emerging Trends in Marketing Integrted M

Marketing

1. C URRENT MARKETING TRENDS Viral Marketing Direct Marketing Green Marketing Influencer Marketing Relationship Marketing Event Marketing Social Media Marketing Content Marketing Global Marketing Buzz Marketing

2. Size of social market ⦿ The size of social market is as big as you can think of there are zillion of social networking website. ⦿ Now a days average people spend more than 1hr a on social networking website.

3. Present Survey in Social Market ⦿ Talking about today world there is 96% of Millennial have joined the social network. ⦿ The fastest growing segment on facebook is 50-55 years old. ⦿ 76% of people trust consumer recommendation of purchase decision. ⦿ There is also a small segment of people in the world which trust celebrities. ⦿ It is seen in research that companies who haven't worked on social marketing is facing down sales.

4. S OCIAL M EDIA M ARKETING Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e- marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

5. P LATFORMS M OSTLY USED FOR S OCIAL M ARKETING Twitter Facebook LinkedIn Whatsapp Instagram Youtube Snapchat Blogs Tumblr

6. H OW S OCIAL MEDIA MARKETING WOR k ? T h ere are Billio n s o f F a cebook us e rs around the world. A b o v e 7 % of mar k eters used Fac e bo o k to ga i n new customers. 23% of Social Media Sites Logged-in twice a day. 76% of People trust customer recommendation of purchase decision. It is seen that companies who haven’t worked on Social Media Platforms is facing downfall in there sales.

7. W HAT M ARKETERS WANT ?

8. V IRAL MARKETING

9. W HY DO COMPANIES USE VIRAL MARKETING ? depends o n f o ur Th e ro l e i t p l ays i n your bus i n ess factors:- The nature of your product. The people you’re trying to reach. Your customer connectivity. The strategies used in your industry. Since these factors can change over time, the importance of buzz to your business and industry can fluctuate.

10. FACTORS OF VIRAL MARKETING

11. GREEN MA R KE T ING

12. Green certificate ⦿ The Indian Green Building Council (IGBC), part of the Confederation of Indian Industry (CII) was formed in the year 2001. The vision of the council is, "To enable a sustainable built environment for all and facilitate India to be one of the global leaders in the sustainable built environment by 2025".

13. Indian Companies going towards Green... The infamous Indian companies that made it to the list are: ⦿ Essar Oil ⦿ Larsen & Toubro ⦿ Tech Mahindra ⦿ Tata Consultancy Services ⦿ Wipro.

14. Best Other Techniques Most large organisations and government focus on public relations activities, as they have large stakeholder base. Below are some of the activities which are done by inviting journalists. ⦿ Press conference ⦿ Press release ⦿ Media event

15. Some Inbound strategies ⦿ Domino's: By making a conscious effort to gain a better understanding of the preferences of the markets it's trying to break into, Domino's is able to deliver pies diverse enough to gain international attention.

16. ⦿ McDonald's : It practices 'glocal' marketing efforts. No, that's not a typo. McDonald's brings a local flavor, literally, to different countries with region-specific menu items. In 2003, McDonald's introduced the McArabia, a flatbread sandwich, to its restaurants in the Middle East.

17. ⦿ Coca-Cola: Coca-Cola focuses on small community programs and invests a lot of time and money in small-scale charity efforts. Ex: in Egypt, Coca-Cola has built 650 clean water installations in the rural villages. In India, the brand sponsors the Support My School initiative to improve facilities at local schools.

18. GLOBAL MARKETING Global marketing is essential for modern businesses. In an era where businesses (both large and small) can sell and ship their products and services to consumers across the globe within a matter of days, it can be easy to forget how markets functioned before the digital age and the innovations in transportation.

19. WHICH COMPANIES USE GLOBAL MARKETING? Red Bull Airbnb Dunkin Donuts Domino's Rezdy World Wildlife Foundation Pearse Trust Nike McDonald's Innocent Drinks Unger and Kowitt Coca-Cola Spotify…. & many more….

20. 4 W AYS TO D EVELOP A C OMPREHENSIVE G LOBAL M ARKETING S TRATEGY Know the Market- When you first decide you want to expand your marketing to a global level, you need to understand the environment with which you will be working. Develop a Market Plan- You need your global marketing plan to be consistent with your domestic efforts, but it will need to be customized based on the needs of the region you are marketing to at that time. Customize your Marketing Approach You will most likely decide to start your global marketing efforts online to reach a global audience and centralize your efforts there. Localize Your Message The brands that execute global marketing successfully have a local identity to their campaigns, but remain consistent with their messaging across borders.

21. R EL A TIONSHIP MARKETING " Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication."

22. R ELATIONSHIP M ARKETING S TAGES Attraction : The brand and the consumer lock eyes. Connection : The brand pulls it together, plays it cool and speaks to the consumer in a way that pique's the consumer's interest. The consumer's heart skips a beat and they want to learn more. Dating : The brand wants to get to know the consumer a little better, so it asks for the consumer's information. It asks if it can reach out. If the consumer says no, the brand has to go back to step 2 and re-establish a stronger connection first. The consumer takes the brand more seriously as a potential partner, but is still weighing out its options. Relationship : The consumer and the brand make it official! In this level of their relationship, there is an equal give-and-take, but it must always be equal. If the consumer doesn't want to give, then the brand shouldn't try and take. The brand should go back to step 3 and continue to court the consumer until they're ready for something more serious. Marriage : The consumer and the brand are in a life-long, committed relationship and they live happily ever after... almost. Marriages are hard work and revolve around effective communication – primarily listening. The brand must put in the work to achieve eternal happiness with the consumer. The consumer will discover its pet peeves with the brand (too many emails, not paying attention to their preferences, not listening to their complaints). However, if the brand can take feedback and improve for the better, this will be the most fruitful stage of a relationship.

23. I MPORTANCE O F R ELATIONSHIP M ARKETING The importance of RM stems from the role it performs to enhance organization- customer relations. This role can be detailed as follows: It helps in keeping a high level of customer retention through continuous, appropriate, and timely communication by using specific tools such as the internet, phone calls, or sales persons. It focuses on improving the quality of the products/services provided to customers through continuous creativity and innovation.  It acknowledges that keeping current customers satisfied is as much important as recruitingnew ones. The activities of RM are more suitable to the highly competitive, dynamic and volatile atmosphere of today's business environment. RM enhances communication with customers and leads to a better knowledge of their needs and wants and consequently the achievement of a competitive advantage.