Entrepreneurship Project outline_4e323bc966021dc282d4e2a81346b025.pdf

Project of EPVM

1. PROJECT
HANDBOOK
MBA . Entrepreneurship –Dr.MohamedAly

2. Important note:
The project has 2 deliverables : a complete business analysis
PDF + A 10 slides presentation ( Pitching )
IMPORTANT NOTE : This template is to guide you through
minimum criteria'sfor the project’s business analysis document
and to specify the evaluation metrics for your work ( you can
add more related issues and points as per your business model
design ) .

3. Introduction
ExectutiveSummary as discussed in lectures.
Discuss the PROBLEM your project try to address & YOU
SUGGESTED SOLUTION
Introduce your Target segments and select just one segment (
your beach head ) to complete your project and justify why you
choose this segment ?
…………………………………………………………………
……………………………………………………… !

4. Idea Assessment
Demand side anaylsis( define your personas ) and select just
one persona to apply the value proposition canvas .
Define ( pains and gains ) for the cohort groups and the related
actions to relief the pains and generate the suggested gains
Service outputs overview redefined according to sub-goups
needs /detailed segmentation for suggested cohort groups .
Attach your Business model canvas & Value proposition canvas

5. Business model canvas analysis
Supply Side Analysis :
9 flows analysis to specify the needed functions/ actions to be
taken upon your analysis to fulfill the previous demand side
analysis outputs.
Splitting The workload ,, functions responsibilities ?
Discuss the source of your sustainable competitive advantage in
your suggested ideas to fulfill your end users needs ?

6. IDEA FEASIBILITY
Industry and market analysis , Apply the 5 forces porter model
in your project to study the competitiveness ?
Product and services feasibility .
Entrepreneurial team analysis as discussed in lectures.

7. Marketing Overview
Discuss the 5 As customer path and your marketing overview ,
4ps (4Cs) analysis
How you’ll develop a customer relationship
And how to reach your customers advocacy ( suggested ideas)
develop bootstrap marketing ideas

8. Strategic Overview
Discuss your VMOSA
Your vision must be matched with our studied values and
entrepreneurial business strategies during the course

9. LAUNCHING PHASE
Discuss the possible stakeholderspower by identifying sources
of power for all business model members ?
Identify actual and potential sources of channel/s conflicts and
discuss the possible legal constraints to be managed
strategically and how you’ll confront these issues ?

10. Reminder !
Try to use real life data as much as possible
Keeps morale high during Project development
, no SOCIAL LOAFING
Ensures that your ideas , policies and
procedures adhere to high moral standards
You can add Images to your presentation
AGAIN ,,, Find out a real source of SCA
Sustainable Competitive Advantage
Your main Goal is : TO CREATE A SCALABLE
AND AN INCLUSIVE BUSINESS MODEL TO
ACHIEVE THE ENTREPRENEURIAL APPROACH
Benchmarking against
competitors is an
aligned step in your
whole project phases
and steps