Empathy In a Digital World: Be The Brand Who Cares - Mahfuz Chowdhury, Candybox Marketing

In this enlightening session, Mahfuz Chowdhury will uncover the secret to thriving brand positioning in a rapidly changing world. Through the lens of the 12 Jungian Archetypes, Mahfuz will guide attendees on a journey to understand how top-performing brands have not only survived but thrived since the pandemic year. Attendees will dive into Mahfuz’s groundbreaking research, revealing how 67% of these successful brands belong to a single archetype and why this positioning has driven remarkable growth. By weaving engaging storytelling with real-world case studies, Mahfuz will demonstrate how senior marketing professionals can identify and leverage their own brand’s archetype. From unlocking the archetypal traits that resonate with audiences to embedding these characteristics in marketing strategies, attendees will leave equipped with actionable insights to transform their brands into ones that truly care. Join this inspiring session to explore the transformative potential of empathy, archetypes, and authentic storytelling. Attendees will gain the tools to align their brands with what truly matters in a digital age and emerge as the brand that makes a difference.

Key Takeaways:
Discover the Power of Archetypes: Understand the 12 Jungian Archetypes and how they shape brand identities, enabling marketers to connect deeply with audiences in a digital-first world. Learn from Success Stories: Explore real-world case studies of thriving brands post-pandemic to identify the archetypal traits that drive sustained growth and customer loyalty. Apply Archetypal Strategies: Gain practical tools and techniques to align your brand's positioning with an archetype that resonates, fostering empathy, authenticity, and long-term success.

1. KEYNOTE
TORONTO, ON ~ APRIL 16 -17, 2025
DIGIMARCONCANADA.CA | #DigiMarConCanada
Empathy In a Digital World:
Be The Brand Who Cares
Mahfuz Chowdhury
DIRECTOR OF STRATEGY
CANDYBOX MARKETING

33. Ash Samhouri - CEO of
Activepieces

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PY CEO @ Activepie Agent

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PY CEO o Agent.
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Dharmesh (HubSpot founder) invested in us after a
SINGLE comment &

And we aren't even fun ing! (We're profitable)

Dharmesh DMed me minutes later, offered to invest,
and wrote us a check the same day. ...more

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Founder and CTO at HubSpot. Helping m.

Thrilled to be on board as an investor.
Used the product too. You're on the rig
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65. #MUTETHEWORLD