email marketing , digital marketing in bangalore

best digital marketing institute in bangalore

1. www.nidmindia.com
HOW TO CONDUCT
EFFECTIVE
KEYWORD RESEARCH
FOR
SEARCH ENGINE
MARKETING

2. TABLE OF
CONTENT
01.
Define Your Goals
and Audience
04.
Analyse
keywords metrics
03.
Use keyword
research tools
02.
Brainstorm seed
keywords
07.
Organize and
priortize keywords
06.
Assess
competitors
05.
Identify long
tail keywords
www.nidmindia.com

3. AUDIENCE
DEFINE YOUR GOALS
AND
Identify Objectives: What do you want to
achieve with SEM? Increase traffic,
generate leads, or drive sales?
Understand Your Audience: Know who
they are, what they’re searching for, and
their pain points.
www.nidmindia.com

4. Start with Core Topics: Think about the
main topics related to your business.
Use Tools: Google’s Autocomplete, related
searches, and forums can provide initial
keyword ideas.
BRAINSTORM
SEED
KEYWORDS
www.nidmindia.com

5. USE KEYWORD
RESEARCH
TOOLS
Google Keyword Planner: Provides search
volume estimates and keyword ideas.
SEMrush, Ahrefs, or Moz: Offer detailed
keyword analysis, including competition
and search volume.
Ubersuggest: Helps find keywords and
provides SEO metrics.
www.nidmindia.com

6. Search Volume: Indicates how often a
keyword is searched.
Keyword Difficulty: Assesses how hard it
will be to rank for a keyword.
Cost-Per-Click (CPC): Useful for
understanding how much you might pay
per click.
ANALYZE
KEYWORD
METRICS
www.nidmindia.com

7. IDENTIFY
LONG-TAIL
KEYWORDS
Long-Tail Keywords: Longer, more
specific phrases often have lower
competition and higher conversion
potential.
Use Tools and Analyze Search Queries:
Tools like AnswerThePublic can help find
long-tail variations.
www.nidmindia.com

8. Analyze Competitor Keywords: Use tools
to see which keywords your competitors
are targeting.
Look for Gaps: Identify keywords they
might be missing or areas where you can
outperform them.
ASSESS
COMPETITORS
www.nidmindia.com

9. ORGANIZE
AND
PRIORITIZE
KEYWORDS
Group Keywords: Categorize them into
themes or topics.
Prioritize: Focus on high-value keywords
that align with your business goals and
have a good balance of search volume and
competition.
www.nidmindia.com

10. THANK
YOU
www.nidmindia.com
+91 [email protected]