Evolution Of Marketing

1. EVOLUTION OF MARKETING Prof Prashant Kumar Gupta Jain College Of MBA and MCA

2. Orientation Towards The Market Place

3. Production Concept Oldest Concept Believed That Consumers Prefer Available Goods Focus Is On Efficient Production And Mass Distribution This Orientation Makes Sense In Developing Countries Efforts On Reducing Costs To Provide Inexpensive Goods

4. Product Concept Focus Is On Making Superior Goods Believed That Consumers Prefer Goods With Best Quality & Innovative Features Importance Is Given To Improvising The Product Less Focus On Consumers Need Goods Sell Themselves

5. Selling Concept Aggressive Selling And Promotion Effort Sell More Stuff To More People And More Often Used With Goods Which Buyers Usually Don’t Think Of Buying (Unsought Goods) Such As Insurance Sell What Is Made Not What Market Wants Carries High Risk As Can Result Into Negative Word Of Mouth

6. Marketing Concept Emerged In Mid 1950s Find Right Product For The Customers Focus Is On Creating, Communicating And Delivering Superior Customer Value Build Profit Through Customer Satisfaction And Loyalty Begins With Well Defined Market And Ends With Long Term Relationship

7. Holistic Marketing Concept Acknowledges That Everything Matters In Marketing Components Relationship Marketing Integrated Marketing Internal marketing Social Responsibility Marketing

8. Marketing v/s Selling Concept Begins At Focus Means Profit Marketing Concept Target Market Customer Needs Co-ordinated Marketing Customer Satisfaction Selling Concept Factory Products Means Profit

9. Thank You…! That’s It For Today 