Ethos Pathos Logos

Managerial communication basic communication with the meaning of the term for MBA or B school
education based ppt for career management or managerial communication

Ethos, Pathos, and Logos Definition and Examples
Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words

1. The Prsuasive tools: Ethos Pathos and Logos By Group 5

2. What it actually is? Aristotle's "modes for persuasion" - otherwise known as rhetorical appeals - are known by the names of  ethos,  pathos, and logos . They are means of persuading others to believe a particular point of view. They are often used in speech writing and advertising to sway the audience.

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4. The Rhetorical Appeal (Rhetorical triangle) The rhetorical triangle is a common reference to the three rhetorical appeals identified by Aristotle: ethos, pathos, and logos. These three Greek terms make reference to the primary concepts from which messages–in any communication channel–are created. Check out the diagram for a quick overview of the rhetorical triangle. 4

5. 1. Ethos

6. 7 In English, the direct translation of  ethos  from Greek is “ethics.” But when we talk about the rhetorical appeals, “ethos” makes broader reference to what makes the speaker (person or organization ) credible . Credibility, depending on the topic or substance of a communication, can take years to establish

7. Example of ethos 8

8. 9 Ways to develop ethos Use appropriate language Use correct Grammar Be an expert in your topic R esearch extensively and use credible sources Design your communications professionally Make logical connections between ideas and avoid logical fallacies at all costs

9. Ethos Advertisement: 10

10. 2. Pathos 11

11. What is pathos? In English, the direct translation of  pathos  is “emotion.” But when we talk about the rhetorical appeals, “pathos” makes broader reference to the audience and the way in which they react to a message . The idea behind  pathos  is that you want your audience to feel a certain way when you communicate to them. 12

12. Ways to develop Pathos Use emotional language Use anecdotes and stories Appeal to values Show images that evoke strong emotions Choose words that get people excited or emotionally charged Change your tone of voice or pace to evoke enthusiasm or angst 13

13. Example of pathos 14

14. Pathos advertisement 15

15. 3. Logos 16

16. In English, the direct translation of  logos  is “logic.” When we talk about the rhetorical appeals, “logos” makes broader reference to the message as a whole and, more specifically, the facts and statements that build a logical argument.

17. 18 Use credible evidence Avoid logical fallacies Acknowledge the opposing side’s valid points Use statistics or established facts Name features of a product or service Be specific (when appropriate, be as specific as possible and avoid generalizations) Ways to develop logos

18. Example of logos 19

19. Logos Advertisement 20

20. 21 THANKS! Presented by : Ayush Chaturvedi Vijay Kumar Thakur Siddharth Jadhav