Email Marketing in the Age of AI - Strategies and Hacks to Optimize Engagement

Discover the best tips and tricks to optimize email engagement in the AI era.

1. Email Marketing in the Age of AI Strategies and Hacks to Optimize Engagement

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3. General Intro Presentation Q&A Agenda

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5. Email Marketing Marketing Automation Multi-channel AI Chatbot 14+ Core Tools Working Together

6. 08. Social media listening 09. Social publishing 10. Retargeting 11. Cross-channel Analytics 12. Pipeline management 13. Calendar booking 14. Multi-channel AI Chatbot 01. Landing pages 02. Advanced payment forms 03. Popups and site messages 04. Powerful lead tracking 05. Visual marketing logic builder 06. Predictive email campaigns 07. AI email copy 14+ Core Tools Working Together

7. The VBOUT Stack ✔ Marketing Automation ✔ Stack Simple Interface ✔ Great Price ✔ Premium Support ✔ Built-in AI and Predictive capabilities

8. Is Email Dying?

9. This chart shows the global # of emails sent and received (in billions) annually from 2018 to 2023, with projections to 2027. The number of emails has increased from 281.1B in 2018 to 347B in 2023. Future projections indicate continuous growth, reaching 408B by 2027. The Rise of Email Marketing Source: Statista

10. 49% of email marketers use AI to help create content (Source WebFX ). 35% of marketers use AI in their email marketing (Source: Ascend2). Email marketers double their open rate and triple CTR within 3 months. The Impact of AI on Email Marketing Source: Ascend2

11. The 6 Commandments of Email Marketing

12. Thou shalt uphold thy Sending IP Reputation with care For it is the key to your deliverability kingdom. A good IP reputation ensures your emails are successfully delivered. Warm up your IP address: Start with a small chunk of recipients and gradually increase your sending volume over time. Respect spam laws: CAN-SPAM and GDPR. Monitor bounce rates to avoid blacklisting. Monitor sender reputation: Use tools like Google Postmaster Tools or Sender Score to take action when necessary. 1

13. Thou shalt protect thy Sending Domain Reputation Guard it like a fortress, lest thy emails be cast into the spam abyss. If the domain is poorly managed, it can be blocked across many recipients by ESPs. Implement SPF, DKIM and DMARC to prevent email spoofing and ensure your emails are legitimate. Always scan your domain and your hosting IPs. Avoid buying low quality lists to avoid honeypot traps. 2

14. Thou shalt curate a Quality List , pure and clean Only those worthy of thy message shall receive it. Use Double Opt-in and/or email validation. Segment new subscribers based on preferences or actions to send more targeted, relevant emails from the start. Offer clear consent options: Ensure subscribers understand what they are opting into. Build a strong community and provide ongoing value with education, workshops. Leverage Social media to turn views to emails. 3

15. Thou shalt craft Content with precision and Layout with beauty Let your words and design be a feast for the eyes and mind. Decide on your email format: Pretty vs Simple Keep content clear: Ensure your message is easy to understand with short paragraphs and avoid clutter. Personalize content with dynamic elements like names or personalized offers. Stay consistent with your brand and voice. Use the P ( roblem )- S ( olution )- H ( ook ) technic 4

16. Thou shalt maintain the Frequency of Sending with wisdom Neither too often, nor too seldom shall thou send thy emails. Create an internal schedule for your email content: Best: 1-2 Weekly OK: Monthly Too low: Quarterly 40/60 rule : 40% volume using automation vs 60% volume newsletter Avoid overloading: Sending too many emails can overwhelm your audience, leading to increased unsubscribes or spam complaints. 5

17. Thou shalt practice Active List Hygiene diligently Cleanse thy list of the inactive, lest thy sender reputation suffer. Segment inactive subscribers: Identify users who haven’t opened or engaged with your emails in a set period (e.g., 3-6 months). Create re-engagement campaigns: Send targeted campaigns like incentives or valuable marketing materials to inactive subscribers, to encourage them to interact again. Use sunset policy: Automatically move inactive contacts to a separate list if they keep on not responding to your revival campaigns. Utilize cleaning tools to identify invalid or duplicate email addresses and remove them from your list. 6

