metrics

9. Content
Marketing
The significance of content marketing
Providing valuable information
Building brand authority
Creating and distributing relevant and
engaging content

10. Pay-Per-Click
(PPC) Advertising
The concept of PPC-based advertising
Generating immediate and targeted traffic
Advertising platforms
Performance monitoring
Campaign setup
Keyword optimization

11. Influencer
Marketing
The increasing influence of influencers
Collaborating with relevant influencers
Reaching and engaging with specific
target audiences
The importance of authenticity and long-
term relationships

12. Thank You
DIGITAL
MARKETING
Contact
[phone] [email protected]