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1. evaluation B2 – Sunderland documentary

2. Purpose of the process During the process of making my documentary, I did lengthy research on multiple topics which have led me to my final product. Firstly, I did an assessment of the brief that I was given by our client (Sunderland Culture) and broke it down into the key points that would help me match my documentary to the brief. The brief said to create a short documentary/short film that was based in the region or was related in some way, I did this by creating a documentary that is about the city’s football club. However, my documentary wasn’t as short as anticipated and instead turned out to be about 37 minutes which is well over (yet still acceptable) the briefs recommendation of 10-15 minutes, secondly, the brief said to aim my documentary at people between 16-25 yet my documentary doesn’t have a specific age bracket for its demographic and appeals to everyone which still meets the requirements, while appealing to more people.

3. Purpose of the process (2) After interpreting the brief, I did some research into the client and the audience, I did this by googling similar projects that Sunderland Culture have done in the past and what they have done within the community. I researched the client by interviewing and showing my pitch to a group of people within the target demographic, then I obtained and reviewed their feedback. The purpose of this was to gain a better understanding of the client and audience as understanding both gave me an Insite into how I should be making my documentary, suited to the wants of the client and audience. After I had gathered all this research and evidence of prior products, I started writing the script for my documentary, after I it was completed, I received feedback on it from the same group of people as before.

4. Client research evaluation The purpose of the client research is to discover what our client does, what their values are and who their audience is, so It is important that I research the client so I can properly suit my work to their standards and values. I started by researching who Sunderland culture are and what the charity’s goal is to achieve, from this I found out what their charity does and how they plan to change Sunderland’s image to attract tourism to the city. After this, I looked at some of their previous campaigns and workshops to see what type of events they hold and what kind of projects they have planned for the city, I also looked to see if and how successful these previous projects had been for the city and the charity. Finally, I summarised what I learned about the client from my research and overall, I think I researched into the client quite well and I believe this helped me create a better product which was well suited to the client's brief.

5. Audience research evaluation For my audience research, I conducted a focus group, a questionnaire form and did some research into the age demographic that my audience falls under. Firstly, I started off with a focus group and google form questionnaire where I asked a group of my classmates a series of questions relating to the theme of my documentary and if they like my idea. From this I discovered what people in my target audience liked and disliked about my theme which I overall think was a success. Next, I did my own online research into the viewing habits of people in the audience demographic, this led me to discover that they tend to view TV less and lean towards platforms such as Netflix and YouTube. This research reassured my confidence that uploading my documentary to YouTube would help to reach my intended audience. Finally, I constructed a simple audience profile on what my target audience likes, mimicking the NME reader profiles that are created for some magazines. Overall, this research helped to establish who the audience is and what I need to do to appeal to them.

6. Pre and post-production My pre-production consisted of two sections, my script and my logistical forms for the documentary. I write my script as a word document and exported it onto blogger, I did the same with the logistical forms. The purpose of the logistical forms is to show that I had permission to film at whichever location I have shot at, this is necessary as filming on private property without permission is unlawful in some instances (a studio, like what I have used would have those laws in place). One of the forms is a payment agreement for location scouting, these outline who is preforming the scouting and how much that person is expected to be paid. The Post-production diary is a documentation of how I edited my video (which recourses I used, how/why I edit something a certain way etc..) I have documented my process in this way to show that I understand what I'm doing and make it easier to understand my intentions for other people. My production dairy is the same process except it documents my making of the documentary rather than the editing process. I do this for the same reason. This is overall helpful for anyone looking to review my making of the documentary and I believe that I've done a good job of explaining myself.

7. My intentions in the editing process In the edit I intended to provide visual aid in the form of pictures and video clips for the relevant part of the script that I was referencing in the video, my intention for this was to break up my video and make it seem more fluid rather than just a big block of informational speech. I believe this worked and made my documentary more interesting and viewable. Between the season segments, I created little title screens that had a backing track and blurred video behind it, I only used clips from the season that I was speaking about, and the music I was using were song that are associated with the club by supporters (‘Power’ by Kanye west, ‘Seven nation army’ by the white stripes etc). My intention for this was to evoke emotion in supporters to feel a certain way, weather that was pride, optimism, sadness etc.. As the association between the song and the club creates a sub conscious link in their mind and will hopefully make them feel a certain way. The reason that I blurred the clips in the background was to put more emphasis on the text but still include a subtle reference to a moment in that season. Overall, I think I did a good job in providing visual aid and stimulation throughout my long monologue and with that I made my documentary more emotive and interesting.

8. Product Evaluation The product that I created was a documentary based on the past decade of Sunderland AFC’s history, It looked at what went wrong at the club and if that could’ve led to their downfall and ultimate back-to-back relegations. The documentary then shifted focus towards Sunderland’s time in league one and their battle to escape the 3 rd tier, I cover the 2 nd change of ownership as well as the highs and lows that Sunderland experienced whilst in league one, ultimately finishing with the season that sunder land won the play-offs to get promoted back to the championship.

9. Product evaluation (2) I started off my documentary with a monologue about how the football club is ingrained into the city and how it’s the thing that most visitors are here for, I then cut to my intro which showcased Sunderland's greatest achievement (the 1973 FA cup final victory over Leeds United), arial footage of Roker Park and The stadium of light and finally, archived footage of the city’s shipyards where men were working and launching a boat. I made this intro to show the clubs and city’s entwined history and show just how much the club means to the people of Sunderland. I believe that the intro does a good job of showcasing what I desired to showcase. In my video, I have broken down every season from the 2013/14 season up until the 2021/22 season, explaining what happened, where the club finished and how the team preformed throughout the seasons. I think I did a good job of communicating the information to the audience; however, I think that I stutter and mess up my speech in some parts which could be distracting or seen as unprofessional, but I think that I did well in coving up most of that in the final edit.

10. Overall evaluation of the project I believe my strengths in this project was the editing and filming, as I am very pleased with the final product and enjoyed every second of the editing process because it allowed me to express my creativity in my work. I also managed my time quite well in this area and hit every deadline I needed to. My weakness in this project has been time organisation with my written work, as much as I am proud at the level of detail I have included in some of my written work however, I could’ve certainly handled my time a lot better during the written work segment of the project. If I were to redo this project, I would focus a lot more on the regeneration of the city in my documentary and how the club may have been I catalyst in the regeneration project that the city is going through, this would also further emphasise the connection between the football club and the city. Overall, I think I personally think I did well when completing and managing this project, I wasn’t behind on any of the deadlines, and I stuck to the brief when needed. I like how my final documentary turned out and I am pleased with my research throughout the project. My management of the editing and filming process was handled quite well as I spread my work out equally over the week or two that it took to edit my documentary however, on the final day I had some technical issues and had to stay up quite late to fix them which left me exhausted the following day.