Elijah Bjork Personal Brand Identity Kit

In the learning process.

1. Personal Brand Exploration Name: Elijah Drake Bjork Course: Project & Portfolio 1: Week 1 Degree Program: Digital Marketing 02/15/2025

2. GOALS Land Entry Level Job With Hemp/Cannabis Company - Become knowledgeable about the legal and regulatory landscape of marijuana cultivation in Ohio. - Attend at least two industry networking events Long Term Career Goals: Secure Funding For Farm - Build strong credit, explore SBA loans, angel investors, or venture capital specifically targeting the cannabis industry. Use crowdfunding or partnerships. Short Term Career Goals:

3. Cannabis Grow Technician/Cultivator: Hands-on care of plants, including planting, watering, nutrient management, pruning, and pest/disease control. Brand Manager: Manages the farm's brand identity and reputation. Marketing Manager: Develops and implements marketing strategies for the farm's products.

4. Helping Others Green Thumb Mechanically Inclined Creative Holistic health Cannabis for mental health Social Media Savvy Growing Cultivating Health Benefits Partaking Cannabis Connoisseurship Music, art, and food festivals Photography Content Creation As I struggle with my mental health and ptsd from the military, I use gardening and cannabis as therapy. I feel as though my target market can identify with using gardening and cannabis as therapy.

5. Identity Core Values: Ethical & Responsible Practices Creative Exploration Growth Mindset Wellness Advocacy Passion Vision To become a leading digital marketer specializing in the cannabis wellness industry, helping brands connect with audiences and drive positive impact. Golden Circle: Why? To improve overall life and well- being How? By using creative storytelling to market quality products via social media What? Content Marketing & Social Media Guiding Principal: From seed to soul, nurturing the body and the mind Passion Cannabis

6. Promise I promise to bring a fresh perspective and innovative ideas to your social media strategy, helping you stand out from the competition and capture the attention of your target audience. Position Plant Based Well - being

7. Networking Industry Events : 1. MJBizCon - Las Vegas, Nevada | December 2-5 2025 - Objective : To identify potential partners and investors for my cannabis farm/business, and explore new product and service offerings. 2. High Times Cannabis Cup Arizona 2025 - Objective : Sales & Lead Generation: Generate leads and potentially close deals with retailers or distributors. Elevator pitch : Nice products you have there. I’ve tried them personally. I’m also passionate about cultivating high-quality, organically grown cannabis for therapeutic wellness. I’m focused on, specific strains and organic practices, to help people find natural relief and support for their mental well-being. I'm looking to connect with [investors/partners/customers] who share my commitment to natural healing.”

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9. Personal Brand Identity Color Wheel

10. I chose a green color paleKe for my personal brand to visually communicate the natural, therapeutic benefits of cannabis, aligning with the wellness focus of my digital marketing strategy within this industry. This pallet creates a sense of trust and authenticity, essential for building a strong brand presence in the online cannabis marketplace. Green links to nature, promoting calm and balance. It's ideal for wellness brands. Plus, it signals growth and ethics, making it strong for health, finance, and sustainability businesses.

11. Sources: Wellness Hive Design. (n.d.). Choosing the right colors and fonts for your health and wellness website. Wellness Hive Design Blog . Retrieved 02/21/2025, from https://www.wellnesshivedesign.com/blog/choosing- the-right-colors-and-fonts-for-your-health-and- wellness-website Fagoyinbo, D. (2024, April 20). Green Magic: The Psychology and Power of Nature's Color in Branding. Medium. hKps://medium.com/design-bootcamp/green- magic-the-psychology-and-power-of-natures-color-in- branding-6e0405c9b346