18. How AI is Reshaping Email Marketing

19. THE AI WAY THE OLD WAY Real time predictive reputation and smart routing 🧠 Manual IP scanning & rotation 🛠️ AI-Powered data enrichment, validation and dynamic personalization ✨ Lead generation and basic scoring 📝 Auto-suppression and AI powered segmentation 🚦 Time consuming sunset policies 🌅 Predictive timing, chunk sending and role-based delivery ⏲️ Time guessing for email sends ⏳ Scalable AI generated content and personalization 📈 Manual content production ✍️ vs

20. Real-time Predictive Reputation This process uses AI to automatically monitor and predict the reputation of IP addresses in real-time. The system routes messages through the optimal IPs based on reputation, engagement metrics, and deliverability predictions. 20% of email deliverability issues are related to poor IP reputation management, costing businesses millions annually (Source: Validity).

21. Smart Routing Smart routing refers to using AI to tailor the sending process based on specific rules, such as the recipient’s email domain. This strategic routing is beneficial for high volume senders or when targeting diverse audiences. It allows to maintain a strong sender reputation across multiple domains. Companies using AI for smart routing have seen an increase in email open rates by up to 35% according to McKinsey.

22. AI-Powered Data Enrichment, Validation and Dynamic Personalization AI systems can validate customer data and enrich it with real-time information, helping personalize marketing efforts and increasing engagement. The process also consists of correcting inaccuracies, filling missing details, and collecting data from various sources to build a unified and comprehensive dataset. Personalized emails have open rates that are 26% higher and response rates that are 29% than generic bulk emails (Source: Relevance AI).

23. Auto-Suppression and AI-Powered Segmentation AI enables real-time suppression and advanced segmentation, improving engagement by ensuring only relevant audiences receive emails. To maximize deliverability, you can use sunset policy, which separates inactive contacts from active ones. The process is automated once based on your predefined criteria. Hard bounces can be simply added to a suppression list and dormant contacts to a separate list.

24. Predictive Timing and Chunk Sending AI helps determine the best time to send emails by analyzing user behavior. Predictive timing can increase open rates by 20% (Source: Lindsay Kirsch). Chunk sending is a method of distributing emails in smaller batches over a specified period. Sending emails in small chunks is useful for high volume senders and helps protect your sender reputation.

25. Role-Based Delivery Role-based delivery works by customizing email content based on the specific role or job title of the recipient. This strategy can be automated by using data like job titles or departments stored in the CRM. AI-powered tools can help segment the audience based on this data and automatically adjust the message for each role. This provides a high level of personalization which helps increase engagement rates.

26. Scalable AI-Generated Content and Personalization 60% of marketers using AI-generated content have seen improved personalization and customer engagement (Source: Gartner). This saves email marketers time creating content manually and generate emails and SMS copies in seconds using customized prompts.

27. Strategies to Improve your Email Marketing Program

28. AI Chatbot as a Lead Gen AI chatbot is a great marketing communication to capture leads and grow your database. You can connect your lead capture form to your AI chatbot that asks your leads to fill out a form during the conversation. Turn all your communication channels into 24/7 lead gen channels.

29. Comment to DM Automation This strategy allows you to turn Instagram views into leads using trigger keywords in the comments of your posts and reels. Those keywords can trigger a series of Instagram DMs that ask for emails using a lead magnet. For instance, you can ask your viewers to DM you with a keyword “Blueprint” and you will send them a guide or free tutorial about that keyword topic.

30. Comment to DM Automation When someone sends a DM with the keyword, you can activate the bot in a way that will ask for their contact information. The bot will display a form or prompt users with basic questions like, “Please provide your email.” After collecting the contact’s information, the lead is captured and you will be able to enroll him in a nurture campaign sequence.

31. Automation Workflow Example

32. AI-Powered RevOps Tools AI-powered tools like Clay allows you to enrich your leads with data from multiple sources. You can easily import or build contact lists from different platforms. Then using AI to automatically research and personalize 1:1 outreach at scale. Platforms like Databar.io offers extensive data scraping and enrichment capabilities from over 120 API providers without the need for API keys. Source: Databar.io