Enterprise UX Research: Strategies for Solving Juicy Problems

Presented by: Anna Rowe, Danielle Smith, Shannon Halgren, Steve Fadden, Kellie Mecham
Wednesday, June 7, 2017

1. Enterprise UX Research
Strategies for Solving Juicy Problems

2. Who is Here?

3. Anna Rowe, Ph.D.
Director, User Experience

4. Kellie Mecham
Principal UX Researcher

5. Shannon Halgren, Ph.D.
Founder & Senior UX Consultant

6. Steve Fadden, Ph.D.
Director, Analytics UX Research
Lecturer, School of Information

7. Enterprise UX Research

8. Getting Up to Speed Quickly
(on highly technical products)

9. Getting Access to Users

10. Building Relationships

11. Delivering Impactful
Actionable Feedback

12. Let’s Talk!

13. Resources
●Measuring U - Jeff Sauro’s excellent website full of reference materials on quantifying UX
●When to Use Which User Experience Research Method -2014 NNG article by Christian Rohrer
●How to Effectively Implement Different Online Research Techniques for Rapid UnModerated Feedback -
2015 UXPA presentation by Steve Fadden & Niyati Bedekar
●Reducing the Pain of Recruiting Users in Enterprise UX - 2016 Medium post by Kellie Mecham & Anna
Rowe
●Reducing the “Unknown Unknowns” in Enterprise UX - 2016 Medium post by Kellie Mecham & Anna
Rowe
●Innovation Games: Creating Breakthrough Products Through Collaborative Play - an awesome book full
of fun ways to conduct team or user brainstorming sessions by Luke Hohmann
●Information Architecture: Blueprints for the Web - approachable IA best practices by Christina Wodtke
& Austin Govella
●Card Sorting: Designing Usable Categories - THE card sorting reference by Donna Spencer
●Forms that Work: Designing Web Forms for Usability - helpful form dos and don’ts by Caroline Jarrett
& Gerry Gaffney
●Salesforce UX on Medium - Includes articles on personas, online surveys, design systems, and more!