ethical and legal aspects of advertising

a study of ethical and legal aspects of advertising

1. Ethical & legal aspects of advertisement Integrated marketing communication

2. Group 2 BINTO DEV GISHNU SABU JAINA MARY JOSEPH JAISIL P AZEEZ

3. Advertising The activity or profession of producing information for promoting the sale of commercial products or services

4. by Newspapers Magazines Radio and television broadcasts Films Stage shows Websites Billboards Posters Wall paintings Flyers

5. Advertising In the advertising communication process there are five key players: The Advertisers The Advertising Agencies The Media supplier The Consumers

6. Ethical and moral principles of advertisement Truthfulness in Advertising The Dignity of the Human Person Advertising and Social Responsibility

7. 1. Truthfulness in Advertising Never directly intend to deceive Never use simply untrue advertising Do not distort the truth by implying things that are not so or withholding relevant facts

8. 2. The Dignity of the Human Person Do not exploit our "lower inclinations" to compromise our capacity to reflect or decide either through its content or through its impact: using appeals to lust, vanity, envy and greed, and other human weakness. Give special care to the weak and vulnerable: children, young people, the elderly, the poor, and the culturally disadvantaged

9. 3. Advertising and Social Responsibility Example: Concern for the ecology—advertising should not favour a lavish lifestyle which wastes resources and despoils the environment Introduction Ethics in Advertising Laws & Regulations

10. Good advertisements

11. Ethical issues

12. 1. Puffery Exaggerated by legal claims (Hallmark cards)

13. 2. Stereotyping

14. 3. Stealth Advertising Promotional messages embedded in a story line but not explicitely presented as advertising

15. 4. Advertising to Children Controversial products (alcohol, tobacco, gambling)

16. 5. Gratuitous Sexual Content Using nudity, sexual imagery, and sex appeal, both explicitely and by innuendo, for the purpose of attracting attention, despite little or no inherent sexual aspects of the product/service/idea being advertised

17. 6. NEGATIVE CONTENT Guilt appeal, humor appeal, fear appeal

18. Unethical advertisements

19. LEGAL ISSUES

20. The government in each country has to make sure that advertisements appearing do not flaunt of there rules &regulations. It should not:- Show anti-national feelings Contain misleading information about the product Violate government rules

21. Thank you