ENTREP 4TH LESSON 8 BRANDING.pptx 7 P`s OF Marketing

Explains the Branding definition, importance and purpose

1. Branding and Branding Mechanisms

2. Why do some customers prefer branded products? 2

3. Branding is the process of creating a name, symbol, or design that identifies and differentiates a product from other products. Brand names are used as a marketing tool towards establishing consumer awareness and fostering brand loyalty. Branding 3

4. Awareness Brand awareness refers to the number of people who know the brand. Brand awareness can be increased through advertisements on television, radio, newspaper, or social media. Features of Branding 4

5. Targetable The branding of products should be planned in relation to the target market. The business should not target the entire population. Features of Branding 5

6. Loyalty Brand loyalty is an achievement for a business. Consumers prefer using certain brands of some products. Features of Branding 6

7. Consistency A brand must be consistent. Businesses make numerous promises on advertisements, and consumers expect them to deliver on their promises. Features of Branding 7

8. 8 How does branding benefit a business?

9. Customer recognition Having a strong brand builds customer recognition. Consumers are likely to buy a product they recognize over those products that are unfamiliar to them. Advantages of Branding 9

10. Competitive edge in the market The brand differentiates every business in the marketplace. When customers recognize the business, it gains a competitive edge over other businesses. Advantages of Branding 10

11. Easy introduction of new products When a business has a strong brand and loyal customers, it is easier and less expensive for it to introduce new products in the market because the customers are often interested in the product of the business. Advantages of Branding 11

12. Enhanced credibility and ease of purchase Having a well-known brand enhances the credibility of the business, industry, and marketplace as a whole. As the business builds its credibility, it also builds recognition. Advantages of Branding 12

13. Descriptive Descriptive brand names readily convey the products or services offered by the business. Types of Brand Name 13

14. Evocative Evocative brand names are usually very creative singular words that act as a powerful differentiator in the industry. Types of Brand Name 14

15. Invented Invented brand names are not only descriptive but also articulate and offer creative names with attitude for a brand. Types of Brand Name 15

16. Lexical Lexical brand names have a combination of compound words, spelling, alliteration, and foreign words. This type of brand name appeals mostly to contemporary target audiences. Types of Brand Name 16

17. Acronym This type of brand is an acronym of the entire name of the business, which might be difficult to pronounce. Types of Brand Name 17

18. Geographical The brand name includes the geography or territory in which the business operates. Types of Brand Name 18

19. Founder Brand names are also associated with the names of their founders. Some businesses use the names of celebrities to promote their brands as a signature edition. Types of Brand Name 19

20. Example: Brand names 20

21. Brand elements are trademark devices that identify and differentiate the brand from its competitors. Brand Elements 21

22. Brand name A brand name is a trading name given by the manufacturer or organization to a particular product or service. Brand Elements 22

23. Brand logo It is a visual trademark that identifies the brand with its design. Brand Elements 23

24. Brand symbol Symbols are powerful elements of the brand that extend beyond the logo. Brand Elements 24

25. 25 A brand logo contains stylized letters representing the literal name of the product. A brand symbol contains a sign, mark, or picture representing the brand.

26. Brand character It is a special type of brand element that uses human or real-life characteristics. Brand Elements 26

27. Brand slogan A slogan is a short phrase that is used to communicate descriptive or persuasive information about the brand. Brand Elements 27

28. Example: Brand slogan 28

29. List down your favorite brand of every product given below. Explain why you like to buy these brands. Clothing Mobile phone Beverage Activity 29

30. Part A. Explain your understanding of the following concepts. Branding Brand logo Brand slogan Invented brand name Lexical brand name Questions 30

31. Part B. Form a group consisting of five members. Search for products or business examples under the given type of brand. Then, explain why it belongs under such category. Questions 31

32. Categories: Descriptive 5. Acronym Evocative 6. Geographical Invented 7. Founder Lexical Questions 32

33. 33 Branding is the process of creating a name, symbol, or design that identifies and differentiates a product from other products. Brand elements are trademark devices that identify and differentiate the brand from its competitors.

34. 34 A brand name is a trading name given by the manufacturer or organization to a particular product or service.

35. 35