entrepreneurship_group5.pptx purchase and material management process

innovate automobile carwash

1. ON-DEMAND AUTO WASH & DETAILING APP Group - 5 Amit Kumar Chaudhary – 23020841090 Triloki Kumar Chaudhary –23020841225 Nainish Veer Singh – 23020841127 Vinay Lalwani - 23020841098 Savita Singh Rajput- 23020841123 Aditya Narayan Basu - 23020841100

2. OPPORTUNITY ANALYSIS 1. Opportunity Type 2. Market study a. Who is the customer? b. What is their need? c. How many customers are there 3. PESTEL analysis. 4. Porter’s Industry Analysis 5 . Critical Success Factor 6 . Resources and competencies required for critical success factor 7. Key Features of App

3. OPPORTUNITY TYPE NICHE

4. MARKET STUDY Busy Professionals: Crunched for time, they crave convenient, on-demand car services. Tech-Savvy Individuals: Mobile aficionados who cherish personalized, app-driven experiences. Environmentally Conscious Consumers: Eco-warriors seeking green, water-saving options. Car Enthusiasts: Passionate about their rides, they demand top-notch wash and detailing. People with Limited Mobility: Those unable to visit traditional car washes due to mobility issues. Who is the customer?

5. MARKET STUDY Convenience: On-the-go scheduling and doorstep service. Quality: Professional detailing with guaranteed results. Transparency: Clear pricing and service options via the app. Flexibility: Tailored service packages and add-ons. Eco-Friendliness: Water conservation and biodegradable products. Valuation and Maintenance: Extras like inspections and maintenance reminders. What is their need?

6. MARKET STUDY How many customers are there? The global car wash market is expected to reach USD 30.86 billion by 2027, with the on-demand segment growing rapidly. In India, the on-demand car wash market is projected to reach INR 2,363 crore by 2024, indicating significant potential.

7. POTENTIAL COMPETITORS Washos : Operates in over 20 U.S. cities. App has over 100,000 downloads, showing a lot of people use it on their phones. Positive reviews on Google and Yelp, which means customers are happy. Spiffy: Similar to Washos , offers on-demand mobile car wash with detailed packages. Competitive pricing. Operates in several U.S. cities . MobileWash , Rinse, GoGo Car Wash

8. Political: Government rules on water usage and the environment can shape operations. Economic: Changes in fuel prices and disposable income impact consumer demand. Social: Busy urban lifestyles boost the need for convenient services. Technological: Mobile tech and eco-friendly products enhance service quality. Environmental: Water scarcity and green concerns drive demand for eco-friendly solutions. Legal: Regulations on mobile workforce and safety must be considered. PESTEL ANALYSIS

9. New Entrants: Threat: Low Moderate barriers, start-ups potential. Established players hold brand advantage. Suppliers: Bargaining Power: Moderate Wash partners have influence, app widens customer base. Competition maintains prices. Buyers: Bargaining Power: High Abundant choices. App's strength: convenience, quality, value-added services. Substitutes: Threat: Moderate Traditional options persist. App's edge: comprehensive services. Rivalry: I ntensity: High Fierce competition. Winning strategies: tech advancement, quality, partnerships, exceptional customer experience. PORTER’S 5 FORCE ANALYSIS

10. Strong mobile app with user-friendly interface and booking system. Network of qualified and reliable mobile Wash & Detail partners. High-quality and eco-friendly service standards. Competitive pricing and transparent service packages. Excellent customer service and feedback loop for improvement. Strategic partnerships with car dealerships, parking lots, and corporate offices. CRITICAL SUCCESS FACTORS

11. Car Wash Services: Car Wash Operations Manager Maintenance Services : Maintenance Services Manager Car Valuation Department : Valuation Services Manager Technology and App Development : Chief Technology Officer (CTO) Customer Support and Engagement : Customer Experience Manager Marketing and Outreach : Marketing Director Partnerships and Collaborations : Partnerships Manager Quality Control and Training : Quality Assurance Manager RESOURCES AND COMPETENCIES FOR CRITICAL SUCCESS

12. KEY FEATURES OF APP For Users Location Convenience: GPS or manual address entry for on-the-spot requests . Effortless Booking: Easy interface, flexible scheduling, same-day appointments . Transparent Services : Clear menu, detailed packages, upfront pricing . Personalization : Customize with add-ons for a tailored experience . Real-time Tracking : Map tracking for technician arrival and progress . Secure Payments : Convenient in-app payments through secure gateways . In-App Chat : Direct communication for special requests.

13. THANK YOU!