ENTREPRENEURSHIP in GRADE 11-12. ABM, STEM

ENTREPRENEURSHIP

1. Survey Research

2. How can surveys help in making business decisions? 2

3. Have you experienced answering a survey from any establishment? Can you give examples of organizations or establishments that use surveys? How do you think businesses benefit from conducting surveys? 3

4. Survey research is a quantitative method of collecting data from a set of respondents. Survey Research 4

5. The respondents are asked a variety of questions about their personal information, motivation, and behavior. The data collected from surveys are analyzed to draw research conclusions. Survey Research 5

6. 6 How does the researcher identify the tool to be used in survey research?

7. Survey research method based on the medium: Online/email Phone Face-to-Face Survey Research Methods 7

8. The online survey, commonly called the internet survey , is one of the most popular data collection methods nowadays. This is done by sending survey questions to a target sample, and the members of this sample can respond to the question over the internet. Online/Email 8

9. This survey research method is conducted over the phone. It is useful in collecting data from a large section of a target population, but there is a chance that the money and time invested in this medium will be higher than any other medium. Phone 9

10. The researcher gains information from the respondents via a face-to-face medium. It is more effective than any other medium because the respondents provide honest and clear feedback since they face the researchers. Face-to-Face 10

11. Survey research method based on time: Longitudinal survey research Cross-sectional survey research Survey Research Methods 11

12. Longitudinal survey research involves conducting survey research over continuous time. It may be conducted across years and decades. Longitudinal Survey Research 12

13. Cross-sectional survey research, on the other hand, conducts research to gather data from the respondents at a particular time interval. This survey research method helps researchers to collect information in a brief life span. Cross-Sectional Survey Research 13

14. 14 How do researchers plan a survey?

15. Sample Size The sample size is the term used in market research to determine the number of respondents to be used in the survey. It is called a sample because it only represents part of the group. Three Important Factors in Survey Research 15

16. 16 Slovin’s formula is a general equation used to determine the sample size if the researcher has an estimated number of the population.

17. Example: Calculating the Sample Size 17 Situationer: A researcher will be conducting survey research on soda preferences of customers. He wants to find out the sample size of the population with 1,000 people.

18. Example: Calculating the Sample Size 18 Decide the level of confidence. The researcher decides that he will use the standard 5% margin of error, with a confidence level of 95%.

19. Example: Calculating the Sample Size 19 Compute the data. The researcher computes the data using the formula, arriving at the answer of 285.714286. Round off the answer. The researcher rounded off the answer. The sample size for the population of 1,000 is 286.

20. 2. Sampling Technique The sampling technique is the process of selecting members of a population to estimate characteristics of the whole population. Three Important Factors in Survey Research 20

21. Probability sampling is a sampling technique wherein each member of the population will be given a chance to be included in the sample. Non-probability sampling is a sampling technique wherein not all members of the population have an equal opportunity to be included in the sample. Kinds of Sampling Technique 21

22. Simple random sampling Systematic sampling Cluster sampling Stratified random sampling Probability Sampling Techniques 22

23. Convenience sampling Quota sampling Snowball sampling Judgemental sampling Non-Probability Sampling Techniques 23

24. 3. Questionnaire Design The questions should be able to cover all the necessary information required in the research. The questions should be clear. Each question should cover one topic at a time. Each question should be translated into the target respondent’s dialect. Three Important Factors in Survey Research 24

25. 25 The sample size is the total number of respondents derived from the population. The sampling technique is the process of identifying and selecting the respondents of the research.

26. Develop the research objectives. Determine the sample. Choose the method. Create the questionnaire. Pretest the questionnaire. Analyze the data. Steps in Conducting Survey Research 26

27. An entrepreneur wants to conduct survey research to assess the quality of his ice cream product. He has an estimated 500 customers. Identify and compute the sample size to be used by the entrepreneur. Activity 27

28. Part A. Explain your understanding of the following concepts based on the lesson. What is survey research? What is a sampling technique? What is the difference between probability and non-probability sampling techniques? Questions 28

29. What are the factors to consider in conducting survey research? How to compute a sample size if the researcher knows the estimated number of the population? Questions 29

30. Part B. Form a group of five students. Conduct a survey within your class. Provide four possible choices of answers for the easy tabulation of results. Tabulate the data gathered. Create a summarized report for the results of your survey. Questions 30

31. 31 Survey research is a quantitative method of collecting data from a set of respondents. The respondents are asked a variety of questions about their personal information, motivation, and behavior. The sample size is the term used in market research to determine the number of respondents to be used in the survey.

32. 32 Sampling technique is the process of selecting members of a population to estimate characteristics of the whole population.

33. 33