Ergonomics in design in design conection

Ergonomics design

1. SEMINAR
ON
CONCEPT OF UNITY, ORDER WITH VARIETY AND
PURPOSE
Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K M Subbaiah |December 23, 2017.
Presenter:
BHARATH T S
1
st
SEMESTER M.TECH
PEST
1
INDUSTRIAL DESIGN & ERGONOMICS

2. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
2
Introduction to Aesthetic & Ergonomics concepts in
design
Concept of Unity
Concept of Order with variety
Concept of Purpose
Conclusion
Reference
CONTENTS

3. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
3
Introduction to Aesthetic & Ergonomics concepts in
design
Concept of Unity
Concept of Order with variety
Concept of Purpose
Conclusion
Reference
CONTENTS

4. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
4
Aesthetics concepts in Ergonomics
Definition:
It is the study or appreciation of beauty.
Appreciation of beauty is highly personal experience.
It is a psychological study. psychological tests help to produce
information which can be used to enhance the human
environment in PDC.

5. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
5
Aesthetics Principles
Concept of Unity
Concept of Order with variety
Concept of Purpose
Style and Environment
Aesthetic expressions ( Symmetry, Balance,
Contrast, Continuity & Proportion )

6. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
6
Aesthetics and Ergonomics in product design
"More and more people buy objects for intellectual and
spiritual nourishment. People do not buy my coffee
makers, kettles and lemon squeezers because they need
to make coffee, to boil water, or to squeeze lemons, but
for other reasons.“
Alberto Alessi, Designer
http://www.ergonomics4schools.com

7. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
Customer expectation
Earlier
It should meet functional
requirements
It should be safe to use
Less Price !!
Latest
It should meet functional
requirements
It should be safe to use
It should have ergonomic
design ( to prevent fatigue
& discomfort )
It should have aesthetically
good design (for
appreciation of pleasure)
Less Price !!
7
Aesthetics and Ergonomics in product design

8. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
8
Product
Design
Process
planning,
Installation
Production
, Quality
control
Market
Feedback
Introduction
A Typical Industrial Product Life Cycle
R & D

9. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
9
Aesthetics & Ergonomics in PDC
Concept
design
Ergonomics &
aesthetics
improved design
CAD
modeling
Redesign
needed?
Ergonomically
&
aesthetically
improved
product
Yes
NO
Aesthetic
evaluation tool
Ergonomic analysis
tool
Using algorithm to suggest nearest
probable concept

10. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
10
Introduction to Aesthetic & Ergonomics concepts in
design
Concept of Unity
Concept of Order with variety
Concept of Purpose
Conclusion
Reference
CONTENTS

11. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
11
Concept of Unity
Definition :
Unity is defined as ‘congruity among the elements of
a design which gives each element the appearance of
belonging together; that is to say, there appears to be
some visual connection beyond mere chance that has
caused these elements to come together’ (Veryzeret
al., 1998)

12. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
12
Concept of Unity
1.Completeness (no incomplete & superfluous
elements)
2.Harmonious relationship between all parts
contributing to the whole.
3.Emphasis on subject as a whole rather than any
one part of it to the exclusion of others.

13. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
13
Concept of Beauty
‘I shall define beauty to be a harmony of the parts in
whatsoever subject it appears, fitted together with
such proportions and connections that nothing could
be added, diminished or altered but for the worse’.
by Albertiduring the italianRenaissance

14. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
14
Completeness
a.Subjectis Incomplete b. Subject having
superfluous elements
c. Subject is complete !

15. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
15
Duality effect in appearance
Square shape is dominant
and appears to be two
squares and it is called
duality
Duality in appearance can occur, not only when the subject appears
to be composed of two visually dominant elements with similar
characteristics, but also with dominant elements with similar
character
Subject is having duality effect !

16. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
16
Harmonious relationship b/w all parts of subject
(a) (c)(b)
(d)

17. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
17
Subject as a whole
Curved form believes
to be attractive !!
(a)
(c)(b)
(d)
A product should have concept of unity not only parts of it.

18. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
18
Introduction to Aesthetic & Ergonomics concepts in
design
Concept of Unity
Concept of Order with variety
Concept of Purpose
Conclusion
Reference
CONTENTS

19. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
19
Concept of Order with variety
To achieve unity , the elements are related and is
referred to as order.
Roger Fry says in Essay in Aesthetics, ’ the first quality that we
demand in our sensation will be order, without which our sensations
will be troubled and perplexed, and the other quality will be variety
without which they will not be fully simulated’

20. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
20
Concept of Order with variety
(a) (b) (c)
(d)
1.Concept of order with variety stretches through history !!
2.Variety of shapes as examples of order

21. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
Relation of order & variety
Prof. George D, Brikhoff
•M = O/C
M = aesthetic measure (
degree of appreciation)
O = order
C = Complexity or variety
M may approaches infinity !!
Prof. Eysenck
•M = OC
Might be more appropriate
21
Concept of Order with variety

22. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
22
Concept of Order with variety
(a) (b) (c)
(d)
No variety .
All sides are equal
variety . All sides
not equal
No variety in
curvature
variety in curvature

23. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
23
Variety of office chairs

24. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
24
Variety
(a) (b)
Select any one either (a) or (b) ??
Rs.250 Rs.500

25. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
25
Introduction to Aesthetic & Ergonomics concepts in
design
Concept of Unity
Concept of Order with variety
Concept of Purpose
Conclusion
Reference
CONTENTS

26. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
26
Concept of Purpose
Order & variety proportions are important in
design of industrial equipment

27. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
27
Concept of Purpose
Where ergonomics and aesthetics meet
It looks good and comfortable too !!

28. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
28
Concept of Purpose
Where aesthetics may predominate
It is fashionable . But not good for
feet and your posture !!

29. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
29
Concept of Purpose
Where aesthetics may predominate
It looks good and comfortable too !!
Unsafe at very high speed !!

30. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
30
Concept of Purpose
Where aesthetics must never predominate
Ergonomics overrides aesthetics in products in safety critical situations

31. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
31
Concept of Purpose
Where to compromise
Balance of Ergonomics & aesthetics where products not in safety critical
situations

32. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
32
Introduction to Aesthetic & Ergonomics concepts in
design
Concept of Unity
Concept of Order with variety
Concept of Purpose
Conclusion
Reference
CONTENTS

33. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
33
Conclusion
Aesthetics & Ergonomics should be a part of PDC. consumer
pleasure or appreciation could lead to more sales of products!!.
Unity & order with variety principle plays an effective and
affective role in the enhancement of the product aesthetic and
consumer’s sense of pleasure.
Designer should consider unity and order principle in addition
to features like Symmetry, Balance, Contrast, Continuity &
Proportion.
Based on application of product, importance should be given
either aesthetics or ergonomics or both!!.

34. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
34
Introduction to Aesthetic & Ergonomics concepts in
design
Concept of Unity
Concept of Order with variety
Concept of Purpose
Conclusion
Reference
CONTENTS

35. Seminar on Concept of Unity, Order with variety and Purpose |Industrial Design & Ergonomics| Under the guidance of Dr. K MSubbaiah |December 23, 2017.
35
Reference
[1] Wu Tyan-Yu., TsaoChueh-Yung., SieCian-Yu. “ Unity
enhances product aesthetics and emotion.” international jounal
of Industrial Ergonomics 59 (2017) 92 –99.
[2] BighnaKalyanNayak. “A study on Innovation in Product
Design Considering Aesthetic & Ergonomics.” M.techThesis, NIT
Rourkela, India.
[3] W.H. MAYALL “ Industrial Design For Engineers.” London
ILIFFE Books LTD
[4] http://www.ergonomics4schools.com/lzone/aesthetics.htm