Elijah Clary's Brand Identity Kit Presen

Brand Identity Kit

1. Sturdy Ballers Only: The Brand Identity of a Sports Reporter
By Elijah Clary

2. Introduction
§The objective of this micro-project is for students to
develop a comprehensive brand identity kit, focusing on
essential elements such as font families, color palette,
and logo design. Students will gain an understanding of
the psychology behind font and color choices and learn
to apply this knowledge in creating a cohesive brand
identity.

3. Overview
§This Brand identity is designed for a sports reporter- someone who is strengthened by
passion, devotion, and unity. Sturdy Ballers Only is known for athletes who are well built,
tough, passionate, and their devotion to the game. These same character traits fall in line
with my personality brand as a lover. A great athlete attracts viewers, gives to the game,
and receives love from viewers and fans from their contributions. This personality paves
the way for appreciation, closeness, and collaboration that is vital to the success of
relationships being built between a sports reporter and an athlete.

4. Font Families
1. Header Font: Sporty Pro Black
This font stands out as bold and
expressive, which is crucial when
capturing a headline in sports.
Its perfect for grabbing the
attention of readers who are
reading a story, or “breaking
news”.
2. Paragraph Font: Galette Light
Galette is a contemporary all-
purpose sans-serif typeface
with a hint of Art Nouveau. Its
style makes it easy for readers
to follow along when reading a
lengthy article. The curves and
loops give off a sense of warmth
and authenticity, making it
perfect style for sports writing.

5. Font Families ( Adobe Fonts)
Header font: Sporty Pro Black
Paragraph font: Galette Light

6. Color Palette
Dark Blue: Dark Blue symbolizes knowledge, authority, and reliability. It is also linked to consciousness and intellect, making it a color that represents the
knowledge and reliability of a sports reporter who brings his knowledge of the
game, player, and team come to light.
Dark Red: Dark Red symbolizes everything from life force to anger to lust. It represents the anger aspect in sports that can be shown from a coach or player
during an interview.
Light Yellow: Light Yellow symbolizes joy, happiness, optimism, hope, and friendship. This color is significant when talking about life as a sports reporter due
to the joy it leaves for people as consumers. As a sports reporter its crucial to
provide hope and optimism for the team they’re covering when talking about the
team as a whole, or a specific player.
Dark Orange: Dark Orange symbolizes negative factors such as pride, greed, and selfishness. When reporting stories when you discuss things going wrong for the
team, or certain players it comes down to those traits getting in the way of success.
When talking about team success you must have the ability to put your pride to the
side, put the team over your own personal needs, and while also displaying
unselfishness.

7. Color Palette

8. Color Palette (Adobe Color)

9. Selection Rationale
Psychology of Colors: The Chosen colors represent the different emotions that come from sports when
telling a story. Dark Blue represents the knowledge
of the game the reporter presents. Dark Red
represents the frustration that comes with sports for
example after a tough loss. Light Yellow represents the passion, and joy that comes from sports that can
be shown from a reporter’s tone and expressions.
Dark Orange represents the negative factors that
comes from athletes when conducting an interview or when talking about an individuals actions from a
game.
Psychology of Fonts: ”Sporty Pro Black” represents a unique boldness that makes it perfect when trying
to catch the readers eye for a good headline to
bring someone into the story being told. ” Galette
Light” represents a layout meant for printed
material and online without the loss of quality or legibility. It displays more predictably than the
other traditional fonts.

10. Sources
Yellow. (n.d.).https://mason.gmu.edu/~mgraha16/507/module3-3.html#:~:text=Yellow%2C%20the%20lightest%20hue%20of,%2C%20
illness%2C%20hazard%20and%20friendship.
Dark Blue | Color Meaning, Symbolisms, Hex code - Designs.ai. (n.d.). Color Wheel - Perfect Color Combinations for Your Design |
Designs.ai.https://designs.ai/colors/color-meanings/dark-blue#:~:text=Dark%20Blue%20is%20a%20deep,this%20color%20in%20their%20branding.
Galette from Paragraph. (n.d.).https://fonts.adobe.com/fonts/galette#recommendations-
section
Carter, M. (n.d.).My life in typefaces[Video]. TED Talks.https://www.ted.com/talks/matthew_carter_my_life_in_typeface
s?subtitle=en