Event management Hpc 319 MICE group 1.pptx

Hpc 319; MICE

1. •ANALYZE THE SIGNIFICANCE OF EVENT INDUSTRY IN TOURISM •

2. Events - Are basically an assembly of people for private or public party, celebration, ceremonial and/or remembrance. Events have become a major highlights of political movement and so with business.

3. Event management - Is a multidisciplinary phenomenon involving participants profiling, program designing, site selection and preparation , marketing, food and beverage catering, budgeting and financial management, security and risk management, logistics, human resource management, among other discipline.

4. Types of events • PRIVATE- used for individuals who can book venues.
• CORPORATE- are used for a business to promote their company’s brand.
• CHARITY/FUNDRAISING - are used for individuals to raise money for a charity of their choice by events.

5. Classification of Events • SPORTS- is an organized sporting event often held over multiple days, featuring competition in many different sports among organized teams of athletes from mostly nation states.
• CULTURAL- is an organized event related to festivals based on culture, religion, local traditions. It usually held at multiple settings such as museums, heritage sites, temples, and or churches, town and village squares and open grasslands.

6. • ART – is an organized event related concerts and performances used to showcase local or international paintings, crafts, drawings, sculpture, dance, music, songs and customs.
• POLITICAL- is an organized event released to occasions hosted by national and state governments such as presentations of military forces and state officials.

7. • RECREATIONAL – is an event related to fun sporting events, outing affairs, social activities and games. • SPECIAL- is an event related to product launches, opening ceremonies, awarding ceremonies, beauty pageants, fund- raising , charity events and etc.

8. Importance of events • Events are joyful
• Events encourage business expansion
•Events support significant causes
• Event provide a creative platform
• Brands comes to life via events
• Events promote the widespread exchange of ideas and information
• Event elicit feelings

9. SIGNIFICANCE OF EVENTS INDUSTRY FROM THE LEARNER’S POINT OF VIEW Most of the topics covered in the study of MICE management are applicable in other disciplines and in our daily lives, such as in:
• budget preparation
• sales and marketing
• time management
• risk/ crisis management

10. EVENTS INDUSTRY CONTRIBUTE GREATLY TO A COUNTRY’S: •economic development
•boost tax receipts and infrastructure development
• creates ripple effect in the economy

11. EVENTS INDUSTRY PLAYS A CRUCIAL RULE IN TOURISM FOR SEVERAL REASONS: 1. Attracting Visitors
2. Extended Stays
3. Cultural Exchange
4. Branding and Promotion
5. Seasonal Boost
6. Client Relationship