Ethical aspects of advertising

A
Presentation
On
Legal & Ethical Aspects Of Advertising
Ethics are the moral standards against which behavior is judged.

1. A Presentation On Legal & Ethical Aspects Of Advertising Presented By : Aakash Agrawal BBA 5 th Sem.

2. Ethical Aspects of Advertising Ethics are the moral standards against which behavior is judged. Key areas of debate regarding ethics and advertising are: Truth in advertising Advertising to children Advertising controversial products

3. Truth in Advertising Deception is making false or misleading statements, but puffery (commercial exaggeration) is legal. Cannot legislate against emotional appeals Ethical Aspects of Advertising

4. Advertising to Children—Issues Advertising promotes superficiality and materialism in children Children are inexperienced and easy prey Persuasion to children creates child-parent conflicts Ethical Aspects of Advertising

5. Advertising Controversial Products Critics question “targeting” minorities Tobacco, alcohol, gambling and lotteries are product categories of greatest concern How does the concept of “primary demand” provide insights here? Ethical Aspects of Advertising

6. Avenues for Oversight GOVERNMENT REGULATION: [pass and enforce laws] SELF-REGULATON: Independent bodies [set standards] Media companies [to accept ads] OTHER: Buyer Recourse [“caveat emptor”] Legal Aspects of Advertising

7. Government Regulation Federal laws Alcohol Food and Drugs Provincial laws Alcohol Regulations Credit and Loan Disclosures Self Regulation Canadian Code of Advertising Standards

8. Thank You..!!