Evolution of advertising.pptx advertising introduction

Introduction to advertising

1. Evolution of Advertising Ancient Period → Print Era → Broadcast Era → Digital Era → AI-driven marketing. Advertising evolves with technology and society.

2. Ancient & Print Era Early traders used wall paintings and town criers. Printing press enabled newspaper and magazine ads.

3. Broadcast Era Radio and TV brought sound and visuals to ads. Example: Surf Excel’s ' Daag Achhe Hain' campaign.

4. Digital & Modern Era Internet, social media, and influencer marketing. Example: YouTube and Instagram brand campaigns.

5. Challenges & Ethical Issues Misleading or exaggerated claims. Privacy concerns and data misuse. Ad clutter and consumer fatigue.

6. Conclusion Advertising remains an essential and evolving marketing tool. It informs, persuades, and connects global consumers.

7. References Kotler, P. (Marketing Management) Arens & Weigold (Modern Advertising) Campaigns: Coca-Cola, Nike, Surf Excel, Apple