Evolution of ads

Know the background of advertisement for better understanding and application

1. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB EVOLUTION OF ADVERTISING

2. It is a form of communication that typically attempt to encourage, persuade , manipulate, add potential to purchase or consume more of a particular brand of product or service for an audience to take continue to take some action. WHAT IS ADVERTISING ? BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

3. ADVERTISEMENT  a picture, set of words, a short movie and others that is used to advertise a product or service that is available, an event that is going to happen: • an advertisement for laundry detergent  Its usage:  WORD CHOICE: commercial/advertisement  COMMERCIAL is used only about advertisements on the television and the radio. For ADVERTISEMENTS in newspapers or magazines or on signs, use advertisement  ADVERTISING  Spoken: 3000 • Written: 2000  the activity or business of advertising things on television, in newspapers:  • The pop music industry's advertising is aimed at 18- to 25-year-olds.  • Are you interested in a career in advertising ? ADVERTISEMENT VS ADVERTISING BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

4. What Is the Difference Between an Ads & a Commercial? ADVERTISEMENT   is a notice, picture or film telling people about a product, job or service; it's a paid public promotion of some product or service.  COMMERCIAL  is an audio or video  advertisement , usually presented on television, radio or in a movie theatre. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

5. advertisement  is more generic; anything that promotes a product or service to be sold is an  advertisement .  However, a  commercial  has moving pictures or sound; commercial   is advertising on the  radio  or  television .  IN SHORT: BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

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7. OBJECTIVES OF ADVERTISING TRIAL:   involves convincing the customers to buy the new product introduced in the market. Here, the advertisers use flashy and attractive ads to make customers take a look on the products and purchase for trials. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

8. CONTINUITY:  this objective is concerned about keeping the existing customers to stick on to the product. The advertisers here generally keep on bringing something new in the product and the advertisement so that the existing customers keep buying their products. OBJECTIVES OF ADVERTISING BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

9. BRAND SWITCH:  this objective is basically for those companies who want to attract the customers of the competitors. Here, the advertisers try to convince the customers to switch from the existing brand they are using to their product. OBJECTIVES OF ADVERTISING BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

10. SWITCHING BACK:   this objective is for the companies who want their previous customers back, who have switched to their competitors . The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc. OBJECTIVES OF ADVERTISING BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

11. EVOLUTION OF ADVERTISING BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

12. There was a time when “TABLET” means this BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

13. Not THIS “TABLET” that we mean today BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

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16. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

17. ...like that LIFE existed before the internet for instance . BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

18. Or that advertising today was molded by the centuries that came before it.. There’s evidence of advertising dating as far back as 3000 BC! BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

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21. THERE IS A REASON WHY?! BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

22. ADVERTISING   is just one component, or subset, of  marketing . Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive  marketing. ADVERTISING VS MARKETING BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

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24. THERE ARE 3 BIG REASONS WHY BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

25. ONCE UPON A TIME BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

26. KINDS OF ADVERTISING BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

27. COVERT ADVERTISING Is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

28. BRAND ADVERTISING It is advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communication (IMC) BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

29. BROADCAST ADVERTISING It is a very popular advertising medium that constitutes of several branches like television, radio or the internet. TV Ads have been very popular ever since they have been introduced. The cost often depends on the duration of the advertisement, the airtime (prime time/peak hours) and of course the popularity of the TV channel on which the advertisement is going to be broadcasted. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

30. PUBLIC SERVICE Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem. However, sometimes money is solicited, although usually not for profit. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

31. BILLBOARD ADVERTISEMENT is a large outdoor advertising structure (a  billing board ), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers .  BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

32. INTERNATIONAL ADVERTISEMENT Advertising a product or service in a country other than where it originates. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

33. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB NATIONAL ADVERTISEMENT

34. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB CELEBRITY ADVERTISEMENT

35. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB INFOMERCIAL Paid programming .

36. CAMPAIGN ADS an advertising campaign through the media to influence political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff. 

37. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB LOCAL ADVERTISEMENT

38. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB SURROGATE ADVERTISING DRINK MODERATELY

39. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB ONLINE ADVERTISING

40. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB PROFESSIONAL ADVERTISING

41. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB INDUSTRIAL ADVERTISING

42. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

43. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB IN-DOOR ADVERTISEMENT

44. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB MOBILE ADVERTISEMENT

45. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB RADIO ADVERTISEMENT

46. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB TV COMMERCIAL

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52. CONSUMER WINS BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

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60. It’s all about the HEADLINE! BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

61. THEN.... BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

62. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

63. So what now? BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

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66. SOME EXAMPLES OF ADVERTISEMENTS THROUGH THE YEARS (EVOLUTION) BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

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70. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

71. BRILLIANT TV ADVERTISEMENT EXAMPLES

72. THANK YOU FOR READING! CHELDHAYE